Ulwamkelo lwabanjelwa ukomeleza ngakumbi isikhundla seMiami njengendawo yehlabathi yomculo wesiLatini kunye nenkcubeko. Iindwendwe eziphezulu zazibandakanya uDavid Whitaker, uMongameli we-Greater Miami Convention & Visitors Bureau, kunye noDaniella Levine-Cava, uSodolophu waseMiami-Dade County.
Kunyaka wayo wesithathu othe tye, iMiami sisixeko sesithathu sokusingatha iiGRAMMY zesiLatini, siyibuyisela isangqa esipheleleyo kuxanduva olubalulekileyo ekusebenzeni komculo wesiLatini. USodolophu uLevine Cava uthi, "iMiami, ngokuqinisekileyo, yindawo enkulu yenkcubeko, kodwa ineenzuzo zoqoqosho kumashishini asekhaya kunye nabasebenzi."
IVeki yesiLatini yeGRAMMY iya kubandakanya iindawo eziphezulu zeMiami-i-Adrienne Arsht Centre kunye neKaseya Centre-njengeendawo zokubhiyozela iziganeko ezahlukeneyo. Iindawo ezinjalo zibonisa amandla eMiami okusingatha imisitho ekumgangatho wehlabathi. "Iinqwelomoya zaseMelika, inqwelomoya yethu esemthethweni yeeMbasa, ithe izibophelele kulo mmandla, ngaloo ndlela iqhubeka nokudlala indima efanayo phakathi kweMiami neLatin America.".
I-Miami inobudlelwane obusondeleyo kunye nenkcubeko yesiLatini ngokusebenzisa ubugcisa kunye nomculo wayo; ngoko ke, isixeko siya kuba yinto efanelekileyo yendalo ye-GRAMMY yesiLatini. Eyaziwa ngokuyila kweenkcubeko ngeenkcubeko ngemisitho efana ne-Art Basel kunye ne-Wynwood's scene yobugcisa esitalatweni, esi sixeko siza kubonelela ngomqolo ogqibeleleyo wokubamba iiGRAMMY zesiLatini kunye nokuqinisa isikhundla sikaMiami njengenkokeli yehlabathi kwezenkcubeko nomculo.