Namhlanje, iTea ePure Leaf Iced ibhengeze ukwandiswa kwepotifoliyo yayo yeti ngeeti ezintsha ze-Lower Sugar. Iminikelo emitsha inika abathengi inketho ehlaziyayo ethi "hayi" kwiincasa ezenziweyo kunye ne-sweeteners, ngelixa besithi "ewe" ukunambitha okukhulu kunye nomxholo ophantsi weswekile. Ngoku ifumaneka kubathengisi abakhulu kwilizwe lonke, umgca omtsha ovela kwiLifa elicocekileyo ufika kwiincasa ezintathu ezimnandi ezincitshiswe iswekile zithatha iintandokazi zeLeaf elicocekileyo - iTea eMnyama eSubtly eSweet, iPeach eSweet Subtly, kunye neLemon eSweet Subtly.
Siyazi ukuba abaninzi abathengi bethu bamagqabi ahlambulukileyo bafuna ezinye iindlela ezisezantsi zeswekile ezingazibizi kwincasa, utshilo uJulie Raheja-Perera, uMphathi Jikelele, uMntla Melika, iPepsi Lipton Partnership. “Ngoncedo lweenkosi zethu zeti ezichwepheshile, sinochulumanco ekwandiseni ipotifoliyo yethu yeti yePure Leaf ngeeti ezintathu ezihlaziyayo ezisezantsi ezinika abathengi le nto bayifunayo. Siyazi ukuba abantu baya kuwuthanda umgca omtsha weLeaf Lower Sugar njengoko uhambisa incasa eswiti ngobuchule kunye nomxholo oncitshisiweyo weswekile.
Ibhotile nganye ye-18.5 fl oz ye-Pure Leaf Lower Sugar iqulethe iikhalori ezingama-20 kunye ne-5g yeswekile yokwenyani eyongeziweyo, eyi-85% yeswekile engaphantsi kwe-brand's Sweet Tea yomnikelo. I-Pure Leaf Lower Sugar ifumaneka ngexabiso elicetyiswayo lokuthengisa i-$ 2.09 / ibhotile kwaye inokufumaneka kwi-aisle yesiselo kwiibhotile zokukhonza enye (18.5 fl oz), iipakethi ezintandathu (16.9 fl oz bottles), kunye ne-64oz multi-serve ibhotile . Inokufumaneka kwi-Amazon kwiipakethi ze-12 (iincasa zomntu ngamnye kunye nepakethi ehlukeneyo; 18.5 fl oz).
Ekubhiyozeleni ukusungulwa kweswekile esezantsi, iLifa elicocekileyo liphinde lacinga kwakhona ngengoma edumileyo kaDef Leppard, "Thela Iswekile kum," ibe yinguqulelo entsha enomdla enesihloko esithi, "Ndigalele iswekile esezantsi." I-remix entsha ibeka i-twist eyonwabisayo kumazwi engoma ye-rock yakudala, iqaqambisa imveliso entsha incasa emnandi efihlakeleyo kunye neprofayile yesithako. Namhlanje, iLeaf eliPure liphehlelele umabonwakude omtsha wemizuzwana elishumi elinesihlanu kunye nokusasazwa kwentengiso ene-remix.
Ukongeza, iLeaf elicocekileyo libambisene nabadali abaninzi beTikTok "ukugalela" kunye nomculo kwividiyo yomculo yeTikTok ezinikeleyo. Abadali baya kwabelana ngengoma ehlaziyiweyo kwiividiyo zabo zeTikTok, bekhuthaza abalandeli babo / abasebenzisi beTikTok ukuba "basibonise into abanayo" kwaye bazame iSugar entsha ePure Leaf. Amaqabane abenzi bohlobo lweTikTok abandakanya uNameless James, uJadah Queen, uCarlos & Emma, kunye nokunye.
Ngokudityaniswa nokukhululwa kwengoma, iPure Leaf ibamba isiphiwo esimnandi esisevenkileni. Abathengi banokungenela ithuba lokuphumelela umculo wasimahla unyaka* ngokuskena ikhowudi ye-QR kubathengisi abakhethiweyo kunye nokubukela ividiyo yomculo enabaphembeleli. Inkqubo ibukhoma nge-1 kaMeyi, 2022, kwaye akukho mfuneko yokuthenga.
Umgca omtsha weSwekile esezantsi uqaliswa phantsi kwesambrela yephulo eliqhubekayo le-brand ethi "Hayi intle", ebonisa inkolelo yayo engundoqo yokuba "hayi" isentliziyweni ye-master tea kwaye "hayi" yindlela yokufezekisa ubomi obuzalisekileyo. Kwiti, iLigqabi eliLimsulwa lithi “hayi” kwizimuncumuncu ezenziweyo, incasa eyenziweyo, nakuyo nantoni na engasenzi ibengcono iti yethu. Ebomini, iPure Leaf isukela ihlabathi apho ukuthi “hayi “kulula kwaye kwamkeleke ngakumbi ngokwenkcubeko, ukuze uphile ubomi obunentsingiselo engakumbi.
Njengazo zonke ezinye iipotfoliyo, iingcaphephe zethu zeti zisenza iSukile eNgenegqabi eNgaphantsi zisebenzisa ezona zithako zibalaseleyo, ngakumbi amagqabi eti avunwe ngokusematsha. Zonke iimveliso ze-Pure Leaf ziqulathe amagqabi eti agcinwe kwaye aqokelelwa kwi-Rainforest Alliance Certified tea estates e-India, eKenya, e-Indonesia, okanye e-Sri Lanka ukunika abathengi bethu amava eti yokwenyani ukusuka kwi-sip yokuqala ukuya ekugqibeleni.
INTO ONOKUYITHATHA KWELI NQAKU:
- In life, Pure Leaf is in pursuit of a world in which saying “no “is both easier and more culturally acceptable, in order to pursue a life with more meaningful yeses.
- All Pure Leaf products contain tea leaves that are sustainably sourced and collected from Rainforest Alliance Certified tea estates in either India, Kenya, Indonesia, or Sri Lanka to give our consumers an authentic tea experiences from the first sip to the last.
- Now available in major retailers nationwide, the new line from Pure Leaf comes in three delicious flavors that are reduced sugar takes on Pure Leaf favorites — Subtly Sweet Black Tea, Subtly Sweet Peach, and Subtly Sweet Lemon.
