Ngowuphi owona mceli mngeni mkhulu kwiintlanganiso nakushishino lwemisitho? Isiganeko singalishiya njani ilifa elihle? Ishishini lingalinganisa njani inkxalabo malunga nokudityaniswa kwehlabathi kunye neenkxalabo zasekhaya? Ingaba ishishini lingafezekisa njani uzinzo kunye nokuxhasa ukomelela kwesixeko?
Le mibuzo ibalulekileyo yaxoxwa ligqiza leenkokeli zeshishini ngexesha leQonga eliVulekileyo eligqibe kulo nyaka IMEX IForam yoMgaqo-nkqubo. Eyayisaziwa njengeQonga lezoPolitiko le-IMEX, lo msitho waphinda wadibanisa ngaphezulu kwe-30 abezopolitiko kunye nabaqulunqi bemigaqo-nkqubo abavela kwihlabathi liphela ukuze badibane neenkokeli zeshishini ezingama-80 kunye nemiba yengxoxo phantsi komxholo othi 'Ilifa leNdlela eNgcono yokwenziwa koMgaqo-nkqubo'.
Izimvo kunye nezigqibo zabo kule miba kunye nezinye izihloko eziphambili zityhilwa yingxelo eshwankathelayo eyenziwe nguRod Cameron, uMlawuli oyiNtloko weBhunga leeNtlanganiso zoShishino lweeNtlanganiso (JMIC) ekhoyo ngoku ukuba ikhutshelwe. Unyaka ngamnye i-IMEX yenza ukuba ingxelo ifumaneke ngokukhululekileyo kwishishini leentlanganiso zehlabathi ukuvumela ii-CVBs, iirhuluneli zedolophu, abalingane bendawo ekuyiwa kuyo kunye nabanye ukuba bayisebenzise ukwazisa izicwangciso zabo, uphuhliso kunye nothethathethwano.
Ingxelo ibamba amanqaku amaninzi abalulekileyo aphakanyisiweyo kunye neengcebiso ezabelwana ngazo ngexesha lazo zonke iingxoxo ezibanzi, kwaye igxininisa iingqiqo ezininzi eziza kubonisa ukuba zibalulekile kubapolitiki, abenzi bomgaqo-nkqubo kunye nabaphathi bezoshishino abasebenzela imibutho yelizwe kunye neyengingqi emhlabeni jikelele.
Ukwenziwa kwesicwangciso-qhinga sentlanganiso yesizwe
'Ukuyilwa kwesicwangciso-qhinga sentlanganiso yesizwe' ibingumba wengxoxo kwiseshoni yokuvula yabameli bakarhulumente kazwelonke. Abathunywa baye baqaphela imfuneko yendlela ehlanganisiweyo yokwandisa intsebenziswano kunye nokuphepha ukungquzulana nomgaqo-nkqubo kunye nommiselo kunye nokubaluleka okugqithiseleyo kokubonisana norhulumente wasekhaya. Baphinde bagqabaza ngesidingo sokuqaphela kunye nokuvuma ukubaluleka kwentlalo yeentlanganiso zonyango kunye neziganeko kwaye, rhoqo, ukudluliselwa kolwazi lwabo.
Ukuzivelela kweZixeko kuShishino lweeNtlanganiso
Abathunywa abasuka kwizixeko ezininzi ezikhulu bathathe inxaxheba kucweyo olumalunga ne-'The Evolution of Cities in the Meetings Industry'. Inkcazo-ntetho yokuvula edla ngokuxhokonxa iingcinga nguNjingalwazi uGreg Clark iquke imbono yokuba ubudlelwane phakathi kwezixeko kunye neshishini buyavela kwimijikelo okanye izigaba ezenziwa luphuhliso olufanelekileyo okanye iziganeko ezinkulu. Izixeko ezikhulu ezithandathu - iSydney, iSingapore, iDubai, iTel Aviv, iKapa kunye neBarcelona - emva koko yabonisa imiboniso kunye nezifundo ezahlukeneyo ezibonisa ukuvela kweshishini labo leentlanganiso. Ingxelo ishwankathela zonke ezi ntetho.
UGloria Guevara Manzo – imingeni emithathu
Kumboniso wokuvula owazisa iForam eVulekileyo, uGloria Guevara Manzo, uMongameli kunye ne-CEO yeBhunga leHlabathi lokuHamba kunye noKhenketho, bagxile kwimingeni emithathu ephezulu ejongene neshishini lokuhamba kunye nokhenketho, ngokusekelwe kuphando lwehlabathi jikelele.
Kukhuseleko nokhuseleko waqaqambisa indlela eli shishini linamandla amakhulu okukhula ukuba linokoyisa imiba efana nale ngentsebenziswano enkulu kunye nokusetyenziswa kwebhayometriki. Enye into enokuthi ibe ngumqobo ekukhuleni kukwanda kokwenzeka kweentlekele zecandelo lezohambo apho iimpembelelo zazo zinokuncitshiswa ngolungiselelo olukhulu lwentlekele. Ekugqibeleni, wagxininisa ukuzinza kunye nesidingo sendlela yabucala, yoluntu, yoluntu kuphuhliso.
Vula iingxoxo zeForam
Ukwaziswa kwefomathi entsha yephaneli kwiForam eVulekileyo kukhuthaze iingxoxo ezidlamkileyo nezixhokonxa ingcinga. Umbuzo weyona micelimngeni mikhulu ekukhuleni kweshishini uvelise uluhlu olubanzi lwezimvo, ngakumbi imfuno yokuqwalaselwa njengecandelo elizimeleyo elingaphaya kokhenketho kunye nebali elicacileyo elingqamene ngakumbi nophuhliso loqoqosho, ulwazi kunye nokusungula izinto ezintsha.
Ingxoxo-mpikiswano ngelifa iveze uluhlu olukhulu lwelifa elinokubakho elahlukileyo elinokuthi isiganeko sishiye ngasemva ngelixa ukubaluleka kothethathethwano lokwenene neenkcubeko zasekhaya yayiyenye yeengongoma ezininzi eziphakanyiswe kwingxoxo malunga nokulungelelanisa umanyano lwehlabathi kunye neenkxalabo zasekhaya. Oku kubonakaliswe ngakumbi kuqwalaselo lokomelela kwesixeko xa ingxoxo-mpikiswano ibona imfuneko yokuba eli shishini lidityaniswe ngcono noluntu lwasekuhlaleni.
Isihloko ngasinye saqalwa ngamagalelo avela kwiqela lolawulo: Rod Cameron, i-Joint Meetings Industry Council (JMIC); UNina Freysen-Pretorius, i-International Congress kunye ne-Convention Association (ICCA): uDon Welsh, iiNdawo zamazwe ngamazwe (DI): uNan Marchand Beauvois, i-United States Travel Association (USTA): uDieter Hardt-Stremayr, i-European Cities Marketing (ECM) kunye noNjingalwazi uGreg Clark .
izigqibo
Phakathi kwezinto ezininzi awazibonayo kwiingxoxo zosuku, uGreg Clark wacinga ukuba ishishini leentlanganiso lifana kakhulu neenkonzo zezimali okanye izifundiswa kunokhenketho kuba lisebenza njengeshishini elibanzi. Uthe ibonwa njengento ebotshelelwe kakhulu kukhenketho kwaye endaweni yoko kufuneka ichaze ngcono ibali layo kwaye ixele ngokucacileyo, iqaqambise iingenelo zayo, iminyhadala efana neDavos kunye nokubonisa iimpembelelo ezintle ngezifundo ezilungileyo.
UCarina Bauer, i-CEO ye-IMEX uthe: "Ngenxa yegalelo elibalaseleyo kunye nefomathi entsha yosuku, umgangatho womxholo kunye nengxoxo yayiyiklasi yokuqala.
"IForam yoMgaqo-nkqubo we-IMEX iyaqhubeka nokuqhubela phambili ishishini, isakha igama layo kurhulumente njengesixhobo esinamandla sophuhliso loqoqosho."
IForam yoMgaqo-nkqubo we-IMEX amahlakani enkxaso yi-Association Internationale des Palais de Congres (AIPC), i-European Cities Marketing (ECM), i-ICCA, i-Joint Meetings Industry Council (JMIC), i-Iceberg kunye UNWTO. IForam yonyaka ixhaswa yiMisitho yoShishino yase-Australia, iMisitho yeShishini eSydney, iBureau yeNgqungquthela yaseJamani, i-Geneva Convention Bureau, iSaudi Exhibition & Convention Bureau, iMesse Frankfurt kunye neMeetings Mean Business Coalition.
