I-LONDON, eNgilani-Ukuzingela kuza kufumana amabali emva kwee-pubs zaseScotland kunye nemivalo kwiphulo elitsha lokhenketho.

Umbutho woRhwebo oLayisenisi waseSkotlani ubambisene ne-VisitScotland kunye neenkampani zeziselo i-Diageo kunye ne-Tennent's ukuphehlelela iiPubs kunye neeBars zaseScotland - Ibali eliza kuTheliswa, iphulo eliza kubona malunga ne-100 lezona ndawo zinomdla zelizwe zikhusela indawo kwiwebhusayithi ezinikeleyo, app ehamba kunye, kunye nohlaziyo lwemihla ngemihla kwimidiya yoluntu.

Iphulo le-£ 120,000 lixhaswe nge-£ 60,000 ye-VisitScotland Growth Fund, ngenjongo yokukhuthaza iindwendwe zaseScotland ukuba zifumane amabali emva kwezindlu zoluntu kuzo zonke iikona zelizwe.

Ezi ntsomi zinokuba yiyo nantoni na ukusuka kwiintsomi ezihlala kwi-beer cellar ukuya kubaxhasi abadumileyo bembali ababedla ngokuhlala ebharini. I-pub inokuqhayisa ngonxibelelwano oludumileyo loncwadi, olufana ne-pub eyaziwa ngokuba yi-haunt ethandwayo yomcuphi, okanye indawo yokusela enokuthi yonwabele indima ebalaseleyo kwisikrini sesilivere. Okanye isenokuba yibhari eye yanceda ekuqaliseni ikhondo lomculo kwaye kwavumbulula i-rock n'roll phenomenon. Okanye mhlawumbi umahluko ukwijografi, njengeyona ndawo ikude kwi-pub kwilizwe laseBritani.

Iibha, kunye nabathengi, baya kuba nakho ukwenza utyumbo lwabo kwi-Intanethi, ngenjongo yokuqulunqa uluhlu lwee-pubs zaseScotland ezimalunga ne-100 ezinamabali anomdla wokubalisa. Ngaphaya koko, nganye kwezi ndawo zokushicilela izakubeka phambili ilungu labasebenzi 'njengombalisi' wabahlali, onokuthi abuyise abathengi ngamabali emvelaphi yale ndawo.

UPaul Waterson, uMlawuli oyiNtloko we-SLTA, uthe: “Enye yee-asethi ezinkulu zoRhwebo lweLayisenisi yaseSkotlani luluhlu lwezakhiwo esinazo. Sinayo yonke into ukusuka kwiibhari zesitayile ukuya kwii-pubs zesintu, ukusuka kwiindawo zomculo kunye nee-hubs zoluntu ukuya kwiindawo zasebusuku. Ii-pubs zethu kunye neebhari, esizingcayo ngazo, zibonelela ngokutya okukhulu, iiwayini, izipirithi kunye neebhiya, iindawo apho i-cappuccino kunye ne-croissant zinokuthi zinikezelwe njengepayi yendabuko kunye nepinti. Kodwa kukho okungaphezulu-uninzi lwee-pubs zaseScotland kunye neebhari zinobuntu kunye nabalinganiswa bazo zonke kwaye uninzi lunebali elahlukileyo, elinomdla, nelonwabisayo elinokubalisa. I-SLTA, kunye ne-Diageo, i-Tennent kunye ne-VisitScotland, baya kuwasebenzisa la mabali amnandi, ukuvakalisa inyaniso yokuba indawo yethu yoRhwebo oluneLayisensi iyaqhubeka ibe yintliziyo kunye nomphefumlo wentlalo yaseScotland kunye nendawo yokuthengisa yokwenyani kukhenketho. ”

UPeter Lederer, uMlawuli weDiageo Scotland uthe “iSkotlani samkelwa kumazwe ngamazwe ngenxa yokubuka iindwendwe okukumgangatho wehlabathi. Imisitho ezayo nezayo efana neMidlalo yeCommonwealth, Ukubuyela ekhaya kunye neNdebe yeRyder ibonelela ngethuba elimangalisayo lokwamkela ngokufudumeleyo kubantu abaninzi kunye nokwakha kolu dumo.

“UDiageo uyakuvuyela ukuba yinxalenye yeli nyathelo libalulekileyo lokubonisa ezona ndawo zibalaseleyo zaseSkotlani. Siza kuxhasa eli phulo ngenkqubo yethu yezakhono zokuFunda kwiLife Scotland eya kunceda ukuqeqesha abantu abatsha ngomsebenzi wokwamkela iindwendwe kunye nokuphucula ngakumbi imigangatho yenkonzo yeshishini.

UJohn Gilligan, uMlawuli oLawulayo eTennent Caledonian Breweries uthe: “IScotland inembali etyebileyo yokubalisa amabali kwaye ayikaze ibonakale ngakumbi kunakwiindawo zentselo kunye neebhari ezihlala kumbindi woluntu lwethu. E-Tennent sikholelwa ukuba sazi kakhulu njengaye nabani na malunga nokufudumala kolwamkelo olunokuthi iindwendwe zaseSkotlani zilindele kwiihostele zesizwe kwaye kuya kuba luvuyo lokwenene ukubona amabali angemva kwee-pubs zethu esenziwe ebomini. IZiko loQeqesho leTennent liza kubonelela ngenkonzo yoqeqesho lwabathengi kule projekthi kwaye sikunye sinebhongo lokuxhasa ishishini lokwamkela iindwendwe laseScotland kunye nokunceda ii-pubs zethu ukubalisa amabali abo kwihlabathi.

INTO ONOKUYITHATHA KWELI NQAKU:

At Tennent’s we believe we know as much as anyone about the warmth of the welcome that visitors to Scotland can expect from the nation’s hostelries and it will be a real pleasure to see the stories behind our pubs brought to life.
The SLTA, together with Diageo, Tennent’s and VisitScotland, are going to make use of these great stories, to publicise the fact that our Licensed Trade premises continue to be the heart and soul of the Scottish social scene and a real selling point for tourism.
A pub may boast a famous literary connection, such as a pub well known as a famous detective’s favourite haunt, or a pub that may have enjoyed a starring role on the silver screen.