Uliqhuba njani iphepha lephulo lezopolitiko likaFacebook: Iingcebiso ezilungileyo zokukhulisa iakhawunti edumileyo

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Njengoko ixesha lonyulo lisondela, abantu abaninzi banomdla wokungenela i-ofisi yengingqi - kwaye kufanele ukuba ube njalo!

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Ukubandakanyeka kurhulumente wasekhaya yeyona ndlela ilungileyo yokuqalisa ukusebenza ekwenzeni utshintsho ofuna ukulubona ehlabathini. Kodwa ukuqalisa iphulo kukwathetha ukuseta elakho iphepha le-FB, ukulikhuthaza, ukufumana ukuthanda kunye nokulisebenzisa ukuqhuba iintengiso. 

Rhoqo abagqatswa abatsha bayaphoxeka kukubona indlela elikhula kancinane ngayo iphepha labo lezopolitiko, kodwa khumbula ukuba oku akukho konke kulawulo lwakho. I-algorithms ye-Facebook ithanda kakhulu amaphepha kunye nomxholo osele unokuzibandakanya okuninzi, okwenza kube nzima ukuba naliphi na iphepha elitsha likhule. Eyona hack ilungileyo yokujikeleza i-algorithmic bottleneck kukuthenga ukuthanda kukaFacebook ukusuka e-UK. Emva kokunyusa iphepha lakho ngokuthandwa ngakumbi, umxholo wakho uya kubonwa rhoqo, kukuvumela ukuba ukhulise ngakumbi iphepha lakho.

Nanga amanye amacebiso esiwathandayo okukhulisa iphepha elidumileyo lezopolitiko:

Sebenzisa Icandelo Elithetha Ngobulumko

Enye impazamo eyenziwa ngabaviwa xa beseta iphepha kukutyeshela icandelo elimalunga ne-About, nokuba bangazihluphi ngokuligcwalisa kwaphela okanye babhale nje into emfutshane kakhulu, njengokuthi, “ukubaleka isikhundla.” Imixholo yecandelo elimalunga iya kunceda abantu abakhangela abagqatswa basekhaya bafumane iphepha lakho kwaye banike ukuthanda, ke landela la manyathelo: 

  • Cacisa. Xela igama lakho, ukuba ubaleka ntoni, kunye nesihloko sakho sangoku ukuba kubonakala kufanelekile. 
  • Ukuba okwangoku awubambe iofisi yezopolitiko okanye umsebenzi karhulumente, unokuthi, "Ellen Smith, uMgqatswa kaSodolophu weSixeko saseGotham," njl.
  • Chaza uninzi lwamaqonga akho ephulo njengoko unako kwisithuba esinikiweyo. Bandakanya amagama angundoqo afanelekileyo kunye nawaphi na amava aluncedo onawo aya kukunceda kwesi sikhundla sinyuliweyo.
  • Qeda ngobizo olufutshane lokubizela esenzweni (CTA) olukhuthaza abantu ukuba bazibandakanye nephulo, ivolontiya, okanye bavote ngosuku lonyulo.

Ukuba unohlahlo-lwabiwo mali, qwalasela iintengiso zikaFacebook

Ezi ntengiso zihlawulwe Facebook inokuba luncedo kumaphulo ezopolitiko, ikuvumela ukuba ujolise ngqo kumanani abantu okholelwa ukuba ungumvoti wakho ofanelekileyo. Kungathatha ukucinga ukukhetha imigaqo efanelekileyo yephulo lakho nangona kunjalo, kwaye uya kufuna ukujonga ngokusondeleyo iziphumo zothethathethwano kunye nezinto ezithandwayo okanye umntu akwenzele oko. Abaviwa abaninzi, iintengiso zovavanyo lwe-A/B, bajonga iziphumo yonke imihla, bahlengahlengise iimetrics zabo bafuna ukufikelela kubo ngeentengiso zabo, kwaye batshintshe iibhidi zabo, konke oko ngeenzame zokuqokelela idatha engakumbi. Emva koko basebenzisa le datha ukucokisa imizamo yabo kunye nokuphucula ukusebenza kakuhle kweendleko.

Khumbula ukuba umkhankaso wentengiso ohlawulelwayo usebenza ngcono ngakumbi ukuba ngaxeshanye utyala imali encinci ekufumaneni iimbono ezihlawulweyo kwiphepha lakho. Oku kwanda kwee-hits kunceda ukukunika ukuma okungcono kunye ne-algorithms ye-Facebook, nto leyo esebenzayo ekuphuculeni ukujikeleza kwezithuba zakho kwaye inike abantu abaninzi ithuba lokuthanda kunye nokusebenzisana nomxholo wakho. 

Thumela yonke imihla kwaye ubeke iliso kwiNgxowa-mali

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Uliqhuba njani iphepha lephulo lezopolitiko likaFacebook: Iingcebiso ezilungileyo zokukhulisa iakhawunti edumileyo

Siyayifumana – ungumgqatswa, uxakekile ugqabaza ugqatso kwaye awusoloko unalo ixesha lokuthumela kuFacebook xa ufuna ukuthandwa. Nangona kunjalo, lo msebenzi wemihla ngemihla ubalulekile ekuphakamiseni ulwazi kunye nokuqokelela abaxhasi, ngoko ukuba awunalo ixesha lokuyenza ngokwakho, qwalasela enye yezi ndlela:

  • Qasha umcebisi wemidiya yoluntu ukuba akuthumelele.
  • Ukuba ukuhlawula ingcali akukho kuhlahlo lwabiwo-mali lwakho, cela umhlobo okanye isihlobo ukuba sikulawulele iphepha.
  • Sebenzisa umcwangcisi we-intanethi onje ngeHootsuite okanye iBuffer ukucwangcisa izithuba eziya kuqhutywa iveki yonke okanye inyanga. Inguqulelo yasimahla yeHootsuite ikuvumela ukuba ube nezithuba ezihlanu ezicwangcisiweyo nangaliphi na ixesha, kwaye inguqulelo yasimahla yeBuffer ivumela ishumi. Ukuba unako ukuhlawulela ukunyusela kwisicwangciso esihlawulelwayo, uya kukwazi ukucwangcisa izithuba ezingenamkhawulo kwiHootsuite okanye i-2,000 kwi-Buffer. 
  • Ukuba ulivula ngokupheleleyo iphulo, cwangcisa ipowusti enye ngosuku kwiintsuku ezilishumi ezizayo kwi-Buffer, emva koko ubeke inqaku kwikhalenda yakho ukuba uyenze kwakhona kwiintsuku ezilishumi.

Khumbula ukuba ngelixa ukucwangcisa kuyakukhulula ekubeni ubhale ngesandla yonke imihla kwizinto ezithandwayo, kusafuneka unxibelelane nabantu abathatha ixesha lokuphawula kwizithuba zakho kwaye banike ukuthanda. Kwakhona, ukuba asiyonto onokuyenza le imizuzu elishumi ngemini, cinga ngokucela umhlobo okanye umntu osebenza kweli phulo ukuba akwenzele yona.

Musa ukusebenzisana neTrolls

Iitroli zikuyo yonke indawo kwimidiya yoluntu. Ngelixa unokuba uxakeke ngendlela emangalisayo, kukho abantu abangenanto ingcono yokwenza ngexesha labo kunokuhlala bexabana nabantu kwi-Intanethi. Ngelishwa ezi troli zithande ukutsalela kwimixholo ephikisanayo njengezopolitiko, ke yinto nje yexesha de omnye wabo afumane iphepha lakho. Into abayifunayo kukuhoywa, kwaye eyona ndlela ilungileyo yokubenza baphelelwe ngumdla kukungabahoyi. Sukuzibandakanya – awusoze uphumelele ingxabano ngetroli.

Nangona kunjalo, unako zixele kuFacebook ukuba amagqabaza abo endaweni yokuthanda aphambukela kummandla wentetho yentiyo okanye izisongelo. Ngelixa ukuyo, unokulahla isando sokuvalwa kubasebenzisi abanokuziphatha kakubi okuchaphazela iphepha lakho nokuba uFacebook akathathi manyathelo kwiakhawunti yabo. Ikwangumbono olungileyo ukunika ingxelo kwaye uvale abantu abathi babonakale kwizimvo nje ukuze balahle ugaxekile olungenantsingiselo, olufana nokuthi, “Thenga le mveliso inkulu.”

Ukuba i-troll ibangele iingxaki ezibalulekileyo kwiphepha lakho, ixhaphaza abanye kwizimvo, okanye iqalise i-rumor malunga nawe ukuba abanye abantu baqala ukukholelwa, kunokufuneka ukujongana nale meko. Nangona kunjalo, kuya kufuneka ukwenze oku ngendlela eyimfihlo-ungaphenduli kwitroli, kodwa yenza isithuba esahlukileyo malunga "neziganeko zakutsha nje." Okanye unokuthi, “Ndiyaqonda ukuba kukho amarhe okuba ndenze into ethi-yakuthi, kwaye ezo yayiziindaba kum!” Ungaze ukhankanye i-troll ngegama, chaza nje ukuba umsebenzisi oxhaphazayo uye waxelwa kuFacebook kwaye uvaliwe, okanye ukuba amahemuhemu ayinyani.

Nxibelelana nabalandeli bakho

Ngelixa ungafuni ukungena kwingxabano kunye neetroli, unako kwaye kufuneka udibanise nabanye abathatha ixesha lokuphawula kwiphepha lakho. Xa ukulandela kwakho kunye nokuthanda kwakho kukhula, awukwazi ukuphendula kwipowusta nganye, kodwa unokwenza impendulo kumntu wonke esithi uyawaxabisa onke amagqabantshintshi kunye nenkxaso. Usenokuphendula nakubantu abathile abathi bathethe ingongoma okanye babuze imibuzo. 

Amaxesha amaninzi, umsebenzi unokukwazi ukuphendula imibuzo ngokuthumela ikhonkco kwizikhundla zepolisi yakho. Ngezi ngcebiso, unezixhobo zokwakha iphepha lakho kwaye utsale abavoti abaninzi kwisizathu sakho.

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Linda Hohnholz

Umhleli oyintloko we eTurboNews esekwe kwi-eTN HQ.

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