I-LONDON, i-HONG KONG kunye ne-SINGAPORE - Ngeso kwimarike ekhulayo yabahambi be-adventure yolutsha, iSebe lezoKhenketho lasePhilippines (PDOT) libambisene ne-MTV Networks kwiphulo lehlabathi jikelele "i-hip, ye-contemporary" - i-MTV Revelations, ukukhuthaza iPhilippines njengendawo yokuya kuyo. kubantu abadala abancinci kunye nabathandi bomculo.
Izityhilelo ze-MTV zenzelwe iimarike ezilishumi elinambini: iOstreliya, iKhanada, iChina, iHong Kong, iJapan, iKorea, iMalaysia, iPhilippines, iSingapore, iTaiwan, iUK, kunye ne-USA, ivumela izigidi zabantu abadala abasebatsha kwihlabathi liphela ukuba bafumane “iiPhilippines ezimangalisayo” ngokusebenzisa amehlo e-MTV. Isityhilelo se-MTV esibonakalayo esiya kusungulwa ngoFebruwari 2009, siya kugxininisa uthotho lwamabala e-TV abonisa ii-MTV VJs ezivela kumazwe ahlukeneyo bethetha ngamava abo obuqu kwiiPhilippines ngendlela eyonwabisayo nentsha. Eli phulo liza kutshintsha indlela ulutsha oluzijonga ngayo iiPhilippines.
Ubambiswano lwabhengezwa ngexesha lokuhlangana kunye nokubulisa ukwamkelwa phakathi kukaBill Roedy, usihlalo kunye ne-CEO ye-MTV Networks International kunye nonobhala wezokhenketho wasePhilippines uJoseph 'Ace' Durano kwindawo yezoKhenketho kwiiPhilippines kumboniso wonyaka worhwebo lokuhamba ngamazwe, i-World Travel Market ebanjwe eLondon.
“I-MTV lolona phawu lufana nolutsha - inkcubeko yolutsha, umculo, indlela yokuphila, kunye nokuhamba - kwihlabathi jikelele. Ngobuchule bethu ekudaleni umxholo onyanzelisayo kunye nobudlelwane bethu bendalo kunye nabaphulaphuli abancinci, sibekeke kakuhle ekuphuculeni umfanekiso wePhilippines njengendawo yokuqala yokuya phakathi kolutsha, utshilo uMnu. Roedy. "Siyavuya kuba ngokufikelela kwethu kumazwe ngamazwe, sinokusebenzisana neDOT ukukhuthaza iiPhilippines kubaphulaphuli abajoliswe kubo kulutsha kumazwe amaninzi."
“I-MTV ibazi kakuhle abantu bayo. Ii-VJs zayo kunye nobuntu besikrini, umzekelo, banokuthembeka ukufikelela kwimarike yolutsha esijolise kuyo. Intsebenziswano yinto ecwangcisiweyo kwaye iqinisekisa ukuqhubeka kwemfuno njengoko i-70 yepesenti yomxube wabakhenkethi basePhilippines ivela kubakhenkethi abaselula, "utshilo unobhala wezokhenketho uJoseph 'Ace' Durano.
“Ngophando oluchonga abantu abaphakathi kwe-18-34 njengabo bonwabela ingeniso ephezulu enokulahlwa, kwaye bangabona bakhenkethi banomdla kakhulu namhlanje, ishishini lezokhenketho kwihlabathi beliphonononga indlela elinxibelelana ngayo neli candelo linengeniso,” utshilo uKevin. Razvi, EVP kunye nomlawuli olawulayo weVBSI. "Siyavuya kuba iPDOT ibona ixabiso kuthi njengoko sikuphela kohlobo losasazo oluhambisa onke amava abandakanya ulutsha kumaqonga amaninzi."
U-Amit Jain, i-EVP kunye nomlawuli olawulayo weMTV Networks India, China, and South East Asia wongeze, “Iinethiwekhi zeMTV zinebhrendi eyomeleleyo kunye nokufikelela okugqwesileyo kwiimarike eziphambili zoKhenketho kwiiPhilippines. Ngomxholo olungiselelweyo oziswe yi-MTV's iconic VJ's, sinomnye ophumeleleyo apha-oza kuzisa iziphumo ezithembekileyo zePDOT kwaye enze umxholo obandakanyekayo nofanelekileyo kwiimarike ezilishumi elinambini ezahlukeneyo.
Iphulo le-MTV Isityhilelo libandakanya uthotho lweevignettes zeTV ezibonisa amabali obuqu be-MTV VJs kunye namava kwiiPhilippines kunye neentlobo ezahlukeneyo zemisebenzi yewebhu edityanisiweyo kunye nokubaluleka kwendawo ukubonisa isimbo esahlukileyo, inkcubeko, kunye nethoni yemarike nganye. Esi sicwangciso sidibanisa iinzame zeMTV eziyimpumelelo zokwenziwa kwalapha ekhaya ukuba zibespoke ngakumbi emoyeni nakwi-intanethi.
Ngaphandle kwecandelo lomoya, izinto ezikwi-intanethi eziphucula eli phulo ziya kubandakanya iMTV's Music Mixer kunye neMTV Video Widgets ku-www.awesomephilippines.com, idlala indima ephambili ekwenzeni amava ePhilippine buqu kunye nekhonkco elithe ngqo kwiiwebhusayithi zePDOT. Ukongeza, i-mini-site iya kubamba ukhuphiswano oluNgcono lweMfihlo egciniweyo, icela ababukeli ukuba bangenise amava abo agcinwe kakhulu kwiiPhilippines. Abaphumeleleyo abanethamsanqa baya kuba nethuba lokuphumelela uhambo oluya kwiiPhilippines.
INTO ONOKUYITHATHA KWELI NQAKU:
- The highly-visual MTV Revelation to be launched in February 2009, will underscore a series of TV spots featuring MTV VJs from different countries talking about their personal experiences in the Philippines in a fun and fresh way.
- “With research identifying the 18-34 demographic as enjoying a higher disposable income, as well as being the most avid travelers of today, the entire global tourism industry has been reassessing the way in which it communicates to this very lucrative segment,”.
- “We’re delighted that with our international reach, we can work with the DOT to promote the Philippines to such a targeted youth audience across so many countries.
