Ukhenketho olungenayo lwaseJamani luqinisekisa isikhundla salo esomeleleyo sokukhuphisana emva kokususa uninzi lwezithintelo zokuhamba ezibangelwe ngubhubhani ngo-2022. iimeko ezinzima jikelele emva kweCorona.
Izifundo zangoku ezigunyaziswe yi Ibhodi yabakhenkethi yeSizwe yaseJamani (i-GNTB) qinisekisa isicwangciso sokubuyisela. UPetra Hedorfer, iCEO yeBhodi yaBalawuli ye-GNTB: “Kwiminyaka emibini yokuqala yobhubhane, abakhenkethi abaninzi behlabathi bakhetha ukuhamba kwilizwe labo. Ngo-2022, sinokubona ukubuyiswa okubalulekileyo ekuhambeni kwamanye amazwe ukusuka eYurophu nase-USA, apho ukhenketho olungenayo lwaseJamani luthathe inxaxheba. Uphuhliso lokuhamba ngabantu baseYurophu emhlabeni wonke lulungile: iJamani iphinda ibuyele kwindawo yesibini emva kweSpeyin kwi-rankings yeendawo ezithandwa kakhulu, nangonyaka onzima we-2022. Ngo-2023, imfuno iya kuqhubeka ikhula kuyo yonke imimandla emhlabeni jikelele. Ngotshintsho lwedijithali kunye nokugxila kukhenketho oluzinzileyo ngakumbi, sandisa ngakumbi ukhuphiswano lwaseJamani njengendawo yokuhamba ngo-2023. Esi sicwangciso sibonwa ngokufanelekileyo ngabo bobabini abathengi kunye neshishini lokuhamba lamazwe ngamazwe.
Ishishini lokuhamba kumazwe ngamazwe linethemba malunga nolindelo lweshishini kukhenketho olungenayo eJamani kwisiqingatha sokuqala sika-2023.
Ngokwe-GNTB Travel Industry Expert Panel ukusuka kwi-Q1/2023, imeko yezoshishino engenayo iphuculwe kakhulu ukusuka kwi-10 ukuya kwi-46 amanqaku ukususela kwi-Q1/2022. Oku kuxhaswa luvavanyo olunethemba lokulindela ishishini kwixesha elizayo. Kumalunga nama-250 ii-CEO kunye neeakhawunti eziphambili ezivavanyiweyo kwiphaneli, iipesenti ezingama-75 zilindele ukuba ishishini labo laseJamani liphuhle kakuhle kwiinyanga ezintandathu ezizayo.
I-Balance sheet 2022: Uphuhliso olungenayo luyaqhubeka nokunyuka-i-USA, njengeyona marike ibalulekileyo phesheya, yenza i-5.4 yezigidi zokuhlala ubusuku bonke.
Ngokutsho kwe-Federal Statistical Office, inani lokuhlala ebusuku kumazwe ngamazwe eJamani lenyuke nge-120 pesenti ngo-2022 xa kuthelekiswa nonyaka ophelileyo, ukusuka kwi-31 ukuya kwi-68.1 yezigidi. Oku kuthetha ukuba ukuhlala ebusuku kwabantu bangaphandle kuye kwafikelela kwi-76 yeepesenti kwinqanaba lerekhodi lika-2019. I-USA, njengeyona marike ibalulekileyo yaphesheya, yenza i-5.4 yezigidi zokuhlala ebusuku.
I-Outlook 2023: IJamani iseyeyona ndawo ikhethwayo yokutyelela kwihlabathi jikelele
Ngokophando lwaMazwe ngaMazwe lwe-IPK olugunyaziswe yi-GNTB ngokukodwa i-ITB, ama-71 epesenti yabakhenkethi kwihlabathi lonke sele benze isigqibo esiqinileyo ekuqaleni konyaka sokunqumla imida kwiinyanga ezilishumi elinesibini ezizayo. Oku kubeka iJamani kwindawo yesithathu njengendawo yohambo kwihlabathi liphela, emva kwe-Italiya neSpain kwaye iphambili kweFrance ne-USA. Umfanekiso oqinileyo wophawu lwaseJamani unegalelo kwesi sikhundla. Ngo-2022, umzekelo, iJamani yathatha indawo yokuqala njengophawu kwi-Anholt Ipsos Nation Brands Index (NBI) okwesihlandlo sesibhozo xa kuthelekiswa nezizwe ezingama-60 ezikhokelayo kwihlabathi liphela. Inqanaba lexabiso elikhuphisanayo likwathetha ngeJamani. Ngokophando olwenziwe yiMKG Consulting, ixabiso eliphakathi kumagumbi ehotele ngo-2022 laliyi-EUR 100.80 ngobusuku, ngaphantsi kakhulu kwelo laseYurophu sikhuphisana.
Ukwandisa iinjongo zokuhamba nangona iindleko eziphezulu
Ukunyuka kwamaxabiso kunye nokunyuka kwamaxabiso aphezulu kwiimarike zombini zaseYurophu kunye ne-USA sele ibangele ukunyuka okukhulu kweendleko zokuhamba kumazwe amaninzi ngo-2022. Ngokutsho kwabameli beshishini lokuhamba ngamazwe ngamazwe kwi-GNTB Travel Industry Expert Panel, olu phuhliso luya kuqhubeka. 2023. 92 ekhulwini CEO ilindele ukuba amaxabiso anyuke malunga 20 ekhulwini. Kuhlolisiso lwangoku, iipesenti ezingama-72 zalabo baphandwayo babonisa ukwanda kweepesenti ezingama-22 kwimfuno xa kuthelekiswa nonyaka odlulileyo. Uhlalutyo lwe-IPK International luqinisekisa kwakhona ukuba uhambo oluya phesheya luya kuqhubeka lubaluleke kakhulu kwi-2023. Emva kokuchitha imali ngokutya kunye nempilo, uhambo lweeholide phesheya luhlala luhlala kwindawo yesithathu ngokwezinto ezikhethwa ngabathengi - kakuhle phambi kweendleko zezindlu, ukuzonwabisa, iiholide zasekhaya kunye nempahla.
IJamani ithandwa njengendawo yohambo lwesixeko
Ngokutsho kwe-IPK, abahambi abanokubakho ukuya eJamani banomdla kakhulu kuhambo lwedolophu (ipesenti ezingama-61). abangama-29 ekhulwini bafuna ukuya nokubuya, yaye abangama-21 ekhulwini baceba iiholide ezisekelwe kwindalo emaphandleni okanye ezintabeni. Umkhwa wokudibanisa idolophu nelizwe usaqhubeka: Ngokohlolisiso olwenziwa yiSinus Institute egameni le-GNTB ngoDisemba 2022, i-54 pesenti yabantu ababuzwayo basenokucinga ukuba uhambo lwabo lwasezidolophini lunokudibanisa indalo kunye nemimandla yasemaphandleni, ngoxa i-39 pesenti ibiya kuthetha. dibanisa iholide kwiindawo zeeholide kunye nohambo oludibanisa kwiidolophu.
Ukuzinza ingxabano enamandla yeJamani njengendawo yokuhamba
Iipesenti ezingama-62 zee-CEO zamazwe ngamazwe kunye neeakhawunti eziphambili zePhaneli yeeNgcali zoShishino lokuHamba lwe-GNTB zibona utshintsho olusingise kwiimveliso ezizinzileyo kwindlela yokuziphatha yokubhukisha. Ngaphezulu kweekota ezintathu sele zibona iJamani njengendawo ezinzileyo yohambo, kwaye phantse iipesenti ezingama-60 zithengisa ngokuthe ngqo lo mba. Malunga neepesenti ezingama-71 zeengcali zilindele ukuba izibonelelo ezizinzileyo ziya kubhukishwa nangakumbi kule minyaka mithathu izayo. Ngokophononongo olwenziwa yiSinus Institute egameni le-GNTB, uzinzo luya lusiba yimfuneko ngakumbi. Ngethuba lokuqala, uphando luhlola ngokukodwa iindawo zokuhlala ezinxulumene nokuhamba, ezisekelwe kwixabiso kwiimarike zomthombo we-19 kumxholo wokuzinza kunye nenkcubeko. Kwixesha elizayo, i-GNTB iza kujongana ngqo nezi ntlobo zemisebenzi yokuthengisa.
