I-LAUSANNE, eSwitzerland - I-Luxury Hospitality 2013, eyayibanjelwe eLausanne, eSwitzerland nge-6th kaJuni 2013, yabona ngaphezu kwe-170 iingcali zixoxa ngekamva lokuhamba okunethezeka njengenxalenye yetanki yokuqala yokucinga ekhethekileyo yehlabathi eyenzelwe iinkokheli zoshishino. Lo msitho, uququzelelwe yi-International Herald Tribune (IHT) kunye ne-Ecole hôtelière de Lausanne (EHL), ibonise uluhlu lwe-eclectic lweengcali, zonke ezibonelela abathengi bobunewunewu.
Kwisidlo sangokuhlwa sokuqala esasibanjelwe kwihotele edumileyo yaseLausanne, eBeau-Rivage Palace, iMbasa yokuqala yeNkokheli yobuNkokheli eNtofontofo yanikezelwa kuMnumzana Raymond Bickson, uMlawuli oLawulayo kunye neCEO kwiiHotele zeTaj Group, onamava akhe okwamkela iindwendwe athatha iminyaka engamashumi amathathu kunye namazwekazi amane. Ilungu leWorld Travel & Tourism Council (WTTC), IForam yeeNkokheli zoShishino lwaMazwe ngaMazwe (IBLF), ilungu leengcebiso kwi-Leading Hotels of the World (LHW), kunye nomfundi wase-Ecole hôtelière de Lausanne, uMnu. Bickson waqatshelwa ngendima yakhe eyimpumelelo kulawulo lwehotele.
Ingqungquthela yosuku olunye ivelise amagqabantshintshi axhokonx’ ingcinga ngokuziphatha okuguquguqukayo kwabona bathengi batyebileyo behlabathi kunye nokukhula kwesizukulwana esiselula sabakhenkethi bobunewunewu. Iintetho ezikhuthazayo, ezifana nencoko ngenkonzo yobunewunewu ekhokelwa nguJean Claude Biver, uSihlalo, uHublot, oqesha abafundi abanobubele bobunewunewu ukuba basebenzele ifemu yakhe yeewotshi ezithengiswayo, zalandelwa ziiseshoni ze-Q&A ezinamanani aphezulu kwiimpawu zodidi oluphezulu.
Ngelixa uhlalutya umthengi omtsha wobunewunewu, uFlorian Wupperfeld, uMphathi oLawulayo kwiBrand Your World, umlawuli woyilo weSoho House, kunye nomseki wesikhokelo esitsha "seMichelin kwiimyuziyam", uthe abathengi baya kuxabisa ukunyaniseka kwaye bakholelwa ukuba ubunewunewu namhlanje bumalunga nenkcubeko, umxholo kunye nokufikelela. ebantwini nakwiindawo. Ngeli xesha, uGreg Marsh, uMseki-Msebenzi kunye ne-CEO kwipropathi yobunewunewu brand onefinestay uqinisekisile ukuba akukho nto intsha malunga nobunewunewu; “kukufikelela kwinto ethile kuphela umntu onelungelo lokuyenza kwaye ayenze ibe lula”.
Kwisamithi, iziphumo zeeHotele zokuqala zeWorld Luxury Index™, zatyhilwa okokuqala yi-Digital Luxury Group CEO, uDavid Sadigh, kunye no-Samad Laaroussi, uMnini-sihlalo we-Luxury Hospitality e-Ecole hôtelière de Lausanne (EHL). Ingxelo, ebonisa uhlalutyo lwama-70 eehotele zodidi oluphambili kwiimarike ezili-10 zodidi oluphezulu, isekelwe kukhangelo lwabathengi be-intanethi abazizigidi ezili-133.
Uphononongo lufumanise ukuba phakathi kweendawo eziphezulu zodidi oluphezulu, iNew York ihleli kwindawo yokuqala, iLondon, iDubai neParis zidweliswe njengeendawo ezikhula ngokukhawuleza. Iimarike ezintathu eziphezulu eziphumayo yi-US, i-UK kunye ne-China; kunjalo, Russia ingxelo ukukhula inkulu umdla wabathengi iihotele obutofotofo.
Ukugqwesa kwezona ntlobo zikhangelwayo zehotele zodidi oluphezulu kwi-intanethi; Amaxesha amane atyale i-18 yezigidi zeedola ukuqinisa ubukho bophawu kwi-intanethi kunye nokwandisa amava e-intanethi ye-brand. Ngoxa i-Hilton Worldwide ibekwe kwindawo yokuqala kwi-15 ephezulu yamaqela ehotele afunwa kakhulu, i-Jumeirah, i-Fairmont kunye ne-Shangri-La zezona zimpawu zikhula ngokukhawuleza ngaphakathi kwinqanaba.
UDavid Sadigh kamva wachaza indlela idatha ye-intanethi enokusetyenziswa ngayo ukuchonga indawo elandelayo yokuvulwa kwehotele kunye nendlela ukukhangela kwe-intanethi kunokunika ngayo ingqiqo ekhethekileyo kwindlela yokuziphatha kwabathengi, ngaphezu "kophando lwendabuko".
Ngaphandle kweempawu, uninzi lwabazimasi bavumile ukuba ubunewunewu bunqabile kwaye bungafumaneki kubantu abaninzi, abathengi bobunewunewu bafuna iingcebiso ezithembekileyo kumava ehotele abalaseleyo, kwaye iinkampani zobuk' iindwendwe zodidi kufuneka zamkele idijithali kunye netekhnoloji ukuze uphumelele kwiminyaka ezayo.
INTO ONOKUYITHATHA KWELI NQAKU:
- Ngaphandle kweempawu, uninzi lwabazimasi bavumile ukuba ubunewunewu bunqabile kwaye bungafumaneki kubantu abaninzi, abathengi bobunewunewu bafuna iingcebiso ezithembekileyo kumava ehotele abalaseleyo, kwaye iinkampani zobuk' iindwendwe zodidi kufuneka zamkele idijithali kunye netekhnoloji ukuze uphumelele kwiminyaka ezayo.
- At the summit, results of the first World Luxury Index™ Hotels, were revealed for the first time by Digital Luxury Group CEO, David Sadigh, and Samad Laaroussi, Holder of the Chair of Luxury Hospitality at Ecole hôtelière de Lausanne (EHL).
- While analysing the new luxury consumer, Florian Wupperfeld, Managing Partner at Brand Your World, Soho House's creative director, and founder of a new “Michelin guide to museums”, said customers increasingly value authenticity and believes luxury today is about culture, context and access to people and places.
