Uphando lubonelela ngomyalezo otyhafileyo kwiindawo zokuhamba

Umxholo oqhelekileyo ovela kuphando ekusebenziseni iiwebhusayithi zokuhamba kukuba kukho indawo eninzi yokuphucula kumava omthengi. Ukruthakruthwano kucwangciso lokuhamba kwi-intanethi lubonakaliswe kakhulu kweyiphi yamva nje? Uvavanyo. Esona sikhalazo sikhankanyiweyo ibingumba weendleko ezifihliweyo okanye iintlawulo ezongeziweyo ezingaboniswanga kwixabiso lokuqala, elandelwa yinto yokuba ukubhukisha kwi-Intanethi kuthathe ixesha elide kakhulu.

Indlela inkampani yokuhamba isebenzisa ngayo ubukho bayo bewebhu ukukhuthaza kunye nokuthengisa kunempembelelo enkulu. Njengoko abathengi besenza ngakumbi nangakumbi izigqibo zabo zokuhamba kwi-Intanethi, kubaluleke kakhulu ukuba iiwebhusayithi zokuhamba zibe lula ukuzulazula, zikhuthaze ukuzithemba kwaye zicace malunga neerhafu kunye nezinye iintlawulo.

Ukuthembeka kuye kwavela njengento ephambili kuhambo oluyimpumelelo kwi-intanethi. Kuphononongo olwenziwe nguYahoo! yabasebenzisi be-Intanethi be-11,000 eYurophu, kwavela ukuba bafuna kwaye balindele imidiya yoluntu ngakumbi kunye nomxholo owenziwe ngumsebenzisi. Ngaphezulu nje kweepesenti ze-38 bathi bakhetha iingcebiso kunye neengcebiso ezivela kwabanye abasebenzisi xa becwangcisa iholide kwi-intanethi.

Ngenxa yezi ziphumo, i-European Tour Operators Association (ETOA) inikezela isemina yasemva kwemini kwintengiso ye-intanethi kwinkomfa yabo yonyaka ngoNovemba 5 eLondon. Zombini ukubaluleka koyilo lwewebhu kunye nendima enempembelelo yeendaba zoluntu ziya kugutyungelwa. U-Giles Colborne we-CX Partners kunye no-Alex Bainbridge we-TourCMS baya kugxininisa iindlela zamva nje zokubandakanya abathengi kunye nokuphucula ukubhukisha. I-Tripadvisor kunye ne-Tripbod iya kunika iindlela ezahlukeneyo zokubonelela uluntu ngolwazi kunye neengcebiso abazifunayo.

EYurophu kuphela, ukuthengiswa kohambo lwe-intanethi kunyuke ngeepesenti ze-17 ukusuka kwi-2007 ukuya kwi-2008 kwaye kwafikelela malunga ne-$ 76 yezigidigidi. Phezu kwako nje ukudodobala koqoqosho, kuqikelelwa ukuba oku kuya kunyuka nge-10 leepesenti ngakumbi ngowama-2009.

Nangona kunjalo, isiqingatha sabo bonke abakhenkethi baye basokola ngokudidayo kunye nezingachanekanga iiwebhusayithi zokuhamba ngokophando lwe-Frommers Unlimited. Isahlulo sesithathu sabahambi abacwangcisa uhambo lwabo kwi-intanethi bakhungathekile ngenxa yokungabi nampendulo kwimibuzo ye-imeyile kunye nokungabikho komgca wenkxaso yomthengi womnxeba.

Olu phando, olwenziwe yi-eDigital Research, lubonise ukuba ishishini lokuhamba nge-intanethi linendlela ethile yokuya kukhuphisana neenkampani 'ezibalaseleyo kwinzala' ngokuzibandakanya kwiwebhusayithi kunye nenkonzo yabathengi. "Kweli candelo abathengi balo baziphatha kakubi kakhulu-ukutshintsha iibrendi kwisivumelwano esingcono, ukukhangela iingcebiso kunye nokukhetha ijelo lokuthenga elibafanele kakhulu ngelo xesha - ukusilela ukwenza kakuhle kwibhodi lingaphezulu kwethuba eliphosiweyo. ukuzibulala kwezorhwebo,” utshilo uDerek Eccleston we-eDigitalResearch.

“Into efunwa ngabathengi yinkqubo ecacileyo yenyathelo nenyathelo. Bafuna indawo ekulula ukuyithenga kuyo kodwa kwangaxeshanye inento ekhuthazayo ethi 'wow' ukubagcina bebandakanyeka. Yongeza kula maxabiso abonakalayo, inkonzo entle yabathengi, kwaye ngokuqinisekileyo luhambo oluhle kwaye uliqhelile. ”

KwiiMbasa zeTravolution zakutshanje amalungu eETOA aliqela abephakathi kwabaphumeleleyo. isango! iphumelele i-Rising Brand yoNyaka kwaye yanconywa ngenxa yewebhusayithi yayo ehlaziyiweyo, ngelixa i-Kuoni iphumelele iWebhusayithi yoMsebenzi woKhenketho oMnandi, eyachazwa njengekhuthazayo nekumgangatho ophezulu. I-Viator, abaphumeleleyo kwi-Best Agent-Only Website, banconywa ngabagwebi ngokuqhutywa ngokucacileyo kunye noyilo olugxininisekileyo kunye nokusebenza.

Umthombo: I-European Tour Operators Association