Ingqungquthela ye-Spa yezeMpilo kunye neNtlalontle ichonga iinguqu ezilishumi eziphambili ezibekwe kwimveliso yefuthe

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Ibhalwe ngu Linda Hohnholz

Upapasho ndaba zekhampani ENew York, NY-Ngaphezu kwezizwe ezingama-45 ezihlanganisene kwiNgqungquthela ye-8 yeGlobal Spa & Wellness Summit (GSWS) eMarrakech, eMorocco, kwiveki ephelileyo, iqaqambisa ikamva.

Upapasho ndaba zekhampani ENew York, NY-Ngaphezu kwezizwe ezingama-45 ezihlanganisene kwiNgqungquthela ye-Global Spa & Wellness Summit (GSWS) yonyaka eMarrakech, eMorocco, kwiveki ephelileyo, iqaqambisa ikamva le-US$8 yetriliyoni yoshishino lwempilo. I-ajenda yale nkomfa ejonge kwixesha elizayo ishukuxe izihloko ezibandakanya ulwakhiwo kunye nefuthe loyilo kumava kunye nozinzo, utshintsho lwenyikima kunye nesini, ifuthe lobuchwepheshe kunxibelelwano lwabantu, indima ye-Afrika empilweni, kunye nokunye.

"I-ajenda ye-GSWS yalo nyaka ibandakanya i-futurists, i-gurus yokuthengisa, kwaye, ngokuqinisekileyo, i-spa kunye neengcali zempilo," watsho uSusie Ellis, usihlalo kunye ne-CEO ye-GSWS. “Uhambo esiluthathileyo kwikamva lethu belugcwele ngabatshintshi bemidlalo, kwaye sichonge iinguqu ezilishumi eziphambili eziya kuthi zibe nefuthe kwindlela esiza kuyijonga ngayo impilo kwixesha elizayo.

Uyilo kunye noYilo Qala kwakhona

Kangangamashumi eminyaka, ishishini le-spa lithembele kwiimpembelelo zase-Asiya ukukhokela kungekuphela nje iimenyu ze-spa kodwa kunye nenkangeleko kunye nokuziva kwezixhobo zayo. Umenzi wezokwakha waseDatshi uBjarke Ingels uxelele iindwendwe oku: “Aninasakhono nje kuphela, ninoxanduva lokutshintsha iindawo esihlala kuzo.” Uyilo lwakhe lokutyhalela imvulophu luthembisa ukukhuthaza ukucinga kwakhona okupheleleyo malunga nendlela yokusondela kuyilo lwe-spa kwaye, okubalulekileyo, ukudala uyilo oluzinzileyo olunyukayo, kunokunciphisa ukonwabela. I-Ingels 'inkunkuma-processing-plant-cum-ski-slope ngumzekelo.

Ukunyaniseka kwi-Overdrive

Ubunyani, ukufuna amava engingqi, amava emveli, kudala yaba sisikhalo kwi-spa kunye nonyango lwempilontle kodwa ukufudukela kwabantu ezidolophini ngobuninzi kunye nokunyuka kweMillennials kuqinise ukunyanzeliswa kwamava "akunakufumaneka kwenye indawo".

“Ngokonyukayo, asiyondawo ekuyiwa kuyo ebaluleke kakhulu, ngamava,” utshilo uPeter Greenberg, umhleli wohambo lweCBS. “Ubunewunewu bezinto eziqhelekileyo abusabanelisi uninzi lwethu; kukho umnqweno okhulayo wokufumana ukubetha kwentliziyo yendawo nenkcubeko uze wabelane ngayo nehlabathi liphela kwiiwebhsayithi zokuncokola.” UGreenberg uphawule ukuba le ntlalontle, "amava omntu omnye" yenza i-buzz ukuba ukuthengisa kwendabuko akunakukwazi kwaye, ekugqibeleni, amava ngokwawo athengisa indawo ekuyiwa kuyo.

Ukugqithisa imfuza yakho: iyeza loThintelo loMntu

UGqr. Nasim Ashraf we-DNA Health Corp. "Uvavanyo lwe-epigenetic luyinzululwazi yokugqithisa imfuza yakho."

UGqr. Asraf wachaza ukuba impilo-ntle yethu eninzi ayidalelwa kwaye inokuphenjelelwa yindalo esingqongileyo. Kwaye njengoko uvavanyo lwemfuzo olulolwakho luqhubeka lufumana kungekuphela nje oluphucukileyo kodwa lufikeleleka ngakumbi, kuyenzeka ukwazi ukuba zeziphi izifo ezingapheliyo kunye neemeko (umhlaza, isifo sentliziyo, i-Alzheimer's, ukutyeba, njl njl.) unyango, kodwa, okubalulekileyo, utshintsho lwendlela yokuphila enokuthintela ukubonakaliswa kwabo. Uvavanyo lwe-Epigenetic sele lwenziwa kwii-spas zonyango kunye nendawo yokusingwa kwihlabathi jikelele.

Ukutshintshela kwisizukulwana kunye nesini kuLutsha kunye nabaseTyhini

Abathengisi be-spa kunye nezempilo kufuneka baphose umnatha obanzi ngokujolisa ngakumbi kwizizukulwana ezisakhulayo-iMillennials kunye nesizukulwana sikaZ (ngenxa yokufuna ixesha elingcono)-ezahlukileyo kunokwaluphala, ixesha elisisityebi seBaby Boomers uninzi lwabathengisi bezempilo baye bajolisa ukuza kuthi ga ngoku. . (Umzekelo, isizukulwana u-Z sesokuqala ukuba asizange siphile ngaphandle kweempembelelo zeendaba zentlalo kunye netekhnoloji.)

Utshintsho olukhulu lwabantu ukusuka kwindoda ukuya kwabasetyhini nalo luyenzeka. Ngenxa yenxalenye yobomi babo obude, kunye nokwanda kobutyebi kunye nemfundo (i-70 ekhulwini yabafundi kwiiyunivesithi namhlanje ngabasetyhini), abafazi baya kukhula ngokukhawuleza kwimpembelelo.

“Abemi babasetyhini ezixekweni bayanda kwaye ubutyebi bufuduswa busuka emadodeni busiwe kwabasetyhini,” uKjell Nordstrom, ingcali yezoqoqosho yaseSweden kunye nombhali weFunky Business, uxelele abathunywa.

Ukufudukela ezidolophini ukuThatha indawo yokuHlaliswa kweeDolophu

Ikamva liya kushenxiswa ngokuphawulekayo ekukhuleni kwabantu ezidolophini, yaye ngowama-2030, ama-80 ekhulwini abo bonke abantu aya kuhlala ezidolophini. U-Nordstrom uxelele abathunywa ukuba imbono yehlabathi njengamazwe angama-200 iya kutshintshela ngokukhawuleza kwesinye sezixeko ezingama-600, kwaye, kwihlabathi elilawulwa zizixeko, abemi baya kunqwenela indalo kunye nokulula kodwa nokuba sempilweni okugqithisileyo, ubuhle kunye nokuba sempilweni.

Ubhubhani Wobulolo

“Sasifa kukwaluphala, kungekudala siza kubulawa bubulolo,” utshilo uNordstrom. Ukufudukela kwabantu ezidolophini, itekhnoloji kunye nokutshintsha kwamanani abantu baqhuba imvakalelo ebanzi "yokuba wedwa" ukuba amaziko e-spa kunye nezempilo aya kunceda ukuthomalalisa. Kwiminyaka engama-60 ukususela ngoku, ama-64 ekhulwini amakhaya aza kube engatshatanga. (E-Stockholm, iipesenti ze-60 zamakhaya sele zingatshatanga kwaye e-Amsterdam, i-XNUMX ekhulwini.) Njengeshishini lokuthintela, i-spas inokulwa nalo mkhwa, ukuhambisa uxhulumaniso kwihlabathi eliye ladala ukuxhomekeka kwizikrini zenkampani.

I-Wellness Tourism Momentum iyaqhuba

Ngaphantsi konyaka odlulileyo, i-GSWS kunye neqabane lophando lwexesha elide i-SRI International yasungula ingcamango yokhenketho oluhle kwihlabathi. Namhlanje, oorhulumente kunye neenkampani bamkela eli candelo lemarike eliphambili ngexabiso eliqikelelwayo le-US $494 yebhiliyoni kunye nokukhula kwe-12.5 yeepesenti unyaka nonyaka. Iindlela ezizodwa zokhenketho lwempilontle zibonwa kwihlabathi liphela: Ndwendwela iimarike zaseFinland zithe cwaka njengowona mthombo mkhulu, kwaye inkampani yeSafari yaseCongo ithembisa ukubeka umntwana esikolweni ngokubhukisha ngakunye.

Imvuselelo ye-Afrika eyiyo

Amava emveli kunye nakwenyani aya kukhokelela abakhenkethi abaninzi kumazwe abangazange bawabone ngaphambili, kwaye iAfrika, ilizwekazi elininzi lehlabathi linokuqonda okuncinci kwaye lihlala linxulunyaniswa nesifo kunye nesiphithiphithi ngamajelo eendaba aqhelekileyo, iya kuba sembindini woku. ugqabhuko lokhenketho lwempilo. Oku kuya kuqhubela phambili njengoko kuya kuqondwa ngokucacileyo ubuni benkcubeko kunye neendlela ezizodwa zempilo, intlalontle kunye nobuhle kumazwe angaphezu kwama-50 enza iAfrika.

Ingeniso ye-Spa e-Afrika sele isanda kunye nedatha entsha ebonisa ukukhula okumangalisayo kweepesenti ze-186 ukusuka kwi-2007 ukuya kwi-2013 kwi-Afrika engaphantsi kwe-Sahara. Amalungu ephaneli ase-Afrika alumkise abathunywa ukuba bangabhukubhi i-spa eyodwa kunye nesazisi sempilo e-Afrika kwindawo efana ne-sheen.

“Musa ukuzisa iimasaji zakho zaseSweden eAfrika kwaye usicele ukuba singawahoyi amasiko okuphilisa ebesinawo kangangamawaka eminyaka. IAfrika inempilo yayo, ubuhle kunye nobugcisa bokunyanga ekumele buhlonitshwe,” utshilo uMagatte Wade, usomashishini waseSenegal othiwe jize ngembasa yaManina aMatsha angamashumi amabini eAfrika eAfrika yiForbes kwaye wawonga ngembasa yokuqala ngqa eKhokeleni kwiNgqondo kwiNgqungquthela yalo nyaka. .

I-Arhente yase-Morocco yoPhuhliso loKhenketho (i-SMIT), ilizwe elisindleke umxhasi weNgqungquthela yalo nyaka, ibeke i-spa nempilo-ntle phambili kwaye ingundoqo kumalinge ayo okhenketho. Nge-US $ 253 yezigidi zeengeniso zonyaka ze-spa, ilizwe likwi-2nd kummandla we-MENA.

Itekhnoloji kwi-Fast Forward

NgokukaPaul Price, isithethi esiphambili kunye nengcali yokuthengisa kunye nentengiso, kokulungileyo okanye okubi, itekhnoloji ayizukuhlala nje iphambili kwihlabathi lethu kodwa iya kuzinzisa nzulu, iguqule indlela esenza ngayo yonke into-ukusuka kwindlela esithenga ngayo ukuya kwindlela esithenga ngayo. iinkampani zentengiso kuthi. UPrice wathi kwabo babeze endibanweni: “Musani ukuhendwa zizinto eziqaqambileyo nezikhazimlayo nize ningavumeli ubugcisa buqhubele izigqibo zenu. Endaweni yoko, cinga ngokuhambisa isebe lakho lobuchwephesha kwisebe lakho lokuthengisa ukuze iqela le-IT liqhutywa ngabathengisi hayi ngenye indlela. "

Ixabiso likwaphawule ukuba iimali ezintsha ziya kuphuhliswa, ushicilelo lwe-3D luza kuhambisa iimveliso xa zifunwa, itekhnoloji enxitywayo iya kubumba intlalontle, kunye nentengiso yendawo ethile iya kutyhala izibonelelo. Ukuphumelela kwizinto ezitsha kuya kutshintsha indlela umhlaba wethu owenziwe ngayo kwaye ubukrelekrele bokwenziwa buya kutshintsha indlela esisebenzisana ngayo. Kwaye, ngaxa lithile, ulwazi olugcweleyo luya kuthumela abantu abafuna i-concierge yezempilo kunye nempilo ukuze bancede ekuhluzeni lonke ulwazi kunye nokwenza lula ukhetho lwethu.

Ngexesha lenkomfa, iseshoni ye "Tech Jam" yabanjwa ukuze kwabelwane ngomntu, iteknoloji yokuphila kakuhle - amanqaku aphezulu aquka i-breathalyzer efaka i-smartphone kunye ne-HAPIfork ebeka iliso kwindlela yokutya. Ngaxeshanye ne-GSWS, i-Apple Watch yasungulwa, ibonelela ngeqonga elikhethekileyo lokujonga umntu. "Eli qonga linika ithuba elihle lokunceda abantu baqonde indlela itekhnoloji kunye nokuphila kakuhle kunokudityaniswa ngayo," utshilo uEllis.

Uluntu olusempilweni luyabuya

Ngaphambi kokudodobala koqoqosho kwakukho intetho eninzi "ye-spa real estate" kodwa ezininzi zezi projekthi zawa kwaye zatsha kanye kunye noqoqosho. Ngoku uluntu luphela - kunye nezixeko ziphela - ziyilwa kwaye ziphawulwe ngempilo engundoqo kanye. (Uphando olukhutshwe kwiNgqungquthela ye-2014 lubonise ukuba le marike ngoku ixabisa i-US $ 100 yezigidigidi.) Iipropati zokusetyenziswa okuxubileyo, indibaniselwano yeehotele kunye neendawo zokuhlala, ziye zavela njengemodeli yemali enokubakho kweli candelo, nangona enye isafuna ukucwangciswa ngokucophelela. kunye nokuqonda ama-nuances ayo.

I-Serenbe, uluntu olungaphandle kwe-Atlanta, GA, luyilwe ukusuka phezulu kunye nentlalontle yokwazisa zonke izigqibo-ukudala uhlobo olutsha loluntu oluzinzileyo, ukwakhiwa okuluhlaza, ukulima okuphilayo, inkcubeko, ubugcisa kunye nokufaneleka kwisiseko sayo.

I-Delos Living ikhokela intlawulo kunye ne-WELL Building Standard, umgangatho wokwakha ojolise kwiinkalo ezisixhenxe "zokuphila kakuhle" (umoya, amanzi, isondlo, ukukhanya, ukufaneleka, ukuthuthuzela kunye nengqondo) kwaye uyamkelwa luluntu lwezonyango oluqhelekileyo. I-Delos idibene neKliniki yaseMayo kwi-WELL Living Lab, ophando lwakhe luya kugxila ekusebenzisaneni phakathi kwempilo, impilo kunye nendawo yokwakha.

Malunga neNgqungquthela: I-Global Spa & Wellness Summit (GSWS) yintlangano yamazwe ngamazwe emele abaphathi abaphezulu kunye neenkokheli ezidityaniswe nomdla oqhelekileyo wokuqhuba uphuhliso lwezoqoqosho kunye nokuqonda i-spa kunye ne-wellness industry. Abathunywa abavela kumacandelo ahlukeneyo, aquka ukubuk’ iindwendwe, ukhenketho, impilo nokuba sempilweni, ubuhle, imali, ezonyango, izindlu nomhlaba, imveliso neteknoloji baya kwiNgqungquthela yonyaka yalo mbutho, ebanjelwa kumazwe ahlukeneyo nyaka ngamnye netsala abathunywa abavela kumazwe angaphezu kwama-45. Emva kweminyaka nje esixhenxe, i-GSWS ngoku ithathwa njengeyona ndawo iphambili yophando lwehlabathi kunye nesixhobo semfundo kwi-3.4 yetriliyoni ye-spa kunye neshishini lezempilo. Yaziwa ngokwazisa amalinge aphambili kushishino afana neGlobal Wellness Tourism Congress, iiforam zayo zehlabathi jikelele zidibanisa abachaphazelekayo bakawonke-wonke nababucala ukuze batshate ikhondo lecandelo lokuhamba lempilo ekhula ngokukhawuleza, kunye neWellnessEvidence.com, indawo yokuqala yehlabathi kwi-intanethi yezonyango. ubungqina beendlela eziqhelekileyo zempilo. Ngolwazi oluthe vetshe, ndwendwela www.gsws.org

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Linda Hohnholz

Umhleli oyintloko we eTurboNews esekwe kwi-eTN HQ.

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