Imfuno ekhulayo yeentengiso zentengiso ezibonelela ngexabiso eliphambili kunye neempawu zepremiyamu zeemveliso ezahlukeneyo kukhulisa ukukhula kweemarike zentengiso zasimahla kunye nezohambo. Ezi ndlela zokuhambisa zibonelela ngexabiso labakhweli, zongeza amava abo ngelixa besendleleni, zivelisa ukongezwa kwexabiso kwimisebenzi yezoqoqosho, kwaye zidala ingqesho enegalelo kwi-GDP iphela kwintengiso yehlabathi. Ukunyuka kokuthandwa kweshishini lokuhamba nokhenketho yenye yezinto eziphambili kurhwebo lwehlabathi. Ezi nkonzo zonyusa amava kunye nexabiso lemali elenza abathengi ukuba bathenge iipremiyamu kunye neemveliso zodidi ngexabiso lesaphulelo kurhwebo lwehlabathi.
Ingcamango yezithuba zexeshana ezinikezela abasebenzisi bokugqibela ixesha elongezelelweyo emva kokungena kokhuseleko kwaye ubavumela ukuba bafumane ukuzonwabisa, ukuzonwabisa, kunye nokuzonwabisa kunye ne-ambience kunye namava okuthenga iimveliso zamazwe ngamazwe. Ugxininiso olwandayo ekwenzeni inkqubo yokuthengisa ngedijithali ukuze bakwazi ukwandisa inzuzo yabo kwaye baguqule abathengi abaninzi baya kukhulisa intengiso kwimarike yehlabathi. Abathengisi abahlukeneyo abakhokelayo babonelela ngeendlela ezilula zokuhanjiswa kwekhaya kunye neenkonzo ezintsha zabathengi eziphucula amanqanaba abo okwaneliseka kwaye zibe negalelo kwingeniso ekhulayo kurhwebo lwehlabathi olungahlawulelwayo kunye nentengiso yohambo. Inzuzo yexabiso elikhangayo, inkonzo, ukulungeleka, ukuqaphela, kunye nokuthengiswa kweemveliso eziphezulu zezinye zezinto eziza kukhuthaza ukuguquka kweshishini lokuthengisa.
Inani elikhulayo labakhenkethi bamazwe aphesheya, ukunyuka kwenani losapho olukumgangatho ophakathi, kunye nenani elandayo leenqwelomoya ezithwala amaxabiso aphantsi (LCC) ziya kukhuthaza ukukhula kwemarike yehlabathi. Iimpawu eziphambili zivula iivenkile ezizodwa zeemveliso ezikhethekileyo, ukukhuthaza, kunye nokuthengisa iintlelo ezilinganiselweyo ukwandisa ukubonakala kwazo kunye nokwazisa ngentengiso kwintengiso yehlabathi. Imakethi yehlabathi engahlawulelwa msebenzi kunye nentengiso yokuhamba kuqikelelwa ukuba ivelise ingeniso emalunga ne-112 yeebhiliyoni zeedola ngo-2023, ikhula kwi-CAGR emalunga ne-8% ngo-2018-2023.
IMarike yokuThengisa engaSebenziyo kunye nokuHamba – iDynamics
Ukunyuka kwenani labemi abakumgangatho ophakathi kunye nokufudukela kwabantu ezidolophini ngokukhawuleza kukhuthaza ukukhula kwentengiso yehlabathi engahlawulelwayo kunye nentengiso yohambo. Ukonyuka komvuzo olahlwayo, ukuphucuka komgangatho wokuphila, ukufikeleleka kunye nokufikeleleka lula kokuhamba ngenqwelomoya kukhulisa inani labantu abakumgangatho ophakathi abahambahambayo kunye nokuthenga iimveliso kwezi venkile kurhwebo lwehlabathi. Abathengisi abahamba phambili baphuhlisa amashishini agxile kubathengi ngakumbi kweli candelo labasebenzisi bokugqibela ukukhulisa ubungakanani beshishini labo lokuthengisa ukuhamba kwiminyaka embalwa ezayo.
Kumazwe asakhasayo afana ne-Indiya ne-China, abathengi abakumgangatho ophakathi ngabona banegalelo elikhulu kuphuhliso loqoqosho kwaye banesakhono sokuchitha imali ukukhuthaza ukukhula koshishino olungahlawulisi rhafu kwimarike yehlabathi. Ngokunyuka kwengeniso ephakathi yodidi oluphakathi, indlela yabo yenkcitho, indlela yokuhamba, kunye nemfuno yeemveliso zeprimiyamu nazo ziya kunyuka, ngaloo ndlela, ziphembelela ukuthengisa kweevenkile zokuhamba. Uphuhliso olukhawulezayo kunye nokufudukela kwabantu ezidolophini kuya kwandisa uphuhliso lweziseko ezingundoqo kwaye kunikeze ukufikelela kwizinto eziluncedo ezingcono kurhwebo lwehlabathi. Ukwakhiwa kwezikhululo zeenqwelomoya ezitsha kunye namazibuko kuya konyusa ingeniso kurhwebo lwehlabathi olungahlawulelwa msebenzi kunye nentengiso yohambo.
IMarike yokuThengisa engaSebenziyo kunye nokuHamba-NgeeMveliso
Imfuno yeziqholo zeprimiyamu ukonyusa intengiso kwintengiso yehlabathi engahlawulelwayo kunye nentengiso yokuhamba ngexesha loqikelelo.
Imakethi yehlabathi engahlawulelwayo kunye nentengiso yokuhamba ngemveliso yahlulwe ngokwevumba kunye nezithambiso, utywala, ifashoni kunye nezixhobo, iimpahla zecuba, i-elektroniki, iiwotshi kunye neconfectionery. Ivumba elimnandi kunye nezinto zokuthambisa zilawule uninzi lwesabelo sentengiso ngo-2017, zikhula kwi-CAGR emalunga ne-10% ngexesha loqikelelo. Imfuno ekhulayo yeziqholo zeprimiyamu kunye nokukhula kokuthandwa kwe-make-up phakathi kwabasetyhini bayo yonke iminyaka ikhuthaza ukukhula kweli candelo kwintengiso yehlabathi. Inani elandayo labasetyhini abasebenzayo kunye nokunyuka kwamaxesha okuhamba zezinye zezinto ezikhulisa imfuno kurhwebo lwehlabathi.
Ukuvela kweendawo ezininzi ezizinikezeleyo ezinoyilo lwangoku kunye nolwabathengi olusebenzisanayo kuya kunceda abathengisi ukuba batsale inani elikhulu labathengi kwimarike. Abadlali babonelela ngeevenkile ezizivelelayo ezibonelela ngoluhlu lonyango lomntu siqu, imiboniso, iinkonzo, kunye nezipho ngokuthenga ukonyusa ingeniso kwintengiso yehlabathi engahlawulelwayo kunye nentengiso yohambo. Ukongeza, ukufudukela kwabantu ezidolophini ngokukhawuleza kunye nokomelela kuphuhliso loqoqosho kumazwe aliqela asakhulayo kuqhuba ukukhula kweli candelo kwintengiso yehlabathi.
IMarike yokuThengisa engaSebenziyo kunye nokuHamba-NgeJografi
Ukungeniswa kwe-LCC kuyo yonke i-APAC ukuguqula intengiso yentengiso yehlabathi jikelele kunye nokuhamba ngexesha loqikelelo.
Inxalenye yejografi kwintengiso yehlabathi engahlawulelwayo kunye nentengiso yokuhamba yahlulwe kwi-APAC, iYurophu, iMelika, uMbindi Mpuma kunye neAfrika. I-APAC ithathe ngaphezulu kwe-1/3rd yesabelo semarike ngo-2017, ikhula kwi-CAGR engaphezulu kwe-11% ngexesha loqikelelo. Inani elikhulayo leendlela ezintsha zomoya kunye nokungeniswa kwabathwali beLCC yenye yezona zinto ziphambili ezikhuthaza uphuhliso lommandla we-APAC kwintengiso yehlabathi engahlawulelwayo kunye nentengiso yokuhamba. Ukunyuka kobungakanani bokusetyenziswa kunye namandla okuthenga kulo lonke elaseTshayina naseIndiya kuya kuba nefuthe elihle kwintengiso kulo mmandla.
Ukhetho olukhulayo lweemveliso ezahlukeneyo kunye nexabiso elongeziweyo kukhulisa umnqweno wokuhamba phakathi kwabemi kwi-APAC kuya konyusa imfuno kwishishini elingahlawulelwayo. Ukwamkelwa kweendlela ezintsha zokuphila kunye nokwaziswa kweepakethi zokuhamba ngexabiso eliphantsi ziinkampani ezifana noThomas Cook, MakeMyTrip, Cleartrip, Expedia, Yatra, GoIbibo kuya kubangela ukukhula kwemarike yentengiso yehlabathi engahlawulelwayo kunye neyokuhamba. Ngaphaya koko, ukungena okukhawulezayo kumajelo eendaba ezentlalo kunye nokwenziwa kwedijithali kuqoqosho kuya kudala amathuba anengeniso kubathengisi abasebenza kwimakethi ye-APAC ngexesha loqikelelo.
Uhlalutyo oluphambili lwabathengisi
Imakethi yehlabathi yahlulahlulwe kakhulu, kwaye abadlali abaphambili balawula uninzi lwesabelo semakethi. Ukukhula kweshishini lokhenketho kunye nokhenketho kukhuthaza abathengi ukuba bavule iindawo ezintsha zokuthengisa kunye namatyathanga kwintengiso yehlabathi engahlawulelwayo kunye nentengiso yohambo. Ugxininiso olwandayo ekunikezeni uluhlu olwahlukeneyo nolubanzi lwengqokelela yemveliso luya kwenza ukuba abathengisi batsale inani elikhulu labathengi kwaye bafumane isabelo esikhulu semarike. Ukwamkelwa kwamaphulo okwazisa amatsha kunye nonikezelo lwamaxabiso anomtsalane kuya kunceda abadlali bagcine ukhuphiswano kurhwebo lwehlabathi olungahlawulisi uxanduva kunye nentengiso yohambo. Ukuthengwa kwee-premium eziphezulu kunye neemveliso zodidi kuya kunceda iinkampani ukuba zifumane inzuzo yokukhuphisana ngaphezu kwabanye abathengisi kwimarike ngexesha loqikelelo.
Abathengisi abakhulu kwimarike yehlabathi ngaba:
– Dufry AG
– Gebr. Heinemann
-Lote
– Lagardère Travel Retail Group
Abanye abathengisi ababalaseleyo baquka i-DFS, i-Shilla, i-China Duty Free Group Co.Ltd., i-King Power International, i-Duty Free Americas, i-Inc., i-AER Rianta International, i-Dubai Duty Free, i-James Richardson Group, i-Qatar Duty Free, kunye ne-Flemingo International.
UMTHOMBO: Uphando kunye neeMarike
