I-DENVER, Colorado - UMongameli we-NTA uLisa Simon ufuna imboni yezokhenketho ime yomelele kunye neBrand USA, njengoko ingalo yokuthengisa yase-United States ingena kwixesha lenguqu. IGosa eliLawulayo laseBrand USA, uJim Evans, urhoxe izolo emva kokukhokela umbutho kunyaka wawo wokuqala. Umbutho wabucala wasekwa yiCongress ngo-2010 emva kokuba isabelo se-United States sokufika kwamanye amazwe sehle nge-37 pesenti kwishumi leminyaka elandulelayo.
“I-Brand USA isebenzela ukubuyisela abakhenkethi bamazwe ngamazwe e-United States, kwaye kubalulekile kuthi sonke kwishishini lezohambo nokhenketho ukuba sixhase umbutho,” utshilo uSimon, “i-NTA inombulelo kuJim Evans ngobunkokeli bakhe, kwaye nathi sikhangele phambili kwinkqubela phambili.”
USimon uthe uye wafikelela kuCaroline Beteta, uSihlalo onyuliweyo weBrand USA, ukunika inkxaso eqhubekayo ye-NTA. I-Beteta iza kusebenzela i-Brand USA njenge-CEO yethutyana.
Kwinyanga ephelileyo, i-Brand USA yasungula iphulo lokuqala lokuthengisa elimanyeneyo, likhuthaza i-United States njengendawo ehamba phambili yohambo kwiimarike ezintathu eziphezulu: iJapan, iCanada, kunye ne-UK iinkqubo zokungena. Ezinye izinto eziphunyeziweyo kunyaka wayo wokuqala wokusebenza ziquka ukuphuhlisa uphawu oluqinileyo; ukudala iwebhusayithi enika ulwazi nentengiso; kunye nokuseka intsebenziswano kunye nemibutho yoshishino engaphezulu kwama-250, eya kunyusa ngaphezu kwe-US$10 yezigidi kwiminikelo yoshishino kunye ne-US$30 yezigidi kwiminikelo yobubele.
“Indawo ekuya kuyo, ababoneleli, kunye nabakhenkethi kwilizwe liphela baya kuxhamla kweli phulo litsha lokuthengisa, kodwa akukho sidlo sasemini sasimahla,” utshilo uSimon, apha namhlanje ethetha namalungu eTour Colorado. “I-Brand USA kufuneka inyuse imali kunye notyalo-mali olungeyomali ukuze ivule iimali ezibekelwe bucala ukuze zisebenze. Ndimemelela oogxa bam kwishishini ukuba bafumane iindlela zokunceda,” wongeze watsho.
USimon ucaphule imizekelo emibini yenkxaso ye-NTA ye-Brand USA: Umbutho usebenzisana ne-Brand USA ukuveza i-Discover America Pavilion kwi-China International Travel Mart e-Shanghai ngoNovemba. Ingeniso evela kumsitho iya kuvumela i-Brand USA ukuba ifumane iidola ezihambelanayo eziveliswe yintlawulo yabakhenkethi bamazwe ngamazwe. Kwaye ngoMeyi, i-NTA yanika i-Brand USA ithuba lokuthetha neengcali zoshishino kwi-Grassroots Congressional Travel Summit, exhaswa yi-NTA kunye noMbutho wezoKhenketho oMazantsi-mpuma kunye neNdawo yokuThengisa iNdawo yokuFikela kuMazwe ngaMazwe.
“Inye into esinokuyenza sonke kukuxhasa iBrand USA kwaye sincede ukugcina amandla,” utshilo uSimon, “Qinisekisa ukuba amalungu akho owiso-mthetho ayayazi indlela ukuthengisa eli lizwe phesheya kukhokelela kwimisebenzi eninzi nakwimpumelelo apha ekhaya.”
Ukufumana ulwazi malunga namathuba entsebenziswano enikezelwa yi-Brand USA, thumela i-imeyile ku [imeyile ikhuselwe] .
INTO ONOKUYITHATHA KWELI NQAKU:
- “Brand USA is working to bring international travelers back to the United States, and it's critical for all of us in the travel and tourism industry to support the organization,” said Simon, “NTA is grateful to Jim Evans for his leadership, and we look forward to continued progress.
- And in May, NTA gave Brand USA an opportunity to speak to industry professionals at the Grassroots Congressional Travel Summit, sponsored by NTA with the Southeast Tourism Society and Destination Marketing Association International.
- “One thing we can all do is advocate for Brand USA and help maintain the momentum,” said Simon, “Make sure your federal legislators know how marketing this country abroad leads to more jobs and prosperity here at home.
