I-Afrika ngoku ineBhodi yezoKhenketho yaseAfrika!

NgoMvulo kwi-World Travel Market eLondon, i-Afrika ibigxile kakhulu emva kwemini ngokuphehlelelwa kweBhodi yezoKhenketho yase-Afrika esandula ukusekwa. Umbutho omtsha, wezizwe ngezizwe wokukhuthaza icandelo lezohambo nokhenketho e-Afrika uye watyhilwa ngexesha leMarike yokuHamba yeHlabathi eLondon.

Eyilwe yi-International Coalition of Tourism Partners, ngokwayo esekelwe eSeychelles, eBrussels, eBali naseHawaii, iBhodi yezoKhenketho yase-Afrika iya kufuna ukunyusa nokukhuthaza ukukhula okuzinzileyo, ixabiso, kunye nomgangatho wokuhamba kwilizwekazi laseAfrika.

Undwendwe lwenkwenkwezi yayingenguye omnye ngaphandle kwangaphambili UNWTO UNobhala-Jikelele uTaleb Rifai, owamkele ibhodi yezokhenketho esandula ukusekwa kwaye wabelane ngeenkumbulo kunye namabali empumelelo kunye nokubaluleka koKhenketho lwase-Afrika.

Obekekileyo. Umphathiswa wezoKhenketho u-Anil Kumrsingh Gayan waseMauritius ukhumbuze iinkokeli zokhenketho malunga nemingeni e-Afrika echaphazela unxibelelwano.

Obekekileyo. UMphathiswa uMadam Memunatu B. Pratt, uMphathiswa wezoKhenketho eSierra Leone, wabelane ngombono wakhe wokhenketho lwaseAfrika kwaye wachaza imingeni kwaye wamkela iBhodi yezoKhenketho yaseAfrika.

U-Alain St. Ange, owayesakuba nguMphathiswa wezoKhenketho eSeychelles, wacela iAfrika ukuba ixhase eli nyathelo.

UCarol Weaving, uMlawuli oLawulayo weReed Exhibitions, uvakalise inkxaso yakhe njengelungu lebhodi kwaye waqinisekisa umsitho omkhulu wokumiselwa ngokusesikweni ngexesha le-WTM Capetown ukusuka nge-10-12 ka-Epreli ka-2019.

Unjingalwazi uGeoffrey Lipman uphehlelele inyathelo elitsha elivumela amawaka olutsha ukuba afumane imali yokufunda. “Sifuna aba bantu batsha baseAfrika baqaqambileyo bafumane imfundo yezokhenketho eAfrika hayi eMelika okanye eYurophu,” utshilo.

UGraham Cooke, uMseki weWorld Travel Awards, ubhengeze ubambiswano kunye nenkxaso yakhe. UTony Smyth ovela kwiQela le-IFree eHong Kong uvakalise inkxaso yale nkampani yonxibelelwano yehlabathi.

ULouis D'Amore, uMseki weZiko leHlabathi loXolo ngoKhenketho uthumele umbuliso nethemba lakhe lokuba nenkomfa yakhe elandelayo e-Afrika.

USihlalo we-ICTP kunye nomqalisi we IBhodi yezoKhenketho yaseAfrika wathi:

Bahlobo baseAfrika.
Mhle emva kwemini nonke.
Wamkelekile kuphehlelelo oluthambileyo lweBhodi yezoKhenketho yaseAfrika.

Igama lam nguJuergen Steinmetz, kwaye ndinguSihlalo we-International Coalition of Tourism Partners eyaziwa ngokuba yi-ICTP kwaye isekelwe eHawaii, eBrussels, eSeychelles, naseBali. Uninzi lwenu luyandazi njengoMongameli kunye noMseki we-eTN Corporation, umpapashi we eTurboNews.

Ndithobekile kwaye ndonwabile namhlanje ndibona uninzi lwenu luthathe ixesha lokuba lapha namhlanje. Ndingaqala ngokubulela uCarol Weaving, uMlawuli weMiboniso yeReed ngokusindleka lo msitho namhlanje.

Le yintlanganiso yokuqala engacwangciswanga kunye nokuphehlelelwa okuthambileyo kweBhodi yezoKhenketho yase-Afrika ngaphambi kokumiselwa ngokusesikweni okucwangcisiweyo e-WTM Capetown ukusuka nge-10-12 ka-Epreli 2019.

Ubukho boninzi lwenu, iwonga lokubona abaphathiswa abaninzi kunye neenkokeli ezivela kulo lonke elaseAfrika, kubonisa inkuthazo enkulu.

I-Afrika idinga ilizwi layo kushishino lwehlabathi lokhenketho nokhenketho. Ngamazwe angama-54, iinkcubeko ezininzi ngakumbi, kunye nobutyebi bezinto ezinomtsalane, iselilizwekazi eliza kufunyanwa.

Ukhenketho lukwathetha uxanduva, kwaye ukhenketho luthetha ishishini, utyalo-mali, kwaye kufuneka luthethe impumelelo.

Kwaye kulapho iBhodi yezoKhenketho yaseAfrika inokuba luncedo olukhulu.

Ibhodi yezoKhenketho yase-Afrika imalunga neshishini, kodwa ikwamalunga nokhenketho olunoxanduva noluzinzileyo kwaye imalunga notyalo-mali, kwaye ingumthombo kwiimeko zobunzima, kwaye yonke into imalunga nokuhlanganisa ukhenketho lwase-Afrika.

IAfrika yindawo enokhuphiswano, kwaye iqabane lethu, iWorld Travel Awards, libona abona bangcono minyaka le, kwaye ndiyavuya uGraham Cooke elapha namhlanje ekwazile ukukuxelela ngakumbi.

I-ICTP ngumbutho wehlabathi jikelele. Umxholo wethu uthi “Ukukhula kokuHlaza kunye noMgangatho ulingana neShishini. ” Umbutho wethu ngendlela ekuyo ngoku usekwe eLusaka, eZambia, ngexesha le-International Institute for Peace through Tourism Conference ngo-2011. Oku kwangqinwa ngokubambisana nguMseki we-IIPT, uLouis D'Amore; Alain St. Ange, uMphathiswa wezoKhenketho ngelo xesha evela eSeychelles; UGeoffrey Lipman, uMongameli we-ICTP waseBrussels; U-Eddy Bergman ovela kwi-African Travel Association eNew York; kunye nam. Oku kwenzeka kwakhona phambi koMphathiswa wezoKhenketho waseZambia, uCatherine Namugala, kunye noGqr Walter Mzembi, uMphathiswa wezoKhenketho waseZimbabwe ngelo xesha.

Ngobudlelwane obuninzi be-Afrika, kunye neRwanda, i-Johannesburg, iNigeria, i-Seychelles, kunye ne-Reunion njengamalungu aseAfrika aseAfrika, i-ICTP ngoku iqhuba iBhodi yezoKhenketho yase-Afrika namhlanje.

yethu ye ikomiti eqhubayo iqulunqwe, injongo yeBhodi yezoKhenketho yase-Afrika kukuguqula eli nyathelo libe ngumbutho ozimeleyo ngo-Epreli ka-2019.

Umbono wethu kukuba i-ATB isekelwe kuyo yonke indawo ekusingwa kuyo amalungu nakuyo yonke imithombo yentengiso. Oku kuya kudala uthungelwano lwehlabathi lweAfrika, kwaye kwenza ukuba isiseko ngasinye sinxibelelane nazo zonke ezinye iziseko.

I-ATB ayinanjongo yakuthatha amanyathelo okhenketho lwesizwe, iibhodi zokhenketho, okanye imigaqo-nkqubo. Sijonge njengomcebisi, sijonge njengomthengi olungele ukuzisa ishishini.

I-ATB ayinakuba yintlangano nje yamavolontiya azinikeleyo, siceba ukwakha umbutho weengcali ezihlawulwayo.

Asicebanga kukhuphisana nawo nawuphi na omnye umbutho ongamalungu, bayisebenzele nzima iAfrika. Sikulungele ukuboleka isandla sethu.

Into esiyizisa etafileni ziiprojekthi onokuthi uthenge kuzo kwaye zenziwe ngomdla wakho engqondweni. Apha kulapho amandla ethu aya kuba khona.

Asikho apha ukuze sithathe imali yakho kwaye silungiselele imisitho exabisa kakhulu, okanye sikuthumele kwimiboniso yasendleleni engazange yenzelwe ukuzisa imbuyekezo oyifunayo.

Asikho apha ukuze sitshintshe iinzame zakho zangoku zokukhuthaza indawo oya kuyo, endaweni yePR okanye abameli beNtengiso; silapha njengomcebisi wakho, umcebisi, isithethi sakho, kwaye siza kuba nendlela yokujongana.

Asikho apha ukuzokuhlawulisa imirhumo yobulungu, silapha ukwakha inethiwekhi yehlabathi kunye nawe kunye nawe, kwaye kuxhomekeke kuwe ukuba uthenge kwiiprojekthi esizisa etafileni. Sakha ubambiswano loKhenketho lwaseAfrika - naphi na ehlabathini.

Ngokomzekelo, oko kusebenza eJamani, akusebenzi eUnited States, eTshayina, okanye eIndiya. Case in point, kwimarike yase-US, ukuba nesinye isidlo sangokuhlwa okanye i-cocktail ngokuhlwa eNew York kunokuzisa okufanayo okungavelisiyo kwaye ngokufuthi okubizwa ngokuba ziingcali zokuhamba kunye ngokuhlwa okumnandi, kodwa akuyi kuvelisa ishishini.

Ukuhlawula umntu ukuba abhale ushicilelo olubizileyo aluyi kuvelisa upapasho okanye kudala ukubonakaliswa okuhlala ixesha elide. Siyayazi le nto, kwaye iPR yakho kunye nearhente yokuthengisa iyayazi. Sithanda ukusebenza kunye nabo bayaziyo le nto kwaye bazimisele ukusebenza kwaye bazise indlela eyahlukileyo etafileni.

Kuthekani ngeemarike zesibini e-US? Siceba ukuqesha ummeli oqeqeshiweyo owenza iminxeba yokuthengisa oya kundwendwela iinkampani zokuhamba kwaye agxile kwiimarike ezihlala zingahoywa kodwa ezinokwenzeka kakhulu e-US.

Silapha ukuza kwazisa iimarike ezizodwa ezifana neshishini leMICE.

Abantu baseMelika bayayithanda i-Intanethi, kodwa basathanda ukuthetha nomntu ngakumbi. Siza kuseka iZiko leeFoni lase-Afrika ukuphendula imibuzo, ukuphendula ii-imeyile, kunye nokuphendula kwizimvo kwimidiya yoluntu. I-US yimarike enye kuphela. Kweli gumbi lodwa, unokubona iingcali ezilungele ukuzisa abahambi abavela kwiimarike ezinokubakho njengeIndiya, iJamani, i-UK, kunye neTshayina kwindawo oya kuyo.

Ke ngoko, sakha uthungelwano lwehlabathi lwabahlobo beendaba kunye norhwebo olulungele iAfrika. Sisebenza nombutho "uKhenketho kunye nokunye" kuqeqesho lwamapolisa okhenketho, kwisiqinisekiso sokhuseleko, kunye neendibano zocweyo. Siceba ukusebenza neNkomfa yeHlabathi yoTyalo-mali kwezoKhenketho ekutsaleni utyalo-mali e-Afrika.

Sele siqalile ukuchonga iqela eligqwesileyo le ibhodi kunye namalungu ekomiti elawulayo. Ikomiti yethu ekhokelayo ikulungele ukuseka indlela eya phambili kwaye iza kunceda ngokusetwa kwezakhiwo ukuze ibhengeze ngo-Epreli ekusungulweni kwethu ngokusesikweni.

Abantu bandibuza ukuba i-ATB iza kusekelwa phi.

Singathanda ukuba ne-ATB esekelwe kwilizwe ngalinye elisixhasayo- oku kuquka amazwe ase-Afrika nakumazwe anomthombo worhwebo woKhenketho lwaseAfrika. Sifuna umntu wokuya kuye kwilizwe ngalinye, kwaye kufuneka sifumane indlela yokunxibelelana nomntu wonke osemhlabeni kwamanye amazwe nakwimimandla engaphakathi nangaphandle kweAfrika.

Asizukubiza ubulungu, kodwa sixhomekeke kwinkxaso-mali esekelwe kubuchule bakho, kwaye ukongeza, siya kubonelela ngekhathalogu yeeprojekthi onokuthenga kuzo.

www.africantourismism.com sisizinda esilula ukuba siphawulwe, kwaye sesinye sezizathu esenze sagqiba ekubeni sibize eli nyathelo ngeBhodi yezoKhenketho yaseAfrika.

Simema abachaphazelekayo bethu ukuba babe nedilesi ye-imeyile okanye iwebhusayithi kwiqonga lethu. Oku kuya kuphakamisa ukuzithemba phakathi kwabathengi kwaye kubonelele ngethuba kumashishini amancinci ukuya kwaphakathi e-Afrika ukuba aqhube ushishino kwiimarike zomthombo.

Emva komsitho wangoMvulo, i-ATB ifumene ii-imeyile kunye neefowuni ezivela kulo lonke elaseAfrika, kwaye kubonakala ngathi iindawo ezininzi e-Afrika zifuna ukujoyina iBhodi yezoKhenketho yaseAfrika.