Ngokuqhubekayo ibekwe njengeyona ndawo iphezulu yokutya yasePhiladelphia yemarike yokutyelelwa phesheya, kunye nabatyeleli abangaphezu kwe-108,000 kwisixeko ngo-2017, i-Philadelphia Convention kunye neeNdwendwe zeBureau ziye zaya eUnited Kingdom ukukhuthaza utyelelo ePhiladelphia. Iintlanganiso eziphambili kunye namagosa karhulumente kunye nabameli beenkampani, ngokubambisana ne-ofisi kaSodolophu uJim Kenney, babeyinxalenye yolu hambo, olwaluthatha iiveki ezimbini ngasekupheleni kuka-Oktobha nasekuqaleni kukaNovemba. Ubunkokeli be-PHLCVB badibana nabaphathi abavela kwi-American Airlines kunye neBritish Airways ukuze baxoxe ngezothutho kunye nokufikeleleka phakathi kwezi ndawo zimbini. I-PHLCVB isebenza ngokusondeleyo neSikhululo seenqwelomoya saMazwe ngaMazwe sasePhiladelphia ukuze sifezekise le njongo.
NgeCawa, i-28 ka-Oktobha, umdlalo we-NFL we-Philadelphia Eagles vs uJacksonville Jaguars wawusebenza njengomcimbi wentente yentente, enika i-Philadelphia indawo ebonakalayo njengendawo yokhenketho yase-US kwinqanaba lamazwe ngamazwe.
Ngabaphulaphuli abagciniweyo berekhodi labalandeli be-85,870 eWembley Stadium eLondon, i-PHLCVB ibambisene neofisi yayo yase-UK kunye neBrand USA, intsebenziswano engenzi nzuzo, yabucala ezinikele ekwandiseni uhambo lwamazwe ngamazwe oluya eUnited States, ukukhuthaza isixeko. .
Amanye amalinge entengiso ye-PHLCVB anxulumene nomdlalo abandakanya:
• Ukusasazwa kweentengiso zemizuzwana engama-30 – ngokusekwe kwiphulo elitsha le-PHLCVB, 'Ngeliphandle iPhiladelphia' - kusasazwa phakathi kwasekuqaleni kuka-Okthobha ukuya kutsho ngoNovemba ngexesha lenkqubo ye-NFL ye-Sky Sport. Intengiso iya kuqhuba amaxesha angama-34 e-UK kwaye ifikelele kubabukeli abazizigidi ezisi-8 ngexesha lonyaka.
• I-social ukwabelana i-photo booth activation kwi-NFL's Tailgate isiganeko ngaphandle kwe-Wembley Stadium ngeCawa, ngo-Oktobha 28. Abathathi-nxaxheba bathatha iifoto phambi kwesikrini esiluhlaza kwaye banethuba lokukhetha enye yeefoto ezintathu ze-Filadelphia ezibonisa ukuba zigqithise kwaye zajika zibe yi-GIFs. yokwabelana ngentlalo.
• Ngexesha lomdlalo we-Eagles, i-PHLCB yabamba amaqabane orhwebo ohambo ase-UK angundoqo, abameli bakarhulumente kunye namajelo eendaba e-Wembley Stadium ukukhuthaza i-Philadelphia njengendawo yokufikela e-US.
• I-15-yesibini ye-PHLCVB ye-Frankly Philadelphia ad yagijima kwibala le-Jumbotron phambi kwerekhodi yokubeka abalandeli be-85,870, kunye namaxesha amaninzi ngexesha le-NFL Tailgate ngaphandle kwe-Wembley Stadium.
• I-ad egcwele iphepha ibandakanyiwe kwinkqubo yosuku lomdlalo, efumanekayo ukuba ithengwe kwivenkile yabalandeli kwaye ibonelelwa kuzo zonke iiklabhu kunye neesuite zokwamkela iindwendwe.
• Imikhankaso yentengiso yedijithali ejoliswe kwi-Geo e-UK yaqala ngo-Oktobha 1 kwaye iya kuqhubeka ngoNovemba kwiwebhusayithi ye-NFL UK kunye ne-Expedia, eyilelwe ukuvelisa ukubhukisha ePhiladelphia.
• Ngentsebenziswano ne-O2, umqhubi wenethiwekhi yeselula yesibini ngobukhulu e-UK, kunye neBritish Airways kunye ne-Hampton Inn Centre City, i-PHLCVB iqhube ukhuphiswano lwabathengi beselula be-O2 ukuze baphumelele uhambo oluya e-Philadelphia. Iphakheji ikwaquka amatikiti kumdlalo we-Eagles. Uthethathethwano lwaluphezulu, kunye namangenelo angama-238,916.
• Ngentsebenziswano neThe Telegraph, ushicilelo oluphambili kunye neendaba zedijithali ezisebenzela i-UK, kunye ne-American Airlines kunye ne-Sofitel Philadelphia, i-PHLCVB iqhube olunye ukhuphiswano, ijolise kumhambi wobunewunewu, ukuphumelela uhambo oluya ePhiladelphia. Ukhuphiswano lubonelele ngokubonakala kubaphulaphuli abangaphezu kwe-370,000 yabafundi kunye ne-80,000 yababhalisi be-intanethi.
Ukongezelela, ngo-Oktobha 16 ekukhokelela kumdlalo, i-PHLCVB iququzelele umcimbi we-Philadelphia-themed kwi-Passyunk Avenue Pub eLondon, ibamba abaphembeleli bedijithali kunye neendaba zasekhaya zase-UK emva kwemini ye-Philadelphia, izandi kunye nokuthanda.
Ukulandela umdlalo, iqela le-PHLCVB leentengiso zokhenketho lwehlabathi licwangcise iimishini ezininzi zokuthengisa kunye namaqabane ngelixa eYurophu, ngaphambi kokubuyela eLondon ukuya kwiMarike yokuHamba yeHlabathi (ngoNovemba 5-7, 2018). Ngamawakawaka abantu abanokuba ngabathengi abakhoyo, iWorld Travel Market yenye yezona miboniso zorhwebo zinkulu kwihlabathi kurhwebo lokhenketho lwehlabathi. Lo mboniso ubonelela ngeqonga le-PHLCVB ukukhuthaza indawo ekuyiwa kuyo kubathathi-zigqibo abaphambili abanokuqhuba ukutyelelwa kwesi sixeko, kubandakanywa abameli beenqwelo moya, iihotele kunye nabaqhubi borhwebo lokuhamba. Kulo nyaka, i-PHLCVB ibambe ukuqeshwa kwe-41 kwaye iboniswe ngokubambisana neLizwe laseFiladelphia.
Ukufunda ngakumbi ngomsebenzi we-PHLCVB kwiimarike zamazwe ngamazwe, tyelela www.discoverPHL.com/international.
I-Bureau yeNgqungquthela yase-Philadelphia kunye neeNdwendwe (i-PHLCVB) idala impembelelo yezoqoqosho encomekayo kuwo wonke ummandla wase-Philadelphia, iqhuba ukukhula kwemisebenzi, kunye nokukhuthaza impilo kunye nokushukuma kweshishini lethu lokubuka iindwendwe ngokuthengisa indawo ekusingwa kuyo kunye neZiko leNgqungquthela lasePennsylvania, nokutsala abatyeleli ngobusuku. Umsebenzi wethu ubandakanya uluntu lwethu lwengingqi, kunye nenkcubeko kunye nenkcubeko eyahlukeneyo yengingqi, indibano yezizwe ngezizwe, isiganeko sezemidlalo kunye nabathengi bokhenketho.
