I-Philippines phakathi kweendawo ezinqwenelekayo kwihlabathi

E-MANILA, kwiiPhilippines-Ezona lwandle zibalaseleyo zehlabathi, iilwandle zemveli, iinkonzo zokubuk' iindwendwe ezisekelwe eNtshona, ubugcisa kunye nobugcisa, indalo kunye nokutya ngamaxabiso afanelekileyo zezinye zezizathu zokuba iPhilippines ngoku ibe yenye yezona ndawo zinqweneleka kakhulu kwihlabathi liphela.

Amanani eSebe lezoKhenketho abonise ukuba abakhenkethi abafika kwiiPhilippines bakhule nge-8.7 ​​ekhulwini kunyaka ophelileyo, bebeka ilizwe kwindawo ye-6 e-Asean.

Umgangatho ophuculweyo waphunyezwa nangona kukho iingxaki ezininzi kulo nyaka uphelileyo, ezinje ngoqhushumbo lwe-Glorietta mall, uqhushumbo lwebhombu yeCongress, kunye nokungqingwa kweManila Peninsula.

U-Oscar Palabyab, unobhala ongaphantsi kweenkonzo zokhenketho kunye nee-ofisi zengingqi, uthe ezi ziganeko zodwa kwaye azilonzakalisanga kwaphela ukhenketho. Enyanisweni, ukuthatha inxaxheba kwe-DOT kwiForam ye-26 ye-Asean Tourism (ATF) ebisandul' ukubanjwa e-Bangkok ibe yimpumelelo, nto leyo ebonisa ukuba ishishini lokhenketho lelizwe liqhuba kakuhle.

U-Eduardo Jarque, unobhala ongaphantsi kwesicwangciso sokhenketho kunye nokukhuthaza, uthe iziganeko zehlabathi ezifana ne-ATF zivule amathuba amaninzi okhenketho lwasePhilippine.

I-ATF, enomxholo walo nyaka othi “Synergy of Asean towards Dynamic Unity in Diversity,” liqela lentsebenziswano lengingqi elikhuthaza uMzantsi-mpuma we-Asia njengendawo yokundwendwela kwimarike yokhenketho yehlabathi. Iforamu ngumzamo phakathi kwe-10 yelungu le-Association of Southeast Asia ebandakanya iSingapore, iThailand, iMalaysia, iPhilippines, iMyanmar, iVietnam, iLaos, iCambodia, i-Indonesia kunye neBrunei.

Olona phawu lwayo yayiluTshintsho loKhenketho (Travex), apho abathengi beepakethi zokhenketho ezithe xhaxhe kwihlabathi liphela bafumana ithuba lokudibana nabadlali abaphambili bokhenketho kulo mmandla, baseka abafowunelwa abatsha beshishini kwaye bafunde ngeendlela zokhenketho.

Lo mnyhadala weentsuku ezisithoba ubandakanye uthotho lweentetho, iinkomfa zabaphathiswa kunye neeforam zoshishino phakathi kwamazwe athatha inxaxheba, neengxoxo ngezicwangciso ezintsha zemarike kunye neenkxalabo ezifanayo zeshishini lokhenketho.

Lo msitho ukwalithuba lelizwe ngalinye elililungu lokubonisa inkcubeko nezithethe zelizwe ngalinye, iindawo ezinomtsalane kunye nendalo.

Abathunywa basePhilippine benziwe ngamagosa aphambili asuka kwiDOT. Amagosa avela kwimibutho ephezulu yokuhamba kunye nabameli abavela kwiihotele ezinkulu kunye neendawo ekuchithelwa kuzo iiholide beza ngamandla.

Iindawo eziphambili

Njengenxalenye yelinge layo lokuqinisekisa ukuthontelana okukhulu kwabakhenkethi, iDOT ilungisa iindawo eziphambili zelizwe kunye neenkonzo zokhenketho.

Umzekelo, iMetro Manila iphinda ipakishwe njengendawo yokuzonwabisa, ukuzonwabisa kunye nendawo yokuthenga. UJarque uthe iManila ngoku ithathwa njengendawo yokugqibela enezinto ezininzi ezinomtsalane kwaye ayiseyondawo nje yokuma eziqithini.

“Iivenkile ezikwiMetro Manila sezininzi kuneendawo zokuthenga,” utshilo uJarque. "Iindawo zokuthenga ziye zaguquka zaba ngamaziko okuphila-iindawo zokubhiyozela iindibano ezikhethekileyo, ukuhlala nabahlobo kunye nokuchitha ixesha elisemgangathweni nosapho."

I-Palawan, kwelinye icala, ifumana udumo lwamazwe ngamazwe kwiinkqubo zohambo oluphezulu lwe-adventure. Abatyali-zimali abaliqela, kuquka i-Banyan Tree yase-Singapore, bajonge iPalawan yeendawo ekuchithelwa kuzo iiholide ezidityanisiweyo.

I-Cebu iphuhliswa njengendawo efanelekileyo yokuya kwiintlanganiso, ukuhamba ngenkuthazo, iindibano kunye nemiboniso (MICE).

I-Bohol, ngaphandle kweelwandle zayo ezinqabileyo kunye nezinto ezikhangayo zendalo, ngoku iqhayisa ngeendawo ze-boutique ezifana ne-Eskaya Beach Resort kunye ne-Amorita Resort.

I-Boracay iphumeze i-one-entry, umgaqo-nkqubo wokuphuma omnye.

I-DOT ikwaphonononga intaba-mlilo kunye nokhenketho lokusefa. “Sityhala iNtaba iPinatubo ngakumbi kunangaphambili,” watsho uJarque. "Ngoku kukho i-kayaking echibini lentaba-mlilo."

Iminyhadala ebonisa ubutyebi belifa lenkcubeko yelizwe ikwayiyo imitsalane emikhulu. "Abakhenkethi bokuqala bafuna into entsha-inkcubeko kunye neendawo zembali, isizathu sokuba bathande ukubona imibhiyozo," watsho uJarque. Eminye yeminyhadala efunwa kakhulu yiSinulog yaseCebu, uMnyhadala weBakya kaMindoro, iDinagyang kaIloilo kunye neBacolod's Masskara festival.

Iphulo elenziwe ngomthungi

Isebe lizibandakanye kwimikhankaso ethe ngqo kwimarike ephethe i-ambrella tagline efanayo, "Ngaphaya kweSiqhelo," ekhuthaza amazwe angama-7,107 eziqithi.

UJarque uthe iDOT iyila iinkqubo ezithile ukujongana neemfuno ezahlukeneyo zentengiso. Isekwakha phezu kwezicwangciso ezikhoyo ezisebenzayo.

Uphando lwaseKorea, umzekelo, lubonise ukuba abantu baseKorea babetsaleleke kukwahluka kweziqithi, ukuba esinye isiqithi sibonelela ngento eyahlukileyo kunesinye.

“Abantu baseKorea bayathanda ukuzonwabisa,” utshilo uJarque. Wongeze ukuba amaKorea aqhele ukuza elizweni ngoLwesihlanu ebusuku, adlale igalufa ngosuku olulandelayo; emva koko ujabulele i-massage yokuphumla kwaye utye ukutya kwaseKorea; kwaye udlale igalufa enemingxuma eli-18 phambi kokuba ubhabhe ngasemva.

EJapan, i-DOT yakha iphulo malunga neendawo zolwandle, ezifana neBoracay kunye neBohol. Oku kusekelwe kuphando olwathi iilwandle zizinto ezazithandwa ngabantu baseJapan kwiiPhilippines.

AmaTshayina, ngokutsho kwe-DOT, ayavuya kwaye anelisekile ngokhenketho lwephakheji kunye nokuthenga. Ke i-DOT ibonelela ngokhenketho lokuthenga ngebhajethi eyenzelwe ngokukodwa imakethi yaseTshayina.

Kwaye zeziphi iimarike ezintsha isebe elijonge ukungena kuzo?

“Ngoku sigxile eRashiya naseIndiya,” utshilo uJarque. "ERussia, sisandula ukusebenzisa iintsuku ezingama-21 zokungena simahla kwiiPhilippines." Ukurhoxisa imfuneko ye-visa kuya kukhuthaza unxibelelwano olungakumbi kunye nobudlelwane bokhenketho phakathi kwala mazwe mabini.

“IRashiya yimarike exabisekileyo kuthi. Bahlala umndilili weeveki ezintathu kwiiPhilippines kwaye batsibela kwiziqithi zasePalawan naseBoracay. Ngokuchitha ixesha elide apha, bathanda ukuchitha ngaphezulu, ”ucacisa uPalabyab ngexesha lenkomfa ye-ATF.

Abakhenkethi baseRashiya namhlanje, ngokutsho kwabathengisi, bazizityebi kakhulu kwaye bakhetha iiholide ezenziwe ngokufanelekileyo kwiiphakheji ezingaphandle kweshelufu. Bahlala phakathi kweentsuku ezintathu ukuya kwezine esixekweni phambi kokuba badlulele kwiindawo ekuchithelwa kuzo iiholide kangangeveki. Iingxelo zeBhodi yezoKhenketho zaseSingapore (STB) zibonisa ukuba abafikayo baseRashiya baye bakhula ngokuthe ngcembe kule minyaka imbalwa idlulileyo, nto leyo eyenza ukuba ibe yimarike ebalulekileyo eAsia.

Ngo-2007, umndilili wokuhlala kwabatyeleli kuzo zonke iimarike yayiyi-16.7 yobusuku xa kuthelekiswa nobusuku obuyi-12.6 ngo-2006.

Izibonelelo

Ukukhula okuthe gqolo kokufika kwabangaphandle nangona kunjalo kubeka uxinzelelo olukhulu kwiziseko ezingundoqo zelizwe. Ngoku, amaxabiso okuhlala kwiihotele kwiMetro Manila asondele kuma-80 ekhulwini. Iindaba ezimnandi zezokuba, ngokweDOT, kukho utyalo-mali olubalulekileyo olwenziwayo kwiziseko zophuhliso.

I-DOT ithe izakuqhuba nokuphuhlisa amaziko amatsha ukuze imelane kungekuphela nje nokunyuka kwabakhenkethi abafikayo kodwa nakwiimfuno eziguqukayo kunye neemfuno zemarike ekhulayo.

“Ziya zisanda kuvulwa iihotele ngelixa ezinye ziphuculwa,” utshilo uJarque.

Kulo nyaka, iBoracay yamkela ihotele yayo yokuqala enegama lamazwe ngamazwe, i-217-igumbi le-Shangri-La Boracay Resort kunye ne-Spa. I-Microtel Inn & Suites Mall enamagumbi ali-150 yaseAsia kunye neHotele enamagumbi ali-100 iManila Ocean Park nayo iya kusungulwa.

Iindwendwe ezininzi zasekhaya nezangaphandle—i-Banyan Tree kunye ne-Kingdom Holdings evela eSaudi Arabia-yazisa iiprojekthi ezintsha kwiindawo eziphambili ezifana neCebu, iBoracay, iNegros Oriental, iBicol nePalawan.

Izikhululo zeenqwelomoya zePhondo e-Iloilo, Kalibo, Puerto Princesa naseBacolod ziyaphuculwa ukuze zikwazi ukwamkela iinqwelomoya zamazwe ngamazwe. Ngenxa yoko, iinqwelomoya ezininzi zehlabathi ziye zavula iinqwelomoya ezintsha eziqhelekileyo kunye nezihlawulelwayo kungekuphela nje eManila kodwa neenqwelomoya eziya ngqo kwiindawo eziphambili zabakhenkethi. I-China Eastern Airlines inyuse iinqwelomoya eziya ngqo eCebu.

“Abathwali bexabiso eliphantsi banegalelo elikhulu ekufikeni kwabakhenkethi kweli lizwe,” utshilo uJarque. "Ewe, kukho unxibelelwano olwenziwe kunye neenqwelomoya ukuthoba amaxabiso amatikiti."

Ngo-2008, i-DOT ijolise kwi-US $ 5.8 yebhiliyoni kwingeniso yokhenketho, idlula injongo yexesha eliphakathi ebekwe kwiminyaka emibini edlulileyo ye-US $ 5 yebhiliyoni ngo-2010.

Isebe lenze isibhambathiso sotyalo-mali olongezelelweyo kwiintengiso, ezibandakanya ukhenketho lwezemfundo kunye nokhenketho lwezonyango. Ukuthatha inxaxheba kurhwebo kunye neminyhadala yabathengi ikakhulu ukutsala abantu abafuna iholide, abo bathanda iholide yomtshato, iintsapho kunye nabafundi iya kuba yeyona nto iphambili kwiDOT kulo nyaka.

UJarque uthe i-2007 ngokwenene ibingunyaka oneziqhamo kukhenketho lwasePhilippine kwaye unethemba lokuba abatyali-mali abatsha baya kuthontelana kweli lizwe kulo nyaka.

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