Ukuhamba kunye nokhenketho oluya eYurophu luyakhula. Ngokutsho kweKomishoni yokuHamba yaseYurophu ingxelo yamva nje "i-European Tourism 2015 - Trends & Prospects," uninzi lweendawo zaseYurophu zirekhoda iziphumo ezilungileyo kwiinyanga zokuqala ze-2015.
Intsebenzo iqhutywe kukuhamba okunyukayo okuvela kwiimalike zengingqi ezixhaswa yinkangeleko yoqoqosho ephuculweyo yommandla. Umtsalane wamaxabiso weendawo zokusingwa zeEurozone ngenxa yobuthathaka be-Euro kunye namaxabiso e-oyile asezantsi abeke isiseko sokunyuka kokufika kwabantu abasuka e-US, eyona marike inkulu yaseYurophu phesheya kweelwandle. Iinyanga ezizayo ziya kubonisa ukuba ubuthathaka kangakanani ekuhambeni kweRashiya ephuma ngaphandle buya kupheliswa, obuqhubeka nokuwa ngokuhla okuphakathi kwe-30% ekuqaleni kwe-2015 xa kuthelekiswa namanqanaba ekuqaleni kwe-2014.
Ukuqhubela phambili okulindelweyo kukhenketho lwaseYurophu
Idatha ibonisa iimpawu zokukhula okuqhubekayo ekufikeni kwamanye amazwe kunye nokulala ebusuku kwiinyanga zokuqala ze-2015, kunye neendawo ezininzi ezirekhoda ukukhula okuphindwe kabini. Abadlali abagqwesileyo ngokufika baquka iIceland (+31.4%), iCroatia (+24.6%), iMontenegro (+23.2%), iRomania (+13.1%), iHungary (+12.1%), iSlovenia (+11.7%), iAustria (+11.4%) kunye neSerbia (+11%).
Iimpawu zalatha ekukhuleni kwemfuno yokuhamba evela kwiimarike ezinobunzima zangaphakathi kwingingqi. Ulindelo loqoqosho oluthambileyo luqhubela phambili uqoqosho olukhulu lwaseYurophu: iJamani, iUnited Kingdom kunye neFransi. Eyona marike ibalulekileyo yaseYurophu - iJamani - iqhubeka ikhula ngokwezoqoqosho ngenxa yezinga lotshintshiselwano olubuthathaka lwe-Euro olukhuthaza ukuthunyelwa kwamanye amazwe, amaxabiso e-oyile aphantsi kunye nemivuzo ezinzileyo. Iimpawu eziphambili ze-UK zityhila ukunyuka okuqinileyo okubangelwa kukwehla kwamaxabiso eoli kunye nokuhla kwamanqanaba abantu abangaphangeliyo. Kwinqanaba elibanzi, iindawo ezininzi zokusingwa zithumele iziphumo ezincumisayo ezivela kwezi marike, ngokukhula olomeleleyo ngenxa yentengiso ebanzi kunye nemisebenzi yentengiso kunye neemeko ezilungileyo zemozulu ezikhuthaza imfuno yekhefu lasebusika kwiindawo zokutyibilika ekhephini, ngakumbi abakhenkethi baseFransi nabaseJamani.
Ngo-2015, iimarike zohambo olude zihlala zingumthombo obalulekileyo wokufika kwabakhenkethi bamazwe ngamazwe kwiindawo zaseYurophu. Ngokukodwa, imarike yaseMelika iphendule ngokuncomekayo kuhlaziyo lwezoqoqosho oluqhubekayo kunye nemali eyomeleleyo, ikhulisa umtsalane weYurophu njengendawo yohambo. Njengoko idola yaseMelika ibhekisa kumlinganiso we-euro kwaye iziphumo zezalathisi zoqoqosho olukhulu zibonisa iimpawu zokuchacha, uhambo oluphuma e-US ukuya eYurophu kulindeleke ukuba lunyuke malunga ne-6% ngo-2015. Kwelinye icala, iRussia isahleli Umthombo omkhulu wemarike yeendawo ezisingwayo zaseYurophu, kodwa uninzi lweendawo ekunikwe ingxelo kuzo zibone ukwehla okuqaphelekayo kokufika nokulala ngobusuku kwiinyanga zokuqala zika-2015 ngenxa yemeko eethe-ethe yezopolitiko kunye nezoqoqosho. Ekuphela kweendawo eziye zabona ukukhula okuvela eRashiya ngeli xesha yiMontenegro neRomania.
Umfanekiso ovela kwezinye iimarike zomthombo uxutyiwe. E-Asiya, ukudodobala koqoqosho lwaseTshayina akuzange kumise ukuqhubeka nomdla wokuhamba usuka elizweni, ngelixa eJapan uloyiko lokudodobalisa imfuno yokuhamba ngenxa yenkcitho yekontraki esele ikho. Ngokunjalo, ukucuthwa kwerhafu kunye nenkcitho ecudiweyo kupeyinta umfanekiso ombi kakhulu eBrazil kunonyaka ophelileyo.
Ngokudibeneyo ukusebenzela ikamva lokhenketho lwaseYurophu
Ukhenketho lwaseYurophu lufumene ukukhula okuzinzileyo kule minyaka imbalwa idlulileyo iqhutywa ziziganeko eziphambili kunye nokuphunyezwa kwemisebenzi yokuthengisa eyimpumelelo ngeendawo. Nangona kunjalo, indawo yeYurophu njengeyona ndawo iphambili yabakhenkethi ehlabathini ayinakuphikiswa. Isiqingatha sabo bonke abantu abafikayo kumazwe aseYurophu senziwa ziimarike ezimbalwa kuphela – ingakumbi ezikwingingqi – ezinamazinga aphantsi okukhula. Kwimeko-bume yehlabathi ehlala itshintsha kunye nokunyusa amandla emarike yemithombo yemithombo evela phesheya kolwandle, iindawo zaseYurophu ziya zifuna ubuhlakani obunenzuzo kurhulumente namashishini abucala kunye nentsebenziswano enqumla imida ukuze zihlale zikhuphisana.
“NjengeKhomishini yoKhenketho yaseYurophu, sisebenza kunye nabameli beshishini abaphambili ababelana nathi ngeenjongo ezifanayo ekukhuthazeni iYurophu. Sifuna ukuba liqabane eliphambili lawo onke amaqumrhu okhenketho karhulumente nawabucala xa kuziwa ekukhuthazeni uhambo oluya eYurophu”, utshilo uMnu Peter De Wilde, uMongameli weKhomishini yoKhenketho yaseYurophu.
Ingxelo epheleleyo inokukhutshelwa kwiwebhusayithi yoshishino ye-ETC phantsi kweli khonkco lilandelayo: www.etc-corporate.org phantsi koluhlu “IiTrends Watch” kuPhando.�
I-European Travel Commission ngumbutho weNational Tourism Organisations (NTOs). Yayilwa ngo-1948 ukukhuthaza iYurophu njengendawo yokhenketho kwiimarike ezithatha ixesha elide ngaphandle kweYurophu, ekuqaleni e-USA kwaye kamva eCanada, eLatin America naseAsia. Okwangoku inamalungu angama-33 e-NTOs, kuquka i-8 evela ngaphandle kwe-European Union.
IYurophu yindawo yoku-1 yabakhenkethi yehlabathi enabakhenkethi abazizigidi ezingama-588 abafika kumazwe ngamazwe kunye nangaphezulu kwe-50% yesabelo semarike sokhenketho lwehlabathi lonke.
INTO ONOKUYITHATHA KWELI NQAKU:
- On the other hand, Russia still remains a major source market for European destinations, but a vast majority of reporting destinations saw a notable decline in arrivals and overnights over the first months of 2015 attributable to the fragile geopolitical and economic situation.
- It was created in 1948 to promote Europe as a tourism destination to the long-haul markets outside Europe, originally in the USA and later in Canada, Latin America and Asia.
- The coming months will show in how far the weakness in Russian outbound travel can be offset, which continues to fall with an average drop of around 30% in early 2015 compared to the levels in early 2014.
