Ukudodobala koqoqosho kwihlabathi liphela kunye nokunyuka kweendleko zepetroli kuchaphazela ukhenketho olude ukusuka phesheya kolwandle, ngamanani abantu abatyeleleyo asemzini asusela okweeOlimpiki zaseSydney.

Ngeli xesha, abantu baseOstreliya bafumanisa ukuba bafumana i-bang eninzi yemali yabo yeholide kude nonxweme.

UPhando loKhenketho lwase-Australia lubonisa ukuba ukhenketho lwasekhaya lwehle kakhulu kulo nyaka-mali uphelileyo, nama-500,000 abantu abaninzi base-Australia abakhetha ukuya phesheya kweeholide kunokuba babe sekhaya. Ke, siphi isihogo esinegazi abezopolitiko bethu njengoko ishishini liyehla?

Impendulo kukuba, babeka ithemba labo kumlawuli u-Baz Luhrmann (uMoulin Rouge, i-Strictly Ballroom, i-Romeo + Juliet) kunye nefilimu yakhe ezayo yase-Australia, encediswa yi-40 yezigidi zeedola ze-addited ad campaign.

Oko kuya kuveliswa yinkampani kaLuhrmann, iBazmark.

Abo bezopolitiko baphambene ngokupheleleyo okanye baziziyatha.

Ngokutsho Tourism Australia, kunzima emsebenzini re-branding us.

Umlawuli olawulayo uGeoff Buckley ubanga ukuba ifilimu kunye neentengiso zeTV ziya kubonelela i-Australia ngeyona nto inamandla yokuthengisa kumashumi eminyaka.

Ukuqina kwethemba, ukuboleka kwisihloko sencwadi ka-Barak Obama, kufanelekile oko uBaz akwenzayo kwi-brand yase-Australia.

Isihloko sefilimu yakhe sinamabhongo, ukuba asiyonkani. Uthi isihloko sisikweko, kucaca ukuba akazi ukuba igama lithetha ukuthini.

Ukuba wayewufuna ngenene isikweko, ngewayedibene namaTshayina aze nento efana neHopping Roo, iCreeping Wombat.

I-Australia, imiselwe ukukhululwa ngoNovemba, iinkwenkwezi uNicole Kidman kunye noHugh Jackman. Iza kuqala e-LA, hayi eOstreliya – loo nto isenokuba sisikweko seCringing Colonial.

Ukunyaniseka, intengiso yokuthengisa ijolise e-US.

Ngokuphathelele iyelenqe, iinkwenkwezi ziqalisa into uBaz ayibiza ngokuba nguKumkanikazi waseAfrika odumileyo. Ngaphandle kokuba kunjalo, ayikho e-Afrika, ise-Australia.

U-Kidman udlala umfazi wesiNgesi, mhlawumbi ufakwe kwi-Chanel No.5, oza kuhlola isikhululo senkomo somyeni wakhe emantla e-Australia.

Ngobuchule bakhe bokuthengisa obungenakulinganiswa nanto, u-Baz uchaza isikhululo njengesikhulu njengeBelgium, ilizwe elimalunga nabantu abathathu baseMelika kuphela kunye nebhere enye ekhe wayiva.

Kwaye ke, akukho nto ifana neBelgium, apho unokufumana ikofu emnandi kunye nekeyiki.

Kwi-Ostreliya yase-Baz uyenza nzima, kwaye ufumane ukubona into ayibiza ngokuba ngowona mhlaba ungaxoleliyo.

Zonke zihenda kakhulu - ukuba ungaba yi-masochist kunye nexesha kunye nemali yokuhamba uye kwiindawo ezikude nezinzima ukukhangela ukuziphucula.

Umndilili waseMelika endaweni yoko unokucinga ngokubhalisela ukulwa e-Baghdad - ubuncinci bazakuhlawulwa.

U-Baz ugqibe ekubeni angababonisi abakhenkethi abanokubakho naziphi na iimpawu zethu zomhlaba, ekhetha ukugxila kwinto ayibiza ngokuba “yinguqu yeemvakalelo” abantu abazifumanayo xa behamba kwiindawo ezikwanti kumaphandle.

Kuvakala ngathi iBloke ichithe ixesha elininzi elangeni kwaye ihambile ngokupheleleyo. Iyabamba.

Phambi kokuba ukuveliswa komboniso bhanyabhanya kuqale, uRhulumente we-WA ubeke i-500,000 yeedola ukuya kuyo, ebanga ukuba izakubonisa ilizwe njengendawo yabakhenkethi bamazwe ngamazwe.

Ndizakubheja ihashe elinye elifileyo aliyi kusenzela nto, amazwe okanye imimandla.

Ngaphandle kwento yokuba umhlaba obonisiweyo lilizwe elingaphandle kweVictoria kunye neTasmania, iyelenqe liza kunyukela empumlweni yamaJapan, ligxile njengoko lenza kuqhushumbo lweMfazwe yesibini yeHlabathi yaseDarwin.

Ngaba siza kubarhwebesha babuye ngokukhomba indawo yetyala labo?

Uhlwempuzekile uDarwin omdala akahambi kakuhle kakhulu kule saga elusizi, enemiboniso embalwa kuphela apho.

Ewe singabuza kubakhenkethi abanokubakho, uphi iqula elinegazi? Baza kukhuseleka kwikhaya elinegazi kwaye akukho simangaliso segazi.