Ngomhla we-11 kuDisemba, umsitho omkhulu wokuvula i-2018 China Sports Culture Expo & China Sports Tourism Expo. I-China Sports Culture Expo ibanjwe yi-General Administration of Sport of China (GAS) kunye neKomiti ye-Olimpiki yaseTshayina (COC). I-China Sports Tourism Expo isingathwe yi-All-China Sports Federation, iKomiti ye-Olimpiki yaseTshayina kunye ne-China Tourism Association. Zomibini iziboniso ziququzelelwe nguRhulumente kaMasipala waseGuangzhou, iZiko loPhuhliso lweNkcubeko yezeMidlalo yoLawulo Jikelele lweMidlalo yaseChina, iQela leeNkcukacha zaMazwe ngaMazwe (IDG) kunye neMidlalo ye-IDG, yabanjwa kwiHolo yeMiboniso yoRhwebo yeHlabathi ye-Guangzhou Poly (PWTC). Ngentsimbi ye-10: 00 ekuseni, umsitho wokuvula kunye ne-China International Sports Culture kunye ne-Sports Tourism Main Forum ye-Agenda yabanjwa, eyayikho kwaye yathethwa ngu-Li Yingchuan, usekela-mlawuli we-General Administration of Sport yase-China; Huang Ningsheng, usekela-rhuluneli wePhondo laseGuangdong; kunye noWen Guohui, usekela unobhala weKomiti yeQela likaMasipala waseGuangzhou kunye nosodolophu waseGuangzhou. Ukongeza, esingethwe nguWang Dong, usekela-sodolophu waseGuangzhou, umsitho wokuvula wawuzinyaswe nguLiu Fumin, uMlawuli-Jikelele weSebe lezoQoqosho loLawulo Jikelele lweMidlalo yaseChina; U-Tu Xiaodong, uMlawuli-Jikelele weSebe loKwazisa loLawulo Jikelele lwezeMidlalo lase-China; U-Tian Ye, uMlawuli weZiko loPhuhliso lweNkcubeko yeMidlalo yoLawulo Jikelele lweMidlalo yaseTshayina; iindwendwe ezivela kumasebe afanelekileyo kunye neeyunithi ezingaphantsi koLawulo Jikelele lwezeMidlalo; oorhulumente bamaphondo noomasipala; amaziko ezemidlalo amaphondo ahlukeneyo, imimandla ezimeleyo noomasipala; imibutho yezemidlalo yamazwe ngamazwe echaphazelekayo; kunye namanye ama-consulates e-Guangzhou, kunye nababonisi kunye nabameli bezoshishino kunye neentatheli zeendaba. Inomxholo othi “iXesha eNtsha, iMidlalo eNtsha, uBomi obuTsha”, uMboniso uza kubamba uluhlu lwemisebenzi efana neeforam zengqungquthela, imiboniso, kunye noqhagamshelo lwemizi-mveliso kwezi ntsuku zimbini zilandelayo.
I-Expo igubungela ngaphezu kwe-40,000 yeemitha zesikwere kwaye iquka ababonisi be-400. Inale mimandla ilandelayo yemiboniso emithandathu: indawo yokubonisa umxholo wenkcubeko yezemidlalo, indawo yokubonisa umxholo wokhenketho lwezemidlalo, itekhnoloji yezemidlalo kunye nendawo enkulu yomboniso wedatha yezempilo, indawo yokubonisa umbutho wezemidlalo wamazwe ngamazwe, uphawu lwezemidlalo kunye nezinye iindawo zemiboniso, kunye nenkcubeko yezemidlalo kunye nommandla womboniso wokhenketho. . Bajongwa kakhulu ziindwendwe kuMboniso.
Inkcubeko yezemidlalo ibanzi kwaye inzulu
Njengeyona ndawo inkulu kunye ne-3000 square metres kwi-Expo, indawo yokubonisa umxholo wenkcubeko yezemidlalo yakhiwe yiZiko loPhuhliso lweNkcubeko yeMidlalo yoLawulo Jikelele lweMidlalo yaseChina (iMyuziyam yaseChina yeMidlalo). Ibonisa uphuhliso kunye nomtsalane wenkcubeko yezemidlalo yaseShayina ngokusebenzisa imixholo yayo emine, kuquka "i-China yeMveli", "i-Glory China", "i-Healthy China" kunye ne "Grand China". Kwindawo yomboniso, abakhenkethi banokuxabisa izinto eziphucukileyo zenkcubeko yamandulo, njengesipili sobhedu esiprintwe neCuju (ukukhaba ibhola, umdlalo wamandulo waseTshayina) kunye nomfanekiso weCuju-themed, intloko yotolo kwixesha lamazwe alwayo, umfanekiso oqingqiweyo wezitena kunye nomfanekiso wemveli. Umzobo waseTshayina womdlalo wechess odlala abafazi abahle kunye nomfanekiso oqingqiweyo wezitena wokudlala ipolo. Abapheleli nje ekuboniseni uthando lwabantu bamandulo kunye nelifa lemidlalo, kodwa babonisa impumelelo enzulu neqaqambileyo yenkcubeko yezemidlalo yaseTshayina. Kwingqokelela yomxholo efana nothi “Zero Breakthrough” kunye “noMoya weVolleyball yabasetyhini”, wonke umntu unokusondela kwimbasa yegolide yokuqala yeOlimpiki kaXu Haifeng eyaphumelela kwiMidlalo yeOlimpiki yowe-1984, imbasa yegolide yokuqala kaYang Yang yeOlimpiki yaseBusika kwiMidlalo yeeOlimpiki zaseBusika ngo-2002, ibhola yevoli esayinwe liqela lonke laseTshayina lebhola yevoli yabasetyhini emva kokuba liphumelele ubuntshatsheli bokuqala ezintlanu zilandelelana, ukusuka ngo-1981 ukuya ku-1985, kwimbali yebhola yevoli yehlabathi. Ezi ngqokelela zixabisekileyo zirekhoda indlela yophuhliso yaseTshayina ibe sisigebenga kwezemidlalo kwaye zibalise amabali amaninzi achukumisayo.
Iiprojekthi zokudala zizityebi kumxholo
Umboniso womxholo wokhenketho lwezemidlalo uquka inkcubeko yezemidlalo eyahlukeneyo kunye neemveliso zobuchule bokhenketho kunye namaziko eenkonzo zokhenketho kwezemidlalo ezikumgangatho ophezulu, amaziko avelisa inkcubeko yezemidlalo, imfundo yezemidlalo kunye namaziko oqeqesho lwetalente kolu shishino. Ngokuphucuka kwemigangatho yokuphila, abantu basukela ubomi obungcono. Ngoko abantu bafuna ubomi obungcono bomoya kunye nenkcubeko kunye nemvakalelo enzulu yolonwabo. Ngokuchasene nale meko, ukhenketho, inkcubeko, ezemidlalo, ezempilo kunye nenkonzo yomhlalaphantsi iye yaba "ngamashishini amahlanu amakhulu olonwabo", phakathi kwawo inkcubeko, imidlalo kunye nokhenketho zincoma omnye komnye kuba inkcubeko kunye nezemidlalo zibonelela ngeemveliso ezityebileyo zokhenketho ngelixa ukhenketho ludala. igumbi lokuthengisa elikhulu lenkcubeko kunye nemidlalo.
Ukudityaniswa kwenkcubeko, ukhenketho kunye nemidlalo kuyawutyebisa umxholo wokhenketho kwaye kwandisa ixabiso elongezelelweyo lenkcubeko nemidlalo kunye nomgangatho wokhenketho ngokunjalo. Ukongeza, baye baphembelela kakhulu ukuthathwa kwezigqibo zabakhenkethi, eziye zaqinisekiswa ngokupheleleyo kwi-Expo. Abathandi bemidlalo yangaphandle kunye nenkcubeko yembali kunye nabalandeli beNdebe yeHlabathi, i-football leagues, i-NBA kunye nezinye iziganeko ezaziwa kakhulu ze-IP zibonise umdla onomdla kwiiprojekthi zokhenketho lwezemidlalo ngokubonisana neengcali ze-site kwindawo yokubonisa.
Itekhnoloji ye-Smart ikhokelela kwiimveliso ezintsha
Itekhnoloji yezemidlalo kunye nendawo enkulu yokubonisa impilo yedatha iqhayisa ngelona nani likhulu "leteknoloji emnyama" kwi-Expo yonke. Akukho zindlwana zetekhnoloji yezemidlalo kuphela, uyilo lwendawo enobuchule kunye nokusebenza, imidiya yezemidlalo kunye namaqonga, kodwa kunye nendawo yamava asebenzisanayo. Ukongezelela, ababonisi babonise iimveliso zabo ezintsha kunye neemveliso ezihlakaniphile, ezifana neNtsapho eLungileyo, iLefit, i-Shenzhen Youyi, i-SportKote, i-Reaction Sports, i-Sunfoot, i-Jinlun, i-Yucheng Sports Centre, i-Zhiqian Block Chain Centre, i-Xunjia Software Technology kunye ne-Sun-Sleep, njl.
Itekhnoloji ye-Smart ikhokelela iimveliso zezemidlalo ukukhuthaza impilo. Ibe ngumgangatho wesizukulwana sesibini sendlela yokufaneleka jikelele. Iimveliso ezinje “ngaphandle komthambo we-smart gym”, “igumbi lebhayisekile elikrelekrele neliguqukayo” kunye “nomzila wokuqina wokuqina” zidibanisa i-Intanethi, idatha enkulu, icomputing yamafu kunye neteknoloji ye-IoT enezixhobo zokomelela kunye nesayensi yezemidlalo. Ukusebenzisana kwekhompyutha yomntu kwenziwa ngee-APP eziphathwayo kunye namaqonga olawulo ePC, athandwa ngabantu abaninzi abatsha.
Utshintshiselwano lwangaphandle lukhokelela kwintsebenziswano kunye nokuphumelela
Indawo yokubonisa umbutho wezemidlalo wamazwe ngamazwe unokubonelela ngethuba lokutyelela iipaliyoni zesizwe zeendlela ezahlukeneyo kwihlabathi jikelele ngaphandle kokuya phesheya, kwaye usondele kwimibutho yezemidlalo yamazwe ngamazwe efana ne-marathon, ukutyibilika kunye nokuhamba ngebhayisikile, inkcubeko yezemidlalo yamazwe ngamazwe kunye neziganeko zemidlalo. IGuangzhou, esisixeko esisindleke uMboniso, inamava abanzi ekwazisa amasebe emibutho yezemidlalo yamazwe ngamazwe kunye nokwenza imidlalo yamazwe ngamazwe. Ukongeza ekubambeni imisitho yamazwe ngamazwe yeeprojekthi ezahlukeneyo, i-World Badminton Federation kunye ne-International Table Tennis Federation (ITTF) baseke iziko loqeqesho lamazwe ngamazwe e-Guangzhou. Oku kubonelele ngenkxaso ethe ngqo nenamandla ngakumbi kuphuhliso lweprojekthi ngokwayo. Kwelinye icala, uphuhliso oluvakalayo lwalo mdlalo lunokukhuthaza uphuhliso olulungelelanisiweyo lweshishini lezemidlalo kunye nempahla yezemidlalo kunye nokufezekisa iinjongo zokuphumelela.
Ukusekwa kwalo mboniso kubonisa ngcono ukuvuleleka koMboniso ekomelezeni utshintshiselwano lwangaphandle kunye nentsebenziswano kushishino lwezemidlalo. Abatyeleli bathethe kakuhle ngeepaviliyoni zase-United States, Thailand, Northern Europe, Mariana kunye namanye amazwe kunye nemimandla, i-2019 Chungju World Martial Arts Organising Committee, kunye ne-International Snow Federation's booth.
Brands isidlo
Uphawu lwezemidlalo kunye nezinye iindawo zemiboniso likhaya kwiimpawu ezininzi zezemidlalo ezaziwayo kunye neempawu zokhuphiswano ekhaya nakwamanye amazwe, kuquka i-Shankai Sports, iLyon Xingzhi, i-Iqiyi Sports, i-Urban Green, i-Guoao Cross Country, i-Zhenxi Sports, i-Crystal Stone, i-Qidi Hongxing, Huaxia Geography, Wanzhong Star, Snow Mountain King, Airhouse, Elan, Shiqihua, Austria AST, Yukigassen, Yingke Law Firm, Weisu, Dayuan, Yinggeruimo, Antepolis, Qumatch, Tichuang Technology, AVG, Kebing Lawn, KLF, Iintente zeKhaya, njl.
“Ngokuzisa uphawu lwemidlalo yezizwe ngezizwe” kunye “nokuthengisa ngaphandle uphawu lwemidlalo yasekhaya”, uMboniso ngenene udala umnyhadala wamazwe ngamazwe, ubuchwephesha, osekwe kwimarike kunye nobunzulu. Kuyafaneleka ukukhankanya ukuba ukusetwa kwesihloko kwi-brand echaphazelekayo yinto entsha kangangokuba ibe yindawo ethandwayo yeendwendwe ukuba zithathe imifanekiso.
Onke amaziko okhenketho asekuhlaleni akhuphisana ukuze akhe izakhiwo zokhenketho lwezemidlalo
Indawo yokubonisa inkcubeko yezemidlalo kunye nokhenketho iqokelela iiofisi zokhenketho ezivela kumaphondo angama-30 kunye nezixeko, kubandakanya iGuangdong, i-Inner Mongolia, iGansu, iHebei, iZhejiang kunye neJiangxi. Zinomtsalane kakhulu, zibonisa intsomi yaseTshayina ebalaseleyo, inkcubeko yezemidlalo, iidolophu zezemidlalo kunye nezolonwabo, iziseko zokubonisa ukhenketho lwezemidlalo, amabala okhenketho ezemidlalo, imisitho yokhenketho lwezemidlalo, iindlela zokhenketho ezemidlalo, iindawo zokhenketho lwezemidlalo kunye neepaki zemixholo yezemidlalo, njl.njl. yenkcubeko yezemidlalo, zonke iingingqi zibambelela kumbono wophuhliso “wezemidlalo nokhenketho” kwaye zakha ukhenketho lwezemidlalo ngokukhutheleyo.
Imibutho ethatha inxaxheba kuMboniso ikwabandakanya iZiko loLawulo lweLotho loLawulo Jikelele lweMidlalo yaseTshayina, iZiko loLawulo lweMidlalo yeQigong loLawulo Jikelele lweMidlalo yaseTshayina, iYunivesithi yezemidlalo yaseBeijing kunye nezinye iiyunithi ezingaphantsi, kunye neKomiti yeOlimpiki yaseBeijing, Beijing National Sports Association Riding and Shooting Branch, kunye China Federation of Camping and Caravanning, njl.
Le mimandla imiboniso ezintandathu ezinkulu kunye neempawu ezahlukileyo zibonisa umoya wezemidlalo yaseTshayina kunye nendlela yophuhliso lwamva nje lweshishini lezemidlalo laseTshayina ngokuqaqambisa inkcubeko yohlobo lwezemidlalo, inkcubeko yemidlalo yengingqi, inkcubeko yemidlalo yomkhenkce kunye nekhephu, njl. ezemidlalo, inkcubeko, ukhenketho, njl kunye nokukhuthaza ngakumbi unxibelelwano kunye notshintshiselwano phakathi kwamashishini ezemidlalo China kunye namanye amazwe.
Ngaphezu koko, kukho imisebenzi emininzi emangalisayo exhasayo kwisiza, kubandakanya umkhenkce kunye nekhephu lendawo yamava epaki, iStar Viking Snow Park, ummandla wamava okugoqa kumkhenkce wokwenyani, njl. ngaphezu kwe-400 yeemitha zesikwere kwaye idibanisa umphezulu okhethekileyo wenkcubeko yebhola yesitalato yaseMelika iRucker Park kunye nebala lemidlalo lerabha elenziwe ngaphambili ukusuka kwiTopthink Sports kumgangatho wayo. Imidlalo emangalisayo edlalwe apha ngoko nangoko yavusa umdla wabaphulaphuli.
Umboniso uya kuqhubeka de kube nge-13 kaDisemba. Amaqela anomdla ayamenywa ukuba ajoyine uMboniso ukuze wonwabele umdlalo ochubekileyo nonomdla waseTshayina kunye nenkcubeko eyongezelelekileyo kwimimandla emithandathu ebonisiweyo.
