I-TravelBoom, i-arhente yokuthengisa yedijithali eqhutywa yidatha yeehotele, iindawo zokungcebeleka, kunye neenkampani zokurenta iholide, ikhuphe isifundo esitsha se-metasearch emva kwamaphulo aphumeleleyo kunye ne-InTown Suites kunye ne-Brittain Resorts & Hotels. Ngobukho kwiiplatifti ezifana neeNtengiso zeeHotele zikaGoogle, i-TripAdvisor, kunye ne-Kayak, iihotele zinokuqhuba ukubhukisha ngokuthe ngqo ngokuthe ngqo ngokusebenzisa i-metasearch kunye nomngeni kwindawo yee-arhente zokuhamba kwi-intanethi (OTAs). Kwimeko yokufunda, i-TravelBoom ibonisa ukuba iihotele zinokulawula iphepha leziphumo ze-injini yokukhangela (i-SERP) ngokusebenzisa iphulo le-metasearch eliqhutywa yi-AI elidityaniswe nomkhankaso wokuhlawula kakuhle. Ngaphaya koko, iphulo lemetasearch linokuvelisa ngaphezulu kwe-200% imbuyekezo ephezulu kwinkcitho yentengiso.
Umxhasi ngamnye kuphononongo ngaphambili wayenamaphulo e-metasearch awayethintelwa ziindleko zolawulo oluphezulu, amacebo amabi abi, kunye nezixhobo zolawulo ezingasebenzi kakuhle, konke oku kukhokelele ekwandeni kokubhukisha kwe-OTA kunye nokusebenza kakubi kokubhukisha ngokuthe ngqo. Iingcali zeendaba ezihlawulelwayo ze-TravelBoom zenze isicwangciso esitsha sisebenzisa iiplatifomu ezisekelwe kwi-AI ukuqhuba ukubhuka ngokuthe ngqo kubaxhasi ngokusebenzisa i-metasearch. Kwiinyanga ezimbalwa zokuqala zephulo, bonke abathengi babone ukusebenza kwerekhodi kunye nokunciphisa ukuthembela kwii-OTAs.
Iinjini zemetasearch zeehotele ezinjengeeNtengiso zeeHotele zikaGoogle, iintengiso zeeHotele zikaMicrosoft, iKayak, kunye neTripAdvisor zizixhobo ezibalulekileyo zokufumana iindwendwe ezintsha kunye nokubhukisha ngokuthe ngqo. I-TravelBoom ihlangene neenjini ze-metasearch ukunika isicwangciso sezinga kunye nezikhuthazo ezikhuthaza ukubhuka ngokuthe ngqo. I-arhente idibanise icandelo lokubhida elisekelwe kwi-AI ukuphucula ukusebenza kunye nokuvumela amathuba amatsha okuthatha inxaxheba. I-TravelBoom emva koko isebenzise isicwangciso esitsha sokubhida ukwenza amaphulo alungiselelwe abathengi. La maphulo aquka:
● Amaqhinga akrelekrele ebhidi ajolise kubathengi kwinkqubo yokuthenga
● Ulawulo lwephulo olusekelwe kwi-AI ukufumana amathuba afihlakeleyo
● Amaxabiso angafihliyo nafanelekileyo ukunciphisa iindleko zolawulo
● Ukunika ingxelo ephuculweyo ukuze ufumane ulwazi oluthe kratya ukuqinisekisa izigqibo zentengiso ngokusekelwe kwidatha
● Ulwabiwo lwebhajethi oluguqukileyo ukwandisa imbuyekezo kwintengiso yenkcitho ngemetasearch
● Iindleko zolawulo ezicuthiweyo ngokusekelwe kubuchule obuzenzekelayo
I-InTown Suites ivelise ukunyuka kwe-246% kwiphulo layo leNtengiso yeeNtengiso ze-Google kwiinyanga ezimbini zokuphumeza isicwangciso se-TravelBoom. I-TravelBoom ivelise imbuyekezo ye-3,657% kwinkcitho yentengiso ye-metasearch iyonke. I-Brittain Resorts & Hotels ikwazile ukuvelisa i-2,024% yembuyekezo engumndilili kwintengiso echithwe kwiiNtengiso zeHotele zikaGoogle kunye ne-1,439% yembuyekezo kwiiNtengiso zeeHotele zikaMicrosoft. Ukongeza, iindwendwe ezibhukishe ngeeNtengiso zeHotele zikaGoogle zinezinga elisezantsi kakhulu lokurhoxisa, elincede ekuphuculeni ukuhlala ngokusondeleyo kunye nokunyusa ingeniso ngegumbi elikhoyo (RevPAR).
"Amaxabiso ehotele nge-metasearch ahlala alithuba lokuqala lokuguqula iindwendwe ezinokubakho," utshilo uPete DiMaio, i-COO ye-TravelBoom. "Ngokutsala abahambi kuyo yonke inkqubo yokubhukisha, iphulo lemetasearch eliphuculweyo linokuzingca nge-ROAS ekhuphisana nezona ntengiso ziqhuba kakuhle zePPC, i-imeyile, kunye nezinye iinzame zokuthengisa eziqhuba kakuhle."
