Bayaphi abakhenkethi bekamva? Baza kubeka ntoni kuluhlu lwabo lweholide "uluhlu lwezinto abafuna ukuzenza" Ziya kwenzeka njani irente zexesha elifutshane eYurophu nakwihlabathi liphela? Kwaye: baphi abakhenkethi base-Itali ngoku? Zithini iiMillennials 'Amaphupha okuhamba?
Amava ohambo lwe-TTG, ukusuka nge-10 ukuya kwi-12 ka-Okthobha u-2018 kwiziko iRimini Expo, itanki lokucinga elaneleyo leengcali zecandelo, izifundiswa, amalungu ezorhwebo, izazinzulu ngezentlalontle kunye neesemologists baya kuzama ukuphendula le mibuzo neminye, ngokuhambelana nomsebenzi weli. Umbono woShishino weQela leMiboniso lase-Italiya, iindlela zokuqonda imeko yezoqoqosho kunye nokusetyenziswa okuxhasa amashishini okhenketho ngophando kunye nezifundo ezenziwa ngamaxesha athile.
Kangangeentsuku ezintathu, ukuxhasa enye yezona ndawo zibalaseleyo zokuboniswa kweYurophu kwimveliso yeholide, indawo yentengiso yezokhenketho enkulu ye-IEG iya kuba lithuba elikhethekileyo lokuqonda amandla aza kuba nefuthe kwintengiso yehlabathi kunye naseYurophu kwiminyaka ezayo. Ngombono we-Industry Vision Arena (iHolo C3), kwimeko yenkqubo yeziganeko, Cinga ikamva, ejolise ngokupheleleyo kutshintsho nakwindlela entsha, Amava ohambo lwe-TTG anikezela abazimeleyo iglasi yokuqaqambisa ngokukhethekileyo kwimikhwa yexesha elizayo kwimfuno nakwizisombululo ezinokwenzeka zokuhlangabezana. yiyo.
UKUSUSELA KUTSHINTSHO KOKUGQIBELA KWEXESHA ELIQHELEKILEYO NJENGENDLELA
Okwangoku phakathi kohlalutyo lwe-avant-garde kumaziko e-Italiya kwaye enye yeyokuqala ukwazisa uqeqesho lwezifundo ezizayo, iZiko lase-Itali leKamva liya kuba phakathi kwabadlali abaphambili kuhlelo olulandelayo lwe-TTG Travel Experience ngokuthatha inxaxheba kukamongameli kunye Umseki-ntsebenziswano uRoberto Paura entlanganisweni enesihloko Ngaba ikamva liqikelelo? Ukuxela kwangaphambili utshintsho kwiimveliso, ubudlelwane, ukuhanjiswa kunye nokusetyenziswa kokutholwa kweempawu kubomi bemihla ngemihla. Ixesha elizayo njengendlela (ngolwesiThathu we-10 Okthobha, 3:00 pm, kwiholo C3).
Ke ngoko: zithini iingcali ezifunda uqikelelo lwexa elizayo? Kwingxelo yayo yokugqibela yexesha elide i-Megatrends ye-2018, iZiko lase-Itali leKamva libhala malunga ne-OVERTOURISM, ibandakanyiwe phakathi kweendlela ezilishumi zekamva kwinqanaba lehlabathi. Inkqubo esele iqhubeka ekhokelela kuthotho lwezibonelelo, okwangoku zingasasazeki, egameni loorhulumente nolawulo lwasekhaya, kodwa ekuhambeni kwexesha ziya kuthi zibe yinxalenye yenkqubo.
Phakathi kwemicimbi ecace gca, leyo yentsingiselo, into eyenzekayo ngenxa yokuba abantu abanamandla aphezulu enkcitho befika kwisithili sedolophu esingabalulekanga (kodwa sinomdla kubakhenkethi), sibangela ukuba amaxabiso erente anyuke. Umkhwa oye kwizixeko ezininzi uhambelane nophuhliso lwamaqonga anjengeAirbnb. EFlorence, i-18% yamagumbi asembindini wedolophu ayafumaneka kwi-Airbnb, eMatera engekho ngaphantsi kwe-25%. Iya kuba yintoni imeko kule minyaka izayo? "Oorhulumente abaphakathi kunye nolawulo lwasekhaya sele bethatha amanyathelo ukukhupha imithetho kunye nemigaqo kwaye bazokwenza njalo nangakumbi kwiminyaka ezayo, ngokuqala ngePalamente yaseYurophu", ucacisa ingcali uRoberto Paura.
IZIGIDI ZONYAKA ZIYachuma
Ukufunda ngekamva kukwathetha ukufunda indlela yokuziphatha kweendidi zabathengi. Umzekelo ulutsha. Kuhlelo olukhethekileyo lweJenali yoKhenketho lwexesha elizayo oluhlelwe ngabo, uFabio Corbisiero no-Elisabetta Ruspini (izithethi kunye noRoberto Paura entlanganisweni ngoLwesithathu we-10 ku-Okthobha ingaba ikamva luthelekelelo?) Baqokelele uthotho lophando malunga nokuziphatha okwahlukileyo I-Millennials kunye no-Generation Z wabathengi bezokhenketho. Ukusuka kwizifundo ezipapashwe kuhlobo olukhethekileyo lweJenali yoKhenketho lwexesha elizayo, iindlela ezibalulekileyo ziyavela, kungekuphela nje ekusebenziseni iinethiwekhi zentlalo kunye nemithombo yeendaba yedijithali ekukhetheni malunga nokusetyenziswa kokhenketho. imikhwa emitsha kwinqanaba lokugcina ukhenketho, uqoqosho lokwabelana kunye nokhenketho lwe-LGBT.
UKUQHUTYWA KWENKQUBO ENTSHA YOKUSETYENZISWA KWEZOKHENKETHO: liXESHA LABAFUNDI BAMAKHAYA:
Ulwazi oluqinisekiswe kakuhle lukaLaura Rolle, umhlohli kwiNtengiso yeSemiotiki kwiYunivesithi yaseTurin, umsunguli we-BLUEEGGS, ukujonga kwezoqoqosho kwimikhwa kunye neemodeli zokusetyenziswa okuvelayo, kuya kwenza ukuba kudweliswe, ngexesha leentsuku ezintathu zeTTG Travel Experience, isishwankathelo esipheleleyo ingqiqo yokusetyenziswa yangoku neyexesha elizayo kwimeko yezokhenketho. Kuluhlu lwezithuba zokuqeshwa, umphandi kunye nomphengululi uya kunika ingxelo nzulu yeendlela ezahlukeneyo esele ziqhubeka okanye eziguqukayo. Emva kokuchonga kulo nyaka uphelileyo iindlela ezintlanu ze-mega ezijolise ekukhetheni kwabakhenkethi (Ubume, iEcology, iTshintsho, ubuTsha kunye nokuLula), ngokuqeshwa kwaba-4 kusasazwe kwiintsuku ezintathu ze-TTG Travel Experience, uLaura Rolle uya kuqwalasela nzulu imeko leyo iye yanda ngakumbi, kukhokelela ekuchongeni uthotho lwemikhwa echazwe njenge "eqhelekileyo", "embindini" kunye "phezulu". Imikhwa echaphazela kwaye iya kuqhubeka nefuthe kukhetho lwabakhenkethi kwiinyanga nakwiminyaka ezayo.
Ngokukodwa, iimodeli ezintsha zokusetyenziswa ziyavela kolundi. Imidlalo, ngakumbi, iya kulawula okuninzi kokusetyenziswa kwengcinga yexesha elizayo: ngeendlela ezahlukeneyo, iimveliso ziya kufuneka zihambelane nalo mbandela kunye nabathengi abaya beba homo ludens.
INTO ONOKUYITHATHA KWELI NQAKU:
- Currently among the analysis avant-garde institutes in Italy and one of the first to have introduced the discipline of future studies, the Italian Institute for the Future will be among the key players of the next edition of TTG Travel Experience with the participation of president and co-founder Roberto Paura at the meeting entitled Is the future an assumption.
- From the studies published in the special edition of the Journal of Tourism Futures, important trends emerge, not only a far as the use of social networks and digital media in choices regarding tourism consumption are concerned, ma also and above all the appearance of brand-new trends at the level of sustainable tourism level, the sharing economy and LGBT tourism.
- At TTG Travel Experience, from 10th to 12th October 2018 at Rimini Expo Centre, an ample think tank of the sector's experts, academicians, trade members, sociologists and semiologists will attempt to reply to these and other questions, in sync with the mission of the Industry Vision of Italian Exhibition Group, the means for understanding economic and consumption trends which supports tourism enterprises with periodical surveys and studies.
