Kunyaka ophelileyo, abalawuli beRed Hotel Beijing bathathela indawo ihotele yesitayile sexesha likaStalinist kwicala elingasempuma leBeijing kwaye bagqiba kwelokuba banike indawo yakudala indawo yokujonga ubuso. Ifakwe kwibhloko enye emantla ebala kunye nebala elicwangciselwe ukusingatha i-Olimpiki yebhola ekhatywayo kunye nemidlalo yamanqindi, ihotele yayinendawo ebonakala ngathi yenza imali eqinisekileyo kwimidlalo yaseBeijing. Ke iRed Hotel ityale i-1.5 yezigidi zeedola ukuba iphantse yaphinda kabini inani lamagumbi ukuya kuma-75, yongeza idyasi entsha yepeyinti ebomvu ngezitena kwi-facade, kwaye ifake i-Intanethi engenazingcingo. Unomdla wokubuyisela utyalo-mali lwayo, abaphathi-kwiintsuku ngaphambi komsitho wokuvula ngo-Agasti 8-baqala ukuhlawula amaxabiso egumbi le-262 yeedola ngobusuku, ukunyuka okuphindwe kathandathu ngaphezu kwamaxabiso amadala. Nokwenyuka kwamaxabiso kukhulu kangako, abaphathi bacinge ukuba banokuzalisa ubuncinci i-70% yamagumbi abo ngabakhenkethi ngexesha leMidlalo.
Babephosisile. “Asifumani ndwendwe zininzi ngeli xesha leOlimpiki njengoko wonke umntu ebelindele,” utshilo uMary Ma, umphathi wesebe lentengiso kunye neRed Hotel Beijing. “Mhlawumbi kungenxa yokuba kuvulwe iihotele ezininzi; mhlawumbi kungenxa yokuba iihotele ziwanyuse kakhulu amaxabiso azo amagumbi.” Ihotele isuse umndilili wamaxabiso amagumbi ukuya kwi-$130. Oko kusekuphindwe kathathu kumlinganiselo oqhelekileyo. Kwaye utshintsho lunokuba luncinci kakhulu, emva kwexesha kakhulu. Njengoko iMidlalo iqhuba, izinga lokuhlala kweRed Hotel iseyi-50%.
Kwiminyaka esixhenxe eyadlulayo, xa iBeijing yaphumelela amalungelo okusingatha iiOlimpiki, abanikazi behotele babelindele ukuba isikhukula sabakhenkethi sifike kwikomkhulu laseTshayina ngo-2008 kwaye batyala imali ngokufanelekileyo. Kodwa iiOlimpiki azikhange zibe yinkomo yemali kwiihotele. Uninzi, ukuba ayingabo bonke, kwiihotele zaseBeijing zibamba iindwendwe ezimbalwa kunokuba bezilindele. Ngexesha le-Olimpiki ukuza kuthi ga ngoku, yi-77.6% kuphela yamagumbi ehotele aneenkwenkwezi ezintlanu zaseBeijing ezingama-22,300 kunye ne-45.5% yama-34,500 amagumbi eehotele aneenkwenkwezi ezine agcwalisiweyo, ngokweziko lezokhenketho laseBeijing. Ngaphezulu kwe-60% yamagumbi eBeijing aneenkwenkwezi ezintathu okanye iihotele ezisezantsi azinamntu.
Oosomashishini abahleli ngaphandle kweBeijing
Esinye isizathu sokuhla kukwehla kohambo lweshishini oluqhelekileyo, njengoko abantu baseTshayina abangaphandle kwedolophu bezama ukunqanda ukucwangcisa iintlanganiso eBeijing ngexesha leMidlalo. "Iinzuzo yenani labantu abaya kule midlalo kulindeleke ukuba ihlaziywe kakhulu kukuncitshiswa kweshishini ngexesha le-Olimpiki," uDavid Sun, igosa elilawulayo leHome Inn kunye noLawulo lweeHotele (HMIN), eyona hotele inkulu yebhajethi yaseTshayina, uxelele. abatyali-mali kwi-Aug. 11 umnxeba kwinkomfa ukuxoxa ngeengeniso zekota yesibini. Iirisithi zedipozithi zaseMelika ezithengiswa yinkampani yaseNew York zehle nge-53% ukuza kuthi ga ngoku kulo nyaka.
Iihotele zaseBeijing nazo ziyasokola njengoko ukonyuka kokhuseleko kwenza kube nzima kubakhenkethi bangaphandle ukutyelela esixekweni. Kwiinyanga ezisixhenxe zokuqala zonyaka, iBeijing ifumene i-9.2% yabakhenkethi abambalwa (BusinessWeek.com, 8/6/08) kunexesha elifanayo kunyaka ophelileyo. Abanini beehotele batyhola umgaqo-nkqubo we-visa wase-China ongqongqo owiswe ngoMeyi ngokuhla kwabakhenkethi ngexesha le-Olimpiki. “Kwakunzima ngakumbi ukutyelela nokuza kwiMidlalo ngenxa yemicimbi yee-visa,” utsho uJeff Diskin, usekela-mongameli ophezulu wokuthengisa uphawu eHilton Hotel (HLT). Amagosa okhenketho eBeijing atyhola ukwehla kwabakhenkethi kuhlaselo lwabanqolobi (BusinessWeek.com, 8/4/08), udushe eTibet (BusinessWeek.com, 3/17/08) ngoMatshi, uqhanqalazo oluphazamisa ukuhanjiswa kwetotshi yeOlimpiki (BusinessWeek.com , 3/27/08), kunye nenyikima eSichuan (BusinessWeek.com, 5/13/08) ngoMeyi.
Ukunqanda isithuba seBlues sasemva kweOlimpiki
Ayincedi ukuba ubonelelo lwamagumbi ehotele eBeijing ludubule kwezi nyanga zidlulileyo njengoko imfuno yabakhenkethi yehle ngequbuliso. Njengezixeko zeOlimpiki iBarcelona kunye neSydney ngaphambi kwayo, iBeijing yakha iihotele ezintsha kwaye yahlaziya ezindala ukulungiselela. Uninzi luye lwavula kwezi nyanga zimbalwa zidlulileyo, kwaye iBeijing ngoku ineehotele ezingama-5,790 okanye isinye kwisihlanu ngaphezulu kunokuba yenzayo ekupheleni kuka-2007, ngokweofisi yezokhenketho yekomkhulu. Emva kweeOlimpiki, iihotele zaseBarcelona naseSydney zibone amaxabiso azo ehla. (I-Athene ikwazile ukuliphepha elo shwangusha ngenxa yokuba amaxabiso omhlaba aphezulu kunye nokungabikho kweendawo zokwakha kwagcina inani leehotele ezintsha zihlolwa.)
Ukwandiswa okubonakalayo kweehotele zaseBeijing akubonisi zimpawu zokucotha. Ekupheleni kuka-Epreli, abatyali-zimali baseKorea beHotele yaseKhaya kaKesare baqalisa ukulungisa isakhiwo esidala esinemigangatho emithandathu esakhe sahlala i-sauna kawonke-wonke kwaye yasijika sayihotele yebhajethi enamagumbi angama-70 enendawo yokutyela yaseKorea edityanisiweyo. UZheng Mingjun, umalathisi weofisi yomphathi-jikelele kwiKhaya likaKesare uthi: “Besinethemba lokuvula ngaphambi kweOlimpiki, kodwa ilusizi into yokuba singawugqibanga kwangethuba umsebenzi. Abasebenzi kwafuneka bayeke ngoJulayi 20 njengenxalenye yokunqumamisa ukwakhiwa kwesixeko sonke ukuze kuncitshiswe ungcoliso. Ikhaya likaKesare ngoku liceba ukuvulwa ekupheleni kuka-Agasti.
NjengeKhaya likaKesare, iihotele ezininzi zaseBeijing ngoku zinethemba lokuba ziya kunyuswa emva kweMidlalo njengoko ubomi bubuyela esixekweni. Nangona uqoqosho lwaseTshayina luye lwahla kangangeekota ezintlanu ezilandelelanayo, imveliso yalo yangaphakathi isakhule nge-10.1% kwikota yesibini (BusinessWeek.com, 8/14/08). Ngapha koko, iihotele zibheja ekukhuleni okuzinzileyo ukusuka kubahambi basekhaya baseTshayina emva kweOlimpiki. Ngapha koko, abanikazi behotele bathi, abakhenkethi abaninzi basekhaya abangazange beze eBeijing kwimidlalo ye-Olimpiki bayakundwendwela ikomkhulu laseTshayina emva kokuba iphelile le midlalo ukuze babone amatye ezikhumbuzo enzelwe iOlimpiki afana neNyoni yeeNyoni kunye neCube yamanzi.
Kuyo iLong-Haul
Kwaye, ayisosiphelo esiphakamileyo, iihotele ezinophawu lwamazwe ngamazwe ezifana ne-Hilton, i-Marriott (i-MAR), kunye ne-InterContinental (IHG)-iihotele zazo ezine-five-star-accounting ye-2.7% yeehotele zaseBeijing-eziyandayo. Uninzi lweehotele ezintsha ezongezwayo eBeijing ziiprojekthi zabatyali-zimali balapha ekhaya abakopa iHome Inn, ihotele yokuqala kunye neyona inkulu yaseTshayina yohlahlo lwabiwo-mali, kunye nokuzama ukwakha ikhonkco lehotele lohlahlo lwabiwo-mali olujolise kubahambi bamashishini abafuna indawo yokuhlala efikelelekayo kodwa ekhululekile.
Ukusukela ngo-2000, iHostele yoLutsha yaseBeijing Golden Pineapple ivule iihostele ezingama-35 eBeijing ibonelela ikakhulu abantu ababhaka, kuquka ezintathu kulo nyaka. “Sakha ikhonkco lehotele. Utyalo-mali lwethu ngalunye lunenjongo. Sinohlahlo lwabiwo-mali kunye nesicwangciso,” utshilo uCoco Gou, umphathi weHostele yoLutsha yaseBeijing Golden Pineapple. “Ukugcwala ngokugqithisileyo kweehotele akusayi kuba yingxaki.”
INTO ONOKUYITHATHA KWELI NQAKU:
- Located one block north of the stadium and arena scheduled to host the Olympic soccer and boxing matches, the hotel had a location that seemed a sure moneymaker for the Beijing games.
- Seven years ago, when Beijing won the rights to host the Olympics, hoteliers expected a flood of tourists to arrive in the Chinese capital in 2008 and invested accordingly.
- Kunyaka ophelileyo, abalawuli beRed Hotel Beijing bathathela indawo ihotele yesitayile sexesha likaStalinist kwicala elingasempuma leBeijing kwaye bagqiba kwelokuba banike indawo yakudala indawo yokujonga ubuso.
