(eTN) - Kunzima ukukholelwa ukuba i-Club Med (i-Club Méditerranée) ifikelele kwinqanaba "le-boomer" kubomi bemveliso. Ukuba ubungatshatanga kwaye ungaphantsi kweminyaka engama-30 (kwiminyaka engama-50) indawo yokuthatha iholide yayiyiClub Med. Baziwa ngeeGos ezihexayo nezinobubele kakhulu (Abaququzeleli beeNtlanga/Abaququzeleli abanobubele/abaLungileyo), abaninzi ngesisa badlulela ngaphaya kweenkcazelo zabo zemisebenzi ukuze baqinisekise ukuba iindwendwe zabo ezincinci nezinomtsalane (okanye hayi) zinexesha elimnandi (okukhona kunyanzelekileyo ukuba kukhululwe iingcebiso) .
Kwakungekho zimfihlo (nangona ngokuqinisekileyo kwakukho ukhuphiswano), kwaye iintente (eziguqukela kumagumbi ehotele) zazimbalwa kodwa zisebenza kakuhle. Inxalenye yomtsalane yayiquka iingcango ezingenalo izitshixo kunye ne-teeny bikinis ezidityaniswe nomoya we-cumbaya, ukubeka isiseko seeveki ezimangalisayo zokuqubha, ilanga, isondo kunye mhlawumbi nomdlalo okanye ezimbini zevoli.
NgoButsha obuButsha
Kwi-60, i-Club Med ibambe ngokuqinileyo umsesane weeholide eziphezulu zamandla; ukugcina iindwendwe zonwabile, zondliwa, zilele kwaye zibuya ngaphezulu (iipesenti ezingama-83 zeendwendwe zibuya rhoqo kwiminyaka emithathu). Indawo yokugcina iresort equkayo yonke/imodeli yendawo yokufikela ngaphandle kwenkxaso yobomi kunye neendwendwe ezikhutheleyo kwiinkundla zentenetya, amabala egalufa, amadama okuqubha, kunye nokuzibandakanya kugqatso lomdyarho kunye noqeqesho lwe-ayina kutshanje unikwe uXavier Mufraggi. Njengo-CEO oneminyaka engama-33 ubudala kuMntla waseMelika, uMufraggi wongamela umsebenzi we-US $ 290 yezigidi, ekhokela imisebenzi yabasebenzi abangaphezu kwama-2200.
Ufike njani encotsheni yephiramidi ngelixa uninzi lwabantu bexesha lakhe bengekafumani nyathelo lokuqala ayisiyo mfihlakalo kule CEO izithembileyo. Unika imbeko kwimfundo yakhe egqwesileyo, kuba ufumene isidanga seMasters kwiNtengiso kunye neNtengiso kwi-EDHEC (1999). Ukwanika i-salute ku-Kraft Foods (1999-2005) kuphuhliso lwezakhono zakhe zobunkokeli kwaye uyavuma ukuba uceliwe xa wayesuka kumajelo amaninzi ukuya kwintengiso ye-intanethi njenge-VP Marketing yeClub Med North America (2005-2008). Kwiminyaka emithathu kamva wafumana i-slot ephezulu njenge-CEO yemibutho apho ngokucingela aqondisa imisebenzi yaseMntla Melika kunye neCaribbean.
Ukuba ngowokuqala… kwaye eLungile
Ngokutsho kophando lophando lwe-R. Adners, i-Club Med: Ukusuka kwi-Value Innovator ukuya kuMlandeli, imibutho impumelelo yasekuqaleni yayisekelwe "kwiintsika ezine:" ukuthutha, indawo yokuhlala, ukutya, imidlalo kunye nokuzonwabisa, ngaloo ndlela idala i-niche yayo "njengexabiso". umqalisi.” Umbono, udluliselwe kwiindwendwe ngendlela yokuphela-to-ekupheleni, amava angenangxaki, kunye nenkxalabo enye kuphela - yiyiphi iClub Med eya kutyelela ngokulandelayo, iyaqhubeka nanamhla.
IiHits zeXesha eliPhakathi
Nangona iClub Med yaqala ngokujolisa abantu abadala abancinci, iye yatshintsha indlela njengoko iindwendwe zayo zaya “zitshate nosapho” kwaye ulawulo lwayo lobutsha lwahlala de kwasekupheleni kweminyaka yoo-1980s xa abakhuphisana njengeSandals kunye neeSuper Clubs e-US naseCaribbean badityaniswa nabakhenkethi abakhulu e-US naseCaribbean. IYurophu kwaye iphuhlise iindawo ekujoliswe kuzo kunye neemveliso zabantu abangabodwa kunye nabaselula.
Imodeli yeClub Med ayizange ihambelane nombono wokwahlulwa kwemarike. Ayinanzanga into yokuba iimarike "zizodwa" kwaye, ngokuka-Adner, "...akunakwenzeka ukuba uthengise iimarike ezingaphezulu kwesinye ngemveliso efanayo ngexesha elinye kwaye ngokuqinisekileyo ungabi nophawu olufanayo." Abantu abadala kunye nabangabodwa bakholisa ukuphepha iipropathi ezigcwele abantwana ngelixa iintsapho zingathandi abantu abadala abadlala kakhulu abaphazamisa abantwana babo okanye ukulala kwabo.
Siyayifumana
Kunokuba inikezele kwaye igoduke, iClub Med yafumana umdla ngo-2005, kwaye ihlangabezana ngamandla neemfuno ezintsha zemarike ekhuphisanayo kunye neemveliso ezintsha. Ngo-2006 no-2007 iClub Med kunye namaqabane bavala ezinye iindawo ekuchithelwa kuzo iiholide ngelixa bephucula ezinye ngenxa ye-US$530 yezigidi zotyalo-mali. Ngo-2010 iilali ze-Club Med zinengeniso yokusebenza ye-US$58.4155 yezigidi ngelixa ugcino lwesizini ka-2010-2011 lunyuke nge-14.7 ekhulwini.
Ukuthengisa imarike yaseTshayina
Igalelo kwimpumelelo yangoku yombutho lubuhlakani obutsha kunye nombutho waseTshayina weFosun, inkampani yabucala yophuhliso ethe yafumana i-10 yepesenti yotyalo-mali lwe-equity kwi-Club Med ngoJuni ka-2010, yaba ngomnye wemibutho enkulu yabatyali-mali abanobuchule.
I-China kuqikelelwa ukuba ibe yi-Club Meds yesibini kwimakethi enkulu. Ngo-2010 inani leendwendwe zaseTshayina landa ngama-42 ekhulwini ngaphezu kowama-2009, namaTshayina angama-32,000 aye eholideyini kwiilali zaseAsia Pacific Club Med; inani liyanda ukuya kwi-60,000 xa iindwendwe ezivela kwimarike ye-Greater China zibandakanyiwe. IClub Med iceba ukwandisa abatyeleli baseTshayina ukuya kuma-200,000 ngo-2015. Lo mbutho ukwajonge ukuvula iilali ezintsha ezintlanu eChina kule minyaka mihlanu izayo. Ukuxhasa iilali, iClub Med Corners, iiarhente zokuhamba ezihamba phambili, ziyavulwa kwizixeko ezikhulu zaseTshayina.
Iqinile kwaye iyamangalisa
Ngo-2008, iphulo lentengiso yezigidi ngezigidi zeerandi kumazwe angama-24 laphehlelelwa, libhengeza ukuvulwa kwendawo yokutyibiliza ekhephini eYabuli, eTshayina, ipropathi eseSinayi Bay, eYiputa kunye neClub Sandpiper Bay ePort St. Lucie, eFlorida. I-Sandpiper yeyona ndawo yokuphumla yosapho ebandakanya konke e-United States, kwaye imiselwe ukuba ibe yeyona nto iphambili kwi-Club Meds Premium Sports Resorts. Ukugxininisa ukubaluleka kwezemidlalo kwipropathi, uHeather Gollnick ongumdlali we-tri-athletic kunye ne-Ironman Champion yamaxesha amahlanu unikwe umsebenzi wokulawula i-Fitness Academy, ukubonelela ngeendwendwe zezemidlalo ezininzi ezine-lap pool enemizila emihlanu, ikhosi yokuqubha yamanzi avulekileyo. , ibala legalufa elibalekayo imidyarho kunye nemisitho (oko kukuthi, iitriathlons zomgama we-sprint, iitriathlons ze-Olimpiki zomgama, kunye ne-5K/10K yokubaleka imidyarho), kunye noqeqesho lomntu.
I-Club Med iyaqhubeka nokubonelela iindwendwe kwindawo enye yokuthenga okubandakanya: amalungiselelo omoya, intlanganiso yesikhululo seenqwelomoya / ukubulisa, ukudluliselwa, iingcebiso, ukhetho lwegumbi, iinketho zokutyela kunye negumbi lokutyela, imivalo, iClub Med Baby Wamkelekile, ukongamela umntwana, iJunior's Club Med, ezahlukeneyo imisebenzi, ukuzonwabisa kunye nezinye iindlela zokuzonwabisa. Emva kokuba ukhetho lwenziwe - olona xanduva londwendwe kukufumana ixesha elimnandi.
Ulwazi olongezelelweyo ngamathuba eClub Med ayafumaneka: www.clubmed.com.