I-UAE kunye neMaldives zilawula ingeniso yeehotele zehlabathi

I-UAE kunye ne-Maldives zilawula ingeniso kwiinyanga ezintathu zokuqala zonyaka, kunye ne-Global Hotel Alliance (GHA) iipropati zophawu lwehotele kwezo marike zilawula ingeniso yegumbi eliphakathi (ARR) ngokuhlala kwe-US $ 1,270 kunye ne-$ 8,530 ngokulandelelana, xa kuthelekiswa nehlabathi jikelele. umyinge $670.

Iihotele ezilishumi kwezingaphezulu kwama-500 kwihlabathi jikelele kwi-GHA DISCOVERY, inkqubo ye-GHA yokuthembeka ephumelele ibhaso, ibale isinye kwisithathu sengeniso yegumbi le-Q1 lilonke. Abathandathu kwabalishumi babeseDubai naseMaldives, kunye nengeniso yamagumbi abo ibalelwa kwi-10% kunye ne-14.4% yengeniso yegumbi elipheleleyo le-GHA DISCOVERY ngelo xesha ngokulandelelanayo.

Lilonke, ingeniso yegumbi lehlabathi kwi-Q1 2022 idlule i-60% yamanqanaba afunyenwe ngo-2019, ngaphambi kobhubhane. Okwangoku, iingeniso ezipheleleyo (igumbi kunye ne-non-room) kwi-Q1 2022 yenyuka nge-76% xa kuthelekiswa ne-Q1 2021, iqhutywe zombini ngokunyuka kwegumbi lobusuku obuthengiswayo (ukunyuka nge-34%) kunye nomyinge ophezulu kakhulu wokuchitha ubusuku ngabunye 32%).

Ezi ziphumo zincomekayo ziye zafikelelwa ngaphandle kwemiqobo eqhubekayo kuhambo lwamazwe ngamazwe. Ukuhlala ekhaya kwiinyanga ezintathu zokuqala zonyaka, apho ilungu le-GHA DISCOVERY lalihlala kwihotele kwilizwe labo, libuyele kumanqanaba angama-2019, ngelixa ukuhlala kumazwe ngamazwe kuphinde kwabuyela kwi-50% yamanqanaba ka-2019, ebonisa ukuqhubeka kwezithintelo zokuhamba. iimarike ezininzi.

Imfuno ekhawulezileyo yohambo lokuyonwaba, emva kweminyaka emibini yezithintelo ezinxulumene nobhubhane, yavelisa ukunyuka okumangalisayo kwinkcitho, kunye neehotele ze-GHA DISCOVERY ezifumana i-Avareji yeeReyithi zeMihla (ADRs) ezaziphezulu ngama-78% kune-Q1 ka-2021 kunye ne-14% ephezulu kune-Q1 ka-2019. .

"Into ecace kakhulu kwiziphumo ze-Q1 kukuba uhambo lubona ukuchacha okukhuthazayo," utshilo umphathi weGHA uChris Hartley. "Emva kweminyaka emibini yothintelo lokuhamba kunye nokungaqiniseki, imfuno ye-pent-up yohambo lokuzonwabisa iye yavulwa kwaye ii-brand zehotele ze-GHA, ezinezakhiwo ezintle ezibekwe kwezinye zezona ndawo zinqweneleka kakhulu kwaye zivuleleke kushishino, ziyaxhamla kwi-rebound. .

Enye into ephambili enegalelo ekusebenzeni okuqinileyo kwe-GHA ye-Q1 yayikukuqaliswa kwakhona kukaDisemba kwe-GHA DISCOVERY, inkqubo yokunyaniseka iphinde yacingelwa ukuhlangabezana neemfuno zabahambi banamhlanje ngeengcamango ezintathu: DISCOVERY Dollars (D $), imali yokuqala yedijithali yemivuzo yedijithali, apho amalungu afumana kunye chitha i-D$ kuyo nayiphi na ipropati kwi-GHA DISCOVERY portfolio; ukuqondwa, kunye nemigangatho eyongeziweyo, izibonelelo eziphuculweyo, kunye nembuyekezo ukusuka kwindawo yokuqala yokuhlala kwindawo ekhethiweyo ebanzi, kubandakanywa ezinye zezona hotele zodidi lwehlabathi, iindawo ekuchithelwa kuzo iiholide kunye namabhotwe; kunye neLive Local, enikezela ngamava obomi 'ajikeleza-ekoneni', izibonelelo kunye nonyuselo- ukusuka kwiintsuku zespa ukuya kwindawo yokutyela ukuya kwindawo yokuhlala ngempelaveki nokunye.

Ngexesha le-Q1, ingeniso ye-cross-brand - emele ukuhlala kumalungu abhalisele enye i-GHA kunye nokuhlala nomnye - yayiphantse ibe yi-2.5x ephezulu kunexesha elifanayo ngo-2021. I-% kunye nenkqubo ye-GHA DISCOVERY yenze ngaphezu kwesiqingatha samagumbi obusuku ewonke athengisiweyo.

Ezinye ze-61% ze-D $ zokuhlawulela ngexesha le-Q1 zenziwa kwiindawo zokuhlala ezinqamlekileyo, ukubonisa ukuba imali entsha ikhuthaza amalungu ukuba azame iimpawu ezintsha. Kwangaxeshanye, kunye namalungu anyusa inkcitho yawo, kunye neempawu zehotele ezinika ingxelo ephezulu kune-ADRs eqhelekileyo, inani le-D $ elikhutshiweyo liye lajikeleza.

"Ezi ziindaba ezimnandi kwiihotele zethu, amalungu e-GHA DISCOVERY kunye noqoqosho lokuhamba kunye nokhenketho," utshilo uHartley. "Nge-D $ engaphezulu kwiipokotho zabo, malungu, sakha kwinqanaba le-Q1 ngokuvuselela umsebenzi weeholide zasentwasahlobo kunye nehlobo kunye nokunceda ukubuyisela okuqhubekayo kwiimpawu zethu zamalungu."

I-GHA ibonelela ngewebhusayithi esembindini kunye ne-app yamalungu e-GHA DISCOVERY njengolwandiso kumajelo eemveliso zamalungu kwaye ibone ukukhula okukhulu ekuhanjisweni kwayo kwi-Q1, ngokubhukishwa ngokuthe ngqo konyuka ngama-30% kwaye ingeniso inyuke ngama-62% ngo-2021.

"I-GHA inikezela ngesisombululo kwiimpawu ezizimeleyo ezibanceda ukuba bakhuphisane neenkqubo ezinkulu ngaphandle kokulahlekelwa ubuni okanye ulawulo lwabo, ngelixa beqhuba ukutshintshwa kweshaneli ukuya kwishishini elithe ngqo, elinenzuzo, yonke into ephantsi kwexabiso eliphantsi elihambelana nokusebenza", u-Harley uphetha.

Ngeqela leehotele eziphambili eMzantsi Afrika, iSun International, ijoyine iGHA ngoDisemba 2021 enezakhiwo ezili-15 ezahlukeneyo kunye nokudityaniswa kweQela leehotele iNH ngoJuni, ipotifoliyo yembumba yamazwe ngamazwe ikhula ibe ngaphezu kweebrendi ezingama-40 ezineepropati ezingaphezu kwama-800 kumazwe ali-100, kwaye iGHA DISCOVERY iza kuphumelela. banamalungu angaphezu kwezigidi ezingama-20 phakathi ku-2022.

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IAvatar kaLinda Hohnholz

Linda Hohnholz

Umhleli oyintloko we eTurboNews esekwe kwi-eTN HQ.

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