Indawo nganye ekusingwa kuyo ineseti yayo yemithetho engabhalwanga malunga nezithethe zenkcubeko. IHawaii ayifani. Ukwabelana ngezinto onokuthi uzenze kunye neendwendwe ngexesha lazo kwiZiqithi zaseHawaii yinjongo yephulo labatyeleli elasungulwa ngentsebenziswano phakathi Igunya lezoKhenketho eHawaii (HTA) kwaye i Iindwendwe zaseHawaii kunye neBureko leNgqungquthela (HVCB).
Ibizwa ngokuba yi-Kuleana Campaign. I-Kuleana ithetha uxanduva kwaye kukuzibophelela komntu ngamnye kunye nokuhlangeneyo kubantu baseHawaii kunye nendawo esiyibiza ngokuba likhaya.
Eli phulo libandakanya iividiyo ze-15-, 30- kunye ne-60-yesibini ezijoliswe ekuthinteleni ezinye zeengxaki kwisiphaluka ngasinye esijongene nazo. Iividiyo zenzelwe Oahu, iNqila yaseMaui, iKauai, kunye neSiqithi saseHawaii. Imixholo ibandakanya ukhuseleko lolwandle, ulondolozo lolwandle, inkcubeko, ukhuseleko lomhlaba, ukurenta ngobuchule, kunye nokhenketho lwepono.
“Uninzi lwabakhenkethi abandwendwela iZiqithi zaseHawaii abasiqondi isizathu sokuba sihlale endleleni xa sihamba, kutheni sinenkathalo ngokukhusela uqaqa lwethu, kunye neengozi ezininzi ekufuneka bezikhumbule,” utshilo uJay Talwar, umthengisi oyintloko we-HVCB. igosa. Kunokuba sibangxolise, sasivakalelwa kukuba ukuba abemi bethu babesabelana ‘ngesizathu’ sokuziphatha kakuhle, iindwendwe ezininzi zaziya kulandela; ngamanye amazwi, ukuba asibabonisi umkhondo, singalindela njani ukuba bahlale kuwo? Yiloo nto iPhulo lethu elitsha le-Kuleana lijonge ukuyenza.”
Eminye yemiyalezo ibandakanya: ukuqubha, ukusefa kunye ne-snorkel kuphela xa umntu okhusela ubomi esemsebenzini kwaye uqaphele iimeko zolwandle phambi kokungena emanzini. Qaphela impembelelo yeplastiki kunye ne-sunscreens enayo kwii-coral reefs zaseHawaii. Phanda ngokugqibeleleyo iiholide ezisemthethweni kwi-intanethi ngaphambi kokubhukisha ukunqanda ubuqhophololo. Kwaye uhloniphe indalo ngokuthatha iifoto kuphela njengeemementos kwaye ushiye kuphela eyona mincinci yeenyawo ngasemva.
Iividiyo zibonisa abemi baseHawaii abali-15. Bazi:
• Ku-Oahu, uMarques Marzan, umcebisi wenkcubeko; U-Ocean Ramsey, umlondolozi wolwandle; kunye no-Ulalia Woodside, umlondolozi wendalo.
• EMaui, uLauren Blickley, isazi ngebhayoloji yaselwandle; Malika Dudley, umhlali kunye nentatheli; Kainoa Horcajo, umfundisi-ntsapho wenkcubeko; U-Archie Kalepa, i-waterman enobuchule; kunye noZane Schweitzer, intshatsheli yamanzi yehlabathi.
• KwiSiqithi saseHawaii, i-Iko Balanga, ingcali yokhuseleko lwamanzi; Jason Cohn, ingcali yokhuseleko lomzila; Soni Pomaski, umnini-shishini wendawo; kunye no-Earl Regidor, umcebisi wenkcubeko.
• EKauai, uSabra Kauka, igcisa lenkcubeko; Kawika Smith, ingcaphephe kukhuseleko lomhlaba; kunye noKalani Vierra, ingcali yokhuseleko lolwandle.
Iinqwelomoya ezininzi eziquka iAlaska Airlines, All Nippon Airways, Hawaiian Airlines and Southwest Airlines zibonisa ezi vidiyo kubakhweli ngaphambi kokuba bafike eziqithini. Ezinye iihotele kulo lonke ilizwe zikwabonisa iividiyo "Kuleana" kumagumbi abo. I-HTA kunye ne-HVCB zisebenzela ukwandisa ukufikelela kwezi vidiyo kwiinkampani zeenqwelomoya kunye neehotele ezininzi. Iividiyo zikwaguqulelwe kwisiJapan, isiTshayina kunye nesiKorea.
Ukongeza, xa iindwendwe zingena kwiakhawunti yazo ye-Facebook kunye ne-Instagram, ziya kubona iividiyo ze-"Kuleana" zivela kwiifidi zabo ngelixa ziseHawaii, ngenxa yetekhnoloji ye-geo-targeting.
Iidola zoKhenketho ngeRhafu yeNdawo yokuHlala eThutyanayo (TAT) isetyenziselwa ukuhlawula ukuyilwa nokusasazwa kweevidiyo.
Iphulo le-Kuleana liyinxalenye yeendlela ezininzi zokwabelana ngobuhle benkcubeko yaseHawaii ngelixa ufundisa iindwendwe malunga nendlela yokuhamba ngokuhloniphekileyo ngelixa u tyelela.
