(eTN) - UTony Clegg Butt, owayesakuba yiNdaba yokuHamba, wenze okulungileyo kwisithembiso sakhe sokuqalisa iphephancwadi elitsha lokuhamba eKenya. I-web-based Travel News iyafana nokukhethwa komxholo wokuhlela kwinguqulo yangaphambili yoshicilelo, eyayinabalandeli abaninzi abathembekileyo kuwo wonke ummandla emva kokuzimisa njengephephancwadi lezohambo kunye nendlela yokuphila. Nangona kunjalo, emva kokuthengisa imagazini kwiqela leendaba laseMzantsi Afrika, abanini abatsha bayidibanise nendalo yabo, i-Twende, kwaye emva koko bakwazi ukuqhuba iphephancwadi emhlabeni ngoluhlu lweempazamo zokuphatha, ezibandakanya ukuyeka ubuchopho obuphambili bokuyila. kunye nabasebenzi abasemva kwe-Twende yangaphambili kwaye benza ezinye iimpazamo, besebenza njengabatshisi bamaphephancwadi abo bawela ekulibaleni.
Iindaba ezidala zokuHamba, ezinomdla, azizange zibe kwiwebhu, nokuba ngumrhumo, kwaye iindaba ezintsha zokuhamba ziya kuthi, ngokutsho kukaTony, zibe kwiwebhu kuphela kwaye zifumaneke apho kubabhalisi kumka ophawulweyo ukusuka kwixesha elidlulileyo lokusasaza kunye nokufumaneka kwamajelo. - ngokuqinisekileyo ugcina ihlathi okanye amabini kwixesha elizayo ngokungasebenzisi iphepha ukuprinta.
Bhalela [imeyile ikhuselwe] ukuba yongezwe kuluhlu lokuhanjiswa, kwaye okwangoku konke okuhle kuTony kunye neqela lakhe kwixesha elizayo.
INTO ONOKUYITHATHA KWELI NQAKU:
- Iindaba ezidala zokuHamba, ezinomdla, azizange zibe kwiwebhu, nokuba ngumrhumo, kwaye iindaba ezintsha zokuhamba ziya kuthi, ngokutsho kukaTony, zibe kwiwebhu kuphela kwaye zifumaneke apho kubabhalisi kumka ophawulweyo ukusuka kwixesha elidlulileyo lokusasaza kunye nokufumaneka kwamajelo. - ngokuqinisekileyo ugcina ihlathi okanye amabini kwixesha elizayo ngokungasebenzisi iphepha ukuprinta.
- However, after selling the magazine to a South African media group, the new owners merged it with their own creation, Twende, and then managed to run the magazine into the ground through a series of management errors, which included letting go of key creative brains and staff behind the erstwhile Twende and then committing other blunders, serving as afterburners for their magazines' free fall into oblivion.
- The web-based Travel News is similar in editorial content selection to the former print version, which had many faithful followers across the region after establishing itself as THE travel and lifestyle magazine.
