Isivumelwano satyikitywa ngosuku lokuqala lwe Intengiso yeHlabathi yoKhenketho (WTM) umcimbi owawubanjelwe eLondon nguNksz Manal Alshehri, iVP yokuthengiswa kwaBakhweli kwi Saudia, kunye noMnu Rami Almoallim, i-VP ye-Ofisi yokuThengisa kunye noLawulo kwi-RCU.
Isivumelwano phakathi kwala maqela mabini sibandakanya ukufumana inani leenqwelomoya ezicwangcisiweyo ukusuka eRiyadh, Jeddah, kunye nezikhululo zeenqwelomoya zaseDammam ukuya eAlUla, ezibandakanya i-8 iyonke yeenqwelomoya ngeveki.
UNksz Manal Alshehri ubalule indima ebalulekileyo ye-Saudia njengeqabane eliphambili le-RCU ekuxhaseni iinzame zokutsalela abakhenkethi eBukumkanini, ngaphakathi nangaphandle. Ugxininise ukuba isivumelwano siphawula inyathelo eliqhubela phambili kwintsebenziswano yobuchule phakathi kwala maqumrhu mabini. Oku kubaluleke ngakumbi emva kokusungulwa kohlobo olutsha lweSaudia kunye nexesha eligxile ekuzinziseni inkcubeko yaseSaudi kunye nesazisi kwiimveliso kunye neenkonzo zayo, ukubandakanya iindwendwe ezintlanu. Ukongeza, isivumelwano sijolise ekudibaniseni ubuchwephesha bobuntlola bokuzenzela kwimisebenzi kunye neenkonzo zenkampani yomoya.
UMnu Rami Almoallim uthe isivumelwano kunye neSaudia simele ukuqhubeka kobudlelwane obubalulekileyo obusekwe yi-RCU kunye ne-airline kwiminyaka yamuva. Ebalaselisa inkampani yeenqwelo moya njengehlakani elibalulekileyo ekukhuthazeni i-AlUla njengendawo yabakhenkethi, ugxininise igalelo labo eliqhubekayo ekuphuhliseni icandelo lezokhenketho lephondo ngokuthutha iindwendwe ezisuka kwizixeko ezikhulu ngaphakathi nangaphandle koBukumkani. I-Saudia ikhuthaze ngenkuthalo indawo etyebileyo yenkcubeko kunye nembali ye-AlUla, ibeka lo mmandla njengendawo engenakuthelekiswa nanto yehlabathi.
Ngaphezu koko, idlale indima ebalulekileyo kwimikhankaso eyahlukeneyo yokuthengisa eqaliswe yi-RCU ukwandisa inani leendwendwe kule ndawo yokutyelela, ejolise ukufumana iindwendwe ze-250,000 ekupheleni kwe-2023 kunye neendwendwe ze-292,000 ekupheleni kwe-2024.
Kuyafaneleka ukuba uqaphele ukuba njengenxalenye yentsebenziswano yeqhinga phakathi kweSaudia kunye ne-RCU, i-airline yasungula iqela layo lokuqala lePolo eliquka abadlali abathathu abathathe inxaxheba kwi-Richard Mille AlUla Desert Polo Tournament eyayibanjwe ngoFebruwari 11-12, 2022.
Lo mzamo usebenze njengobungqina bokuzibophelela kweSaudia ekuqhubeleni phambili amacandelo okhenketho kunye nezemidlalo eBukumkanini.
Amanyathelo okusebenzisana nawo abandakanya ukuqaliswa kwenqwelomoya yokuqala yehlabathi "I-Museum in the Sky" ukuya e-AlUla ngoNovemba 2021. Indiza yabonisa ukubaluleka kwenkcubeko ye-AlUla, ibonakalisa njengemyuziyam ephilayo ebamba indawo ye-archaeological ye-Hegra, uBukumkani bokuqala beLifa leMveli le-UNESCO. indawo edwelisiweyo.
Ngaphezu koko, i-Saudia ibonelele ngenkxaso ye-AlUla Skies Festival, inxalenye ebalulekileyo yekhalenda ye-AlUla Moments ye-2022 kunye ne-2023. Lo mnyhadala wenzelwe ukunandipha imisebenzi yebhaluni yomoya oshushu kunye nokujonga iinkwenkwezi kwaye ugxininisa uxhulumaniso lwembali yempucuko yamandulo kunye nesibhakabhaka kwi-AlUla. ummandla.
