Iinjongo ezintsha zabakhenkethi eThailand

Emva kokuba ufikelele emngceleni wabakhenkethi abangaphezu kwezigidi ze-30 ngonyaka, ubeka kwindawo ehamba phambili kumazwe ase-ASEAN kunye nombono wokufikelela kwi-42 yezigidi kwi-2020 (umthombo we-Euromonitor), iThailand iphumeze umgaqo-nkqubo wokuhlukahluka kwemimandla ngokuphakamisa ulwazi lweendawo ezingaphandle. iisekethe zelizwe ukuza kuthi ga ngoku ezonwatyelwa ngabakhenkethi.

Isiphakamiso sibonakaliswa kwiphulo lokukhangisa esele likhona (okanye libonakala likhona) e-Italy ngokusebenzisa amaxwebhu omabonwakude agxininise kwiindawo zaseMntla Thailand, iidolophana zasemaphandleni, iintaba eziluhlaza, amaziko enkcubeko, kunye nezixeko ezizityebi kwimbali. Eli phulo libandakanya abantu basezilalini abangabagcini bendalo nabazihlonelayo izilwanyana, abenza izinto ezinjengokukhulula iindlovu ezikhotyokisiweyo nezenza imisebenzi yabakhenkethi nokuzibuyisela kubomi bazo bendalo emahlathini.

Ukubhengezwa kweenjongo ezintsha kunikwe nguMphathiswa wezoKhenketho kunye neMidlalo waseThailand, uKobkarn Wattanavrangkul, kwiNkongolo yezoKhenketho yonyaka yakutshanje ebibanjelwe eChiang Mai, isixeko esinembali, kwaye namhlanje ithandwa ngamagcisa aselula asekhaya nakwamanye amazwe anokuthi imisebenzi yawo inokuphakamisa. IChiang Mai kudumo lwelizwe esele lisaziwa eASEAN.

Ukuba nengqiqo koMphathiswa kunye nokubona kwangaphambili kukholelwa ukuba inani elikhulayo labakhenkethi abaphindayo, abaphila amava njengabantu basekuhlaleni malunga neendawo ezintsha ezicetywayo, banokomeleza kwaye batyebise ulwazi lwabo lweendawo zaseThailand. Ukunyaniseka kwezindululo ezahlukeneyo nguMphathiswa uKobkarn sele kungqineke kuyimpumelelo.

Inyathelo lamva nje le-TAT: Uhambo lwabasetyhini eThailand

Iphulo elithi “Women’s Journey Thailand 2017” lisungulwe kutsha nje kulwamkelo olumnandi olwalubanjelwe eNai Lert Heritage House embindini weBangkok kubukho bukaMphathiswa uKobkarn Wattanavrangkul kunye noMnu. Yuthasak Supasorn, iRhuluneli yeTAT. Lo msitho wawukukwazisa amanenekazi angama-56 adumileyo kunye namanenekazi eebhlogi angosaziwayo abavela kwihlabathi liphela, kwaye atyunjwe njengabameli baseThailand. Umsebenzi wabo iya kuba kukukhuthaza abatyeleli ababhinqileyo abavela kwihlabathi liphela ukuba batyelele eThailand.

UNksz Srisuda Wanapinyosak, uSekela-Rhuluneli we-TAT kwiNtengiso yamazwe ngamazwe - i-Asia kunye ne-South Pacific, wathi: "Namhlanje, abafazi bathatha izigqibo ezibalulekileyo kunye nefuthe elinamandla amakhulu. Ngoluhlu olupheleleyo lweemveliso kunye neenkonzo ezinokubonelela iimfuno zabasetyhini, iThailand inokuba yeyona ndawo ifanelekileyo yokuya. Iphulo elithi “Women’s Journey Thailand” eliza kubonisa indlela abahambi ababhinqileyo abanokonwabela ngayo ezi mveliso kunye neenkonzo ngamaxabiso anomtsalane xa betyelele eThailand. Ngo-Agasti, i-app yeselula, enokukhutshelwa emva kokubhalisa ikhowudi yokufikelela, iya kufumana ababhalisi "iPhakheji eyamkelekileyo" eya kubandakanya uluhlu lwe "goodies" ukukhetha.

I-TAT isungula imisebenzi emininzi njengenxalenye yephulo, kuquka: i-Lady Golf Challenge, i-Thailand ngokusebenzisa amehlo akhe, kunye ne-Lady in Thai Fabrics. I-TAT ikwaqeshe uNks. Nattaya Boonchompaisarn, okanye uGrace, ophumelele i-FACE Thailand Season 3, njengommeli ohloniphekileyo ukukhuthaza abakhenkethi ababhinqileyo kwihlabathi jikelele ukuba baphonononge iintlobo ngeentlobo zeemveliso ezisemgangathweni kunye neenkonzo ilizwe elinokuzinikezela kweli candelo. .

I-TAT yahlela iimveliso kunye neenkonzo zabahambi basetyhini ngokweendidi ezisixhenxe: indawo yokuhlala (iihotele kunye neendawo ekuchithelwa kuzo iiholide); ezempilo, ubuhle kunye neenkonzo ze-spa; kudederhu lweevenkile, iindawo zokutyela kunye neendawo zokutyela; ulonwabo nolonwabo, njengeepaki zemixholo; imisebenzi yendlela yokuphila, efana neendibano zocweyo zezandla kunye nokomelela; kunye neenkonzo zothutho: iinqwelomoya kunye nerenti yemoto.