I-Destinations International (DI), umbutho okhokelayo nohlonitshwayo kwihlabathi elimele imibutho yendawo ekusingwa kuyo kunye nee-ofisi zendibano kunye neendwendwe (CVBs), unochulumanco ukubamba iNgqungquthela yeNtengiso noNxibelelwano yowama-2025 e-Austin, eTexas, esinye sezona zixeko zidlamkileyo neziyilayo Amazwe Amanyene. Uthatha indawo ngaphezulu kweentsuku ezimbini ezigcweleyo, lo msitho uphambili uza kuhlanganisa intengiso yendawo ekusingwa kuyo kunye neengcali zonxibelelwano ukuze baphonononge iindlela zamva nje zeshishini, amacebo amatsha kunye nobuchwepheshe obuvelayo obubumba ikamva lentengiso yokuhamba.
Ingqungquthela yenzelwe ngokukodwa iingcali ezinamava, kuquka ii-CMO, ii-VPs, abalawuli beentengiso kunye neenkokheli zonxibelelwano kwimibutho ekusingwa kuyo. Abazimasi baya kuxhamla kwiintetho ezisebenzisanayo, iiseshini ezintywilayo kunye neengxoxo zephaneli ezigubungela uluhlu lwezihloko ezibalulekileyo, ezifana neendlela zentengiso yedijithali, ukubuyisela indawo ekuyiwa kuyo, ukucwangciswa komsitho wesiginesha kunye nezicwangciso zokubandakanyeka kwabaphembeleli.
Eyona nto ibalulekileyo kule ngqungquthela iya kuba yiseshoni "Ukufumana amanqaku amakhulu kunye neMidlalo yeHlabathi kunye noLonwabo: UkuSebenzisa iMisitho eMikhulu yokuKhuthaza uKhenketho," apho iingcali zoshishino ziya kuxoxa ngendlela iindawo zokuya kuzo ezinokuthi ziqhubele phambili kwimidlalo yemidlalo yamazwe ngamazwe njenge-2025 Club World Cup kunye ne-2026 FIFA. Ikomityi yelizwe. Abaphathi bephaneli baya kubonelela ngemibono malunga nokubandakanya abalandeli, ukukhuthaza iindawo zokusingwa, kunye nokuqinisekisa iingenelo zokhenketho zexesha elide kule miboniso yehlabathi.
Abazimasi nabo baya kuba nethuba lokuthatha inxaxheba kwiiseshoni ezichongiweyo, ezinje nge-"Leveraging Tourism Improvement Districts for Economic Impact" kunye "NokuQalisa kunye nokuQinisekisa iiBrand zeNdawo zokuFikela nge-Strategic Earned Media." Ezi ngxoxo ziya kubonelela ngezicwangciso ezisebenzayo kunye neendlela ezifanelekileyo zokuphucula iinzame zentengiso yendawo yokusingwa kunye nokwandisa iinzame zokuthengisa.
"Njengoko umhlaba wokuhamba uqhubeka nokuvela, abathengisi bendawo yokuya kufuneka bahlale phambi kwejika."
UDon Welsh, uMongameli kunye ne-CEO yeDestinations International, wongeze ngelithi, “INgqungquthela yeNtengiso noNxibelelwano yowama-2025 ibonelela ngamathuba angenakuthelekiswa nanto kwiingcali zokufunda, ukusebenzisana kunye nokucokisa izicwangciso zabo zokuqhuba ukukhula kokhenketho oluzinzileyo.”
Lo msitho uza kuphinda uqaqambise ifuthe elibalulekileyo loqoqosho kunye nenkxaso exabiseke kunene. Ngokusingatha le ngqungquthela, i-Austin iya kubonisa uluntu lwayo olukhulayo, indawo yenkcubeko enamandla kunye nobubele behlabathi, iqinisa isikhundla sayo njengendawo ephezulu yentlanganiso kunye nendawo yokusingwa.
Ukusingatha iNgqungquthela yeNtengiso noNxibelelwano yowama-2025 kulindeleke ukuba izise inzuzo ebalulekileyo yezoqoqosho e-Austin, ivelise ingeniso eyandisiweyo kumashishini asekuhlaleni, iihotele kunye neeresityu. Ngamakhulu eengcali zeshishini ezizimasayo, umsitho uza kuqhuba imfuno yeendawo zokuhlala, indawo yokutyela, ezothutho kunye nolonwabo, unikezela ukomelela kuqoqosho lwezokhenketho lwesixeko. Ukongeza, ukuvezwa okufunyenwe ekubambeni le ngqungquthela yeprofayili ephezulu kuya kuqinisa ngakumbi isidima sase-Austin njengendawo ephezulu yohambo lweshishini kunye nokuzonwabisa, ukutsala iinkomfa ezizayo, imicimbi kunye nabatyeleli.
"U-Austin uyavuya ukwamkela iNgqungquthela yeNtengiso kunye noNxibelelwano ngo-2025," utshilo uTom Noonan, uMongameli kunye ne-CEO yeNdwendwela i-Austin. “Lo msitho unika ithuba elimangalisayo lokubonisa inkcubeko edlamkileyo yesixeko sethu, ububele obukumgangatho wehlabathi kunye nokuzinikela ekuxhaseni ishishini lezokhenketho. Sijonge phambili ekubambeni iinkokeli zeendawo ezivela kwihlabathi liphela kwaye sabelane ngamava amaninzi enza i-Austin ibe yodwa. ”
I-Austin ezinikeleyo yokundwendwela i-microsite ibonelela ngezibonelelo zabazimasi, kubandakanya ulwazi lwendawo, indawo yokuhlala kunye namava asekuhlaleni, ukuqinisekisa ukuba balisebenzisa kakhulu ixesha labo esixekweni.
Iindawo zokufikela kwilizwe jikelele
I-Destinations International sesona sixhobo sikhulu nesona sihlonitshwayo semibutho yendawo ekusingwa kuyo, ii-convention and visits bureaus (CVBs), kunye neebhodi zokhenketho. Ngamalungu angaphezu kwe-8,000 kunye namaqabane avela kwiindawo ezingaphezu kwe-750, umbutho ubonisa amandla okucinga phambili kunye noluntu olusebenzisanayo kwihlabathi jikelele. Ngolwazi oluthe vetshe, ndwendwela i-destinationsinternational.org.
Ndwendwela Austin
Tyelela iAustin yindawo esemthethweni yokuthengisa kunye nombutho wentengiso yeSixeko saseAustin. Ilungu elivunyiweyo le-Destinations International, ndwendwela i-Austin ihlawuliswa ngokuthengisa i-Austin kuzwelonke nakumazwe ngamazwe njengendawo ephambili yoshishino kunye nendawo yokuzonwabisa, ngaloo ndlela ityebisa umgangatho wobomi boluntu lwethu. Funda ngakumbi kwi visitaustin.org.
