Kwintetho yakhe yokuvula, uMphathiswa uBartlett uthethe noMama uSomlomo ngokuthi: “Ndimi kule Ndlu iBekekileyo ngale njikalanga ukuqaqambisa impumelelo ebalaseleyo Icandelo lezokhenketho laseJamaica, emi njengesibane sokukhula koqoqosho nempumelelo. Impumelelo eyophula irekhodi kukhenketho ayibekanga nje iJamaica kwimephu yehlabathi kodwa ibe yinto ekhuthaza ukuqhubela phambili koqoqosho lwesizwe ngokubanzi. "
Icandelo lezokhenketho laseJamaica liye lakhula ngendlela engazange ibonwe ngaphambili ngo-2023, litsala abakhenkethi abavela kwihlabathi liphela beze kumalwandle acocekileyo, umtsalane okumgangatho ophezulu, inkcubeko edlamkileyo, ukutya okumnandi, kunye nokwamkela iindwendwe ezifudumeleyo. Oku kuthontelana kwabakhenkethi kuye kwaguqulela kuqoqosho olubalulekileyo, kunye nengeniso efikelela kwinqanaba elitsha.
Uqikelelo lubonisa ukuba isiqithi kufuneka sirekhode i-4,122,100 yabatyeleli bebonke kwixesha likaJanuwari ukuya kuDisemba ka-2023. Oku kuya kubonisa ukunyuka kwe-23.7% kwinani lilonke labatyeleli abarekhodiweyo ngo-2022. Okuza kubonisa ukunyuka kwe-2,875,549% ngaphezu kwenani lokufika kwe-stover erekhodiweyo ngo-16. Ukongeza, kulindeleke ukuba unyaka uphele ngabakhweli abahamba ngenqanawa abayi-2022, abaza kumela ukonyuka kwe-1,246,551% kwi-tally ka-46.1.
Oku kuqhubeleka nendlela yokukhula emangalisayo yokhenketho, malunga nokufika kwabatyeleli kunye nemivuzo. IJamaica ihambe iikota ezili-10 ezilandelelanayo ukusukela oko ubhubhani we-COVID-19 ebonisa ukukhula okubonakalayo, kwaye ngokusekwe kumanani okufika ukuza kuthi ga ngoku, zonke iimpawu zibonisa ukuba ikota ye-11 nayo iya kubonisa ukukhula okukhulu.
Ngokwemivuzo yokhenketho, oku kugaleleka kweendwendwe kulindeleke ukuba kuvelise i-4.265 yeebhiliyoni zeedola zaseMelika ngo-2023, emele ukonyuka okuqikelelweyo kwe-17.8% ngaphezulu kwengeniso egcinwe ngo-2022, kunye nokunyuka kwe-17.2% kwingeniso kunyaka ongaphambi kobhubhane ka-2019. XNUMX.
Ukuba isizwe siqhubela phambili kolu hlumo luchukumisayo, ilizwe liza kuba semgudwini wokogqitha uqikelelo lwabatyeleli abazizigidi ezi-4 kunye nengeniso yotshintshiselwano lwangaphandle ye-US$4.1 yebhiliyoni ekupheleni konyaka.
Olunye uqikelelo localucalulo lwale mivuzo lubandakanya ngokukodwa ingeniso ngqo kwingxowa-mali karhulumente zezi:
– Imirhumo yeNgxowa-mali yoPhuhliso loKhenketho (TEF) eya ngqo kwiNgxowa-mali eManyeneyo – i-US$57.5 yezigidi okanye i-JA$8.9 yeebhiliyoni
– iRhafu yokuTshiya – i-US$100.6 yezigidi okanye i-JA$15.6 yeebhiliyoni
- Umrhumo woPhuculo lweSikhululo seenqwelomoya - i-US $ 28.8 yezigidi okanye i-JA $ 4.47 yezigidigidi
- Airline Passenger Levy - US $ 57.5 yezigidi okanye JA $8.9 billion
- Imirhumo kunye neeNtlawulo zabakhweli - i-US $ 69 yezigidi okanye i-JA $ 10.7 yebhiliyoni
– GART – US$22.6 yezigidi okanye JA$3.5 billion
-IYONKE INGENISO NGQO (konke kungasentla) - US$336 yezigidi okanye JA$52 yebhiliyoni
Oku kubandakanya kuphela ingeniso ngqo; okungaqukwanga kukungathanga ngqo okuphindwe kaninzi kwaye kubandakanya imali echithwe kwiivenkile zokutyela, iivenkile, iivenkile ezinkulu, abathengisi bezandla, iindawo ezinomtsalane, abasebenzi bezithuthi eziphantsi komhlaba, abakhenkethisi, ooAirbnb, amawaka amaninzi aqeshwe ngokuthe ngqo nangokungathanga ngqo nangaphaya koko, unxibelelwano ngamafama, abavelisi, abasasazi, abanye ababoneleli, imisebenzi yokwakha, njalo njalo.
INTSEBENZISWANO ZOBUCHULE
Ubuhlakani obucwangcisiweyo buphucule impumelelo yokhenketho lwaseJamaica njengoko izixhobo ziye zadityaniswa, ukufikelela kwimarike kwandiswa, kwaye kwenziwa intsebenziswano. Ukusebenzisana neenqwelo-moya, ii-arhente zokuhamba, kunye namatyathanga ehotele kuye kwanceda ekwandiseni ulwazi lwebrendi, ukutsala abatyeleli abaninzi, kunye nokwahluka kwamava abatyeleli.
Ukuqhawuka kweemarike zamazwe ngamazwe ngo-2023 kuyinxalenye yokwanda kwemfuno yeBrand Jamaica kunye nokonyuka kwenkxaso yenqwelomoya. Ezi ziquka:
- EArgentina, eChile nasePeru njengoko kujongwe ekufumaneni kwakhona isabelo semalike yentengiso yabatyeleli yaseMzantsi Melika enengeniso. Uthumo kukuxhasa abatyeleli abafikayo abavela kule mithombo yentengiso ukuya kwiindwendwe ezingama-250,000 kule minyaka mihlanu izayo.
- eMpuma Yurophu ukukhuthaza iNdawo yokuFikela eJamaica phakathi kokhuphiswano lwe-19th World Athletics Championships eBudapest, eHungary, ngo-Agasti. Apho, uMphathiswa wezoKhenketho uye wadibana nabasebenzi abakhenkethi abangaphezu kwama-50, abameli bokhenketho, kunye nabameli beendaba ukuze baxoxe ngendlela entsha apho iJamaica iza kuthethana namazwe akuMbindi kunye neMpuma Yurophu, kuquka iPoland, iGeorgia, iSerbia, neBulgaria, phakathi kwamanye.
- Khanada, apho ii-arhente eziphezulu ze-ultra-luxury, ezikhokelwa yi-Ensemble Travel kunye ne-Kensington Tours, ekwabelwana ngayo ekuqalisweni kotyikityo lwentengiso entsha ye-Jamaica ye-luxury market "Buyela kwi-Luxurious Jamaica" e-Toronto.
- IUnited Kingdom, apho iJamaica ngoku iyindawo yokuqala yokuya kwiindwendwe zaseBrithani eziya kwiiCaribbean. Ngaphandle kwe-World Travel Market yaseLondon, ilizwe ngoku limisele injongo entsha yokwamkela iindwendwe ze-250,000 ezivela e-UK nase-Ireland ngo-2025.
Izibophelelo ze-Airlift nazo ziyaqhubeka ukwanda, kwaye ixesha lasebusika lika-2023/24 likhangeleka lilungile. I-Jamaica Tourist Board (JTB) igcina unxibelelwano oluluqilima nabaqhubi bokhenketho kunye neenkampani zenqwelomoya ukuqhuba ukubhukisha ebusika. Kukho inqwelomoya entsha evela eCanada Jetlines, Flair, Frontier Airlines, Norse Atlantic Airways, LATAM Airlines, and Southwest Airlines.
Kumboniso oqinileyo wokuzithemba kwi-Destination Jamaica, irekhodi le-1.05 yezigidi zezihlalo zeenqwelo moya ziye zakhuselwa kwiinqwelomoya eziphantse zibe ngama-6,000 eziza elizweni ziphuma eUnited States ngexesha lobusika elizayo. Oku kunyuka kokuhamba ngenqwelomoya kubonisa ukunyuka kwe-13% kubusika buka-2022/2023, apho izihlalo zeenqwelo moya ezingama-923,000 zarekhodwa.
Ukuza kuthi ga ngoku, iinqwelomoya ezili-10 zineenqwelo moya ezingama-5,914 ezibhukishwe kumasango abalulekileyo ase-US ukuya kwisikhululo seenqwelomoya iSangster International eMontego Bay kunye neNorman Manley Airport eKingston phakathi kukaJanuwari noEpreli ka-2024, ukongeza kwisantya esilindelekileyo kwixesha leholide yeKrisimesi ka-2023.
Ukuzithemba kwabatyali-zimali kuhlala kuqinile kwaye ilizwe lijolise kumagumbi amatsha aqikelelwayo angama-20,000 kwiminyaka eyi-10 ukuya kwe-15 ezayo, kubandakanywa namagumbi amatsha angama-2,000 kwi-2024. Imiselwe ukuqalisa kunyaka ozayo ngamagumbi angama-1,000 okuqala e-2,000-igumbi le-Princess Grand Jamaica, i 753-igumbi Riu Palace Aquarelle, kunye 450-igumbi Unico Hotel e Montego Bay.
KwiMarike yeHlabathi yokuHamba eLondon ngoNovemba, kwabhengezwa ukuba kuphuma intlanganiso yokuba iqela lehotele elidumileyo lamazwe ngamazwe, iLopesan, eyaziwa ngepotfoliyo yayo enomtsalane yamagumbi ehotele angaphezu kwe-17,000 kulo lonke elaseYurophu, eAsia, naseCaribbean, ifuna ukuphuhlisa i-1,000. -Igumbi lokuphumla elitofotofo kwisiqithi. Uphuhliso kulindeleke ukuba luvelise imisebenzi engaphezulu kwama-2,500 ethe ngqo nengathanga ngqo, kwaye ibe nefuthe elihle kumanqaku amafama, abavelisi, amashishini amancinci, kunye nabanye abachaphazelekayo.
Ngaphaya kolu phuhliso lusebenzayo, iJamaica ikwanotyalo-mali olomeleleyo oluzayo kungekudala, oluvela kushishino lwaseJamaica, iThailand, uMbindi Mpuma, iMexico, kunye nezinto ezinomdla zaseYurophu.
UKWAKHIWA AMAQHAGAMSHELWANO KUNYE NOXANDUVA OLUNTU
Ngaphaya kwempembelelo yalo ethe ngqo, ishishini lokhenketho elikhulayo liye laba yimpembelelo kwamanye amacandelo oqoqosho. Amashishini asekuhlaleni, ukusuka kwiindawo zokutyela kunye nezinto ezinomtsalane ukuya kumafama nabavelisi, aye aphumelela njengoko ehlangabezana neemfuno ezahlukeneyo zabakhenkethi. Oku kuye kwabangela ukuba kubekho ulwando kwezolimo, ezothutho nakumashishini awahlukahlukeneyo anikela iinkonzo.
Ubudlelwane be-symbiotic phakathi kokhenketho kunye nala macandelo budale inkqubo yoqoqosho eyomeleleyo. Ngaphezu koko, iziphumo ezilungileyo zikhula ngaphaya kweenzuzo zemali kwangoko. Utyalo-mali kwiziseko ezingundoqo, ezinjengothungelwano lwezothutho oluphuculweyo kunye nezibonelelo eziphuculweyo, aluphuculi nje amava abatyeleli kodwa lukwanegalelo kuphuhliso lulonke lwesizwe. Ingeniso eyandisiweyo eyenziwe lukhenketho ivumela utyalo-mali olongezelelweyo kwimfundo, ukhathalelo lwempilo, kunye nentlalontle yoluntu, ukukhuthaza umgangatho wobomi obungcono kubo bonke abemi baseJamaica.
Oku kugxininiswa yimpumelelo yeqonga le-Agri-Linkages Exchange (ALEX), elivelise i-1 yeebhiliyoni zeedola kwiintengiso zamafama amancinci. La ngamafama amancinci aneehektare ezi-3 kunye ne-5-acre amaqashiso kunye namafama angasemva kwendlu athengisela iihotele kunye neendawo zokutyela. Iqonga le-ALEX, inyathelo lentsebenziswano phakathi kwe-TEF kunye neGunyabantu loPhuhliso lwezoLimo lwaseMaphandleni (i-RADA), liguqule intsebenziswano phakathi kwabanikazi beehotele namafama.
Oku kukwangqinwa yimali-mboleko yezokhenketho ngeBhanki yeSizwe yokuThunyelwa kweMpahla yokuThunyelwa kwamanye amazwe (i-EXIM) egqithise kwibhiliyoni e-1 yeedola ngowama-2023. Isibonelelo semali-mboleko yamaShishini amaNcinci namaPhakathi (SMTE), elawulwa yi-TEF kwaye iququzelelwe nge-EXIM Bank, iyadlala. indima ebalulekileyo ekwandiseni ukomelela nokubanako kwee-SMTEs kwicandelo lezokhenketho. Eli nyathelo lixhobise abaqhubi bamashishini ukuba bafikelele kwinkxaso-mali efikelela kwi-25 yezigidi zeerandi ngenzala enomtsalane ye-4.5% iminyaka emi-5.
Ngokusebenzisa ingalo yophuhliso loluntu, i-Jamaica Centre of Tourism Innovation (JCTI), isizwe siyaqhubeka nokutyala imali kuqeqesho oluqhubekayo kunye nokuqinisekiswa kwamawakawaka abasebenzi bezoshishino kwisiqithi sonke kwaye babonelele ngamathuba amatsha. Ukusukela ngowama-2017, i-JCTI ibonelele ngempumelelo ngesatifikethi sobungcali kubantu abangaphezulu kwe-15,000, iqinisa ukuzinikela kwesizwe kuphuhliso lwezakhono zoluntu kwicandelo lezokhenketho.
I-Tourism Workers Pension Scheme (i-TWPS) engundoqo, eqale ukusebenza ngoJanuwari ka-2022, iyaqhubeka nokubonelela ngokhuseleko olufunekayo kubasebenzi abasebenza nzima kushishino, abakwaziyo ngoku ukuthatha umhlala-phantsi bekhululekile kunye nesidima ngorhatya lweminyaka yabo.
Iskimu somhlalaphantsi sibambe intlanganiso yaso yokuqala yonyaka ngendlela exubeneyo eMontego Bay Convention Centre ngoJulayi walo nyaka. I-1 yeebhiliyoni zeerandi yahlwayelwa nguRhulumente waseJamaica ukuvumela izibonelelo ezikhawulezileyo ukuba zongezelele kubantu abadla umhlala-phantsi abaqeqeshiweyo. Igalelo lamalungu kule ngxowa-mali ngoku limi ngaphezulu kwe-1 yeebhiliyoni zeerandi kunye nabasebenzi abangaphezu kwama-9,000 ababhalisiweyo kunye namawaka amaninzi aseleyo.
INKOKELI YOKUNYAMEZELA UKHENKETHO
IJamaica iyaqhubeka nokudlala indima ebalulekileyo ekuqhubeni ukomelela kokhenketho lwehlabathi ngamaphulo ayo acwangcisiweyo kunye nokuzinikela okungagungqiyo kwiindlela ezizinzileyo zokhenketho. NgeZiko leGlobal Tourism Resilience & Crisis Management Centre (GTRCMC), amanyathelo okunciphisa ifuthe lezothuso zangaphandle, ezifana neentlekele zendalo kunye neentlekele zehlabathi, kukhenketho lwehlabathi kunye necandelo lokuhamba ziye zasonjululwa.
Obekekileyo. UMphathiswa uBartlett usanda kubuya e-Dubai apho wayeye kwi-COP 28, iNkomfa yeZizwe eziManyeneyo yoTshintsho lweMozulu ngo-2023, kunye neenkokheli zehlabathi, abameli bakarhulumente, kunye nabanye abachaphazelekayo abaphambili, apho baxoxe ngendlela yokunciphisa kunye nokulungiselela ukutshintsha kwemozulu. UMphathiswa wenze intetho ephambili kwiNgqungquthela yeBhanki yoPhuhliso yaseLatin America neCaribbean (i-CAF) enomxholo othi “SiziiCaribbean: Sisisisombululo.”
Ngelixa elapho, uMphathiswa uye wanikezela ngeeMbasa zokuQala zoKhenketho kwiHlabathi liphela njengenxalenye yeeMbasa zama-30 zeHlabathi zoKhenketho zonyaka, ezithathwa njengeeOscars kushishino lokhenketho kunye nokhenketho.
Aba-5 abawongwayo yayizizizwe zaseQatar; iiMaldives; kwiiPhilippines; kunye ne-UAE corporate powerhouses DP World, inkampani ye-Emirati yezizwe ngezizwe yezothutho egxile kulungiselelo lwempahla, ukusebenza kwesikhululo sezibuko, iinkonzo zaselwandle, kunye nendawo yorhwebo yasimahla; kunye neDnata, umboneleli okhokelayo wehlabathi jikelele weenkonzo zomoya kunye nohambo obonelela ngokuphathwa komhlaba, imithwalo, ukuhamba, ukutya, kunye neenkonzo zokuthengisa kumazwe angaphezu kwama-30 kumazwekazi ama-6.
Amabhaso eGlobal Tourism Resilience awela phantsi kolawulo lwe-GTRCMC – itanki yokucinga yamazwe ngamazwe ekomkhulu e-Jamaica, enesathelayithi e-Afrika, eKhanada, nakuMbindi Mpuma.
IJamaica ihambe nembasa ezi-2 eziphambili kumawonga adumileyo okuHamba eHlabathini: “Eyona ndawo iGqwesileyo yoSapho eHlabathini” kunye “neNdawo yokuFikela ngokuKhethekileyo eHlabathini.”
Ingxoxo malunga nokomelela kwezokhenketho kunye notyalo-mali iya kuqhubeka ngokunyanisekileyo eJamaica kulo nyaka uzayo ngexesha lesikhumbuzo sembali yeZizwe eziManyeneyo ngomhla we-17 kweyoMdumba njengoSuku lweGlobal Tourism Resilience Day, eyathi iJamaica yazintshatsheli, xa eli lizwe liza kubamba umsitho we-2 woKhenketho lweHlabathi. INkomfa yokuqina eMontego Bay ukusuka ngoFebruwari 16-17 njengenxalenye yoqwalaselo lwehlabathi losuku.
Ngaphambi nje koko, nge-14 kaFebruwari, i-2024, iNgqungquthela yeZizwe eziManyeneyo isebenzela ukubamba iNgxoxo-mpikiswano yaBaphathiswa malunga noKunyanzeliswa koKhenketho egxininisa ngakumbi ubungangamsha bomzamo kunye nokufikelela kwihlabathi jikelele lomyalezo.
Inkomfa ye-Resilience iza kudibanisa iinkokeli zeengcinga zehlabathi, izifundiswa, abaphathiswa bakarhulumente, iingcali zotyalo-mali, kunye nabanye abachaphazelekayo ababandakanyekayo kwishishini lezokhenketho abavela kuMbindi Mpuma, e-Afrika, naseCaribbean, ekhokelwa nguNobhala Jikelele woMbutho weZizwe eziManyeneyo wezoKhenketho. (UNWTO), Zurab Pololikashvili, kunye noSihlalo we UNWTO Ibhunga lesiGqeba, oHloniphekileyo u-Ahmed Al Khateeb, uMphathiswa wezoKhenketho kuBukumkani baseSaudi Arabia.
Le nkomfa iququzelelwa ngokudibeneyo liSebe lezoKhenketho, i-GTRCMC, iCaribbean Tourism Organisation (CTO), iCaribbean Hotel and Tourism Association (CHTA), iNkomfa yeHlabathi yoTyalo-mali kwezoKhenketho, iJacobs Media, kunye neWorld Travel Awards.
UKUQHUBEKA PHAMBILI EMZUZU
I-Jamaica ingena kwixesha labakhenkethi basebusika lika-2023/2024 kwinqanaba elinamandla kwaye uMphathiswa wezoKhenketho uqinisekile ukuba iya kuba lixesha lokurekhoda lokufika kunye nemivuzo. Ezi ziindaba ezimnandi kakhulu njengoko ishishini lezokhenketho laseJamaica lingamandla aqhubela isizwe ukuya kwinqanaba eliphezulu lezoqoqosho.
Uphuhliso lokhenketho luyaqhubeka nokuxhasa unxibelelwano olunzulu lwamacandelo ahlukeneyo, ngakumbi namacandelo ezolimo nelemveliso, ukuvuselela imisebenzi yamashishini amancinci, kunye nokukhuthaza ukubandakanywa koluntu lwasekuhlaleni kunye nekhonkco lexabiso lezokhenketho.
Ilizwe liyaqinisekisa ukuba uthungelwano oludibeneyo lwamathuba oludalwa lukhenketho aluyi kuphakamisa kuphela icandelo lezokhenketho kodwa isizwe siphela, njengoko liqhubeleka nohambo lwalo njengabantu lokukhulisa imveliso nokukhuthaza uxolo, inkqubela kunye nempumelelo.
