I-LOS ANGELES kunye ne-NEW YORK - Uluntu lwaseHollywood luphinda ludibanisa ukuxhasa i-Stand Up To Cancer (SU2C), inkqubo ye-Entertainment Industry Foundation (EIF), eya kubeka iqonga lesine le-biennial fundraising ngolwesihlanu, ngoSeptemba 5 (8:00) – 9:00 PM ET/PT). Gwyneth Paltrow, Reese Witherspoon, Pierce Brosnan, Jennifer Aniston, Halle Berry, Jon Hamm, Kiefer Sutherland, Ben Stiller, Will Ferrell, Mark Harmon, Rob Lowe, Danny McBride, Eric Stonestreet, Jesse Tyler Ferguson, Tony Hale, Dane Cook, Kareem U-Abdul-Jabbar, uMarg Helgenberger, uMat Passmore, uRob Riggle, u-Italia Ricci kunye noBree Turner baya kubonakala kusasazo, kunye nemidlalo ekhethekileyo eyenziwa nguThe Who, uJennifer Hudson, uLupe Fiasco & Common, Ariana Grande, kunye noDave Matthews. Iinkwenkwezi ezongezelelweyo kunye nabadlali baya kubhengezwa kwiiveki ezizayo.
U-Paltrow kunye noJoel Gallen we-Tenth Planet Productions baya kuvelisa ngokubambisana ngoSeptemba 5 ukusasazwa, bahlala kwiDolby Theatre eLos Angeles. I-ABC, i-CBS, i-FOX kunye ne-NBC, kunye ne-ABC Family, i-American Forces Network, i-Bravo, i-Cooking Channel, i-Discovery Fit & Health, E!, Encore, Encore Espanol, EPIX, ESPNEWS, FOX Sports 2, FXM, HBO, HBO Latino, I-ION Television, i-LMN, i-TV ye-Logo, i-MLB Network, i-National Geographic Channel, i-Oxygen, i-Palladia, i-Pivot, i-SHOWTIME, i-Smithsonian Channel, i-Starz, i-TNT kunye ne-VH1 banikela ngeyure enye ye-primetime-free-free-primetime kwi-fixeding fundraising yesizwe ngoLwesihlanu, NgoSeptemba 5, iza kusasazwa ngqo kwiDolby Theatre eLos Angeles. Umboniso uya kudlalwa bukhoma kuzo zombini iHulu kunye neYahoo.
Esikhundleni sebhanki yefowuni yendabuko esebenza ngabantu abadumileyo, i-telecast ye-5 Septemba iya kuba ne "lounge yedijithali" kwisethi, ebanjwe yi-Yahoo News Global Anchor Katie Couric. Iinkwenkwezi kwindawo yokuphumla yedijithali ziya kufikelela kubabukeli ngomnxeba, uFacebook, u-Instagram kunye namanye amaqonga eendaba ezentlalo ngephulo elitsha elinika umdla elibizwa ngokuba “Siyakubiza” abanokuthi abaxhasi beSU2C babhalisele, ukusukela namhlanje, kule werecallingyou.org. .
"Ekubeni saqala ukusukuma kwiCancer ngo-2008, imidiya yoluntu iye yaqhuma, idala indlela entsha yokudibanisa," watsho uCouric, uMsunguli weCancer. “Ke ngendlela engazange ibonwe ngaphambili, siya kuba neenkwenkwezi ezininzi ezifikelela kubaxhasi ngemithombo yeendaba zentlalo, sibabulela ngemiyalezo kaFacebook, imikhwazo yedijithali, ii-Instagrams kunye neetweets. Ngamanye amazwi, kulo nyaka, singowama-2014!”
UFacebook usebenzisane ne-Stand Up To Cancer ukusukela oko wasasazwa okokuqala ngomabonakude ngo-2008 kwaye ngoku uliqabane eliphambili le-SU2C kumajelo eendaba ezentlalo. Ukutyhubela iminyaka, i-SU2C iye yaqhubeka isanda kubudlelwane bayo noFacebook ngamaphulo awohlukeneyo okukhuthaza kunye nokubandakanya abantu nokubadibanisa noonozakuzaku abadumileyo be-SU2C. Ngokuvula “Siyakubiza”, uFacebook kunye ne-Instagram ziya kwenza abaxhasi kunye nabalandeli bazibandakanye ngokuthe ngqo neenkwenkwezi abazithandayo. Bona ngakumbi kwi werecallingyou.org.
Kwi-lounge ye-digital lounge, i-Katie Couric iya kungena kwi-Facebook Mentions Box, evumela abaxhasi ukuba babelane ngokuxhamla kwabo kumhlaza kwaye bafumane iimpendulo zexesha langempela kubantu abadumileyo. Abanye abantu abadumileyo kwindawo yokuphumla yedijithali baya kuthatha inxaxheba kwi-Q&As ye-Facebook, besebenzisa awabo amaphepha ukuze baphendule ngqo kwimibuzo yabalandeli. I-Facebook kunye ne-Instagram nazo ziya kuba nobukho kwikhaphethi ebomvu eneenkwenkwezi ngoSeptemba 5 kunye namava ezithombe eziza kubamba iinkwenkwezi njengoko zenza indlela yazo kwiDolby Theatre, ukwabelana ngaloo mifanekiso kunye namavidiyo kunye nabalandeli. Konke oku, kunye nokunye okuninzi, kunokulandelwa kwi-Start Up To Cancer's media media feeds (facebook.com/su2c | Instagram: @SU2C | Twitter: @SU2C).
Ukongeza kwi-Facebook, uluhlu lwamaqonga eendaba zedijithali kunye nezentlalo kunye neempembelelo - ukusuka kwi-reddit, i-Nerdist, i-Tumblr, i-Yahoo, i-Hulu, i-AOL, kunye ne-Huffington Post - bancedisa inkxaso ye-SU2C kulo nyaka.
“Umhlaza usichaphazela sonke,” utshilo uPaltrow, owaswelekelwa nguyise, uBruce Paltrow, ngenxa yomhlaza womlomo ngo-2002, “kwaye umntu ngamnye unokunceda izazinzulu ezisebenza ngama-24/7 ukusindisa ubomi obungakumbi. Sifuna ukukhupha lo myalezo ngeendlela ezininzi, ngoko ke sonwabile ukusebenzisa imidiya yoluntu ukufikelela kubaxhasi abavela kuzo zonke iindawo abancedisayo ukukhulisa intshukumo yeStand Up To Cancer, kwaye ngethemba, sifumana abantu abaninzi ngakumbi ukuba beme. hamba nathi."
Esi sibheno sigcwele iinkwenkwezi siyaqhubeka ukunceda ukwakha inkxaso yoluntu kuphando lwe-SU2C loguqulo olusisiseko olunokubonelela izigulana ngonyango olutsha lokusindisa ubomi ngoku. I-SU2C idibanisa izazinzulu ezisuka kumacandelo ahlukeneyo kuwo onke amaziko nakwimida yamazwe ngamazwe ukuze zisebenzisane ekufumaneni unyango olutsha loluhlu olubanzi lweentlobo zomhlaza.
Ngethuba lokuqala, kuya kubakho i-Canada-inclusive co-broadcast ye-2014 ye-telecast, eya kuthi isasazwe ngaxeshanye kuzo zonke iinethiwekhi ezinkulu ezine zesiNgesi zaseKhanada: i-CBC, iSixeko, i-CTV kunye ne-Global, kunye neenkonzo zaseCanada i-AMI, i-CHCH, CHEK, Fight Network, kunye neHollywood Suite. Zonke iimali ezifunyenwe kuluntu jikelele lwaseKhanada ngexesha losasazo ziya kubhekiswa ekudalweni kwamaqela ophando oludibeneyo, kunye neenkqubo zemfundo kunye nokwazisa ezenziwa eCanada.
“Kuliwonga ukuba yinxalenye yalo msitho kunye nentshukumo engaqhelekanga. Wonke umntu ujoyina kunye: amagcisa anikela ngeetalente zawo, usasazo kunye neenethiwekhi zentambo zisinika ixesha, kwaye uluntu olukhulu lwe-intanethi lusinceda sifikelele kwizigidi zabantu. Lixesha elinamandla nelinika ithemba ukubona abantu abaninzi bemanyana ukuguqula sonke isigulana somhlaza sibe lixhoba,” utshilo uGallen.
Iitelecasts ezintathu zokuqala ze-SU2C zenzeka ngoSeptemba 5, 2008, Septemba 10, 2010 kunye noSeptemba 7, 2012, kwaye zenziwe zafumaneka kumazwe angaphezu kwe-190. Ukuza kuthi ga ngoku, ngaphezulu kwe-261 yezigidi zeerandi kuthenjiswe ukuxhasa iinkqubo zophando zomhlaza ze-SU2C. Ukusukela ngo-2008, i-SU2C ixhase ngezimali “amaQela amaPhupha” ali-12 abaphandi kunye namaqela amabini ophando loguqulo, kunye noosonzululwazi abancinci abangama-26 abanomngcipheko omkhulu, iiprojekthi ezinomvuzo ophezulu ezijolise ekupheliseni ulawulo lomhlaza njengoyena nobangela wokufa kwihlabathi liphela.
I-SU2C yasekwa kwinkolelo yokuba intsebenziswano iyakudlala indima ebalulekileyo ekuqhubeleni phambili uphando lomhlaza. Ukuza kuthi ga ngoku, Yima kuMhlaza uye wadibanisa ngaphezu kwe-750 yezona zigqwesileyo kunye nezazinzulu zophando eziqaqambileyo ezivela kumaziko angama-112 kumazwe amathandathu ukuba asebenze kunye ukuze asindise ubomi ngoku. Abaphandi abafumana inkxaso-mali ye-SU2C baye baceba, baqalisa okanye bagqiba ngaphezu kwezilingo zeklinikhi ezili-140.
Abaphandi abaxhaswa yi-SU2C baphanda iindlela ezininzi ezahlukeneyo zokujongana nezifo ezahlukeneyo, kubandakanya umhlaza webele, i-ovary, i-endometrium, imiphunga, i-prostate, i-pancreas kunye nekholoni; i-melanoma ye-metastatic; umhlaza wabantwana kuquka i-leukemia kunye ne-lymphoma; kunye nomhlaza obangelwa usulelo lwe-human papillomavirus (HPV), phakathi kwezinye iintlobo zomhlaza.
Umsebenzi owenziwe ngabaphandi abaxhaswa yi-SU2C ukhokelele ekuvunyweni yi-US Food and Drug Administration (FDA) yonyango olutsha oludityanisiweyo lomhlaza wepancreas, kunye ne-FDA "unyango oluyimpumelelo"-olujoliswe ukukhawulezisa uphuhliso lwamayeza athembisayo ngakumbi ichiza elitsha lomhlaza webele.
Umbutho waseMelika woPhando loMhlaza (AACR), owona mbutho mkhulu wehlabathi ozinikele ekuqhubeleni phambili uphando lomhlaza kunye nenjongo yawo yokuthintela nokunyanga umhlaza, liqabane elisemthethweni lezeNzululwazi lokuma kuMhlaza. E-United States, i-AACR inoxanduva lokulawula izibonelelo kunye nokubonelela ngokujongwa kwezesayensi ngokubambisana neKomiti yeeNgcebiso zeNzululwazi ye-SU2C, ekhokelwa nguNobel Laureate uPhillip A. Sharp, Ph.D., uNjingalwazi weZiko kwi-Massachusetts Institute of Technology (MIT) kunye noDavid H. Koch Institute for Integrative Cancer Research kwi-MIT. Ii-Vice chairs ze-SAC ngu-Arnold J. Levine, Ph.D., uNjingalwazi, i-Institute for Advanced Study kunye neCancer Institute yaseNew Jersey; kunye noWilliam G. Nelson, MD, Ph.D., umlawuli we-Johns Hopkins Sidney Kimmel Comprehensive Cancer Centre eBaltimore.
Njengomnikeli osungula i-SU2C, i-Major League baseball ibonelele ngenkxaso yemali kunye namathuba amaninzi okwakha intshukumo ye-Stand Up To Cancer ngokukhuthaza abalandeli kulo lonke ilizwe ukuba babandakanyeke. Ukongeza kwi-MLB, abaxhasi be-SU2C "abaBono" baquka amaZiko oNyango lweCancer yaseMelika, i-MasterCard, kunye neSidney Kimmel Foundation yoPhando loMhlaza.
