Njengoko iSaudi Arabia iyeyona ndawo ikhula ngokukhawuleza kwihlabathi lonke lokhenketho, iSTA ibhengeze ukuba iza kungena kubudlelwane obutsha obukhulu neRX Global - kulandela ukutyikitywa ngokusemthethweni emva kweWTM London - eyakubona iSTA ibe yeyokuqala 'Global I-Travel Partner' ye-World Travel Market (WTM) imicimbi yomboniso worhwebo.
Intsebenziswano yeminyaka emibini, ecwangciselwe ukuqalisa ngoNovemba 2023 - Septemba 2025 kunye yenzelwe ukugubungela imveliso yehlabathi jikelele yophawu lweWTM (kuquka iWTM London, WTM Africa, WTM Latin America kunye neArabian Travel Market), yabhengezwa nge8th NgoNovemba 2023, ngomhla wokuvala iWorld Travel Market yaseLondon.
Isivumelwano somlingane sifikelelwe kwisikhululo saseSaudi phakathi kwe-STA kunye ne-RX Global ngosuku lokugqibela kwi-WTM yalo nyaka, apho i-STA ikhokele igqiza lezokhenketho elikhulu kunawo wonke eSaudi, kunye nabachaphazelekayo abangaphezu kwama-75 abakhoyo - ukunyuka kwama-48% ukusuka kunyaka ophelile.
Ukuma kwe-STA kulo nyaka kuzisa ebomini unikezelo olwahlukeneyo noluguquguqukayo lwezinto ezinokufunyanwa ngabatyeleli kwikhaya lokwenyani laseArabhiya, kunye nobungakanani benkqubela phambili yolona tshintsho lunebhongo kwihlabathi.
Inqanaba le-STA lokuzimasa nokuthatha inxaxheba libonisa ngenene ukubaluleka kwe-WTM 2023 ekuzobeni ikamva lokukhula kwecandelo lezokhenketho kwihlabathi.
UFahd Hamidaddin, iCEO kunye neLungu leBhodi kwiGunyabantu lezoKhenketho laseSaudi wathi: “ISaudi yeyona ndawo yokhenketho ekhula ngokukhawuleza kwihlabathi, iphumeza konke obekulindelwe kwaye ibeka isantya kwihlabathi jikelele. Enkosi kubunkokeli bezokhenketho baseSaudi, nyaka ngamnye ubukho bethu e-WTM London buyaqhubeka bukhula, kwaye samkela iindwendwe ezininzi kunangaphambili, sele sisendleleni yokufikelela usukelo lwethu luka-2030.
“Olu buhlakani luza kuqaqambisa inkqubela yeSaudi eWTM eLondon kwaye lukhuthaze utyelelo olungakumbi eSaudi ngothotho lwemisebenzi yokwazisa ngemicimbi yeWTM. Imiboniso yorhwebo iyinxalenye ephambili yesicwangciso sethu sokuthethathethana namahlakani orhwebo namazwe ngamazwe - ukwenza inkxaso ye-WTM ibe yintsebenziswano egqibeleleyo yokukhula.
"Ndijonge ukudibana nabahlobo bakudala kunye namaqabane amatsha avela kwihlabathi liphela kuyo yonke imiboniso ye-WTM ngo-2023, 2024 nangaphaya."
UVasyl Zhygalo, uMlawuli wePotfoliyo yeWTM wathi: “Siyavuya ukwamkela iSaudi njengeQela lokuqala le-WTM Global Travel Partner, isakhela kwimpumelelo yentsebenziswano ne-WTM yaseLondon ngo-2021 nango-2022. ISaudi ineenjongo ezinqwenelekayo zokukhulisa icandelo lezokhenketho kwaye imiboniso yethu inika ithuba elingenakuthelekiswa nanto leSaudi. ukwabelana ngeentlobo ezahlukeneyo zokhenketho kunye namathuba otyalo-mali kunye nabathengi abaphambili borhwebo kunye namajelo eendaba avela kwihlabathi liphela.
Intsebenziswano icwangciselwe ukubandakanya imisebenzi emitsha yokukhuthaza ukutyelela eSaudi Arabia. I-CEO ye-STA, uFahd Hamidaddin uye wanikela intetho ephambili kwi-WTM yaseLondon kunye namazwi okuvula kwinqanaba eliphambili le-Elevate. Kukwakho nendawo yokuma esebenzisanayo kunye nentywila, iphulo lokuthengisa elikhethekileyo elithi 'Amava eSaudi', izikrini zedijithali kwi-WTM yaseLondon Boulevard kunye nesanti / i-scape yolwandle kumgangatho we-boulevard eye yazisa uphawu lweSaudi Arabia ebomini.
Ukuya kumboniso worhwebo kube yinxalenye ephambili yesicwangciso se-STA ukusukela oko yavula iingcango zayo kubatyeleli bamazwe ngamazwe ngo-2019. Kwimiboniso yorhwebo ye-WTM kule minyaka imbalwa idlulileyo, i-STA ikhusele inani elirekhodiweyo lezivumelwano kunye nezivumelwano kunye namaqabane abalulekileyo orhwebo lwamazwe ngamazwe, kwaye yabonisa. Ukuzinikela kwe-STA kwimpumelelo yenkqubo yendalo yokhenketho lwehlabathi.
IGunya lezoKhenketho laseSaudi (i-STA), elasungulwa ngoJuni ka-2020, linoxanduva lokuthengisa iindawo zokhenketho zaseSaudi Arabia kwihlabathi liphela kunye nokuphuhlisa unikezelo lwendawo ngeenkqubo, iipakethi kunye nenkxaso yeshishini. Isigunyaziso sayo siquka ukuphuhlisa ii-asethi zelizwe ezizodwa kunye neendawo ekusingwa kuzo, ukusingathwa kunye nokuthatha inxaxheba kwimisitho yoshishino, kunye nokukhuthaza uphawu lwendawo yokusingwa yeSaudi Arabia ekhaya naphesheya kolwandle. I-STA isebenza kwiiofisi zabameli be-16 emhlabeni jikelele, ikhonza amazwe angama-38.
