Ixesha elizayo le-LATAM Airlines ngokwe-CEO uPeter Cerda

URoberto Alvo:

Ndiyathetha, lo mmandla unamandla amakhulu okukhula. Iindiza ngomgibeli apha zezesine okanye zesihlanu zento oyibonayo kuqoqosho oluphucukileyo. Ngeejografi ezinkulu, kunzima ukudibanisa ngenxa yobungakanani, ngenxa yomgama, ngenxa yeemeko nje. Ke, andithandabuzi ukuba ishishini leenqwelo moya eMazantsi eMelika liya kuzama njengoko sisiya phambili. Ukutsho oko nangona kunjalo kuya kuba namaxesha anzima.

Kodwa ndingathanda ukugxila ngakumbi kwi-LATAM, ukuba uyandibuza, kungcono kushishino, kuba andifuni kuthetha nabanye abantu. Ekupheleni kosuku, lo ibingumzuzu onomdla kakhulu kwiLATAM. Ngokunokwenzeka esona sifundo sibaluleke kakhulu esisifumene kule ntlekele kukuba sikwazile ukubeka iingcinga zethu, iinkolelo zethu, iiparadigms zethu phambi kwethu sazivavanya. Jonga ukuba zeziphi kwaye zifuna ukuguqulwa.

Kwaye kuyamangalisa ukubona indlela umbutho oqonde ngayo ukuba kukho enye indlela eyahlukileyo malunga nokuhamba neli shishini. Okanye malunga nendlela esizenza lula ngayo ngotshintsho, amava endiza kubathengi bethu. Siba nempumelelo ngakumbi. Siya siba nenkathalo ngakumbi kuluntu kunye nendalo iphela. Kwaye yinto encinci, kodwa le ntlekele ngokuqinisekileyo iya kusivumela ukuba somelele ngakumbi njengeLATAM kunaphambi kwengxaki. Ndiqinisekile kakhulu malunga nenkampani yethu. Kwaye njengoko sihamba ngenkqubo yesahluko se-11, imeko enzima ukuba ibe yiyo. Isahluko ngokwaso notshintsho esenzayo lundenza ndizive ndinethemba ngekamva le-LATAMS kule minyaka imbalwa izayo.

UPeter Cerda:

Kwaye xa sithetha ngekamva kunye nesahluko 11, kutheni isigqibo? Yintoni eyakutyhalela kwelo nqanaba ukuba nobabini nakholelwa ngelo xesha, leyo yayiyeyona nto ibalulekileyo ukuze, ndicinga ukuba, zibeke njengenqwelomoya kwinqwelo moya, xa siphuma kwintlekele?

URoberto Alvo:

Ndicinga ukuba xa saqonda ukuba kuyacaca kakhulu kuthi ukuba asizukufumana uncedo lukarhulumente. Okanye olo ncedo lukarhulumente luya kuza nemeko yokuhlengahlengiswa kwethu. Kwacaca mhlophe ukuba singathatha ixesha elide okanye elifutshane, kodwa kuya kufuneka sizibeke kwimeko yokuyakha ngokutsha inkampani, njengoko uninzi lunjalo. Kwaye ezingakhange, uninzi lwazo kungenxa yokuba ziye zancedwa ngurhulumente. Isisigqibo esona sinzima esithe senziwa yibhodi okanye yinkampani. Njengoko uyazi, usapho lweCueto lube ngabanini zabelo kule nkampani kangangeminyaka engama-25 kwaye bajongana nesigqibo sokuphulukana nayo yonke into. Kwaye ndiyachukumiseka kukuzithemba kwabo kule mibutho. Kwaye emva kokujula, bagqibe kwelokuba baphinde batyale imali kwinkampani kwaye babe ngababolekisi beLATAM.

Njengoko ndiyibona ngoku, ngokuqinisekileyo kwinkampani, eli iya kuba lithuba elihle. Ukuhlengahlengiswa kwakhona kwisahluko kuyasivumela ukuba sincike, sisebenze ngakumbi, kwaye siya kuba nephepha lomncono olomeleleyo kunelo sasinalo xa sasingena kwinkqubo. Ke, ndiziva ndilunge kakhulu malunga nokuba simi phi kwaye kufuneka senze ntoni. Kulusizi ukuba kuye kwafuneka sithathe esi sigqibo. Kodwa ndiqinisekile ukuba kwinkampani, oku kuya kuba kakhulu, kulunge kakhulu ngexesha.

UPeter Cerda:

Ijongeka njani i-LATAM, xa sele uphumile kwisahluko 11, ndiyacinga ukuba kukho uqikelelo lokuba ungaphuma ngelinye ixesha kulo nyaka, phakathi kulo nyaka okanye ekuqaleni kolandelayo? Iyakuba njani iLATAM? Ngaba uya kugcina inqanaba elifanayo lokunxibelelana kweenqwelomoya okanye ngaba kuya kuba yi-LATAM eyahlukileyo?

URoberto Alvo:

Ndiyathetha ukuba, siya kuba lapho ukuze sibonelele ngomthamo wethu, imfuno, njengoko imfuno ibuya. I-LATAM iya kuhlala, ngokuqinisekileyo, inkulu, ibaluleke kakhulu, kunye nenkampani yenethiwekhi engcono eLatin America, ngokuqinisekileyo. Ubungakanani bokubuyisela, isantya sokubuyisela siya kuxhomekeka kakhulu kwiimeko. Kodwa ndibona iqela leenkampani eziya kuba nobukho obubalulekileyo kulo lonke uqoqosho olukhulu lwaseLatin America. Siza kuqhubeka sibonelela ngoqhagamshelwano ngaphakathi eMzantsi Melika esinalo. Ngaphambi kwale ngxaki, abakhweli aba-4 kwabali-10 ababefuna ukufudukela kumazwe aphesheya eMzantsi Melika babeqhutywa yiLATAM. Kwaye sikwazile ukudibanisa ummandla kunye nawo onke amazwekazi amahlanu, ekuphela kwenqwelomoya enokuyenza loo nto. Ke i-LATAM iya kuba ncinci okanye ibe nkulu kunento engenileyo, iya kuxhomekeka kakhulu kunayo nayiphi na into efunwayo kwaye ekugqibeleni kuhlengahlengiso lweshishini. Kodwa unokuqiniseka ukuba njengoko siphuma kwisahluko, ngethemba lokuphela konyaka, le yeyona nto sijolise kuyo, ngokuqinisekileyo siya kuba yeyona ndlela ilungileyo yokuhamba ngaphakathi okanye kwingingqi, kwishishini leenqwelomoya.

UPeter Cerda:

I-LATAM yenze inani elikhulu lolwando kule minyaka, izisa uqhagamshelo olungakumbi, njengoko usitsho, kuwo onke amazwekazi, izisa impilo-ntle yoluntu ngakumbi kuluntu lwethu kwingingqi. Ngaba inqaku elimuncu ukuba kwafuneka uvale i-LATAM yaseArgentina, ukuba kufuneka ukhuphe, apho kwixesha elidlulileyo uye wazifaka kulo lonke ummandla?

URoberto Alvo:

Ngokuqinisekileyo. Mna ngokobuqu ndachitha iminyaka emithathu eArgentina, ndandiyi-CFO xa sasiqalisa utyando lwethu apho. Ke, kum ngokukodwa, yayilixesha elibuhlungu kakhulu xa kwakufuneka senze isigqibo sokuyenza. IArgentina inkulu ngokuphindwe kabini kuneChile ngokwabemi, inkulu ngokuphindwe kathathu kuneChile kumphezulu womhlaba. Kwaye iChile yathwala abakhweli abaninzi ngaphakathi nangaphandle kweArgentina ngo-2019. Ke, luqoqosho olukhulu, yimarike enkulu. Lisakhono esikhulu kakhulu, aliphuhliswanga kakhulu. Kodwa asikwazanga kufumana iseti yeemeko apho sinokukholelwa ukuba singaphinda sibe nomsebenzi ozinzileyo eArgentina. Kwaye sathatha eso sigqibo sinzima kakhulu. Kodwa kwakhona, ndicinga ukuba le ngxaki kuxa ubeka kwakhona, iingcinga zakho kunye neenkolelo zakho kunye neemvakalelo zakho phambi kwakho kwaye wenze loo nto. Kwaye ekupheleni kosuku, oko kwasinceda ukuba sigxile kwaye siphinde sisebenzise izinto zethu eziphambili kunye namathuba.

Namhlanje sijonge kwimakethi yaseColombia, eyesibini ngobukhulu kule ngingqi. Lithuba elihle le-LATAM. Siye sakwazi kwiminyaka edlulileyo ukuzibeka ngokucacileyo njengomqhubi wesibini eColombia. Sifike kwindawo yeendleko eziqinileyo kakhulu. Ndiyakholelwa ukuba sinokukhuphisana ngokugqithisileyo kwiindleko zethu, nokuba ngabathwali bexabiso eliphantsi. Kwaye sikholelwa ukuba ukuncoma ukuba ijografi yaseColombia, ngokubhekiselele kuyo yonke inethiwekhi ye-LATAM, ilungile. Ke ewe, kubuhlungu kakhulu ukungakwazi ukufumana indlela yokuziva ukuba sinokuzinza eArgentina. Kodwa ingxaki ihlala izisa ithuba. Kwaye ngoku sinokuphinda siqwalasele izixhobo zethu apho sikholelwa ukuba sinamathuba angcono okuphumelela.

UPeter Cerda:

Ngaba uzibona ukwimeko yeColombia nePeru, eneendawo ezimbini ezinkulu, iimarike eziphambili, umthamo omninzi kwezo ndawo, okanye kukho indawo eyaneleyo yokukhulela kuwe?

URoberto Alvo:

Hayi, kwakhona, ndicinga ukuba ummandla ngokwawo unokukhula okubonakalayo. Kwaye ndicinga ukuba ukunconywa kwe-hub yethu ye-Lima, kunye [inaudible 00:22:34] ukusebenza kwi-Northern part ye-subcontinent, icacile kakhulu. Ke, andiyiboni nayiphi na imiceli mngeni malunga naloo nto. Kwaye indibaniselwano yento esinayo namhlanje, iSão Paulo, iLima kunye neSantiago, evumela ukuba sidibanise uMzantsi Melika phantse kuyo yonke indawo ngeyona ndlela ilungileyo, kuyinzuzo enkulu kuyo nayiphi na into enkulu yokuthunyelwa okanye ukusebenza esinokuba nayo kwinxalenye eseMntla. kwelinye ilizwekazi laseMzantsi Melika.

UPeter Cerda:

Makhe sithethe ngeBrazil kancinane, uqoqosho lwethu olukhulu, elona lizwe likhulu. Unobukho obunamandla elizweni. Uyibona njani iBrazil ihambela phambili kwiminyaka ezayo? Olu luqoqosho esinokulindela ukuba imarike yezophapho kufuneka ikhule. Kufuneka sibe kumanqanaba embali. Uyayibona loo nto isenzeka kwiminyaka embalwa ezayo?

URoberto Alvo:

Ngumbuzo olungileyo. Xa sijoyina amandla kunye ne-TAM emva kwe-2012, inyani kwidola yayiyi-1.6. Kwiintsuku ezimbalwa ezidlulileyo, ifikelele kwimbali ephezulu ye-5.7. Ke, kuye nawuphi na umqhubi wasekhaya oneendleko zeedola kunye neengeniso ngokwenyani, eli lixesha elinzima kakhulu. Ukuba ukongeza koko ukunyuka kwexabiso lepetroli, ngokuqinisekileyo yimeko enyanzelekileyo kwimeko enzima. Emva kokuba nditshilo ukuba iBrazil inkulu, kwaye ndiyakholelwa ukuba uphuhliso lweBrazil lukhona. Kunzima kancinci ukuxela ukuba kuya kukhawuleza kangakanani oko. Ukubuyiselwa kwelizwe ngokwalo kunomdla ukubona. IBrazil yeyona marike inkulu, i-40% yezibonelelo zethu kunye nomthamo wethu uhlala eBrazil. Kwaye ngokucacileyo ilitye lembombo lenethiwekhi ye-LATAM. Ngoko, siza kubona ukuba oku kuhamba njani. Kodwa isikhundla esisisigxina se-LATAM sesona sithwali sikhulu ukusuka [inaudible 00:24:26] kwihlabathi. Kwaye enye yezona zithwali zikhulu zasekhaya, ezibonelela ngoqhagamshelo phakathi naphi na ukuya naphina eBrazil isaya kuma.

UPeter Cerda:

I-LATAM, Azul, GOL, ngaba kukho okwaneleyo eBrazil kuni nonke?

URoberto Alvo:

Ndiyakholwa njalo. Ndicinga ukuba, ngokuqinisekileyo abadlali abathathu kwimarike efana neBrazil banokusebenza kakuhle kakhulu. Ndicinga ukuba sinesibini sabona bakhuphisana bacela umngeni, malunga nokuba balunge kakhulu ukukhuphisana nathi eBrazil. Kwaye ndiziva ndivuya kakhulu malunga nokuba ngumceli mngeni obekwe kuthi. Ngoko ke, ndibahlonela kakhulu. Ndicinga ukuba bobabini benze umsebenzi omhle kakhulu. Kwaye ndonwabile ukuzama ukuphumelela imarike kubo.

UPeter Cerda:

Masitshintshe kancinci sibe ngamaqabane. Ndiyazi uninzi lwabaphulaphuli abasijongileyo… I-LATAM yayililungu elide leLizwe elinye, iminyaka emininzi, emininzi. Emva koko ubudlelwane kunye neDelta beza kusapho, kwingxoxo, ukuphuma kwakho kwiLizwe elinye. Ngaba ingxaki ngoku ichaphazele iqhinga onalo ngeDelta? Ngaba ilibazise? Ngaba isekho indlela? Sixelele kancinci ngesigqibo osithathileyo sokushiya iLizwe elinye kunye nesaa sakhiwo sokwakha onaso neDelta ukuya phambili? Oku kuya kwenza njani i-LATAM yomelele ngakumbi?

URoberto Alvo:

Ewe, yayisisigqibo esinomdla kakhulu ukwenza olo tshintsho. Kwaye nangona kunjalo, ndiziva ndilungile ngobudlelwane bethu neDelta. Hayi, ayilibazisanga inkqubo kwaphela. Sikwinkqubo yokufumana iimvume ezichasene nentembeko ezivela kumazwe ahlukeneyo apho kufuneka sifake ifayile ukuze sibe nokusebenza kwe-JVA. Kwiintsuku nje ezili-10 ezidlulileyo, siye safumana imvume yokugqibela ngaphandle kwemida evela kwigunya elichasayo eBrazil, nto leyo esonwabisa kakhulu. Kwaye sisebenza ngoku kwamanye amazwe.

Kuya kufuneka ndikuxelele ukuba ndinyanisekile ukuba ndothuke kakhulu malunga nendlela iDelta [inaudible 00:26:32] ubambiswano. Ndicinga ukuba bakha kakhulu, ngokuqinisekileyo yahlukile. Kuhle ukuba nethuba lokusebenza nabo. Ndiyakholelwa ukuba ukudibanisa kweDelta kunye ne-LATAM kuya kubonelela ngokuqinisekileyo, eMelika, isisombululo esona sisisombululo kubagibeli. Iya kuba yeyona inethwekhi inyanzelisayo. Kwaye ndonwabile ngenene ukuba nabo kwicala lethu. Baye bandixhasa ngokwenene. Kwaye ndijonge phambili ekuphuculeni ubudlelwane bethu. Siya kuyicima ngethemba yonke inkqubo yolawulo kwezi nyanga zimbalwa zizayo. Kwaye siya kuthumela into ebesiyiphuphile malunga nokuhambisa, eyona nethiwekhi ibalaseleyo eMelika.

UPeter Cerda:

Ngeli xesha lobunzima, abakhweli, ngokucacileyo, imfuno yayiphantsi, kodwa imithwalo yayiyeyona nto inamandla, ibaluleke kakhulu kwishishini. Usandula ukubhengeza kwiintsuku ezimbalwa ezidlulileyo ukuba uza kuphinda utyale imali okanye uphinde ugxile kumthwalo. Uguqula ii-767s ezisixhenxe zibe yimpahla. Sixelele kancinci malunga nolo tshintsho lwesicwangciso.

URoberto Alvo:

Zisibhozo ii-767s, ukuya kuthi ga kwisibhozo sama-767. Ngexesha elithile, sasineenqwelo ezixubileyo kunye ne-777 kunye ne-767s. Ndicinga ukuba siye saqiniseka ukuba kulo mmandla, eyona nqwelo-moya ilungileyo yi-767. Sibona amathuba abalulekileyo okukhula. Ukuza kuthi ga ngoku, singabathwali ababalulekileyo bomthwalo osuka nakwingingqi. Sikwazile ukugcina, ngexesha lo bhubhani, ngethamsanqa, amazwe anxibelelana nomthwalo womoya. Sisebenza malunga ne-15% ngaphezulu kwabathuthi bethu. Kwaye sisebenzisa uninzi lweenqwelomoya zethu zabakhweli njengabathuthi abakhweli ukugcina uqoqosho lunxibelelene. Sithathe isigqibo sokukhula kuba sikholelwa ukuba lo mmandla unawo amandla awo. Sinokuncedisana nemveliso yethu esele ikho ngokuqinisekisa ukuba sinako ukunika, ingakumbi abalimi beentyatyambo e-Ecuador nase-Columbia ngamathuba angcono kunye nomthamo othe chatha.

Ngoko, njengoko sicinga ngempahla ehamba phambili, eye yaba, ngendlela, ilitye lembombo kule nyanga yokugqibela ye-LATAM. Ngokuqinisekileyo lishishini ebelisoloko lisempilweni kakhulu kwaye lisincede kakhulu ukuba sijonge le ngxaki. Njengoko sihamba phambili, i-DNA ye-LATAM isoloko idibanisa imithwalo kunye nabagibeli. Sikholelwa ukuba oko kube kuhle ngokwenene kwinkampani. Kwaye sijonge ukuyiphucula intsebenziswano yangaphakathi kunye nokuqinisekisa ukuba singakwazi ukubonelela abathengi bethu bempahla elona nethiwekhi ilungileyo kulo mmandla kunye nokubhabha phesheya.

UPeter Cerda:

Roberto, siyayigqiba le ncoko namhlanje. Makhe sithethe kancinci malunga noxanduva lwentlalo, uzinzo, lwenkampani yakho. Uthetha ngabasebenzi bakho abangama-29,000 kwiindawo ezinzima kakhulu. Uza kutshintsha njani umbutho? Uza kutshintsha njani umbutho wakho ngokwembono yabantu, ngokwembono yabantu? Ukusebenza ekhaya, ukwenza izinto ngokwahlukileyo, ujonge ntoni njengenkokeli yombutho wakho? Iza kwahluka njani?

URoberto Alvo:

Ndicinga ukuba le yenye yezona zinto zibalulekileyo sigxile kuzo ngeli xesha, Peter. Ndicinga ukuba ukuba nenethiwekhi engcono kakhulu, ukuba ne-SSP enkulu, ukuba nenhle [inaudible 00:29:47], eneendleko zokukhuphisana, zonke zizinto eziyimfuneko ukuze i-airline iphumelele kwaye igcineke. Kodwa njengoko iingcali zezibalo zinokuthi, "Kuyimfuneko kodwa akwanelanga."

Kuluntu lwethu, ufuna ukuzinza. Kufuneka sibe ngabemi ababalaseleyo esinokuba ngabo. I-LATAM kufuneka ibonakale njenge-asethi kuluntu apho i-LATAM isebenza khona. Oko kuthetha ukuba sinomngeni obalulekileyo, umngeni wangaphakathi, ekuqinisekiseni ukuba singakwenza oko. Sifuna ukubonwa njenge, kwaye sibiza oku ngaphakathi njenge [JETS 00:30:27], enobulungisa, enovelwano, ecacileyo kwaye elula. Kwaye kufuneka sibe zezo zinto zine kubathengi bethu, kubantu bethu, ngokusingqongileyo, kubo bonke abachaphazelekayo bethu. Ke, olona tshintsho lunomdla endicinga ukuba sinyamezele kwi-LATAM kukubona ukuba singaba njani na kuluntu esisebenza kulo. Kwaye ndiyakholelwa ukuba ngaphandle kwaloo nto, akukho nkampani yeenqwelo moya iya kuzinza ngokwenyani noko uluntu lukulindeleyo kubo. Ke, kubalulekile kwaye kulungile ukuba nazo zonke ezi zinto zinzima zenqwelomoya endizikhankanyileyo, namhlanje ndiyakholelwa ukuba akwanelanga.

UPeter Cerda:

URoberto, ndiza kugqiba ngenqaku elinye ngawe. Ngelishwa, i-honeymoon obekufanele ukuba ubungazange wayifumana, uvalelwe eofisini yakho okanye ekhayeni lakho phantse unyaka. Ke, ukuhamba ngenqwelomoya, kukodwa, akukwazanga ukuthetha nawe buqu. Ndiyazi ukuba ungumlandeli omkhulu wokupheka, ngeenkwenkwezi nangebhayisikile esezintabeni. Kunyaka ophelileyo, zeziphi kwezi zinto zintathu zikwazileyo ukukugcina ulungelelene ngemini yakho, ucinga ukuba usebenza iiyure ezili-18 ukuya kwezi-20 ngosuku? Yintoni oye wakwazi ukuyenza ngokungqinelanayo?

URoberto Alvo:

Ewe, ngokuqinisekileyo ukupheka kunye nokuhamba ngeebhayisikile kufuneka kulungelelaniswe, kungenjalo isinqe sinengxaki. Kwaye khange ndilunge kuyo, ukuba ndingakuxelela lonto. Ndiyathetha, ukutshixwa kwezinto kuye kwaba kubi ngenene kulungelelwano. Kodwa ewe, ndiyathetha, kuye kwaba kakhulu, kakhulu, ukurhafisa kakhulu kuye wonke umntu, kuthi sonke. Kodwa ndicinga ukuba kuhle ukuba ume ukonwabele izinto okonwabela ukuzenza ebomini. Kum, ukuya ekhitshini kunye nokuchitha upheka kusasa yindlela nje yokukhumbula ukuba kuninzi kakhulu kunoko sikwenzayo mihla le malunga nemisebenzi yethu yobungcali. Kwaye ukuhamba ngeebhayisikili kundinika ithuba lokukhulula ingqondo kancinci. Ke, inzululwazi ngeenkwenkwezi, kulungile, sihlala ezixekweni, kunzima ukuyonwabela loo nto. Kuyakubakho ixesha apho ngethemba lokuba ndiza kuba nexesha elingakumbi lokwenza oko. Kodwa ngokuqinisekileyo ibe kukuncoma okuhle kula maxesha. Kwaye umfazi wam ucinga ukuba ndikufumene ukupheka kancinci, ngaphezulu kwebhayisikile. Kuya kufuneka siyikhathalele loo nto, ndiyaqikelela.

UPeter Cerda:

Ewe, ndiva ukuba ungumpheki obalaseleyo. Ke, sijonge phambili kwelo thuba kwixa elizayo. URoberto, enkosi kakhulu ngexesha lakho. Intlahla egqibelele. Asithandabuzi ukuba uza kwenza umsebenzi omkhulu ngokuzisa i-LATAM kwindawo ebekufanele ukuba ikhona, apho ikhoyo. Kwaye sijonge phambili ekusebenzisaneni kunye nokuqinisekisa ukuba i-LATAM kunye nommandla uyaphumelela kwiminyaka ezayo. [ulwimi lwangaphandle 00:33:16].

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U-Linda Hohnholz, umhleli we-eTN

U-Linda Hohnholz ubhale kwaye wahlela amanqaku ukusukela oko waqalisa ukusebenza. Usebenzise olu thando lwangaphakathi kwiindawo ezinje ngeHawaii Pacific University, iYunivesithi yaseChaminade, iZiko lokuFumanisa abantwana laseHawaii, kwaye ngoku iTravelNewsGroup.

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