I-FLORENCE, i-Italiya - i-BTC, umboniso we-Italian kuphela ozinikele kwiintlanganiso kunye neshishini lenkuthazo, imiselwe ukuba yenzeke eFlorence kwi-Fortezza da Basso ukusuka ngoNovemba 11 ukuya kwi-12.
Olona phando lwakutsha nje olwenziwe yi-Osservatorio Congressuale Italiano lufumanise ukuba imfuno yeentlanganiso e-Itali ixhomekeke ikakhulu kwicandelo lequmrhu (ipesenti ezingama-64), emva koko kwimibutho yezenzululwazi (ipesenti ezili-13), imibutho yezopolitiko (ipesenti ezili-12) kunye neminye imibutho (ipesenti ezili-11) . Ngenxa yoko, i-Italiya yindawo ekusingwa kuyo uluhlu olubanzi lweefomathi zeminyhadala: iindibano, iihambo zenkuthazo kunye nemisitho yokwakha iqela, kunye neenkomfa zobuchwephesha (ingakumbi kwishishini lezonyango, elisathatha inxalenye enkulu yengeniso kwishishini leentlanganiso zase-Italiya, ngaphandle kokuhla kwenkxaso-mali yezamayeza), kunye neenkongolo zezopolitiko nemibutho.
Nangona ichatshazelwa kule minyaka yakutsha nje luhlahlo lwabiwo-mali olucuthekayo, icandelo loshishino linokuthatha ipesenti ezingama-48.7 zabo bebonke abazileyo kwinkomfa. Ngaloo ndlela, akumangalisi ukuba ababonisi abaninzi abatsha bavela phesheya. Ngokomzekelo, iSwitzerland iphinda kabini ubukho bayo kulo nyaka ngeenzame ze-Ticino Tourism, kunye nababonisi abatsha abane: ihotele i-Astoria Betriebs (Lucerne), i-Hotel Seepark kunye ne-Interlaken Congress & Events (zombini ze-Interlaken) kunye ne-Lugano Convention Bureau.
“Sinikela ingqalelo enkulu kubabonisi bamanye amazwe, kuba sicinga ukuba bahambelana ngokugqibeleleyo nemfuno efana neyase-Italiya, besoloko bekhangela iindawo ezinomtsalane,” uNadia Colaiuda, umlawuli olawulayo weViaggi & Incentive, inkampani yeTriumph Group International, umququzeleli kunye neqabane le-BTC. , watsho. "Sineofisi ezintathu phesheya (eLondon, eBrussels naseShanghai), inani elifanayo nelo sinalo e-Itali."
INTO ONOKUYITHATHA KWELI NQAKU:
- conventions, incentive trips and team-building events, as well as professional conferences (especially for the medical industry, which still accounts for a substantial portion of revenue for Italy's meetings industry, despite the decline in pharmaceutical sponsorships), and political and association congresses.
- The most recent surveys by Osservatorio Congressuale Italiano found that the demand for meetings in Italy primarily depends on the corporate segment (64 percent), and then on scientific associations (13 percent), political bodies (12 percent) and other associations (11 percent).
- BTC, the only Italian exhibition dedicated to the meetings and incentives industry, is set to take place in Florence at the Fortezza da Basso from November 11 to 12.
