“Bekuya kuba yinto emangalisayo ukuba kwihlabathi apho imibhiyozo yekratshi ibingeyomfuneko. Nangona kunjalo, malunga nokutyhala kwi-conservatism kwihlabathi jikelele, kubaluleke kakhulu ukuba abantu kunye nemibutho ibe ziinkokeli…ibonakale kwesi sithuba! Ndichulumancile kukusebenza neeW Hotels le WorldPride njengoko sisebenza kunye ukubonisa ukubaluleka kokuxabisa umahluko kunye nokudala iindlela ezintsha zokubakho,” utshilo uMzobi weContemporary, uRamesh Mario Nithiyendran.
Kunyaka wesine eqhuba, iihotele iW, eziyinxalenye yepotfoliyo kaMarriott Bonvoy yeehotele ezingama-30 ezingaqhelekanga, ibhiyozela ukuzinikela kwayo ixesha elide kwiyantlukwano kunye nokubandakanywa njengomxhasi omkhulu we-Sydney Gay kunye neLesbian Mardi Gras. Umxholo weW Hotels weWorldPride kulo nyaka ubhiyozela into yokuba – nokuba ungubani na okanye uphi na, eW Hotels, kuhlala kukho 'Igumbi Lakho'.
"Iihotele ze-W zihlala zinomdla wokubonelela ngeqonga lokuzibonakalisa kunye nokubhiyozela uluntu lwe-LGBTQIA + ukudala indawo eyamkelekileyo ngokunyanisekileyo kubo bonke," kusho uJennie Toh, uSekela Mongameli, i-Brand Marketing kunye noLawulo lweBrand, iMarriott International Asia Pacific. "Ubandakanyo luhlala lusembindini we-W's DNA, idala indawo apho bonke baziva bekhululekile ukuba babekho - ngokunyanisekileyo nangokuphandle."
“Abahlobo bethu abalungileyo kunye namaqabane eW Hotels bangabaxhasi abakrelekrele beSydney WorldPride kunye noluntu lweLGBTQIA+ lulonke; ukubonelela ngeqonga lobutshantliziyo kunye nokunyaniseka okwamkelekileyo kumntu wonke. Ukusuka ekungeneni kwabo kwiMardi Gras, ukuya kwimiyalezo yabo equkayo, kuyasivuyisa ukuba nabo kulo lonke ixesha loMnyhadala,” utshilo uKate Wickett, iCEO yeSydney WorldPride.
Iihotele ze-W ziya kuba yinxalenye yomboniso wokuzibonakalisa kunye ne-LGBTQIA+ ibhongo kwi-Mardi Gras Parade eSydney's Street Street, ngoFebruwari 25. Ukusebenzisana kunye neqela le-LGBTQIA + italente ephefumla ifilosofi yeW kwaye ibe nefuthe elibi kumculo, ubugcisa kunye Ihlabathi lefashoni, ii-W Hotels ziya kubhiyozela utshintsho olusungulwe ngaba vulindlela kwiindawo zabo kwiindawo abahlala kuzo.
I-Parading kwibhodi ye-W Hotels i-float kwi-Mardi Gras Parade iya kuba yi-Sri-Lankan owazalwa ngumculi wexesha elidlulileyo u-Ramesh Mario Nithiyendran, omsebenzi wakhe wobugcisa obubhiyozelwe kakhulu uboniswe kwihlabathi jikelele kwizinto ezithandwa yi-NGA kunye ne-Dark Mofo. Ilizwi elinamandla kuluntu lwe-LGBTQIA+, ubugcisa bukaRamesh buyanqwala ekucingeni ngaphaya kweebhinari kunye nokuxabisa umahluko wenkcubeko - amaxabiso angundoqo ekwabelwana ngawo yiW Hotels.
Ukuthatha inxaxheba kumdlalo olungiselelwe ngokukodwa ecaleni kweetalente ezingama-40 ezisuka kwiW Hotels kwiparade, iitalente zaseOstreliya eziquka i-stylist, umdali womxholo kunye negcisa lentsebenzo uMillie Sykes; umbhali, umseki we-Gertrude kunye no-Alice ivenkile yeencwadi kunye nomthandi wefashoni uJordan Turner; umdanisi kunye nomdwebi weengoma uRhys Kosakowski; imodeli kunye nomyili womxholo we-queer Brandon Kilgour; Igcisa lokuzihombisa elaziwayo kumazwe ngamazwe uSean Brady kunye negcisa elingoompondo zihlanjiwe kunye nomseki weQTBIPOC igcisa elihlangeneyo leNdlu yeSilky Mirasia, liya kongeza kumdaniso wamandla ecaleni kwe-W Hotels float njengoko ihamba phakathi kwezihlwele.
I-W float iyilwe ngokuhambelana ne-'Room For You' ethos kunye nomxholo weSydney WorldPride othi 'Qokelela, Phupha, Khulisa'. Ukudada okudadayo kungqiyama kwimibala engqindilili njengendawo ephakathi ukugxininisa kwimo yendalo enovakalelo oluqinisekileyo oluya kuchwayitisa. Imiliselwe kwizithuba zotyikityo kunye namava enza abahambi bathandane neW Hotels, balindele ukubona umboniso odlamkileyo wegumbi leendwendwe zesitayile se-W, ibha yotyikityo kunye nephuli ye-WET eneempawu. Ukutsiba isiseko se-float kuya kuba ziingxelo ezingqindilili ezichaza oko iindwendwe eziW zikuthanda kakhulu: Igumbi lokuFunela. Igumbi lokuzingca. Igumbi loLuntu. Igumbi loThando. Igumbi lomntu wonke.
Ukucwangcisa kwiiHotele zeW eOstreliya ngaphezulu kweWorldPride kuya kuvuselela unxibelelwano kwaye kubhiyozele ubuchule bokuyila. E-W Melbourne, italente yomculo ye-LGBTQIA+ yasekuhlaleni iya kubonwa kwi-WET Sunday Sessions ngoMatshi 5. Ngenjikalanga ye-poolside yomculo omnandi, u-W Brisbane uza kuyigcina imibhiyozo kunye ne-Mardi Gras Recovery Pool Party kwi-WET Deck yehotele nge-12 kaMatshi. U-DJ ENN uzakube edlala umxube weengoma ezibhiyozela uthando kunye nokulingana ngelixa iqela le-W libonelela ngeecocktails ezimnandi kunye ne-nibbles. I-W Sydney, ipropati yesithathu ye-brand yase-Australia, imiselwe ukujoyina imibhiyozo xa ivula iingcango zayo e-Darling Harbour ngo-Oktobha walo nyaka.
