I-LONDON - Ukunyuka kweendleko zokuqeshisa iinqwelomoya, iingxaki zokugcinwa kwezinto ezingalindelekanga kunye nexabiso leoli elibambelela ngenkani ngaphezu kwe-100 yeedola emgqonyeni unika uhlobo olutsha lweenqwelo-moya zeshishini lonke uhambo olunzima.
Phosa ukunyuka okulindelekileyo kukhuphiswano kwitrafikhi ye-atlantiki, imozulu yezoqoqosho ekhawulezayo ukuwohloka kunye nesigqibo sabadlali abasekiweyo iBritish Airways kunye ne-Singapore Airlines ukuba bangene kwicandelo leprimiyamu ye-niche, kwaye kubonakala ngathi i-MaxJet Airways inokukhawuleza ibe nenkampani emangcwabeni. uqalise ishishini kuphela. Bona ngaphakathi kwaba bathwali bamashishini onke.
IMaxJet, umthwali osekwe e-US, uye waqhushumba ngoDisemba, kwiminyaka nje emibini emva kokusungulwa kwayo, ngenxa yeendleko ezijikelezayo, uxinzelelo lokhuphiswano kunye nokuncipha kokuzithemba kwintengiso. Ukubhubha kwayo kubangele inkxalabo malunga nokusebenza kwemodeli yeshishini le-premium kuphela.
Abaqalisi abathathu abaseleyo, i-Eos Airlines yase-US, i-Silverjet yase-UK kunye ne-L'Avion yaseFransi, ngoku kufuneka babonise ukuba bayifumene imfihlo yokuphila ixesha elide.
Abakhi-mkhanyo kushishino, nangona kunjalo, bakholelwa ukuba kuselithuba ukuba babize nayiphi na kubo ngempumelelo, kwaye balumkise ukuba ayizizo zonke ezi zithwali ziyakusinda.
“Akukho namnye kubo oye wayenza loo nto ngengqiqo yokuba nengeniso kwaye eseke amandla abo,” utshilo uRobert Cullemore we-UK-based consultant Aviation Economics.
Amaqhinga okwahlukana
Ngaba kukho indlela enye eya empumelelweni kwaba bathwali beklasi yeshishini le-100%?
Ngokuqinisekileyo abanathemba, kwaye basebenzise izicwangciso ezahlukeneyo.
Elona qela liphezulu, i-Eos Airlines - ebizwa ngokuba nguthixokazi onamaphiko wentsomi yamaGrike - ibhabha ukuya kuthi ga kane ngosuku ukusuka kwisikhululo seenqwelomoya saseLondon iStansted ukuya eNew York JFK. Akukhange kuthintele ndleko ukurhwebesha abona bakhenkethi badinga kakhulu kwaye bavinjwa ixesha, ubhabha nje ngama-48 kubo kwiiBoeing 757 ezine. Loo nqwelo-moya ixhotyiswe kwiinqwelo-moya ezininzi ukuze ithwale abakhweli abangama-220.
Izinto eziluncedo ziquka iibhedi ezisicaba, ukukhwela ihelikopta simahla ukusuka kwihelikopta eManhattan ukuya eJFK, i-champagne kunye nokusetyenziswa kweendawo zokuphumla ze-Emirates Airline. Iinqwelomoya ezibuyayo kwinqwelomoya "engaxinganga, engayekeleliyo" ukuya eNew York iqala kwi-1,500 pounds ($2,981).
“Baqhuba imveliso yodidi lokuqala kuneyodidi lweshishini,” utshilo uWebster O'Brien, usekela mongameli kwifemu yase-US ecebisa ngenqwelomoya iSH&E. “U-Eos ulandela into eyahlukileyo kule yenziwa nguL'Avion noSilverjet,” utshilo.
Ixhaswa ngemali yabucala kwaye yasekwa yintloko yeqhinga langaphambili kwiBritish Airways, uDavid Spurlock, i-Eos iye yada yagxila ekongezeni ukuphindaphinda kwindlela yayo yaseLondon-New York, kunokwandisa inethiwekhi yayo, abahlalutyi bakholelwa ukuba sisigqibo esifanelekileyo.
“Kufuneka ube ngoyena ubalaseleyo kule ndlela ukuyo ngaphambi kokuba wandise,” utshilo uDiogenis Papiomytis, umcebisi kushishino lokubhabha ngeenqwelomoya eFrost & Sullivan.
Ugxininise ukuba i-Eos ixhamla kubatyali-mali abazinikeleyo abazimisele ukuyinika ixesha elifunekayo lokuphumelela. Ngenxa yoko, umthwali akakhawulezi ukwanda kwawo.
“Kuhlala kuthatha iminyaka emibini ukuya kwemithathu ukuba inqwelomoya entsha ingqinwe,” utshilo.
Akunakwenzeka ukwazi ngokuthe ngqo ukuba i-Eos iqhuba kakuhle kangakanani, njengoko ingapapashi iziphumo ezineenkcukacha zemali. Kodwa isigqibo sayo samva nje sokuqalisa ukubhabha ukuya eDubai sicebisa ukuba izithembile ngokufanelekileyo malunga nempumelelo yendlela yayo yaseNew York.
Eli nyathelo liyinxalenye yesicwangciso-qhinga senkampani yeenqwelomoya yokwandisa isiseko sabathengi bayo ngaphaya kwelizwe lezoshishino kwaye ifikelele kubakhenkethi babucala abancinci, abazimeleyo. Ezinye izicwangciso zentengiso zibandakanya isivumelwano esinokubakho senkampani yehotele kunye nokwaziswa kweempahla ezikumgangatho ophezulu kunye nezixhobo zokusebenza.
Imbangi enkulu ye-Eos, ngoku iMaxJet ilahlekile, yiSilverjet.
Mhlawumbi ayingobunewunewu, kodwa “iphucuke kakhulu,” njengoko isilogeni sisitsho, umthuthi ubhabha kabini yonke imihla ukusuka kwisikhululo seenqwelomoya saseLondon iLuton ukuya eNewark, NJ, kwaye kanye ngemini ukusuka eLuton ukuya eDubai. Ii-767 zayo ezintathu zifakelwe abakhweli abali-100. Iinqwelomoya zokubuya ziqala kwi-1,099 pounds ($2,207).
Ngokungafaniyo ne-Eos, iSilverjet yinkampani edwelisiweyo. Ke abatyali-zimali bazi kakuhle ukuba bekurhabaxa kangakanani na kwaye bathumele ukuhla kwexabiso lesabelo sabo. Yadada ngoMeyi ka-2006 kwiNjongo, imakethi yase-UK yeenkampani ezisahlumayo ezinemithetho embalwa yokuchaza, izabelo zinyuke zaya kutsho kwincopho ye-209 pence ngoMatshi ka-2007, kodwa ukusukela ngoko zehle nge-91% ukuya kwi-19 pence.
Abakhi-mkhanyo bathi isigqibo sokudwelisa inkampani yeenqwelo moya phambi kokuba yenze imali inokuba yimpazamo. "Yayingumbono ombi ukudwelisa umthwali ongekabikho nzuzo kuba kufuneka upapashe yonke into," utshilo uPapiomytis weFrost & Sullivan.
Ukanti uMlawuli oyiNtloko weSilverjet uLawrence Hunt usanethemba. Uthe kule nyanga iphelileyo uqinisekile ukuba umntu ophetheyo uza kufikelela kwinyanga yakhe yokuqala enengeniso ngoMatshi. Uthe inqwelo moya ifuna into yomthwalo, okanye umyinge wabakhweli ukuya kwizihlalo ezikhoyo, zama-65% ukuze bahlukane. NgoJanuwari ibinomthwalo oyi-57%.
Iinyanga ezimbalwa ezizayo ziya kubaluleka kwiSilverjet, abahlalutyi bathi, ngakumbi njengoko kuthatha ukuhanjiswa kweenqwelomoya ezimbini ezongezelelweyo kule ntwasahlobo. Ayinakutsho ukuba ziyakubhabha phi, nangona intelekelelo igxile eMzantsi Afrika, kuNxweme oluseNtshona lwaseMelika naseIndiya njengeendawo ezinokufikela kuzo.
marketwatch.com
INTO ONOKUYITHATHA KWELI NQAKU:
- Throw in an expected increase in competition on transatlantic traffic, a fast-deteriorating economic climate and the decision of established players British Airways and Singapore Airlines to dabble in the niche premium segment, and it looks like MaxJet Airways may soon have company in the cemetery of defunct business-only start-ups.
- Ixhaswa ngemali yabucala kwaye yasekwa yintloko yeqhinga langaphambili kwiBritish Airways, uDavid Spurlock, i-Eos iye yada yagxila ekongezeni ukuphindaphinda kwindlela yayo yaseLondon-New York, kunokwandisa inethiwekhi yayo, abahlalutyi bakholelwa ukuba sisigqibo esifanelekileyo.
- market for emerging companies with fewer discloser rules, the shares climbed to a peak of 209 pence in March 2007, but have since plunged 91% to 19 pence.
