Ukuphela kweemarike zodidi njengoko sisazi?

Ingxelo enomdla kakhulu isanda kukhutshwa yi-Lodging Econometrics, uphando kunye nefemu yokubonisana eNew Hampshire, malunga neendlela zophuhliso lwehotele esijongene nazo ngoku. Ingxelo yathi abaphuhlisi beehotele base-US batyala imali encinci kwiipropati zodidi, njengoko iindleko zokubonelela ngezixhobo eziphezulu zinyuka kwaye imida yenzuzo iyancipha. Ngokutsho kwe-STR, i-RevPAR kwiipropati ze-luxury yayiyi-$ 202 kwi-2012, phantsi ukusuka kwi-2007 ephezulu ye-213 yeedola.

Ngokwengxelo, ziihotele ezintandathu kuphela zodidi ekulindeleke ukuba zivule iingcango zazo ngo-2013. Elo nani liyahambelana neziphumo ezibonwe ngo-2012, njengoko zizonke iipropati ezintandathu zivulwe ngaloo nyaka. Ngokungafaniyo no-2012 no-2013, uphuhliso kwimarike yodidi ngo-2011 lwaluphezulu ngeehotele ezingama-23 ezivulwe apha enyakeni. La manani anciphayo abonisa intsingiselo eqhubekayo kude notyalo-mali kwiimarike zodidi, kunye nokukhula kweepropati eziphakamileyo. Kwi-2012, imarike ye-upscale e-US inyuke nge-49% (iihotele ze-131).

Lo mkhwa ubonisa utshintsho kwindlela yokuziphatha yabathengi emva kokudodobala koqoqosho. Phambi kokudodobala koqoqosho, abathengi bebekulungele ukuhlawula amaxabiso aphezulu amava amnandi eenkwenkwezi ezintlanu, kodwa ukusukela ekuweni kwezemali, uninzi lwabathengi baneqondo eliphezulu legumbi engqondweni, abangayi kudlula, nokuba le propati ikumgangatho ophezulu kangakanani na.

Ngoku, ucinga ukuba: Lonke olu lwazi lunomdla kodwa luza kundichaphazela njani? Njengomphathi wengeniso, andinanto yakwenza notyalo-mali okanye uphuhliso lwehotele.

Ngokwenyani, ezi ndaba ziya kuba nefuthe elibalulekileyo kuzo zontathu, ezine kunye neenkwenkwezi ezintlanu e-US. Ngenxa yokuba iinkwenkwezi ezintlanu, iipropathi zodidi oluphezulu zinyanzeliswa ukuba zicuthe amaxabiso azo amagumbi (ukuze zihambelane nemikhwa emitsha yokubhukisha abathengi), iipropati zeenkwenkwezi ezintathu kunye nezine ziyakufumanisa ukuba kufuneka zikhuphisane nemveliso ephezulu ngexabiso elifikelelekayo (kunexabiso elifikelelekayo). mandulo).

IiPropati eziNenkwenkwezi ezintlanu
Ubunewunewu buhlala buchazwa ngokugqithisileyo, kodwa abathengi banamhlanje ubukhulu becala bafuna ixabiso. Isixa esibalulekileyo saba bathengi abayi kulibona ixabiso lokuhlawula ireyithi ephezulu yegumbi ukuze babe neentyatyambo ezintsha kwigumbi labo okanye babuliswe buqu kwaye bakhatshwe ukuya echibini. Ewe, ukugqithisa kuthetha inkcitho engaphezulu ngoko ke iipropathi zeenkwenkwezi ezintlanu zikwindawo enzima, njengoko izibonelelo zazo kunye neendleko sele zilungisiwe.

Abaphathi bengeniso kwiipropati zeenkwenkwezi ezintlanu kufuneka banciphise amaxabiso amagumbi abo ukuya ekupheleni kwexabiso leenkwenkwezi ezintlanu, ukuze bakhuphisane kwinqanaba lemali eliza kutsala abathengi abaninzi. Ngokunciphisa amaxabiso abo (kunye nokukhuphisana neempawu zeenkwenkwezi ezine kwinqanaba eliphezulu lexabiso labo), iipropati zeenkwenkwezi ezintlanu zinokubonelela ngexabiso elikhulu: izibonelelo zeenkwenkwezi ezintlanu ngexabiso leenkwenkwezi ezine, ziwaphonsa udidi oluphezulu, ukwandisa ngakumbi unikezelo kwintengiso yeenkwenkwezi ezine kunye namazinga oxinzelelo.

Iimpawu ezineNkwenkwezi
Ukuncipha kwemfuno yeehotele zodidi oluphezulu kuya kunyanzela ezinye iipropathi ezineenkwenkwezi ukuba ziyeke ukubonelela ngezinto eziluncedo ezithile, ezinokuzithobisela kurhwebo oluphezulu, zinyuse ngakumbi unikezelo lwamagumbi aneenkwenkwezi ezine ezikhoyo kunye noxinzelelo lwamaxabiso. Ezinye zeendawo ezineenkwenkwezi ziya kuxhamla ngokuthatha isabelo semarike kwiihotele zodidi oluphezulu, ngelixa ezinye zinokuzifumana zisehlisa amaxabiso ukuze zibe isabelo semarike kudidi oluphantsi. Ndingacebisa okokugqibela, njengoko esi sicwangciso sibonelela umthengi ngexabiso elikhulu kwaye siya kukhuthaza umthengi ukuba akhethe ipropathi yakho ngaphezulu kwepropathi enexabiso elifanayo leenkwenkwezi ezintathu (ezinezinto eziluncedo okwaziyo ukuzinikezela).

Njengoko abathengi bejonge ngokuyintloko ixabiso, iipropathi zeenkwenkwezi ezine zinokucinga ngokunikezela ngeepakethe eziguquguqukayo. Ngokomzekelo, iihotele zinokubandakanya i-champagne yamahhala kunye ne-strawberries yePakethe ye-Honeymoon okanye amathikithi e-theatre yamahhala ye-Broadway Package. Rhoqo ezi phakheji ziyayixabisa ihotele imali encinci kuneendleko eziqikelelwayo ngumthengi, ngoko esi sicwangciso sisebenza kakhulu kwiihotele ezingafuni ukuxhomekeka kuphela kwisaphulelo esinzulu ukufumana isabelo semarike.

Olunye ulungiso olulula lweepropati ezineenkwenkwezi kukuphucula i-Œcool¹ factor yepropati yabo. Ngokwenza utyalo-mali oluncinci kwizinto eziphuculweyo zangoku, ezinjengokuhlaziya umbala wepeyinti, okanye ukongeza iilineni ezintsha okanye izinto zokuhombisa, ihotele inokutshintsha umfanekiso wayo kakhulu (kwingqondo yomthengi). Kwiimeko ezininzi, ezi zintlu zincinci zangoku ziya kukhuthaza abathengi ukuba babhukishe kunye nepropathi yakho endaweni yepropathi enqabileyo enehombiso yakudala.

Okokugqibela, iipropathi zeenkwenkwezi ezine kufuneka ziqwalasele ukubonelela ngokuphuculwa kwegumbi xa kunokwenzeka. Igumbi elisemgangathweni kwipropathi yeenkwenkwezi ezintlanu linokufana kakhulu nendlu ekwipropathi eneenkwenkwezi ezine, ke le inokuba yindlela entle yokuhenda abathengi ukuba babhukishe nawe endaweni yokuhlawula ixabiso elipheleleyo ngamava eenkwenkwezi ezintlanu. . I-perk eyongeziweyo kwesi sicwangciso kukuba yindleko ephantsi kakhulu ukuba ihotele inikeze uhlaziyo lwamahhala, kodwa inexabiso eliphezulu kakhulu elibonwayo phakathi kwabathengi.

Iimpawu zeNkwenkwezi ezintathu
Ngelixa iipropati zeenkwenkwezi ezintathu aziyi kukwazi ukukhuphisana kunye neenkwenkwezi ezintlanu (ngaphandle kokulungiswa okukhulu), zinokubonelela ngokhuphiswano olunzima kakhulu kwiipropati ezineenkwenkwezi. Njengoko iipropati zeenkwenkwezi ezine ziya kunciphisa amaxabiso azo amagumbi ukuya kwinqanaba eliphantsi lexabiso lazo, libasondeza kwixabiso kwipropati ephezulu yeenkwenkwezi ezintathu.

Indlela ebaluleke kakhulu (kunye nexabiso eliphantsi) ukuba iipropati zeenkwenkwezi ezintathu zivelele kukuhlaziya zonke izinto zakho zokuthengisa, ukuze ubonise ipropati yakho ngokukhanya okungcono kakhulu. Ewe, andicebisi ukuba iihotele kufuneka zilahlekise abathengi malunga nepropathi ebonelela ngayo; endaweni yoko, cinga ngokuqesha umfoti oyingcali ukufumana okona kukhanyisayo kunye nee-engile zokuthatha iimpawu ezizodwa zepropathi yakho; hlaziya amagama kunye nefonti kwiwebhusayithi yakho ukuba ibe yeyangoku ngakumbi; kwaye unciphise ugxininiso lokuba yihotele yohlahlo-lwabiwo-mali¹. Qinisekisa ukuba uluhlu lwakho lwe-OTA, iwebhusayithi kunye nesibambiso sentengiso zibonelela ngeyona mbono ingcono yokuqala kubathengi abanokubakho. Ngelixa usenokungabi nalo uhlahlo lwabiwo-mali okanye izinto eziluncedo zokuthelekisa, iipropati zeenkwenkwezi ezintathu kufuneka zikhumbule ukuba ngoku zikhuphisana namakhwenkwe amakhulu, kwaye kufuneka ziphinde zithathe amanyathelo ngokufanelekileyo.

Iipropati zeenkwenkwezi ezintathu akufanele zibe nesaphulelo ukuze zikhuphisane, kuba ekugqibeleni, kuba ngumdyarho ukuya ezantsi. Abathengi banamhlanje bafuna ixabiso ukuba unganikezela ngexabiso elilungileyo (iinkwenkwezi ezintathu) igumbi, kunye nenkonzo eyongeziweyo (efana nesidlo sakusasa sasimahla okanye indawo yokupaka yasimahla), indawo yakho iya kukwazi ukukhuphisana ngokunempumelelo nezine. iimpawu zeenkwenkwezi.

Okokugqibela, njengeepropati zeenkwenkwezi ezine, ukuhlaziywa okuncinci kunokuhamba indlela ende ekwenzeni ipropati yakho ibe yinto enqwenelekayo ngakumbi kwiindwendwe ezinokubakho. Lixabiso eliphantsi kakhulu, ulungiso olukhawulezayo olunokuba nefuthe elikhulu kwingeniso yakho.

Lilonke, iipropati ezintlanu, ezine kunye neenkwenkwezi ezintathu zonke ziya kufuneka zithathele ingqalelo le ndlela intsha kunye nendlela echaphazela ngayo iipateni zokubhukisha abathengi. Ngelixa amaxabiso aya kucinezelwa kulo lonke udidi oluphezulu, iihotele kufuneka zigxile ekongezeni ixabiso elithe kratya kunye neenkonzo ezingcono ngexabiso, njengoko oko kuya kuba ngundoqo ekutsaleni abathengi abatsha kule marike intsha.