The new brand of EDITION Hotels marks the next chapter in the lifestyle hotel story, conceived by Ian Schrager in a partnership with Marriott International. It will combine the personal, intimate, individualized, and unique lodging experience that Ian Schrager is known for, with the global reach, operational expertise, and scale of Marriott. This delicate balancing act will encompass, for the very first time, not only great design and true innovation, but also great personal, friendly, modern service, as well as outstanding, one-of-a-kind food, beverage, and entertainment offerings…”all under one roof.”
Ihotele nganye enesitayile esiphezulu iya kusebenza “njengekhaya elikude nekhaya” kulonwabo nabahambi beshishini. Ukongeza, ihotele nganye iya kujongana nabahambi beshishini bale mihla ngokubonelela ngeendawo zokusebenza ezisebenzayo, eziphucukileyo ngokwetekhnoloji ezibonelela ngokukhululeka kunye nokulula ukuqhuba ishishini “kwiofisi ekude ne-ofisi.”
Amava aphakamileyo, ubunyani, kunye nemvelaphi ayizisa u-Ian Schrager kolu phawu lutsha, ludityaniswa nokufikelela kwihlabathi liphela kweMarriott, kuya kubangela imveliso eyahlukileyo ngokwenyani ezahlula kuyo nantoni na ekhoyo ngoku kwindawo yentengiso. Ayisiyonto ingaphantsi komzamo wokutyhala imida, ukwaphula umhlaba omtsha, kwaye uthabathe ishishini lehotele liye kwinqanaba elitsha. UHLELO luya kuba lutsha ngokupheleleyo, lwahluke, kwaye lunikeze amava angazange abonwe ngaphambili kushishino. Iya kuba yeyokuqala ihotele enegama lehlabathi jikelele kwinqanaba elikhulu, ibeka umgangatho kumashumi eminyaka ezayo.
I-EDITION iya kuqala kwi-Waikiki Beach ngo-Okthobha ka-2010 kwaye iya kuvula ipropathi e-Istanbul kamva kulo nyaka. Ukuvulwa okucwangcisiweyo kukwacwangcisiwe kwizixeko ezivulekileyo zeeyure ezingama-24 ezifana neMexico City, iBarcelona, iBangkok, kunye nezinye izixeko ezininzi kumanqanaba ohlukeneyo ophuhliso.
UHLELO luphendula kwiimfuneko ezintsha ezivelayo zenkcubeko nezentlalo. Uphawu olutsha luza kubonakalisa olu tshintsho lwendlela yokuphila kwaye lubonelele kwimarike enkulu engagcinwanga yeendwendwe ezilindeleyo kwaye zifuna amava awodwa, hayi nje indawo yokulala. Yimpendulo yenguquko kumnqweno wamava ehotele aphucukileyo. La mava ahlaziyiweyo kwaye acingisiswe ngokutsha ngoku, okokuqala ngqa, afikeleleke ngokubanzi kwaye afumaneke kwiindawo zokuhlala eziphambili kwihlabathi liphela kunye naye wonke umntu kwihlabathi liphela olifunayo.
UHLELO yingqokelela engalindelekanga, ehlaziyayo yeehotele ezizimeleyo, ezilungiselelweyo, zodidi olulodwa oluchasene neziko "loluhlu lwehotele" kunye nokutshintsha kweparadigm yokwenyani kushishino. Ihotele nganye enobuntu bayo obunqabileyo, ubunyani, imvelaphi, kunye neendlela ezikhethekileyo zokuziphatha ziya kubonisa eyona ndlela ibalaseleyo yenkcubeko nentlalo yendawo ekuyo kunye nexesha.
Nangona zonke iihotele ziya kujongeka zahluke ngokupheleleyo enye kwenye, i-aesthetics yokumanyanisa uphawu iya kuba kwindlela yayo kunye nesimo sengqondo kwindlela yokuphila yanamhlanje kunokuba ibonakale. Ngenxa yoko, uyilo kunye nolwakhiwo luvela kwisikali, indawo, kunye nokuziva kweempawu zomntu kunokuba zivela kwii-cliches zokuhombisa okanye izijekulo ezingeyomfuneko. Uphawu luya kuba malunga nesimo sengqondo kunye nendlela ekwenza uzive ngayo kunendlela ekhangeleka ngayo. Iindawo zoluntu eziphucukileyo, ukugqiba, uyilo, kunye neenkcukacha ziya kunceda amava, hayi ukuyiqhuba.
“Iingcamango zika-Ian Schrager ziguqule ubomi basebusuku kunye nokwamkela iindwendwe. Ixesha kunye nexesha uyaphumelela ekwenzeni abantu bazive ngathi bayinxalenye yento entsha, ekhethekileyo, kunye nekhethekileyo, ehlala evuselela uxhulumaniso lweemvakalelo kunye ne-visceral kumava awadalayo. Iingqikelelo zakhe bezisoloko zixeliswa kwihlabathi liphela, ”utshilo uBill Marriott, usihlalo kunye ne-CEO, uMarriott International.
Kwi-EDITION, uSchrager uzisa umbono wakhe wokuqala, ukuthanda, kunye nokuzinikela ekugqweseni ukwenza into ekhethekileyo ngokwenene ngentsebenziswano noMarriott. “Abantu abayifuni into ephuma kuyo. Bafuna eyona nto iyiyo, kwaye lo ngumbono ongemva koHLELO,” utshilo uSchrager. Indima kaMnu. Schrager kukusebenza njengomcebisi wokudala kwaye uboleke umbono wakhe wengqiqo, uyilo, kunye nokuthengisa. Iingqikelelo zakhe zokwephula umhlaba zinika uphawu lokhuphiswano lokwenyani, umahluko wemveliso, kunye nenzuzo enkulu ngaphezu koko kubonelelwayo ngoku. Nangona kunjalo, izigqibo zokugqibela malunga noyilo, umbono, kunye nokusebenza kwenziwa ngabanini bepropathi, abaphuhlisi kunye noMarriott.
UHLELO luza kubonisa ezona khetho zibalaseleyo zokutya kunye nezolonwabo, iinkonzo, izinto eziluncedo, kunye neminikelo yeendwendwe kunye nabahlali abaziyo. I-Waikiki EDITION, eyilwe nguYabu/Pushelberg, iya kunika indawo yokutyela ngumpheki owaziwayo kwihlabathi, uMorimoto; iklabhu yasebusuku ye-Crazybox ekhethekileyo; i-Sunrise Pool ekhethekileyo enezitiya ezinomhlaba ochumileyo nguDeborah Nevins; i-Private Sunset Beach ene-lagoon yayo kunye nesanti ephuma kumazwe angaphandle evela kwiziqithi zaseHawaii ezingabamelwane, ibonelela ngamava afanayo nokulala elunxwemeni; iBar yeLobby esondeleyo efihlwe emva kwepaseji eyimfihlo ngokungathi ifakwe enqabeni; iBhari kwi-Sunrise Pool kunye neBar kwi-Private Sunset Beach, zombini phantsi kwelanga kunye neenkwenkwezi ezinombono omangalisayo we-Harbour kunye ne-Pacific Ocean; Isiko kunye neekhempu zeSurf kunye ne-Bikini Boot Camps, ezokuqala zohlobo lwazo, okokugqibela kwimpilo yomzimba, ukwehla kobunzima obumangalisayo, kunye nokulahleka kwee-intshi kunye neemenyu zemifuno kunye ne-organic spa. Oku, kunye ne-spa yenkonzo epheleleyo, kuya kunika iindwendwe ithuba elikhethekileyo lokuya ekhefini kwaye zibuyele ekhaya zikhangeleka ngcono, ziziva zisempilweni, kwaye zikhaphukhaphu ngeekhilogram; i-ballroom enkulu ye-luxury e-Oahu kwimitshato kunye neziganeko ezikhethekileyo; Ithiyetha yemiboniso bhanyabhanya yangaphandle phantsi kweenkwenkwezi, ngokufana ne-drive-in theatre ngaphandle kweemoto, enikezela ngeemuvi zokuqala, ividiyo, kunye nofakelo lobugcisa; EDITION ivenkile yokuthengisa; nokunye okuninzi. Nje ukuba ungene kule ndawo yasezidolophini kunye neyodwa, eyahlukileyo, inyani eqinileyo enikezela ngeyona nto ingcono yeWaikiki, akusayi kubakho mfuneko yokushiya ihotele kuyo nantoni na equka ukutya, ukuphumla okanye ukuzonwabisa.
Ukuvulwa kamva kulo nyaka, I-Istanbul EDITION, eyilwe nguGabellini / Sheppard, iya kunika amagumbi eendwendwe angama-77 angaphezulu kunye nama-suites kunye ne-Rosewood okanye i-Soaped Oak iindonga, iisilingi, kunye nemigangatho, nganye njengebhokisi elinqabileyo kunye nexabiso lexabiso leplanga; ezona mathiriyeli zibalaseleyo zesiko, ukugqiba kwangaphandle, kunye namalaphu emhlabeni; iiragi zendawo yesilika; amagumbi okuhlambela emarble eendwendwe aneglasi yomgangatho ukuya kwisilingi evalelwe iishawari zemvula; Indawo yokutyela yaseCipriani eyaziwayo kwihlabathi; indawo yokwamkela isilingi enobude obuphindiweyo enegolide kunye nesilivere yamagqabi enziwe ngemosaic echaza kunye nomgangatho wetravertine kunye neendonga; ukungena kwabucala; iBar yeLobby enendawo yegadi yabucala; indawo yomsitho wabucala kuphela; I-Penthouse floor Ballroom; iklabhu yabucala esibhakabhakeni; i-2,400-square-foot, enye-of-a-kind Penthouse enamalaphu esintu, ifenitshala, kunye nokugqitywa okungaqhelekanga kuyo yonke indawo; I-20,000-square-foot-spa yi-ESPA; i-boutiques ephezulu, i-luxury boutiques; Igumbi lokuzoba labucala elinebha yokunyaniseka kunye negumbi lokuhlola iimuvi zokuqala kunye nokuhlolwa kwabucala. I-Istanbul EDITION iya kuba ngumfanekiso ogqibeleleyo wenkcubeko umxube weMpuma udibana neNtshona.
INTO ONOKUYITHATHA KWELI NQAKU:
- The new brand will reflect these changing lifestyles and cater to a vast underserved market of guests expecting and in turn demanding a unique experience, not merely a place to sleep.
- The heightened experience, authenticity, and originality that Ian Schrager brings to this new brand, coupled with the global reach of Marriott, will result in a truly distinct product that sets itself apart from anything else currently in the marketplace.
- This reinvented and rethought experience will now, for the first time ever, be widely accessible and available in key lodging destinations across the globe and to everybody around the world who wants it.
