Ukukhula okungaphazamisekiyo kwinqanaba eliphezulu: ngaphandle kokudodobala kwemfuno yoqoqosho lwehlabathi kushishino lwezokhenketho lwehlabathi luhleli luzinzile kakhulu. Njengoko i-ITB Berlin ifikelela esiphelweni ngale Cawa imbonakalo yezoqoqosho kushishino lwehlabathi ngo-2019 ilungile kwakhona. Iziphumo zomboniso weentsuku ezintlanu kwibala leenkundla laseBerlin: amanani abatyeleli zorhwebo anyuke aya kwi-113,500, ukunyuka kweepesenti ezintathu xa kuthelekiswa nonyaka ophelileyo, kugxininisa into yokuba nangamaxesha okungaqiniseki okuxhaphakileyo ngenxa yeziganeko ze-geopolitical kunye nezoqoqosho ezifana neBrexit kunye Iingxwabangxwaba zorhwebo, i-ITB Berlin iye yasigcina isikhundla sayo njengoMboniso woRhwebo oluKhokelayo kwiHlabathi.
"I-ITB Berlin ibaluleke kakhulu, ngakumbi ngamaxesha okungaqiniseki okuxhaphakileyo. Nakwihlabathi ledijithali, akunakwenzeka ukuba unxibelelwano lwe-hi-tech luthathe indawo yomlinganiselo wokwakha ukuzithemba ukuba iintlanganiso zobuso ngobuso kunye notshintshiselwano oluthe ngqo phakathi kwamaqabane oshishino kwimiba ephathelele kushishino lwehlabathi olumele. Yiyo loo nto i-ITB Berlin isebenza,” utshilo UGqr.Christian Göke, u-CEO weMesse Berlin.
Ukukhula okuzinzileyo kuzo zonke iindawo zoshishino eJamani kubangelwe kwakhona kwimeko entle kwimarike yengqesho kunye nomoya ovuthuzayo phakathi kwabathengi. KwiJamani njengendawo yokuhamba, inyani yokuba ukhenketho lwasekhaya luyakhula ziindaba ezamkelekileyo. Amazwe amanyeneyo aseJamani aqinisekile ukuba amanani erekhodi aphunyeziweyo ehlotyeni azakuphinda aphindwe kwakhona ngo-2019. Ngokubhekiselele kwimbonakalo yehlabathi, iWorld Tourism Organisation (UNWTO) kuqikelelwa ukuba kulo nyaka ukufika kumazwe ngamazwe kuya kunyuka ngomyinge wesithathu ukuya kwisine ekhulwini.
Iindwendwe zokurhweba kunye nababonisi ngokufanayo baneliseke kakhulu nge-ITB Berlin 2019. Kuphando banike amanqaku aphezulu e-ITB Berlin ukuze aqalise izinto ezintsha. Umboniso wezorhwebo ubhiyozele ukuqaliswa ngempumelelo kwecandelo leTekhnoloji, uKhenketho kunye neMisebenzi (TTA), phakathi kwabanye. Kumazwe ngamazwe, ibali lempumelelo ye-ITB liyaqhuba. Sele ndiseke i-ITB Asia eSingapore kunye ne-ITB China eShanghai, ukusuka nge-15 ukuya kwi-17 kuTshazimpuzi ka-2020 uMesse Berlin uya kubamba owokuqala. ITB eIndiya eMumbai. Ngaphakathi kwishishini lokuhamba i-Indiya ithathwa njengenye yezona ntengiso zibalulekileyo zekamva.
I-ITB Berlin, eyayibhukishwe kwiinyanga ezingaphambili, ibonwa njengesalathiso esithembekileyo sezoqoqosho kunye ne-trendsetter ejonge phambili kwishishini lokuhamba lehlabathi. Njengetanki yokucinga eyaziwayo kunye namandla okuqhuba kushishino, i Ingqungquthela ye-ITB eBerlin yayiyeyona nto inomtsalane kwakhona kubatyeleli abaninzi borhwebo. Kulo nyaka inani lezithethi ezikwizinga eliphezulu zamazwe ngamazwe zophule iirekhodi. I-CityCube Berlin, indawo yayo entsha, nayo yamkelwe kakuhle kakhulu. Izihloko ezigxininiswe kwingqungquthela ziquka ukhenketho olugqithisileyo, uzinzo kunye nokutshintsha kwemozulu, utshintsho kwiimfuno zabathengi ngokukodwa kwiimarike zohambo olutofotofo, kunye nesihloko seFuture Mobility.
NgoMgqibelo nangeCawa amalungu amaninzi oluntu afika kwiiholo ze-26 zokubonisa kwi-Berlin Exhibition Grounds ukufumana malunga neemveliso kunye nokufumana inkuthazo. Ngokutsho kwabaququzeleli balo mboniso, uSuku lwaManina lweHlabathi, iholide kawonke-wonke ebibhiyozelwa ngoLwesihlanu okokuqala eBerlin, ibe nefuthe elingephi ekuzimaseni uluntu. Abantu abaninzi baseBerlin baye bayisebenzisa kakhulu impelaveki ende baza bathabatha ikhefu elifutshane.
Ngokombono kaGqr Christian Göke, eJamani imeko ephilileyo kwimarike yengqesho kunye nesimo sengqondo esihle sabathengi phakathi kwabemi belizwe sisiqinisekiso sokuba imfuno yeemveliso zokuhamba iya kuhlala izinzile. UGqr. Christian Göke: ”NgokweNgxelo yoNyaka yezoKhenketho yaseJamani, ngexesha leholide ka-2018 abemi abaninzi baseJamani bakhenketha kunangaphambili. Kuluntu lwethu, ukuhamba ngeholide kuyisidingo esisisiseko esithathwa njengento eqhelekileyo. Kungeso sonyuso esinokubakho engqondweni apho ishishini lokuhamba linokukhangela phambili kwishishini kulo nyaka. Nangona kunjalo, eJamani abantu abaninzi babonakala belindele impinda yemozulu yehlobo lonyaka ophelileyo kwaye bajonge ukwenza izicwangciso zokuhamba ngesaziso esifutshane, ngokuxhomekeke kuqikelelo. "
Ngokombono kaGqr Christian Göke kukho isizathu esilungileyo sokukholelwa ukuba ishishini lezohambo lwehlabathi liza kwenza ishishini elanelisayo ngo-2019. Kwelinye icala ishishini lezohambo lalifunde ukujongana nemiphumo yoqoqosho oluqhuba kakubi, kwaye kwelinye kwakukho. Ngokucacileyo abukho ubungqina babathengi baseJamani ababonisa ukunqongophala kwethemba okuthe kwasasazeka kuqoqosho lwehlabathi, utshilo.
Phakathi kwe-6 kunye ne-10 kaMatshi 2019 ngaphezu kwababonisi be-10,000 abavela kumazwe angama-181 kunye nemimandla babonise iimveliso kunye neenkonzo zabo kwiindwendwe kwiiholo ze-26. I-ITB Berlin elandelayo iya kuqhubeka ukusuka ngoLwesithathu, umhla wesi-4 ukuya ngeCawa, umhla wesi-8 kuMatshi wama-2020.
Amazwana:
UGqr Michael Frenzel, umongameli we-Federal Association of the German Tourism Industry (BTW): ”Kulo nyaka, i-ITB Berlin iphinde yathethelela indima yayo njengoMboniso woRhwebo oluNgqongileyo lweHlabathi. Ngokwemvelo, bekukho ugxininiso kwizivumelwano ezininzi zeshishini eziyimpumelelo kunye nokukhululwa kwamanani oshishino lwamva nje kunye neengxoxo ezilandelayo. Okuvuyisayo kukuba, abantu bahlala benomdla wokuhamba kwaye ishishini lixhotyiswe kakuhle ukuhlangabezana neemfuno. Zonke ezi zinto zisinika ithemba lokuba nangona imeko yezoqoqosho imbi, u-2019 uya kuba ngunyaka olungileyo kushishino lwezokhenketho. Kwakhona umboniso wokurhweba wawuyindawo eyakhuthaza abatyeleli ukuba bafumane kuqala malunga nezihloko ezibalulekileyo ezijonge phambili kwaye banike amathuba amaninzi okuba bazane ngcono. Kwihlabathi apho kugxilwa kakhulu kungquzulwano, kukoku kuqondana phakathi kwabantu, olu tshintshiselwano ngenkcubeko - olumele ushishino lwezokhenketho ngaphezu kwalo naliphi na elinye, kwaye ngowuphi unyaka emva konyaka kutheni le nto i-ITB Berlin isebenza - oko okukwintsusa. "Ewe ekuvulelekeni!" kunye "Hayi kucalucalulo!": lowo ngumyalezo ocacileyo thina njengeshishini lezokhenketho siqhubeleka ukuwusa kwiimbombo zone zehlabathi.
UNorbert Fiebig, umongameli weGerman Travel Association (DRV): ”I-ITB Berlin nguMboniso woRhwebo loKhenketho oKhokela kwiHlabathi liphela. Kulo nyaka, bekumnandi ukubona iBerlin isiba yeyona ndawo iphambili yendibano yezizwe ngezizwe neyelizwe jikelele kushishino lokhenketho kwakhona. Ishishini lokuhamba laseJamani linethemba malunga neshishini ngonyaka eliya kuthi lisinike imingeni emininzi. Ngaphandle koko, amaJamani anomdla wokuhamba njengakuqala kwaye ishishini lixhotyiswe ngokufanelekileyo ukuhlangabezana nemfuno. Kwi-ITB sanikana ngezimvo malunga nedijithali kunye nozinzo, ezona ndlela zihamba phambili, kwaye senza inkqubela ngeeprojekthi zethu zophuhliso ezidibeneyo. Siye safumana abafowunelwa abaninzi bamazwe ngamazwe saza sadibana nabahlobo bakudala nabatsha.”
I-ITB Berlin kunye ne-ITB Berlin Convention
I-ITB Berlin 2020 iya kuqhubeka ukusuka ngoLwesithathu, 4 ukuya ngeCawa, 8 Matshi, kwaye ukususela ngoLwesithathu ukuya ngoLwesihlanu iya kuvulelwa urhwebo abatyeleli kuphela.
INTO ONOKUYITHATHA KWELI NQAKU:
- The sustained dynamic growth in all areas of the industry in Germany is due once again to the positive situation in the employment market and a generally buoyant mood among consumers.
- On the one hand the travel industry had learned to deal with the consequences of a poorly performing economy, and on the other there was clearly no evidence yet of German consumers displaying the lack….
- trade visitor numbers rose to 113,500, a three per cent increase compared with last year, underlining the fact that even in times of widespread uncertainty due to geopolitical and economic events such as Brexit and trade conflicts, ITB Berlin has retained its position as the World's Leading Travel Trade Show.
