Ukufakwa ekhompyutheni kunye nozinzo zizihloko ezibini ngoku ezibaluleke kakhulu kwisigqibo sokhenketho lwehlabathi. Zizinto eziphambili kubasebenzi bezokhenketho kuyo yonke indawo, nokuba yeyiphi na intengiso. Ngaphandle kwesicwangciso esicacisiweyo sokufakwa kwikhompyutha kunye nesicwangciso-qhinga sokuzinzisa okude akunakubakho ukuqinisekisa inkqubela-phambili eqinileyo kunye namathuba exesha elizayo kwikamva. Le yimiba kunye nezihloko abathathi-nxaxheba abaza kujongana nazo kwi-ITB Berlin Convention 2020 njengenxalenye yenkqubo ebalaseleyo yeziganeko IsiXeko seCube eBerlin. Iingcali, abaphandi, abaphathi beshishini kunye nabenzi bomgaqo-nkqubo baya kubonelela ngolwazi kwiintetho zabo eziphambili-ngeengxoxo ezininzi kunye nodliwanondlebe kwi-ajenda. Ukwamkelwa kwi I-ITB Berlin Ingqungquthela (4 ukuya kwi-7 Matshi 2020) isimahla kubatyeleli bezorhwebo, kwimithombo yeendaba nakwimiboniso ye-World's Largest Travel Trade Show. Ngethuba lokuqala yonke imisitho inamagama aphambili ukwenza ukuba kube lula ukukhangela iifomathi ngezihloko ezinje 'ngohambo loshishino' okanye 'ukuthengisa indawo oya kuyo'.
Ukuzinza: injongo enye-izinto ezininzi
Umnyhadala omtsha uya kuqala kwindibano: nge-4 kaMatshi ekuqaleni Usuku oluFanelekileyo lokuFika abathathi-nxaxheba banokuphonononga isihloko sendlela yokuziphatha ekuhambeni koluntu. Ugxininiso luya kuba kumathemba okufikelela kwiinjongo zokuzinza. Kwiseshoni ye-1 emva kwemini umbuzo ophambili uya kuba yindlela uhambo lokuhamba ngenqanawa elinokuthi lenzelwe indalo. Ukusingatha lo msitho, uThomas P. Illes, umhlalutyi wenqanawa kunye nomhlohli weyunivesithi, uzokuxoxa ngengxoxo kunye neengcali ezine zokukhwela iinqanawa ezivela kweli candelo. Ngentsimbi yesi-5 emva kwemini kwiingcali abaPhathiswa abaqeqeshiweyo baya kuxoxa ngeendlela ezahlukeneyo zokufikela kwindawo.
Ngomhla we-5 kweyoKwindla i-Federal Ministry yoPhuhliso lwezoQoqosho noPhuhliso (BMZ) iya kubamba Ukhenketho lwe-ITB loPhuhliso oluZinzileyo Day okwesine. Ngentsimbi yesithathu emva kwemini uNorbert Barthle, unobhala welizwe epalamente kwi-BMZ, uzakubamba intetho ephambili. Izihloko zosuku ziya kubandakanya ubuhlakani kwezokhenketho kunye namathuba kwabasetyhini. Kwiiseshoni ze-ITB Deep Dive kwi-CityCube, sithatha isihloko se-Wise Dodo eMauritius njengomzekelo, uSören Hartmann, i-CEO ye-DER Touristik Group, kunye ne-Hon. U-GP Lesjogard, umphathiswa wezokhenketho waseMauritius, uzakuxoxa ngamathemba eendawo zokuya kwindawo ekhulayo yokujonga uzinzo. I-WWF kunye ne-Futouris ziya kuthi nganye inike iikhonsepthi zazo ngentsimbi yesibini emva kwemini apho kuza kugxilwa kuyo inkunkuma yeplastiki. UMartina von Münchhausen (WWF) kunye noNjingalwazi Harald Zeiss (Futouris) bazobamba iintetho zabo.
Ngomhla we-6 kuMatshi, Usuku lwe-ITB CSR, intetho ephambili yengcali yemozulu uNjing.Hans Joachim Schellnhuber malunga 'noTshintsho lwemozulu, ukufudumala kwehlabathi, ukugqabhuka kwemozulu' nge-11 kusasa izakuqalisa ngemisitho yosuku lwesithathu. Emva koko, abathathi-nxaxheba beSihlalo eshushu baya kuvavanya iinyani kwaye baxoxe ngezimvo ezingqubanayo zangoLwezihlanu zabaqhubi bexesha elizayo kunye nabakhenkethi. Ukuthatha inxaxheba iya kuba ziiLwesihlanu ezimbini kubameli bexesha elizayo, uDietrich Brockhagen waseAtmosfair kunye noLucienne Damm weTUI Cruises. Abanye abathathi-nxaxheba bazokwaziswa kungekudala. Ingxoxo yeStudiosus, umsitho osekiweyo, uya kwenzeka nge-1 emva kwemini phantsi kwesihloko esithi 'Kuyavakala ukuhamba. Kodwa ngaba kunjalo ngenene? '. Abathathi-nxaxheba bazakuba ngu-Helena Marschall (ngolwesiHlanu weKamva), uAntje Monshausen (Brot für die Welt) kunye nomphathi olawulayo weStudiosus uPeter-Mario Kubsch.
Akukho nkqubela phambili kwishishini lokhenketho ngaphandle kwedijithali
Ngokuhambelana nokubaluleka okukhulayo kwesi sihloko, ubuchwephesha buza kuthatha indawo ebonakalayo kwindibano. Ngaphandle kwetekhnoloji yedijithali akunakubakho nkqubela phambili. Ngomhla we-4 kuMatshi e Usuku lweXesha elizayo le-ITB, UNils Müller uzokwazisa ngqo kwesi sihloko phambi kwabaphulaphuli bendibano. I-CEO yeTrendOne iya kuba nolwazi malunga neendlela, itekhnoloji kunye nophuhliso oluyimfuneko kwikamva eliyimpumelelo. Eyona nto iphambili kule seshoni yifomathi yokusebenzisana. Abaphulaphuli baya kuba nakho ukuphembelela umsitho ngamakhadi okuvota. Kwiseshoni elandelayo, kwingxoxo malunga nefuthe lokufakwa kwedijithali kunye nokusilela kukaThomas Cook, uSamih Sawiris, u-CEO woPhuhliso lwe-Orascom, uya kuba phakathi kwabo bathatha inqanaba. Imisitho yasemva kwemini iya kubandakanya 'uKamva loMoya kunye nokuHamba komhlaba' ngentsimbi yesi-4 kunye 'neArtificial Intelligence, iDatha eNkulu, iRobotics & Co' ngentsimbi yesi-5 emva kwemini uGqirha Manuela Lenzen, intatheli yesayensi kunye nomphandi, uya kubamba intetho ephambili.
Ngomhla wesi-5 kweyoKwindla ngentsimbi ye-11 kusasa, kwiNgxoxo-mpikiswano ye-CEO nge Intengiso ye-ITB kunye noSuku loSasazo, Udliwanondlebe lokuqala luya kwenzeka noSean Menke, u-CEO weSaber. Emva koko iyakuba lithuba likaFriedrich Joussen, u-CEO weqela le-TUI, ukuba athathe isihlalo. Ngo-1 emva kwemini uThomas P. Illes uzakuthetha noPierfrancesco Vago, usihlalo olawulayo weMSC Cruises, malunga neendlela kunye nemiceli mngeni kwintengiso yenqanawa. Ngentsimbi yesi-2 emva kwemini uDavid Peller, intloko yeHlabathi yoKhenketho kunye nokuBuka iindwendwe kwiiNkonzo zeWebhu zeAmazon, uya kuthatha inxaxheba kwi-Q & A.
NgolwesiHlanu wendibano e Usuku lokuya kwi-ITB ngentsimbi ye-11 kusasa, abathathi-nxaxheba baya kuphonononga iindlela ezinokubakho kumava ohambo olungiselelwe wena. Imidiya yoluntu idlala indima ebalulekileyo kwezokhenketho. UMike Yapp, umvangeli oyintloko wokuyila, uGoogle, uya kubonelela ngengqondo 'kwiKamva leNtengiso yeNdawo: UkuThengiswa kweYouTube kunye neVidiyo' ngentsimbi yokuqala emva kwemini ngo-1 emva kwemini ingxoxo iya kuqhubeka malunga nemiceli mngeni ethathelwa phantsi ejongene neendawo zobudala kwimpembelelo ye-Instagram kunye eminye imidiya yoluntu. Okokugqibela, kwiseshoni ye-ITB Deep Dive ngentsimbi ye-4 emini, ugxininiso luya kuba kukubonelelwa yiAmazon Alexa kunye noMncedisi kaGoogle kunye nomngcipheko wabo onxulumene noko.
