“Minyaka le iJoburg igqabhuka ngentwasa hlobo kukho iminyhadala neminyhadala, ikhuthaza bonke abantu ukuba babhiyozele isizini entsha ngokuthi baphume bahambe, kwaye kulo nyaka akukho mahluko,” utshilo uLindiwe Kwele oyingqonyela yeJohannesburg Tourism Company. Ukusukela kwimisitho yokutyikitya efana ne-Arts Alive kunye neJoburg Shopping Festival ngoSeptemba, ukuya kwiVeki yeFashoni yaseAfrika ngo-Okthobha kunye neSansui Summer Cup ngoNovemba, iJoburg izaliswe luluhlu olubanzi lwabathengi, indlela yokuphila kunye nemidlalo.”
Ngaphandle kokuba sisiqalo sexesha lentwasahlobo eselilindelwe ngabomvu, ngoSeptemba, inyanga yokhenketho kunye nosuku lwelifa lemveli nazo ziyabhiyozelwa. "Yeyiphi indlela engcono yokufumana isixeko sakho ngokutsha kunokuba uthathe imbono entsha - ukuba ngumkhenkethi kwisixeko sakho - kwaye ujonge kwimbali, ubugcisa, inkcubeko kunye nelifa lemveli njengoko undwendwe lunokwenza?" ucele umngeni uKwele, “Zama iGautrain, thatha iRea Vaya, kwaye ujonge iikona zaseGoli ekusenokwenzeka ukuba awuzange wazi ngaphambili. Zintywilisele kwinto eyenza indawo esisingise kuyo kunye nesixeko sethu sodwa; yiyo le nto imalunga nokwakha isiseko sokhenketho lwasekhaya nenkcubeko!” (Ndwendwela iwebhusayithi ye-JTC ethi www.joburgtourism.com ukuze ufumane uluhlu lweziganeko ezininzi ezenzeka eJozi kule Ntwasahlobo).
INKAMPANI YOKHENKETHO YASEJOBURG IZOKUQAPHELA I-PORTAL YOKUBHEKA
IJoburg Tourism Company (JTC) iphinde yasebenzisana nenkitha yabaququzeleli bemisitho, iihotele, kunye nabaqhubi bokhenketho ukukhuthaza le minyhadala – ibakhulisa ngeepakethe ezikhethekileyo kunye nezibonelelo. Ijelo elitsha kraca kwinkqubo yokuthengisa yi-portal yokubhukisha ye-JTC ku-www.joburgtourism.com, eza kuqalisa nge-10 kaSeptemba ka-2011. -khomba ukudibanisa abathengi kwihlabathi jikelele ngeemveliso ezahlukeneyo, iindlela zokuzonwabisa, kunye nemisebenzi ekhoyo eJoburg. Ngelixa siya kuhlala siyindawo yokuhamba ixesha elide ngokwentengiso yamazwe aphesheya, le portal izisa isixeko kufutshane nabantu ngokusebenzisa iindlela zobuqu ezifana neeselfowuni kunye neePC. Sicofa nje ngoku – naphi na emhlabeni – eofisini yakho, ekhaya, okanye epokothweni yakho!” watsho uKwele.
UKhenketho lwaseJoburg lungathanda ukumema abaququzeleli beminyhadala, iihotele, nabakhenkethi ukuba bangenelele kwithuba lokuboniswa nokukhuthazwa ngakumbi kwiiphakheji zokuhamba. Ngolwazi oluthe vetshe, nceda uqhagamshelane [imeyile ikhuselwe] .
IJoburg Tourism ipakisha kwaye isungula iindawo ezintsha zokhenketho kunye neendlela rhoqo, ikhuthaza abahlali kunye nabatyeleli ukuba bangene kwiindawo ezikude. Oku kubandakanya iindlela zenkcubeko; kunye nokuphonononga iimpembelelo zamaTshayina, isiPhuthukezi, amaYuda, amaTaliyane, namaIndiya esixekweni nakwiindawo ezisingqongileyo. Iisayithi ziquka iindawo zembali ezinomdla, iimarike, iindawo zokutyela kunye neendawo zonqulo. Abathandi bangaphandle banokhetho oluninzi lokonwabela indalo, i-adventure, kunye neendlela zentengiso yokutya yangaphandle.
Indlela yeGalufa eHidden Gems yaseGoli ibandakanya amabala egalufa acocekileyo nasele ekhona. IJoburg yeyona ndawo ifanelekileyo yokhenketho lwegalufa – umphakamo ophakamileyo uqinisekisa ukuba xa umdlali wegalufa eyibetha ibhola, ibhabha iye phambili kuba uku-1,700 m ngaphezu komphakamo wolwandle. Isixeko sikwathanda ilanga elininzi kunye nomoya omncinci kakhulu.
IJoburg Tourism nayo imema abachaphazelekayo.
UKHENKETHO NJENGOMNYANGO WOKUKHULA KOQOQOSHO
Ngokwephulo elisandul' ukuphehlelelwa lokuFikelela kuSodolophu lokuxoxa ngesiCwangciso-qhinga sokuKhula noPhuhliso seSixeko sowama-2040 ( www.joburg.org.za/gds2040 ), ukhenketho luhleli lubalulekile kuhlumo loqoqosho kwi-ajenda yesixeko. Yinto ebalulekileyo ukukhuthaza uphuhliso lwecandelo leSMME ukuze kukhuthazwe ukukhula nophuhliso loqoqosho lwesibini oludlamkileyo.
Yinjongo yeNkampani yeRhawuti yezoKhenketho ukutsalela abatyeleli kwisixeko sayo, ukubakhuthaza ukuba bahlale ixesha elide, bachithe ixesha elininzi, kwaye baphucule iipateni zamaxesha onyaka kunye nokusasazeka kwabatyeleli kwisixeko sonke. Njengombutho wentengiso wesixeko, i-JTC, ke ngoko, ihleli igxile ekubekeni iRhawuti hayi njengendawo ephambili yoshishino kwilizwekazi, kodwa njengendawo enika umdla, edlamkileyo unyaka wonke yohambo lwenkuthazo, imisitho yotyikityo, indlela yokuphila, ubugcisa, inkcubeko, fashion, ezemidlalo - kwaye, kunjalo, mega-iziganeko ngamazwe.
Ezokhenketho eRhawutini lilungu le IBhunga laMazwe ngaMazwe laBalingani bamaKhenketho (ICTP).
INTO ONOKUYITHATHA KWELI NQAKU:
- “From signature events like Arts Alive and the Joburg Shopping Festival in September, to Africa Fashion Week in October and the Sansui Summer Cup in November, Joburg is brimming with a broad range of consumer, lifestyle and sporting events.
- It is an important catalyst to encourage the development of the SMME sector in order to encourage the growth and development of a vibrant second economy.
- It is the Johannesburg Tourism Company's mission to attract visitors to its city, encourage them to stay longer, spend more, and improve seasonality patterns and the spread of visitors across the city.
