I-Starwood ukuvula iihotele ezingama-20 e-China ngo-2013

I-BEIJING, i-China - i-Starwood Hotels & Resorts Worldwide, Inc. ithe namhlanje inkampani iya kuvula iihotele ze-20 ezintsha e-China kwi-2013.

Emva kokuphinda kabini indawo yayo apha kule minyaka mithathu idlulileyo, iStarwood ineehotele ezili-120 ezivuliweyo nezingaphezulu kwe-100 kumbhobho, nto leyo eyenza i-China ibe yeyona nkampani inkulu yentengiso yehotele emva kwe-United States kuphela, kwaye ikhula ngokukhawuleza. UMongameli weStarwood kunye ne-CEO uFrits van Paasschen oseTshayina kule veki ethatha inxaxheba kwiFortune Global Forum eChengdu uthe inkampani iza kuvula ihotele enye entsha qho ngeentsuku ezingama-20 apha kwaye i-70 pesenti yombhobho wayo weehotele ezintsha ezakhiwayo neziphuhliswayo ziphakathi. izixeko ezikumgangatho wesibini nowesithathu.

“Siyaqhubeka nokujonga i-China njengethuba elinye ebomini kwishishini lethu,” utshilo u-van Paasschen. “Enoba kukhulisa ummandla wethu wehotele njengenxalenye yophuhliso olukhulu lweziseko ezingundoqo zelizwe, okanye ngogonyamelo sakha inkqubo yethu yokuthembeka kweyona ndawo ikhula ngokukhawuleza yasekhaya kunye nemarike yokhenketho ephuma kumazwe angaphandle, sigxile ekuthatheni lonke uncedo lwendawo yethu ebalulekileyo yokuqala eTshayina. ”

I-Early Foothold e-China iyaqhubeka nokuhlawula; I-Starwood Ime kwiPotfoliyo yeNtofontofo ephindwe kabini

Ubukho beStarwood eTshayina baqala ngo-1985 xa iSheraton Great Wall Beijing yaqala ukuba yihotele yokuqala yezizwe ngezizwe kwiPeople's Republic of China. Namhlanje i-Starwood ngoyena mqhubi wehotele wesiphelo esiphezulu e-China oneehotele ezininzi apha kunabakhuphisana nabo uMarriott, uHilton noHyatt bedityanisiwe. Ngo-2012 iStarwood yavula iihotele ezingama-25 kwaye yatyikitya iintengiso zehotele ezingama-36 - inani lerekhodi lokuvula kunye nezivumelwano.

Ngaphezulu kwezixeko ezingama-170 ezinabemi abangaphezu kwesigidi esi-1, umgaqo weenqwelomoya wokukhula eTshayina uyaqhubeka ukuba mde. Ukongeza kubukho obude be-Starwood kwizixeko ezikhulu zaseTshayina, inkampani igxile ekwandiseni izixeko ezikwinqanaba lesibini nelesithathu. IStarwood's upscale Sheraton, Westin, kunye neLe Meridien brand ziyaqhubeka nokufunwa kwizithili zoshishino ezintsha kunye namaziko olawulo karhulumente kwizixeko ezikumgangatho wesibini. Amanqaku amaNe eStarwood yiSheraton kunye neAloft brand angena kakuhle kubugcisa obuphezulu obusanda kuphuhliswa, ishishini, kunye neepaki zaseyunivesithi kunye kufutshane nezikhululo zikaloliwe ezinesantya esiphezulu kunye nezixeko ezikumanqanaba okuqala okufudukela kwabantu ezidolophini, ukongeza kulwando oluqhubekayo kwiimarike ezisele zimisiwe.

Imfuno yeehotele zodidi oluphezulu kulo lonke elase China iyaqhubeka nokukhula kwaye kule minyaka imbalwa izayo iStarwood iyakuphinda kabini indawo yayo yobunewunewu apha. Iihotele zeW, ezisanda kuvula iW Guangzhou ekuqaleni kwalo nyaka, ziza kuvula iiflegi ezintsha eBeijing naseShanghai kunye neehotele eSuzhou, eChangsha, naseChengdu. I-St. Regis, i-brand ye-Starwood ye-ultra-luxury brand, iya kwakha phezu kobukho bayo obuzinzile e-China kwiimarike eziquka i-Beijing, i-Shenzhen ne-Sanya kunye neehotele ezintsha e-Changsha, e-Chengdu, e-Lijiang, e-Qingshui Bay, e-Zhuhai nase-Nanjing ngelixa i-Starwood's Luxury Collection iya kwandiswa. eDalian, eHangzhou, eNanning, eXiamen, eNanjing naseSuzhou.

I-China yiyeyesibini i-Starwood enkulu kwaye ikhula ngokukhawuleza i-Marke yabahambi

Ngokutsho kwe-UN World Travel Organisation (UNWTO), iChina ngoku ikwindawo yokuqala yentengiso yezokhenketho kwihlabathi ngokwenkcitho, idlula iJamani neUnited States. Ngo-2012, inkcitho yase-China kuhambo lwaphesheya yafikelela kwi-US$102 yeebhiliyoni. I-China ngoku ingumthombo wesibini omkhulu we-Starwood wabahambi emva koMntla Melika kuphela kwaye ngo-2012 uhambo oluphumayo lwaseTshayina ukuya kwiihotele zalo lukhule ngeepesenti ezingama-20. Sele yeyona ntengiso inkulu kwiihotele ze-Starwood e-Asiya, i-China yeyona nto ikhula ngokukhawuleza kwimakethi yokuhamba. Ngokukavan Paasschen, uhambo olukhawulezileyo lwaseTshayina luchaphazela ishishini kwihlabathi liphela, kwaye kulo nyaka uphelileyo iipesenti ezingama-95 zeehotele zaseStarwood kumazwe aphantse abe li-100 zamkele iindwendwe ezivela e-Greater China.

Ngokubaluleke kakhulu njengokuvula iihotele ezintsha, iStarwood igxile ekukhuliseni ukunyaniseka phakathi kwabahambi abatsha baseTshayina. Ukusukela ngo-2010, inkampani iphindaphinde isiseko sayo sabahambi abasebenzayo kwi-Starwood Preferred Guest (SPG), inkqubo yokuthembeka yenkampani. Ukukhula kwisiseko sabahambi be-SPG kuqhubeka ukukhula ngesantya esikhawulezayo, kwaye namhlanje, i-SPG ibhalisa ilungu elitsha rhoqo ngemizuzwana engama-20 e-China, kunye namalungu egolide aphezulu kunye neplatinam ahlala ubusuku obungama-25 + ngonyaka anyuke ngama-53 ekhulwini kunyaka ophelileyo. Ehlabathini lonke, iipesenti ezingama-50 zeendwendwe ze-Starwood ngamalungu e-SPG, kwaye e-China, iipesenti ezingama-55 zamagumbi zizaliswe nge-SPG.

I-Starwood Ivula iiNdawo zokuchithela iiNdawo eziNtsha e-China ukuze zibonelele kwiMarike yeNdawo eThwabileyo

Uhambo lwasekhaya lwaseTshayina luyaqhubeka nokukhula. Iihotele zase-Starwood e-China azisezondawo zangaphandle zabahambi baseNtshona, kwaye namhlanje iipesenti ezingama-50 zeendwendwe ezihotele apha ngamaTshayina. Ngokungakumbi, iStarwood kunye nabalingane bayo abanini baphuhlisa iihotele eTshayina becinga ngomhambi wasekhaya, kubandakanya imveliso entsha yeholide yokuhlangabezana neemfuno zentengiso yasekhaya eyandayo ngeendlela kunye nomnqweno wokuhamba. Kungekudala iStarwood iza kuba neendawo zokuchithela iiholide ezininzi kwiZiqithi zaseHainan (ezidla ngokubizwa ngokuba yiHawaii yaseTshayina,) kunokuba yenze eHawaii. Ngokukwanjalo inkampani ivule iindawo ezintsha zokutyibilika e-ski e-China ezifana ne-Westin kunye ne-Sheraton resort e-Changbaishan kunye neendawo zokubuyela ezidolophini ezibandakanya i-Sheraton Huzhou kunye ne-Sheraton Macao enamagumbi angama-4,000, eyona hotele inkulu ye-Starwood naphi na emhlabeni.

Iihotele eziNtsha eziqhuba iMbango yeTalente - iStarwood igcwalisa i-10,000 yezikhundla ezitsha ngonyaka eTshayina

Kule minyaka mihlanu izayo, iStarwood iya kuphinda kabini inani labalingane eTshayina kunye ne-10,000 yokuqesha amatsha ngonyaka. Ubukho obude be-Starwood e-China kunye nekhondo lomsebenzi eliqinisekisiweyo elidityaniswe neenzame ezintsonkothileyo zokugaya kunceda inkampani ukuba itsale italente ephezulu. Ngenxa yokuhlala ixesha elide kunye namaqela azinzileyo e-China, i-Starwood inebhentshi enzulu apha, kunye neenkokheli ezimbini eziphezulu ze-Starwood e-Asia Pacific, uStephen Ho, uMongameli we-Asia Pacific kunye no-Qian Jin, uMongameli wase-China, bobabini bajoyine inkampani kwi-Asia Pacific. Ngoo-1980 kwaye banyukela kwizikhundla zabo ngoku. Kwiihotele zase-Starwood e-China, isinye kwisithathu saBalawuli Jikelele kunye ne-79 yeepesenti yeenkokeli zeKomiti eLawulayo eziphezulu zehotele ngamaTshayina.