ENTSHA-Xa uDavid Neeleman wehla njenge-CEO yeJetBlue Airways Corp. kunyaka ophelileyo, wafunga ukuba ngekhe aqale enye inqwelo moya.
"Ibonisa indlela ekunyanzelekileyo ngayo… le mbono yaseBrazil iyinyani," utshilo umsunguli weJetBlue malunga nephulo lakhe lakutshanje, inqwelomoya - ewe, eya kuthi ibhenele abantu baseBrazil kwinkonzo nangexabiso.
Utata oneminyaka engama-48 wabantwana abasithoba oye wabandakanyeka ekuqaliseni abathwali abathathu emantla eikhweyitha uthi akazukuphinda asungule enye kweli cala lomhlaba nangaliphi na ixesha kungekudala.
"Ukuba umntu uza kum wathi, nazi i-400 zezigidi zeedola ukuqala inqwelo moya e-US, ndingathi," Hayi, "utshilo uNeeleman kwisidlo sasemini eNew York kwiveki ephelileyo.
Ioyile engaphezulu kwe- $ 120 umphanda, uqoqosho olucothayo kunye nokhuphiswano oluqatha lwasekhaya kukucinezela iinqwelomoya. Uninzi lwabathwali baseMelika baxele ngelahleko ebukhali kwikota yokuqala. Ababini- iDelta Air Lines Inc. kunye neNorthwest Airlines Corp.- bayadibanisa ukuzama ukunciphisa iindleko, kwaye abanye abaninzi kuthiwe baphonononga nzulu ukujoyina imikhosi.
Abahlalutyi kunye nabangaphakathi kumzi mveliso abanjengoNeeleman bathi isisombululo kwezi ngxaki, kuthintela ukwehla okukhulu kumaxabiso eoyile, kukunciphisa amandla - inani leenqwelo moya kunye nezihlalo ezileqa abakhweli. Ukuya kuthi ga ngoku, yiyo loo nto iinqwelomoya zifuna ukudityaniswa, abahlalutyi bathi; kufuneka baziphelise iindlela ezingafunekiyo kunye neehabhu.
Kodwa ne-Delta kunye noMntla-ntshona bayathandabuza ukuchonga ukusikwa okunokubakho, besithi bazakugcina iihabhu kunye neendlela zabo, okwangoku.
"Sonke siyakhuphisana, kwaye akukho mntu ufuna ukuba ngowokuqala ukubuya umva," utshilo uNeeleman. "Ukuba bayayenza, omnye umntu uyayithengisa. Ke, sonke sikule nto… Bataan Death March, simatsha kunye kwaye siphulukana nemali. ”
Kodwa iBrazil yahlukile, utsho. Abaphathi ababini, i-TAM Linhas Aereas SA kunye neGol Linhas Aereas Inteligentes SA balawula ngaphezulu kweepesenti ezingama-90 zentengiso, kwaye amaxabiso aphantse abe ngama-50 epesenti aphezulu kunalapha, utshilo. Akukho nkonzo yomgaqo kaloliwe yokuthetha ngayo; abantu abangenakho ukubhabha bahamba imigama emide ngebhasi.
Ngenxa yokuba iinqwelomoya ezininzi zaseBrazil zifuna abakhweli ukuba batshintshe iinqwelomoya kwiindawo zokuhlala, inqwelo moya yakwaNeeleman, iAzul - eyiPhuthukezi eblue - izakubhenela kubahambi abaphezulu ngokuthi banikele ngeenqwelomoya ezingapheliyo. Kwiphepha elisezantsi, iya kubonelela ngeendleko ezibiza nje kancinci kuneetikiti zebhasi, ngethemba lokungathathi kuphela isabelo sentengiso kubaphetheyo baseBrazil, kodwa ukurhwebesha abantu abaqhele ukubhabha.
"Sicinga ukuba imarike kufuneka iphindwe kathathu ukuya kwezine," utshilo uNeeleman.
Kodwa ukungena kwimakethi yenqwelo moya yaseBrazil kunokuba nzima kunokuba kuvakala.
"UNeeleman uchasene nemveliso eyomeleleyo kakhulu," utshilo uBob Mann, umcebisi wenqwelo moya ozimeleyo ozinze ePort Washington, eNew York.
"Imakethi yasekhaya yaseBrazil ayisiyonto ilula," utshilo uMike Boyd, umongameli weQela leBoyd, icandelo lokucebisa i-Evergreen, eColorado. “Indawo leyo ibingamangcwaba eenqwelo moya. … Yatsho kakhulu, ukuba kukho nabani na onokuhamba, uNeeleman uya kuba nguye. ”
UBoyd ucinga ukuba amava kaNeeleman agxile kubathengi aya kumthwala kude naseBrazil, apho uMann aqaphela ukujongana nokudibana kunye nokulibazisa iingxaki ezifana ne-US.
Isithwali esitsha sikaNeeleman sivakala kancinci yiJetBlue-ish. Iza kusebenzisa iinqwelo-moya ezi-E-118 ezinokuhlala abantu abangama-195 ezenziwe yi-Empresa Brasileira de Aeronautica SA yaseBrazil. I-JetBlue isebenzisa inqwelo moya efanayo ye-Embraer. Iinqwelomoya ziya kufakelwa izihlalo zesikhumba kunye ne-TV yasimahla yesathelayithi-izinto eziqhelekileyo kubathengi beJetBlue kodwa phantse ingaziwa eBrazil.
UNeeleman uceba ukuqala inkonzo kunyaka olandelayo ngeenqwelomoya ezintathu, emva koko ongeze inqwelomoya ngenyanga ade abe ne-76 kwinkonzo. Uqokelele i-150 yezigidi zeedola (i-96.6 yezigidi zeerandi) -isinye kwisithathu sivela kumaBrazil, enye isuka e-US-kwaye utyale imali yakhe eyi- $ 10 yezigidi. UNeeleman wazalelwa eBrazil ngelixa utata wakhe wayekwilizwe njengomthunywa wevangeli waseMormon. Ubambe ubumi obudibeneyo baseBrazil naseMelika, obumenza ajikeleze umthetho waseBrazil othintela abemi bamanye amazwe ekubeni babe ngaphezulu kweepesenti ezingama-6.4 zeenqwelo moya.
I-Azul iza kubhabha ekhaya ekuqaleni, kodwa inokongeza iindlela zamanye amazwe kamva I-airline iya kugcinwa ngasese, ngenjongo yokuba ngelinye ilanga liye esidlangalaleni. UNeeleman uya kubamba ulawulo lokuvota.
"Andizukufumana ngxaki inye (bendinayo) eJetBlue," utshilo uNeeleman. Andizukulahleka, uyazi, andizukumangaliswa njengokuba ndandigqibele. ”
Kwaye wamangaliswa kukuba, xa ibhodi yeJetBlue yamcela ukuba ehle esikhundleni sokuba ngumphathi omkhulu kwaye wanikezela ulawulo lweJetBlue kuMongameli uDave Barger kwiinyanga nje ezimbalwa emva koqhwithela olubi ngoSuku lweValentine ngo-2007.
U-Neeleman waxolisa ixesha elide ngenxa yeempazamo zikaJetBlue kwaye wathatha amanyathelo kwangoko ukulungisa imiba yokusebenza kwenqwelo moya. Umzekelo, waqesha owayesakuba ngumphathi we-American Airlines kunye noRuss Chew njengegosa eliyintloko lokusebenza.
Kodwa amanyathelo kaNeeleman ukulungisa iJetBlue khange ayithintele ibhodi ekubeni ithathe isigqibo sokuba uyingxaki.
"Kwakukubi, kwakungalindelekanga, ngokwenene kwakungekho isilumkiso," utshilo uNeeleman ngesigqibo sebhodi. Kodwa uyongeza, “kufuneka ndithathe uxanduva ngayo… bendithetha nabantu bonke ngaphandle kwebhodi, ngokufanelekileyo. Ibhodi ke ngoko iphuhlise uluvo lwayo malunga nendlela izinto ekufuneka zihambe ngayo kwaye kufuneka kwenzeke ntoni (ukuya) phambili. ”
UNeeleman uhlala engusihlalo weJetBlue, kodwa kutshanje uthe akazukumela unyulo kwakhona. Uthengisa izabelo zeJetBlue njengenxalenye yesicwangciso sokusasazeka rhoqo, kwaye uthi uya kuqhubeka esenza njalo njengoko amathuba eziveza.
Amagosa aseJetBlue ale ukuphawula. Ngexesha lenkomfa ebiza inyanga ephelileyo ukuxoxa ngengeniso kaJetBlue, uBarger wabulela uNeeleman ngomsebenzi wakhe e-JetBlue, kwaye wamnqwenelela amathamsanqa kulo msebenzi wakhe mtsha.
U-Neeleman kudala wagcina ukuba ungumbono ngakumbi kunalowo uqhuba inqwelo moya. Uyi-CEO yeAzul ngalo mzuzu, kodwa wenza udliwanondlebe nabaphathi baseBrazil ukuba baqhube yonke imihla yenqwelomoya yenqwelomoya. UNeeleman ukwathe ufundile okuninzi ngokunxibelelana nebhodi yabalawuli.
Kodwa kuyacaca ukuba uNeeleman akakhawulezi ukubuyela kumzi mveliso wenqwelo moya waseMelika. Xa ebuzwa malunga ne-buzz yamva nje, ukudibana okunokubakho phakathi kwe-United Airlines ye-UAL Corp kunye ne-US Airways Group Inc., uphendule wathi: “Ndiyavuya ukuba ndiseBrazil.”
iht.com
