Ngexesha lentetho yakhe ngo I-ITB eBerlin 2024, uGlenn Fogel, i-CEO ye-Booking Holdings, ibonise inkxaso eqinile yokuphunyezwa kobukrelekrele bokwenziwa. Kwicandelo leConvention's Future Tracks, uthe thaca umbono wakhe wokusebenzisa ubukrelekrele bokwenziwa kushishino lwezokhenketho, enesihloko esithi, UbuNkokheli, i-Innovation, kunye neKamva lokuHamba. UFogel uqaqambise inkqubo yangaphambili yabantu abandwendwela ii-arhente zohambo, apho izinto abazikhethayo zazisele zisaziwa kwaye zinokuthi thaca izibonelelo ezifanelekileyo. Ukongeza, i-arhente yokuhamba yasebenza njengendawo yoqhagamshelwano xa kukho nayiphi na imiba ngexesha lohambo. Eli nqanaba lenkonzo eyenzelwe umntu, uFogel waphawula, yintoni kanye kanye GenAI (i-generative intelligence intelligence) inokunikezela, kodwa kwisikali esibanzi ngenxa yobuninzi bedatha ekhoyo.
IGenAI ibonelela abathengi ngeengcebiso eziphezulu xa kuthelekiswa nezo zinikwa ngabantu. Ngokusebenzisa iinkqubo zokuhlawula ezihlakaniphile zokuhamba, iGenAI kunye neqela layo leenkampani zibekwe kakuhle ukuhamba ngekamva. Inyathelo lokuqala kweli cala kukudityaniswa komcwangcisi wokuhamba onikwe amandla e-AI kwiqonga le-GenAI lokubhukisha.com. Esi sicwangcisi sokuhamba sisebenzisa ubukrelekrele bokwenziwa kwaye sakhela phezu kwemodeli ekhoyo yokufunda koomatshini be-Booking.com, ecebisa yonke imihla ngeendawo kunye neendawo zokuhlala kwizigidi zabahambi. Vula i-ChatGPT ye-AI ibonelela ngenkxaso yobuchwepheshe efunekayo. NgokukaGlenn Fogel, oku kuqhubela phambili kwi-AI yokuvelisa yonyusa iinzame zabo eziqhubekayo ekufundeni koomatshini, okuvumela uphuhliso oluqhubekayo kunye nokwandiswa kwamava abathengi kwiqonga labo.
Ngesi sixhobo esitsha, abahambi banakho ukubuza imibuzo enxulumene nokuhamba ngokubanzi, kodwa baphinde benze imibuzo ethe ngqo. Njengoko kuchaziwe kuBhukisho, abahambi banokungena kwiincoko zexesha lokwenyani kunye ne-AI Trip Planner, enikezela ngolwazi malunga neemfuno zabo ezithile, ukubuza imibuzo, kunye nokucokisa uphendlo lwabo. Ngemizuzwana, isixhobo sinokunika iingcebiso ezintsha. Umzekelo, umcwangcisi unokunikela ngolwazi kunye neengcinga malunga neendawo ezinokufikela kuzo, indawo yokuhlala, kunye nokuvelisa iindlela zohambo lwezixeko, amazwe, okanye imimandla. Injongo kukudala iqonga elilodwa elibandakanya amava okuhamba onke, ukubandakanya iindlela zokuhamba, iinkqubo zokuhlawula, kunye nezisombululo ezikrelekrele.
