Iindawo zokufikela ezinde zibuyile, ihotele kunye nemfuno yenqwelomoya yomelele kwi-Q2

Iziphumo zeNgxelo ye-Q2 2022 ye-Travel Insights Report, ebonisa idatha kunye neendlela ezivela kulo lonke elaseNyakatho Melika, iLatin America, i-Asia Pacific kunye ne-EMEA, kwaye ibonelela ngemibono esebenzayo kwiimpawu zokuhamba kunye nabathengisi, zikhutshwe namhlanje.

"Nangona iindidi ezahlukeneyo zoshishino kunye neentloko zezoqoqosho ngexesha le-Q2, abantu basafumana indlela yokuhamba, kwaye kwiimeko ezininzi, bahamba phambili," kusho uJennifer Andre, i-Global Vice President, Media Solutions.

"Ukubuya kohambo olude kunye nosapho lwamazwe aphesheya, amaxabiso aphezulu ehotele amaxabiso emihla ngemihla kunye namaxabiso amatikiti aphezulu kwi-Q2, zizalathisi nje ezimbalwa esinethemba lokuba iya kuba sisiqingatha sesibini esomeleleyo sika-2022. Ingxelo yethu yamva nje ibonelela ngedatha ebalulekileyo. kunye nokuqonda ukunceda abathengisi bafikelele kwaye babandakanye abakhenkethi abanokubakho kwaye babambe imfuno yabakhenkethi ezinzileyo. " 

Iziphumo eziphambili ezivela kwiNgxelo ye-Q2 2022 ye-Travel Insights ibandakanya: 

UPhando lokuHamba Libambe Ngokuzinzileyo 

Ukulandela ukunyuka kwe-25% kwikota ngaphezulu kwekota kukhangelo kwihlabathi jikelele phakathi kwe-Q4 2021 kunye ne-Q1 2022 kwiindawo eziphawulwe nge-Expedia Group, imiqulu yokukhangela egcinwe ngokuzinzileyo kwi-Q2, ebonisa umdla ozinzileyo kunye nomdla wokuhamba. I-Asia Pacific (APAC) yabona ukukhula okunamandla okuphindwe kabini phakathi kwe-Q1 kunye ne-Q2 (30%), ilandelwa yiYurophu, i-Middle East, kunye ne-Afrika (EMEA) kwi-10%.  

Iveki-evekini umthamo wokukhangela wehlabathi uye waguquguquka kuyo yonke i-Q2, kunye neyona nzuzo inamandla kwiveki kaJuni 6. Uphendlo lweveki-evekini lunyuke nge-10% kwihlabathi jikelele emva kwesibhengezo se-10 sikaJuni sokuba i-US ayisayi kufuna uvavanyo lwe-COVID-19 abahambi bamazwe ngamazwe. 

Khangela i-Windows iseMfutshane 

Iiholide zonyaka kunye nomnqweno ocacileyo wokuhamba kwixesha elikufuphi, kunye neenkxalabo ezinxulumene noqoqosho kunye nobhubhane kunye nokungazinzi kwengingqi, kube negalelo ekukhuleni kwiifestile zokukhangela ezimfutshane ngexesha le-Q1. Isabelo sehlabathi jikelele sokukhangela kwi-0- ukuya kwi-90-day window inyuke ngaphezu kwe-5% kwikota ngaphezulu kwekota, kunye ne-61- kwi-90-day window ibona i-quarter-over-quarter-high lift kwi-15%.     

Kwi-Q2, uninzi lwehlabathi lokukhangela lwasekhaya lwawela ngaphakathi kwe-0- ukuya kwiintsuku ze-30-window, ngelixa isabelo sokukhangela kwi-91- ukuya kwi-180 + yeentsuku zefestile zehla kwikota-ngaphezulu kwekota. Ukucuthwa okuqhubekayo kwezithintelo zokuhamba kunye neemfuno zovavanyo zibe negalelo ekunyusweni kwamanani aphindwe kabini kwikota ngaphezulu kwekota kukhangelo lwamazwe ngamazwe kwifestile yeentsuku ezingama-0 ukuya kwezingama-90, ngokukhula ngamandla kwifestile yeentsuku ezingama-61 ukuya kwezingama-90. Oku kubonisa ukuba nangona abahambi bebuyele kucwangciso lwexesha elikufuphi, basacinga ngohambo lwamazwe ngamazwe. Iindawo ekusingwa kuzo kunye neempawu zokuhamba kufuneka ziqinisekise ukuba abahambi bamazwe ngamazwe bayinxalenye yomxube ojoliswe kubaphulaphuli, kwaye baphucule ifestile yokukhangela kunye nokuqonda kwendawo yokusingwa ukuqhubela phambili ukuqinisa isicwangciso sabo sokuthengisa. 

IiNdawo eziHal-Hal eziBuyisayo 

Njengakwindawo zangaphambili, izixeko ezikhulu kunye neendawo ekusingwa kuzo elwandle kwihlabathi liphela zahlala zithandwa ngabakhenkethi kwi-Q2, kodwa iLondon neParis zazinemiboniso enamandla kakhulu. Kuluhlu lwehlabathi oluphezulu lwe-10 lweendawo ezibhukisiweyo kwi-Q2, iLondon ithathe indawo yesi-3, kwaye yenza uluhlu oluphezulu lwe-10 lweendawo ezibhukisiweyo kuyo yonke imimandla. ILondon yayiyiNombolo ye-1 ebhukishelwe indawo yokuya ngabahambi abavela kwi-APAC kunye ne-EMEA kwaye yenza ukubonakala okutsha kuluhlu oluphezulu lwe-10 lwabahambi abavela eLatin America (LATAM) kunye noMntla Melika (NORAM). 

I-Q2 iphinde yabona ukunyuka okubalulekileyo kwimfuno yeenqwelo-moya ezihamba ixesha elide - iinqwelomoya ezinobude beeyure ze-4 + - njengoko abahambi bejonge ukuya phambili. Bekukho ngaphezulu kwe-50% yokunyuka konyaka-enyakeni kwimfuno yabahambi behlabathi kwiinqwelomoya ezihamba ixesha elide. Ukubonisa ngakumbi ukunyuka kweenqwelomoya ezihamba ixesha elide, i-Q2 yazisa ngaphezu kwe-100% yokukhula konyaka-enyakeni kwimfuno yabahambi kwiinqwelomoya ezivela e-US ukuya eYurophu. 

Imfuno ihlala yomelele ngaphandle kokunyuka kweendleko 

I-Q2 iqhubekile nesantya sokukhula ukusuka kwi-Q1, ngokubhukisha indawo kwindawo ephezulu kwimbali yeQela le-Expedia. Uthelekiso lonyaka ongaphambili lubonisa ukuba ubhukisho lulonke lunyuswe ngamanani aphindwe kabini, njengoko imfuno yohambo iye yaphucuka ngakumbi. Imfuno yokulala inyuke ngekota ngaphezulu kwekota kwi-Q2, kunye ne-APAC ibona ukukhula okunamandla. Ngemfuno ezinzileyo kwihlabathi liphela, imilinganiselo yemihla ngemihla (ADR) kwi-Q2 inyuke ngekota ngaphezulu kwekota kwaye nangakumbi xa kuthelekiswa ne-Q2 2019, ngelixa amaxabiso okurhoxiswa kwegumbi ebusuku ehla kwihlabathi jikelele ngamadijithi aphindwe kabini xa kuthelekiswa ne-Q2 2019. 

Imfuno eyomeleleyo, ukunyuka kwamaxabiso epetroli, kunye nokunyuka kweenqwelomoya ezibhukisiweyo kumgama omde kuqhube ukonyuka kwekota ngaphezulu kwekota kumndilili wexabiso letikiti lehlabathi ngexesha le-Q2. Xa kuthelekiswa ne-Q2 ka-2019, ixabiso letikiti lehlabathi linyuke lamanani aphindwe kabini kwi-Q2 2022, ekhokelwa yi-EMEA kunye ne-APAC. 

Ukukhula koMdla kuHambo oluBandakanyayo Abantu kwihlabathi liphela baya besanda befuna iindlela zokuba namava okuhamba anentsingiselo nanenkathalo. Ngokutsho kweNgxelo ye-Inclusive Travel Insights yamva nje, i-92% yabathengi bacinga ukuba kubalulekile ukuba ababoneleli bezohambo bahlangabezane neemfuno zokufikeleleka kwabo bonke abahambi, kodwa sisiqingatha sabathengi kuphela abaye babona iinketho ezifikelelekayo kuzo zonke izakhono xa befuna kunye nokubhuka. uhambo.  

Ezi ngcamango zikhomba i-gap kwiinketho ezifikelelekayo kunye ezibandakanyayo kwiimarike zokuhamba, kunye namathuba eempawu zokuhamba ukuphucula iminikelo kunye nokwenza uhambo lufikeleleke kubo bonke abahambi, yonke indawo. 

Abathengi banikela ingqalelo kwisibophelelo sophawu lokuhamba ekubandakanyeni, ukuhlukahluka, kunye nokufikeleleka, kwaye ezi zibophelelo zinefuthe kwizigqibo zokuthenga. Ngapha koko, i-78% yabathengi bathi benze ukhetho lokuhamba olusekwe kwiintengiso okanye iintengiso abaziva bemelwe ngemiyalezo okanye ngokubonwayo, ngelixa i-7 kwi-10 yabathengi benokukhetha indawo yokuya, indawo yokuhlala, okanye indlela yokuhamba ebandakanya konke. iintlobo zabahambi, nokuba ibiza kakhulu.