I-MIAMI, Fla. – I-Royal Caribbean International namhlanje isungule iphulo lohlobo olutsha oluquka eyona nto ikhuthazayo kanye kumbindi wendlela yokuhamba ngenqanawa yehlabathi… ulwandle. Eli phulo lijolise ekuvuseni kwakhona abathengi kwizinto ezibonwayo kunye nezandi zolwandle kwaye lidlulise ukuphumla, uthando kunye nokuzonwabisa okunokuthi kube khona kuphela emanzini avulekileyo kwiholide ye-Royal Caribbean cruise. Eli phulo liza kuqalisa ngemifanekiso edlalayo yeqokobhe le-conch njengefowuni - ebizwa ngokuba yi-“Shellphone” – kwaye idlulise ummiselo wephulo: “Ulwandle luyafowuna. Yiphendule ngokoBukhosi.”
Ngephulo elitsha, iRoyal Caribbean ijongana nemiba yeemvakalelo kunye nenkuthazo yokuthatha iholide kunye nomgca wokuhamba ngenqanawa ophumelele ibhaso. “Ulwandle luyabiza. Yiphendule ngokoBukhosi.” ibandakanya abathengi kwaye ibamema ukuba baphonononge ezona ziqu zabo kwinqanawa yaseRoyal Caribbean. Iphulo elitsha lithetha ngeenyaniso zendalo yonke ezifunyenwe ngamaqela ekugxilwe kuwo kunye nophando lobungakanani olwenziwa kumazwe e-16 emhlabeni jikelele, apho abantu baziva bexhamla elwandle; apho, elwandle, umntu unokuziva ekhululekile kwisiphithiphithi sobomi bemihla ngemihla, kunye noxanduva lokunyamekela wonke umntu; kunye nokuba uphawu lweRoyal Caribbean ludlulisela imvakalelo yomgangatho kunye neyona nto ibhetele eklasini. Kulo lonke, “ULwandle luyabiza. Yiphendule ngokoBukhosi.” iboniswa ngendlela enokuthanani lula ngelizwi elidlalayo nelihlekisayo elaziwa ngalo iRoyal Caribbean, ngakumbi nge “Shellphone.”
"Singena kumandla olwandle anamandla, amandla eemvakalelo ukuphinda siqale kwakhona umxholo wokuhamba ngenqanawa kubathengi abangayiqondiyo into enikezelwa yiRoyal Caribbean ngeholide," utshilo uBetsy O'Rourke, usekela mongameli omkhulu, iNtengiso, iRoyal Caribbean International. “I'The Sea is Calling' liphulo lehlabathi jikelele eliza kuhlokoma ebantwini kungakhathaliseki ukuba bahlala phi, bathetha luphi ulwimi, okanye bakhe bahamba ngenqanawa ngaphambili. Kwaye sifuna ukuba abakhenkethi kuzo zonke iindawo bazi ukuba iinqanawa zaseRoyal Caribbean ezikhethekileyo nezivelisa izinto ezintsha, inkonzo yobuqu kunye nobubanzi bamava okusingwa yindlela 'esiyiphendula ngayo ngokoBukhosi.'”
Iyilwe yi-arhente yentengiso ye-Royal Caribbean, i-JWT New York, ngokubambisana ne-arhente yezosasazo i-Mindshare, eli phulo liza kuqhubeka kwiiveki ezizayo kwaye lisungulwe ngokusemthethweni eMntla Melika ngoJanuwari ka-2012, kwaye emva koko lisasazwe kwihlabathi lonke unyaka omtsha. I-Shellphone iya kuqalisa ukuvela ngo-Dec. 19 kuluhlu lwezithuba zasendle kwiidolophu ezinkulu eziquka iNew York, iSan Francisco, iChicago, iWashington, DC, iBoston kunye neMiami. Izihloko ezibandakanyiweyo kwiphulo le-teaser, ezinje ngo “Hayi i-3G, uLwandle G” kunye “neSicwangciso sethu sokuqengqeleka: Tan Front, Emva koko,” iziko kwi-Shellphone, eqhuba abathengi abanomdla kwi-www.TheSeaisCalling.com, apho baya kujonga entsha. Ividiyo yomkhankaso webhrendi ebakhumbuza ngomnxeba wolwandle kwaye ibamema ukuba bayiphendule ngeRoyal Caribbean.
Ukukhaba ngokusesikweni kuya kuba kukusasazwa kweentengiso zikamabonwakude ezikhuthazayo zabantu bemihla ngemihla abanxibelelana ne “Shellphone” (iinguqulelo ezingama-30 nemizuzwana engama-60) ukuqala ngoJan. 9, 2012. Abathengi nabo banokuphendula umnxeba wolwandle ngokubhengeza apho kwihlabathi bangathanda ukuhamba ngenqanawa kwaye bangeniswe kwi-sweepstakes ku-www.Facebook.com/RoyalCaribbean. Ulwazi oluthe vetshe malunga “Ulwandle luyabiza. Yiphendule ngokoBukhosi.” iyafumaneka kwi www.TheSeaisCalling.com.
INTO ONOKUYITHATHA KWELI NQAKU:
- The campaign is aimed at reawakening consumers to the sights and sounds of the sea and conveys the relaxation, romance and adventure that only can be had on the open waters aboard a Royal Caribbean cruise vacation.
- Consumers also can answer the call of the sea by declaring where in the world they would like to cruise and be entered into a sweepstakes at www.
- The new campaign speaks to the universal truths discovered through focus groups and quantitative research conducted in 16 countries around the world, where people feel a connection to the sea.
