Ukusetyenziswa kwemithombo yeendaba zentlalo kuye kwakhula kakhulu kwezi nyanga zidlulileyo kuqhutywa yinto ebonakala ngathi ngumnqweno onganelisekiyo wokuhlala uqhagamshelwe. Kodwa ezi ntlobo zemithombo yeendaba zibe nefuthe njani kukhetho lwabathengi xa kufikwa ekuvavanyeni nasekuthengeni iinkonzo zokuhamba? Iziphumo zophando lwamva nje lwetravehorizons ziveza iimbono ezinika umdla.
Ngokophando lwabameli besizwe olungaphezu nje kwe-2,200 yabantu abadala base-US olwaqhutywa ngo-Okthobha wama-2009, phantse i-6 kwi-10 (ipesenti ezingama-59) yabakhenkethi abakhutheleyo baye batyelela indawo yenethiwekhi yokuncokola. Eyona misebenzi yabo idumileyo ngelixa kwezi sayithi ibandakanya ukufaka iifoto/iividiyo (i-49 pesenti) kunye nokulinganisa iimveliso okanye iinkonzo (iipesenti ezingama-46). Phantse ikota enye indwendwele igumbi lengxoxo kunye/okanye ithumele umxholo kwibhlog. Phantse isiqingatha (i-46 ipesenti) khangela ukuthunyelwa okutsha kwindawo yabo (s) ubuncinane kanye ngosuku.
I-Facebook inandipha iziganeko eziphakamileyo zokutyelelwa (phantse isiqingatha sabahambi abakhutheleyo baye batyelela, kwaye ngokupheleleyo isinye kwisithathu sithumele iphepha lomntu siqu), ngelixa malunga nekota enye yabahambi abasebenzayo baye batyelela i-MySpace. Zombini iipesenti ziphezulu kakhulu ukusuka kunyaka nje omnye odlulileyo. Kwaye xa kuziwa ekukhangeleni iisayithi zentlalo zomxholo, izehlo zokundwendwela iYouTube zisithwa yi-TripAdvisor ngomda obanzi.
Kodwa ingaba umxholo ofunyenwe kwezi sayithi unefuthe elingakanani kukhetho lwabathengi xa kuziwa kuvavanyo kunye nokukhethwa kwababoneleli ngenkonzo yokuhamba? Okwangoku, hayi kakhulu, kuba utyelelo lwesiza ngeenjongo zokucwangcisa uhambo luhlala lusezantsi kakhulu. Ngomzekelo, kuphela i-1 kubasebenzisi be-Facebook be-10 abafuna ingcebiso malunga neendawo okanye abanikezeli benkonzo yokuhamba, kwaye nje i-1 kwi-20 ijoyine uluntu lwabasebenzisi ababelana ngezinto ezithandwayo zokuhamba:
– 11 ekhulwini cela iingcebiso malunga nendawo
- i-8 ipesenti icela iingcebiso malunga nomthengisi wokuhamba
-Ipesenti ezi-6 zifunde malunga nezivumelwano zokuhamba
-Iipesenti ze-5 zifumana uhlaziyo lweendawo kunye nababoneleli abahambahambayo
-Ipesenti ze-5 zijoyine uluntu olunomdla wokuhamba
Kunamhlanje, nangona kunjalo. Oku kunokutshintsha ngokukhawuleza kangakanani ngumba woqikelelo olukhulu xa kujongwa izinga elimangalisayo lokungena kwezi sayithi eliphunyelelweyo ngexesha elifutshane. Nangona kunjalo, okwangoku, abathengi bayaqhubeka befuna kwaye baphendule kulwazi malunga neenkonzo zokuhamba kunye nababoneleli abavela kwimithombo engakumbi ye-intanethi kunye nemithombo yeendaba ye-intanethi.
Umthombo: www.pax.travel
INTO ONOKUYITHATHA KWELI NQAKU:
- By way of illustration, only 1 in 10 Facebook users seeks advice about either destinations or travel service suppliers, and just 1 in 20 has joined a community of users who share common travel interests.
- According to the nationally representative survey of just over 2,200 US adults that was conducted in October 2009, almost 6 out of 10 (59 percent) of active travelers have visited a social networking site.
- But to what extent does the content found on these sites influence consumer choice when it comes to the evaluation and selection of travel service suppliers.
