Enye yezinto zokuqala IMEX Frankfurt Ababekho baya kuqaphela kwi-intanethi kwaye xa befika kumboniso eMesse Frankfurt kwiveki ezayo kukuba kukho utshintsho olubalulekileyo lwenzekile.
Iqela le-IMEX liye lasebenza nzima emva kwemiboniso malunga neenyanga ze-18 ukuyila kunye nokuqala unyango olutsha olubonakalayo - ukuhlaziya uphawu - luza kuphila ngoMvulo we-22 Meyi.
Ukuphononongwa kwabagxeki abanyanisekileyo
Inkqubo yophononongo lophawu lwenziwe liqela le-IMEX loyilo lwangaphakathi olukhokelwa nguMphathi woYilo, uAnna Gyseman. UGyseman wayelilungu leqela elasungula imagazini yaseGrazia kwimarike yase-UK. 'Njengabagxeki abanyanisekileyo' uye waqesha ngempumelelo ababesakuba ngoogxa bakhe uTony Chambers, owayesakuba nguMhleli kunye noMlawuli oyiliweyo wemagazini yephepha lodonga; USuzanne Sykes, uMlawuli woBugcisa ophumelele ibhaso, uMyili weMizobo kunye neBrand Innovator; kunye noJonathan Clayton-Jones, uMlawuli woBuchule kwiQela leTelegraph.
Ngaphambi kohlengahlengiso, i-IMEX, njengeenkampani ezininzi ngaphambi kwayo, yaziva isazisi sayo esikhoyo asisabonakalisi inkampani okanye amava ayo omboniso ophilayo. Ucweyo olubanzi kunye nabasebenzi lubonakalise ukunyaniseka okuqinileyo kwimiba ethile yophawu oludala, nangona kunjalo, kwavunyelwana ukuba ezo zinto zimele abantu (amachaphaza akudala) yayililifa eliza kwakhiwa, lingalahlwa kude.
UCarina Bauer, Iqela le-IMEX, I-CEO icacisa isithi: “Ngomzuzu nje iqela labaqulunqi libonisa ingcamango 'yokuphumelela' kubasebenzi bethu, sasisazi ukuba baza kuyiphumelela. Ngemibala ecocekileyo, yangoku ye-pastel evela kwi-brand yethu yelifa, uyilo lubandakanya intliziyo, injongo, kunye nexabiso leshishini elimele i-IMEX. Ibamba inkolelo yethu kumandla alungileyo abantu abavela kwihlabathi liphela bedibana ngamehlo, ubuso ngobuso kunye nokuxhawula izandla kwisivumelwano seshishini okanye ubuhlobo obutsha.
“Njengalo lonke uyilo olulungileyo sizamile 'ukuyiqhawula' kodwa yamelana nalo lonke uvavanyo lwethu. Isebenza ngokuqaqambileyo njengenxalenye yamava ethu omboniso nakwiwebhusayithi zethu, imiqondiso nokunye, ”uyongeza uBauer.
Ukucinga koyilo oluqukayo
Lisebenzisa imigaqo yoyilo ebandakanyayo yamva nje, iqela lenze ithowuni emdaka ethambileyo ebizwa ngokuba yi-'IMEX biscuit' ukuze isetyenziswe endaweni yombala omhlophe njengombala ongasemva. Lo mbala ungavuseleli, ulungele ukuhlukahluka kwe-neurodiversity wenza ukufunda kube lula kuluhlu olubanzi lwabantu.
I-logo yokuqala ye-sonic
Ngenxa yokubaluleka kokubonakaliswa kwe-intanethi kwi-brand yehlabathi, i-IMEX ikwanophawu olulodwa lwe-sonic okokuqala. Iphuhliswe ngoncedo lwe-Brighton, i-Buff Motion yase-UK, i-soundtrack ngobuchule yakha ukulindela kwabantu abaza kuhlanganisana kwisiganeko esikhulu kwaye iyamkela ngokwazi into yokuba abantu behlabathi lonke babhiyozele uluntu ngendlela efanayo - ngezandla kunye namazwi abo. Jonga ikhonkco apha.
UCarina Bauer ishwankathela: “Silwenze lwaphila uhlobo lwethu ngeendlela ezahlukeneyo kulo mboniso – iatrium yaseMesse Frankfurt yeyona ndawo sigxile kuyo uninzi lweziqwenga zethu 'zamaqhawe'. I-IMEX Frankfurt yeveki ezayo ngumboniso ophilayo wenkangeleko entsha ye-IMEX kwaye sijonge phambili ekuboneni indlela abantu abasabela ngayo!
Umphathi woYilo we-IMEX, u-Anna Gyseman kunye noMyili we-UX, u-Oli Bailey baya kwabelana ngemibono kwinkqubo yoyilo kunye nohambo emva kophawu olutsha kwi-IMEX: Emva komkhusane – uyilo loMnyhadala kunye nomlinganiselo ngoLwesine wama-25 kuMeyi ngo. IMEX Frankfurt.
eTurboNews liqabane leendaba kwi-IMEX.
