Intengiso entsha yezokhenketho e-Australia-inokuba ilula, kodwa iyasebenza

Akukho nto ifana nokusungulwa kwephulo elitsha lentengiso yezokhenketho ukutsala abagxeki. Bathontelana njengamangabangaba ukuya kwitshiphu elahliweyo kunxweme lwaseBondi, bekrwaqula, bekrwitsha kwaye bekrazula into abayijongileyo ibe ziingceba.

Kwaye bekukwiveki ephelileyo xa iphulo likamabonakude leTourism Australia latyhilwa.

Kodwa ngelixa abagxeki bendawo benokuthotywa kumzamo obhalwe “intloni” ngabanye kwaye abasilelanga ukulinganisa ivoti edumileyo kunye ne-TV ye-Hey Hey NguMgqibelo wabaphulaphuli, umlinganiselo wothungelwano lwentlalo ubonisa ukuba sele ifumana intengiso kwiimarike ezibaluleke kakhulu.

Kwaye abaqhubi bezokhenketho baphesheya bathi i-jingle elula kunye nemo eguquguqukayo yephulo iya kusebenza ngakumbi kunayo nayiphi na ukusukela oko Hoges.

Kwimizuzu nje embalwa yokusungulwa kwayo abagxeki babephumile, beqhawula iphulo lokhenketho kwiminyaka emibini lisenziwa. Iimvumi azikwazanga ukucula, ingoma yayiyi-rip-off ye-Mickey Mouse Club jingle okanye i-Brady Bunch kwaye yonke intengiso yayiyikopi yephulo elijongwayo leDiscovery Channel.

Ukuqala kwebar esecaleni. Tsiba uye ekupheleni kwebar esecaleni.
Ukuphela kwebar esecaleni. Buyela ekuqaleni kwebar esecaleni.
Kwaye ke kukho amabango okuba ulwimi lwaseOstreliya lwabingelelwa ngenxa yokuqonda kwehlabathi.

Ihlokondiba leekhangaru laba ngumhlambi, ikoala yaba yibhere esele ilungelelene kwaye baba nobuganga bokubonisa umntu kwivili lesithuthi sasekhohlo.

Ziingxabano ezibhityileyo, imbiza ezincinci ezidubulayo ezisilelayo ukuqonda umngeni wokuthengisa ilizwe apho isiNgesi sihlala singathethi - kwaye apho inguqulelo yeOstreliya yolwimi iqondwa lula.

Okuhlekisayo kukuba, kumashumi amathathu eminyaka eyadlulayo, iTourism Australia yajongana nemeko efanayo yolwimi, icinga ukuba abantu baseMelika banokuqonda ukuba yintoni iprawn. Baye bahlala kwi-shrimp kwi-barbie kwaye intengiso ngoku inconywa njengeyona nto ingcwele yentengiso yezokhenketho yase-Australia.

I-TA kufuneka iphendule iimfuno zamashumi amawaka abachaphazelekayo kushishino, ngamnye kunye neemfuno zabo ezithile. Kufuneka iguqulele ezo mfuno kwiimarike ezingama-32 ezinohlahlo lwabiwo-mali olucekeceke njenge-smear ye-Vegemite kwi-toast. Yinto emfutshane ephantse ibenakwenzeka ukuyiphendula njengoko ichazwa.

Kodwa uphando olwenziwa yiWebtrends lucebisa ukuba, nakwiveki yokuqala, imithombo yeendaba zentlalo kwiimarike zaphesheya yayiyinkxaso, neepesenti ezingama-70 zabantu ababencokola kwi-Intanethi besithi bayalithanda eli phulo, xa kuthelekiswa neepesenti ezingama-30 abasebenzisa iinkcazo ezinje “zothusayo” kunye “ iintloni”. Kwabo babelithandile eli phulo, phantse iipesenti ezingama-65 bavela e-US.

Abakhenkethi baphesheya kolwandle nabo balinike inkxaso kweli phulo, besithi ukulula kwalo kuya kuguqulelwa ngokulula eBritane nakwiYurophu iphela.

UCelia Pronto, umlawuli wezentengiso we-STA eBritani, uthe i-TA ize nomyalezo olula kunye noguquguqukayo.

“Ndimele ndithi ndicinga ukuba yomelele kwaye amandla amaninzi atsala izinto ezilula zayo,” utshilo uNksz Pronto.

"Into enzima kufuneka isebenze ngaphandle kweintanethi (inqanaba) kwaye into endiyithandayo kukuba ibandakanye abantu base-Australia kwaye zininzi izinto ezahlukeneyo; ayithethi ngemifanekiso kuphela.”

UTim Riches, intloko ye-Futurebrand eSingapore, epapasha iSilathiso seSizwe soMkhwa, uthe ukholelwa ukuba impendulo yase-Australia yayilula.

"Ndicinga ukuba inento eninzi yokwenza nokubulawa - yinto yakudala kwaye ikrwada ngeendlela ezithile," utshilo. "Kodwa yiloo nto eza kuyenza isebenze kwiimarike zamazwe ngamazwe."