Owona msitho ubanzi wokutya wamazwe ngamazwe kunye nokwamkela iindwendwe emva kweminyaka emibini kulo mmandla, iFood&HotelAsia (FHA) iya kubuya ngo-2020 njengemiboniso emibini ezinikeleyo-i-FHA-HoReCa ekuqaleni kuka-Matshi kunye ne-FHA-Ukutya kunye nesiselo ukuqala ngasekupheleni kuka-Matshi.
Le miboniso mibini ijolise ekuboneleleni ngamava aphuculweyo kunye nothethathethwano lomntu siqu, ngelixa ihlangabezana neemfuno ezahlukeneyo zokutya kunye neshishini lokubuka iindwendwe. Ukwandiswa kwemiboniso eyahlukeneyo kuya kunceda ababonisi bandise ubukho babo kwimiboniso, kwaye bazibandakanye ngakumbi ekujoliswe kuyo kunye nentsebenziswano enamandla.
Ngeminyaka engama-40 yamava, i-FHA iqokelele ukuqondwa kwihlabathi liphela ngokuseta ibhenchmarks kushishino lokuba ligunya elikhokelayo kunye netrendsetter yokutya kunye neemarike zobubele eAsia nangaphaya. Okokuqala yaqala kwindawo yokupaka iimoto ngo-1978, iFHA yafudukela kwiholo enye yeWorld Trade Centre ngeminyaka yoo-1980, yaya kuthi gaa iiholo ezintandathu ngo-1992. ukuhlala ngokupheleleyo kuzo zonke iiholo ezili-2000 zeyona ndawo inkulu yomboniso yaseSingapore eyakhiwe ngenjongo.
Ukutyhubela iminyaka, i-FHA iye yavela ukuze ijongane nokutshintsha kwenkalakahla yabathengi ngokungeniswa kwezinto ezizodwa ezifana neBakery&Pastry, SpecialityCoffee&Tea kunye neProWine Asia. Ushicilelo oluzayo lwe-2018 luya kudlula iirekhodi ezidlulileyo, liziqhayisa ngokukhulu kunanini na ngaphambili kunye nababonisi be-3,500 abavela kumazwe / imimandla ye-76, kuquka i-71 pavilions zamazwe ngamazwe. Kulindeleke ukuba kufike abantu abangama-78,000 abasuka kumazwe/iingingqi ezingaphezu kwe-100.
"Ishishini lokutya kunye nokwamkela iindwendwe e-Asia Pacific kulindeleke ukuba liqhubeke nokukhula ngokukhawuleza kwaye i-FHA kudala yaba liqonga leshishini eliqhuba ishishini. Ukuze sijongane neenguqu ezikhawulezayo, kunye nokuxhasa ishishini njengoko liqhubeka likhula, sikholelwa ukuba ukwanda akukona nje ngexesha elifanelekileyo kodwa kubalulekile, okusenza ukuba sibe nokulindela ngcono kwaye sinikezele iziphumo ezifunwayo zokutya kunye nokwamkela iindwendwe. kwishishini ngemiboniso emibini ezinikeleyo,” utshilo uMnu. Rodolphe Lameyse, uMlawuli weProjekthi, uKutya kunye noBundwendwe, UBM.
"Ibhodi yezoKhenketho yaseSingapore (STB) ifuna ukumisa kunye nokukhulisa imisitho yoshishino ehambisa umxholo otyebileyo, ukutsala iindwendwe, kunye nokuseka iSingapore njengenkulumbuso ye-MICE hub esekelwe kubunkokeli bengcinga kunye namathuba oshishino. I-FHA iye yavela ukuze ihlangabezane neemfuno eziguqukayo zeshishini kule minyaka idlulileyo kwaye ngoku iqinise igama layo njengendawo yentengiso yase-Asiya yokwenza izinto ezintsha kumashishini okutya kunye nokwamkela iindwendwe. Siyakhuthazwa ngolu phuhliso lutsha kwaye siya kuqhubeka sisebenzisana ne-UBM ukuxhasa ukuzinza ngokubanzi kwemiboniso yomibini, "utshilo uMnu Andrew Phua, uMlawuli, iMiboniso kunye neeNkomfa, i-STB.
Inqanaba leHlabathi lokuTya kunye nokuQalwa kweNdwendwe ngokutsha
Kwi-iteration elandelayo ye-FHA, umboniso uya kujolisa ukujongana nolunye utshintsho olubalulekileyo olujongene nalo shishini - ukungena ngokubanzi kwethekhnoloji eye yaqhuba izinto ezintsha kwinqanaba leshishini ngelixa lichaphazela indlela abathengi abasebenzisa ngayo namhlanje; kunye nenguquko kwizinto ezithandwayo - eziqhutywa kokubini ubutyebi obukhulu kunye nokufudukela ekutyeni okunempilo.
Njengeqonga elikhethiweyo loshishino lokufumana izinto ezingenakuthelekiswa nanto kunye nothungelwano lweshishini, i-FHA igxile kwizibonelelo zayo ukubonelela ngomnikelo ophuculweyo wokuphakamisa umgangatho wokuzaliseka kwimiboniso. Ngelixa imiboniso iya kuba neempawu ezimbini ezihlukeneyo kunye neminikelo eyahlukileyo, baya kwabelana nenjongo edibeneyo yokuvumela amashishini. Ukufudukela kwimiboniso emibini ezinikeleyo kuya kubonelela bobabini ababonisi kunye neendwendwe ngamathuba amaninzi okubandakanya kunye nokufikelela kwizixhobo kunye nolwazi lokusungula izinto ezintsha.
Inqanaba lokuGqwesa uBubele
I-FHA-HoReCa liqonga eligxininise kakhulu elihlanganisa abachaphazelekayo behlabathi abavela kwishishini lenkonzo yokutya ukubonisa ezintsha kwiihotele ezintsha zokuthengisa, iteknoloji yokubuka iindwendwe kunye nesimbo, kunye nokwabelana ngezona ndlela zilungileyo.
Fumana iNcasa yangoMso
Ukujongana nomthengi oqondayo kunye nempilo, i-FHA-Food & Beverage iya kuhlanganisa ezona zinto zilungileyo zokutya, iziselo kunye nemveliso entsha phakathi kwabanye ngendlela egxininisekile yokukhuthaza ukudibanisa kunye nokuququzelela urhwebo e-Asia nangaphezulu.
