Hlela kwakhona kwaye uhambe: I-Brand USA ityhila ukuvulwa kwakhona kwezokhenketho kwimo yesiqhelo

Kwintlanganiso yebhodi yanamhlanje, iinkokheli zeBrand USA zabelane ngesicwangciso sabo sokuyivula kwakhona iUnited States kwezokhenketho - ukuphinda bazise iMelika kwihlabathi "ngesiqhelo esitsha" - njengoko indlela yokhenketho enokuthi inyuselwe ngayo kufuneka iphinde isethwe.

Ke ngoko, iBrand USA ibize indlela yabo yokubuyisa ukhenketho njenge- "reset & go."

Ekupheleni kukaSeptemba, iBrand USA isungula iMarike yayo yeHlabathi. Iya kuba liqonga lama-24/7 elinamagumbi abonakalayo ahlolwe kwiPavnerion yamaQabane abaBonisi nabathengi; Elona nqanaba liphambili lenkqubo kunye nokuzityebisa; kunye neGumbi leTV leGoUSA lefilimu, umabonwakude, ukuzonwabisa, kunye nophuculo lweemfuno.

AbakwaBrand USA bathi amaqabane abo ashiye indawo yentengiso yamazwe aphesheya ukuze ajolise ekubuyiseni kwasekhaya.

Ukubuyisela kwimeko yesiqhelo iya kuba linyathelo elilandelayo elibalulekileyo lokuba i-USA ibuyise uhambo eMelika.

1. Qhuba ukufika kwamazwe aphesheya, inkcitho kunye nengeniso kubathengisi bokuhamba, kunye nee-DMO zikarhulumente nezasekhaya eUnited States
   Iinjongo: Ukuvelisa ukubhukisha okunokulinganiswa ngephulo lokukhuthaza elidibanisa abaqhubi abakhethiweyo abakhenkethi, iinqwelomoya, kunye nee-OTA ngokufowunela isenzo kunye nokusetyenziswa kweenkqubo zohambo lweBranding USA kunye nezinye izixhobo.
   Amanyathelo: Ukubhukisha okunokubakho; ukuthatha inxaxheba kunye nokuzibandakanya kwabaqhubi bezokhenketho, ii-OTA kunye neenqwelo moya.
2. Sebenzisa iphulo elisebenzayo nelisebenzayo
   Yenza i-USA lukhetho olulula nolucacileyo njengendawo oya kuyo.
   Ukuzibandakanya, ukujonga ividiyo, i-CPM, ukubhukisha kukhokelwa ngumkhankaso.
3. Mela i-United States iphela, kubandakanya neendawo ezisemaphandleni nasezidolophini
   Bandakanya uninzi lwamazwe, izixeko, imimandla kunye nemimandla ekunokwenzeka ukuba iyile kwiphulo lokubuyisela kwimeko yesiqhelo kuqinisekiswe ukulingana kweendawo ezisemaphandleni nasezidolophini.
   Inani leedolophu kunye namazwe afakiwe, kunye nomlinganiso wasemaphandleni / wedolophu wokubandakanya indawo ekuyiwa kuyo.
4. Sebenzisa iqonga lokubuyisela kwintengiso yentsebenziswano
   Sebenzisa amathuba entengiso yentsebenziswano ngokudibeneyo nephulo ujolise kusebenze. Inani lamaqabane athabatha inxaxheba, ipesenti yamaqabane abuyayo YOY, iincwadana ezinokubalwa.

IBrand USA iceba ukukhulisa isithuthi esingena kwakhona esinamandla, esithengiswayo kunye nehlabathi jikelele. Iya kuba yinto ephazamisayo, emele isisombululo esitsha esiza kuthatha indawo yeendlela ezingasebenzi kakuhle, eziqhutywa yi-inertia. Iya kusebenza ngokufanelekileyo ngenjongo yokunciphisa izithintelo ekuthatheni inxaxheba kwaye ifuna nezixhobo ezincinci.

Ukudalwa okubonakalayo kweBrand USA akunakuba zezona ndaba zikhuthazayo kwiNtlanganiso kunye neShishini lokukhuthaza (i-MICE). UBrand USA uthe uyakudala uhlobo lweVeki yokuHamba yowama-2020 nangaphaya, kwanaxa iintlanganiso zobuso nobuso zinokwaziswa kwakhona. I-Virtual iya kuhlala iyinxalenye yamava okufikelela e-USA.

Hlela kwakhona kwaye uhambe

Ukuqhuba ngenjongo yokundwendwela i-United States kunye nokwandisa ukubandakanyeka kunye neBrand USA yonke isebenzela ukufikelela kwinjongo enye: Ukukhokelela ekubuyiselweni kwe-United States yoKhenketho kunye nezoKhenketho.

Ukufikelela kule njongo, iBrand USA iphakamise le ndlela ilandelayo:

1. Ukuphonononga kwakhona "okuqhelekileyo": Kubalulekile ukuba sinethemba kwithoni kwaye sidlale kwi-DNA yethu yokulangazelela ukuba i-US ingaphezulu nje kwendawo ekuyiwa kuyo, yingcinga esinokuthi singene kuyo ukunxibelelana ngokweemvakalelo nabathengi.
2. Ukhuseleko alunakuthethathethana: Ngokucacileyo ukunxibelelana ne-US kukhuselekile kubahambi bamanye amazwe kwaye sikulungele ukubamkela ngeenkqubo ezifanelekileyo kunye neenkqubo.
3. Ngaphandle okukhulu: Yoyama kubuninzi beendlela ezivulekileyo, umhlaba omkhulu, iipaki zesizwe ezinabileyo, kunye neendawo ezihamba-ukubethwa ngendlela eyahlukileyo e-US
4. Ithemba loKhenketho lweKamva: Ukuzimisela kokuhamba kuya kuphinda kubuye, kwaye xa kusenzeka, kubalulekile ukuba sikwiimarike ngesikhalazo esinokubakho sokuhlangana esidibana ngokufanayo namaqabane njengabathengi.
5. Inkululeko yamava aPheleleyo: Qiniseka ukuba ulwazi malunga neendawo zethu zokufikela kunye namava amaninzi afumanekayo kubakhenkethi avela kulomyalezo wethu.
6. Uhambo lweNdlela: I-US likhaya kuhambo lwendlela, amandla akhethekileyo eMelika ekufuneka siwabeka phambili ngephulo lethu lokufumana kwakhona.

Umsebenzi wonxibelelwano wokuvula kwakhona iUnited States kukhenketho:

1. Wamkele uMva weHlabathi: Ukuphunyezwa kwempembelelo ephezulu enika umqondiso ocacileyo wokuba i-USA iphinde yamkele abakhenkethi ukuba batyelele kumabonwakude, u-OLV, R.
2. Zisa kuBomi bePost COVID Amathuba: Iindlela zonxibelelwano ezizisa ebomini amathuba amangalisayo ohambo lwaseMelika nakwinyani yasemva kwe-COVID. Kukho amava amaninzi ekuhlaleni anokungawaqwalaseli ngokwabo. Oku kuyakuchazwa ngabaphembeleli bezentlalo kunye nedijithali, amanqaku, kunye nohambo.
3. Ngqina ukuba sikulungele: Izicwangciso-qhinga eziqaqambisa iinzame ezithathwa zizikhululo zeenqwelo-moya zethu, ii-DMOs, abasebenza kwezokhenketho, ukuqinisekisa ukhuseleko kubahambi ababuya kusityelela njengoko oku kungenakuxoxwa. Oku kuyakwaziswa ngabaphembeleli, iwebhusayithi kunye nokhangelo lwentlalo.
4. Ukuloba kunye nokuguqula: Sebenzisa iindlela zokuthengisa eziqinisekisa ukuba i-USA igcina isabelo sayo esifanelekileyo sabakhenkethi bamanye amazwe ngokusebenzisa amaqhinga asezantsi efaneli ajolise ekubhukeni ukuqhuba. Oku kuyakwaziswa kukhenketho lwedijithali lwentlalo, abaqhubi, iinqwelomoya kunye nentsebenziswano ye-OTA.
5. Vula ibhokisi yethu yezixhobo: Qinisekisa ukusetha kwakhona kunye nePlatform inika amaqabane ethu izixhobo ezitsha abanokuzisebenzisa ukuba babe yinxalenye yomzamo wokubuya kunye nokuqhuba iziphumo ezisezantsi.